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ASSIGNMENT
DRIVE WINTER 2014
PROGRAM BBA
SUBJECT CODE & NAME BBA202- BUSINESS STRATEGY
SEMESTER 2
BK ID B1519
CREDITS 2
MARKS 30
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.1 What is business strategy? Explain the need for business strategy.
Ans: Business (or Strategic) management is the art, science, and craft of formulating, implementing
and evaluating cross-functional decisions that will enable an organization to achieve its long-term
objectives. It is the process of specifying the organization's mission, vision and objectives, developing
policies and plans, often in terms of projects and programs, which are designed to achieve these
objectives, and then allocating resources to implement the policies and plans, projects and
programs. Strategic management seeks to coordinate and integrate the activities of the various
functional areas of a business in order to achieve long-term organizational objectives. A balanced
scorecard is often used to evaluate the overall performance of the business and its progress towards
objectives.
Q.2 Define strategic management. What are the causes for failure of Strategic Management?
Ans : Strategic management involves the formulation and implementation of the major goals and
initiatives taken by a company's top management on behalf of owners, based on consideration of
resources and an assessment of the internal and external environments in which the organization
competes.
Q.3 Write a brief note on the following:
a) Core competencies and their importance
b) Strategic leadership.
Ans : a) Core competencies and their importance:

2. A core competency is a concept in management theory originally advocated by two business
authors, C. K. Prahalad and Gary Hamel. In their view a core competency is a specific factor that a
business sees as central to the way the company or its employees work. It fulfils three key criteria:
 It is not easy for competitors to imitate.
b) Strategic leadership:
Strategic leadership provides the vision and direction for the growth and success of an organization.
To successfully deal with change, all executives need the skills and tools for both strategy
formulation and implementation. Managing change and ambiguity requires strategic leaders who
not only provide a sense of direction, but who can also build ownership and alignment within their
workgroups to implement change.
Dear students get fully solved SMU BBA Spring 2014 assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601