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ASSIGNMENT
DRIVE
PROGRAM
SUBJECT CODE & NAME
SEMESTER
BK ID
CREDITS
MARKS
WINTER 2014
BBA
BBA202- BUSINESS STRATEGY
2
B1519
2
30
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.1 Define business policy. Explain the importance of business policy. Differentiate between
business policy and Strategy.
Ans: Definition of business policy:
Business Policy is “the study of the functions and responsibilities of senior management, the crucial
problems that affect success in the total enterprise and the decisions that determine the direction of
the organisation and shape its future. The problems of policy in business, like those of policy in
public affairs, have to do with the choice of purposes, the moldings of organizational identity and
character, the continuous definition of what needs to be
Q.2 What are the objectives of Strategic Management? What are the causes for failure of Strategic
Management?
Ans : Objectives of Strategic Management:
In strategic management, there are strategic objectives and financial objectives. Additionally, all
objectives are either short-run or long-run types. When planning a firm's strategy it is important to
have objectives in mind and to understand the differences between the types of objectives.
Strategic Objectives:
Q.3 Write a brief note on the following:
a) Core competencies and their importance
b) Strategic leadership.

2. Ans : a) Core competencies and their importance:
A core competency is a concept in management theory originally advocated by two business
authors, C. K. Prahalad and Gary Hamel. In their view a core competency is a specific factor that a
business sees as central to the way the company or its employees work. It fulfils three key criteria:
 It is not easy for competitors to imitate.
 It can be reused widely for many products
b) Strategic leadership:
Strategic leadership provides the vision and direction for the growth and success of an organization.
To successfully deal with change, all executives need the skills and tools for both strategy
formulation and implementation. Managing change and ambiguity requires strategic leaders who
not only provide a sense of direction, but who can also build ownership and alignment within their
workgroups to implement change.
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
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