Why monsters matter. (Quo Vadis 2012)

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Talk by Stephanie Kaiser on the Development of Monster World and how to retain users and keep them happy @ Deu

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Why monsters matter. (Quo Vadis 2012)

  1. 1. Why monsters matter.
  2. 2. About Stephanie Kaiserwooga Product Lead @ wooga>> Founded January 2009>> Total Funding of $30m>> Based in Berlin>> Team of 180 // > 25 nations>> 6 games on Facebook // 45m MAU>> 70% female // 20-60 years>> Only 5% from advertising
  3. 3. >> From scratch to 1 million>> From 1 to 2,3 million>> The wooga way
  4. 4. DAU1,200,0001,000,000 800,000 600,000 400,000 300.000 200,000 0 4/21/10 5/21/10 6/21/10 7/21/10 8/21/10 9/21/10 10/21/10 11/21/10
  5. 5. Lightbox vs. free
  6. 6. 7 day ret 3 day ret 1 day retReached lvl 4Reached lvl 3 3 min 5 min 0% 10% 20% 30% 40% 50% 60%
  7. 7. Grey vs. beautiful
  8. 8. Grey vs. beautiful Lvl 2 >> Lvl 2 >> 73,2 73,0 Lvl 3 >> Lvl 3 >> 53,8 53,3
  9. 9. 100,000 150,000 250,000 50,000 200,000 02010-09-132010-09-142010-09-152010-09-162010-09-172010-09-18 Launch2010-09-19 Posts sent2010-09-202010-09-212010-09-222010-09-232010-09-242010-09-252010-09-262010-09-272010-09-282010-09-292010-09-302010-10-01 2nd Toy2010-10-022010-10-032010-10-042010-10-052010-10-062010-10-072010-10-082010-10-092010-10-102010-10-112010-10-122010-10-132010-10-142010-10-152010-10-162010-10-172010-10-182010-10-192010-10-20
  10. 10. DAU1,200,000 16/11/20101,000,000 800,000 600,000 400,000 200,000 0 4/21/10 5/21/10 6/21/10 7/21/10 8/21/10 9/21/10 10/21/10 11/21/10
  11. 11. ~2%
  12. 12. ~2%~ 10 %
  13. 13. ~2% ~ 12 %~ 10 %
  14. 14. ~2% ~ 12 %~ 10 % ~3%
  15. 15. OldNew
  16. 16. Old New+ 24 %
  17. 17. + 23 %
  18. 18. DAU2,500,0002,000,0001,500,0001,000,000 500,000 0
  19. 19. Material sales Roberta 100%
  20. 20. Material sales More Factories
  21. 21. + 50 %
  22. 22. 0 150,000 50,000 100,000 200,000 250,000 300,000 350,000 400,000 450,0002011-03-072011-03-112011-03-152011-03-192011-03-232011-03-272011-03-312011-04-042011-04-082011-04-122011-04-162011-04-202011-04-242011-04-282011-05-022011-05-062011-05-10 Unique users crafting / day2011-05-142011-05-182011-05-222011-05-262011-05-302011-06-032011-06-072011-06-112011-06-152011-06-192011-06-232011-06-272011-07-012011-07-052011-07-092011-07-132011-07-17
  23. 23. 5,000 15,000 20,000 25,000 10,000 30,000 0 8/30/2011 9/6/2011 9/13/2011 9/20/2011 9/27/2011 10/4/201110/11/201110/18/201110/25/2011 11/1/2011 11/8/201111/15/201111/22/2011 Users without missions12/28/2011 1/4/2012 1/11/2012 1/18/2012 1/25/2012 2/1/2012 2/8/2012 2/15/2012 2/22/2012 2/29/2012 3/7/2012 3/14/2012 3/21/2012 3/28/2012 4/4/2012 4/11/2012 4/18/2012
  24. 24. = +
  25. 25. ps.wooga.com/jobsstephanie.kaiser@wooga.com@chiefofspace

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