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Web2.0         CGM




                                 2008/5/28
                           Takeshi KOUNO.
photo by Joe Shlabotnik
•               / KOUNO Takeshi
     –  1974    7   3

     –  1997                   2001
                                      2004   2005

          COO           2005      2007




     – 
1   “10   ”

2
3
1
    “10   ”
photo by JAQ'S PhotoStorage




10
1



i
1




        1999   2
i
2
2




    2000    11
           J-SH04

    2001
3



PS2(PlayStation 2)
3




           2000         3
3 4        3       90
2005           1
DVD
4



    iPod
4




         2001            11
11 17         5GB HDD
2007 4    5
1               13   1
5



    Wi-Fi
5




             2005                     11
  2            DS                DS
2004    12    DS Lite 2006   3

2,200            7,000
10
10

 • 
      – 
 • 
      – 
 •  1000
      –    1
 • 
      – 


               10
• 
     ?
2
10
10
1995        1,000

                                                 10         10




http://ja.wikipedia.org/wiki/%E7%94%BB%E5%83%8F:Cellphone_subscriber.png
100.0

                                                                                        90.0

                                                                                        80.0

                                                                                        70.0

                                                                                        60.0

                                                                                        50.0

                                                                                        40.0

                                                                                        30.0

                                                                                        20.0

                                                                                        10.0

                                                                                        0.0
      1999   2000   2001    2002    2003    2004    2005     2006     2007     2008

             1999   2000    2001     2002    2003    2004     2005      2006     2007         2008
             29.5    38.6    50.1    57.2    63.3     65.7     64.6     68.3     71.0         73.1
                                     78.6    83.3     85.1     82.0     85.3     88.0         90.5
                                     22.7    32.0     51.8     46.2     53.7     58.9         66.0
DVD                                  19.3    25.3     35.4     49.0     61.1     65.1         71.7
10
• 
     – 
          •          ?
     – 
          •              DS…


• 
     – 
          •    SNS

          • 
10
photo by Taro Matsumura
10

• 
     – 
          • 
     – 
          • 
• 
     – 
          • 
     – 
          • 
          • 
10

• 
     – 
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• 
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3
• 
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     – 
          • 


• 
     –         SNS
          • 
          • 
↑
• 
     –                        SNS

          • 

     – 

     – 
          • 
               – 
          • 
               –    cc   ……
↑
• 
     –                        SNS

          • 

     – 

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               –    cc   ……
3




/

/


/
3   1

•         /
     – 
              • 
                   – 
              • 
                   – 
                   – 
     – 
              •                  …
                   – 
              • 

                   –        OK
Sony Talk
            Wii
3        2

•         /
     –  mail to friend, embed…
              •                           10
                        1%           10
     – 
              • 
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     – 
              • 
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     – 
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3    3

•         /
     – 
              • 
              • 
                   – 
     – 
              • 
                   – 
              •             FAQ
     – 
              • 
                   – 
                   – 
NIKE+
        2008 SPRING
3



/

/

/
Business Blog & SNS World




        3
thank you!

  • 
  • 
       –  takeshi@smashmedia.jp
       –  http://smashmedia.jp/blog/
       –            OK




Special thanks to…
         Joe Shlabotnik,
         JAQ'S PhotoStorage,
         Taro Matsumura,
         and my friends!

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明日の消費者との付き合い方

  • 1. Web2.0 CGM 2008/5/28 Takeshi KOUNO. photo by Joe Shlabotnik
  • 2. •  / KOUNO Takeshi –  1974 7 3 –  1997 2001 2004 2005 COO 2005 2007 – 
  • 3. 1 “10 ” 2 3
  • 4.
  • 5. 1 “10 ”
  • 6.
  • 7. photo by JAQ'S PhotoStorage 10
  • 8. 1 i
  • 9. 1 1999 2 i
  • 10. 2
  • 11. 2 2000 11 J-SH04 2001
  • 13. 3 2000 3 3 4 3 90 2005 1 DVD
  • 14. 4 iPod
  • 15. 4 2001 11 11 17 5GB HDD 2007 4 5 1 13 1
  • 16. 5 Wi-Fi
  • 17. 5 2005 11 2 DS DS 2004 12 DS Lite 2006 3 2,200 7,000
  • 18. 10
  • 19. 10 •  –  •  –  •  1000 –  1 •  –  10
  • 20.
  • 21. •  ?
  • 22.
  • 23.
  • 24. 2
  • 25. 10
  • 26.
  • 27.
  • 28. 10
  • 29.
  • 30.
  • 31. 1995 1,000 10 10 http://ja.wikipedia.org/wiki/%E7%94%BB%E5%83%8F:Cellphone_subscriber.png
  • 32. 100.0 90.0 80.0 70.0 60.0 50.0 40.0 30.0 20.0 10.0 0.0 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 29.5 38.6 50.1 57.2 63.3 65.7 64.6 68.3 71.0 73.1 78.6 83.3 85.1 82.0 85.3 88.0 90.5 22.7 32.0 51.8 46.2 53.7 58.9 66.0 DVD 19.3 25.3 35.4 49.0 61.1 65.1 71.7
  • 33. 10
  • 34. •  –  •  ? –  •  DS… •  –  •  SNS • 
  • 35. 10
  • 36.
  • 37. photo by Taro Matsumura
  • 38. 10 •  –  •  –  •  •  –  •  –  •  • 
  • 39. 10 •  –  •  –  •  •  –  •  –  •  • 
  • 40. 3
  • 41.
  • 42. •  –  •  –  •  –  •  •  –  SNS •  • 
  • 43.
  • 44. ↑ •  –  SNS •  –  –  •  –  •  –  cc ……
  • 45. ↑ •  –  SNS •  –  –  •  –  •  –  cc ……
  • 47. 3 1 •  / –  •  –  •  –  –  –  •  … –  •  –  OK
  • 48. Sony Talk Wii
  • 49. 3 2 •  / –  mail to friend, embed… •  10 1% 10 –  •  •  –  –  •  •  –  • 
  • 50.
  • 51. 3 3 •  / –  •  •  –  –  •  –  •  FAQ –  •  –  – 
  • 52. NIKE+ 2008 SPRING
  • 54. Business Blog & SNS World 3
  • 55. thank you! •  •  –  takeshi@smashmedia.jp –  http://smashmedia.jp/blog/ –  OK Special thanks to… Joe Shlabotnik, JAQ'S PhotoStorage, Taro Matsumura, and my friends!