12. Social commerce is a subset of electronic commerce that involves using social
media, online media that supports social interaction and user contributions, to
assist in the online buying and selling of products and services. (Wikipedia )
Social Social Media
eCommerce
Commerce
2010 7 22
24. Co-browsing and Co-shopping Open APIs
Company blogs Product searching on social networks
Company social network page Social recommendations
Customer ask-and-answer Social shopping aggregator sites
Customer ratings and reviews User generated products
Employee networks Virtual worlds
Microblogs Wikis
Online forums for target segments
: Forrester Research Tech Reader(TM) SocialCommerce, Q1 2010
2010 7 22
25. "!#$
:;< &"#$
)&#$
456/7--8$1599 '!#$
'(#$
456/7--8 %&#$
01*2/3 01*2/3 !"#$
*+,-./ !"#$
: PowerReviews & e-tailing group Social Shopping Study 2010
2010 7 22
26. Feature 2009 2008 2007
Product page 98% 95% 96%
Recommendation
Zoom 89% 90% 86%
Alternate views 76% 68% 66%
Ratings/ Reviews 74% 58% 50%
Share 67% 28% N/A
Color Change 64%* 60%* 57%*
Link to Social 60% N/A N/A
Networking Site
Streaming Video 55% N/A N/A
Product Demo
Blog 36% 26% 10%
: e-tailing group Mystery Shopping Survey 2009
2010 7 22
