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Life. Satisfied.
An experiment in co-creation

         Majid Dadgar
        Sandeep Makam
         Emily Strouse
         William Taylor


                          D786 | Winter 2010
Selection from Original Project Proposal:


This research team was formed with the intent of providing all of the participants the
opportunity to develop and gain experience in an area of professional research outside of
their normal experience. Specifically, experience in the areas including design-led research
and participant co-creators are of particular interest. In order to facilitate this desire, a
project was devised that bridges the interests of the group members and provides both a
personally and professionally stimulating point of interest for each contributor.

The project’s direct objective is to gather two small groups of individuals, likely students at
The Ohio State University, that are similar in almost all ways except that half of the group
will have a condition that deems them medically “Disabled” and the other half will be
considered, for the sake of clarity, Normal, or Able. The concept is to then provide a
comparative look at the two groups and see if there is a significant difference in the way
each group derives satisfaction out of everyday life. Utilizing research tools that depend
heavily on the output of participants is key to our understanding of the subjects.
Stakeholders

                •“Abled” vs. Disabled
Original Plan
                •Comparative study


                •ODS Email – “Report Spam”
                •Flyers – Untouched
   Issues       •Social Media – Low traffic


                •What is life satisfaction?
Final/Revised   •5 co-creators
    Plan
Processes & Methods


Social Media
Tell us what you are doing that makes you satisfied?

   Twitter - @life_satisfied and #life_satisfied
   Facebook
   Email
Processes & Methods


 Survey – Warm up period, “Breaking the ice”
   15 responses
   People asked to choose among 8 dictionary definitions
    of satisfaction

 Workbook – More detailed introspection
   Instances of satisfaction in the past, present & future
   Answered by all our final set of co-creators
Survey - Definitions


Ecclesiastical - an act of doing penance or making reparation for
                              venial sin.

               Payment or discharge, as of a debt or obligation.

       The opportunity to redress or right a wrong, as by a duel.

          Reparation or compensation, as for a wrong or injury.

                          The cause or means of being satisfied.

                   An act of satisfying; fulfillment; gratification.

Confident acceptance of something as satisfactory, dependable,
                          true, etc.

                      The state of being satisfied; contentment.


                                                                       0   3   6   9   12   15
Processes & Methods
    Make Tools
Bullseye & Make Tools


 5 co-creators, 2 of which were colleagues

 Plan
   Introductions and Warm up – brain Teasers
   Bullseye exercise (Words/Pictures)
     Explanation and discussion
   Paper airplane contest (2D to 3D)
   Velcro session (Freedom to interpret)
     Explanation and discussion
Bullseye


 2 teams, 2 sheets of images, 1 sheet of words and
  other miscellaneous supplies
 Highest level of satisfaction in the centre
 Team building exercise
   Participants did not know each other beforehand
   They discussed minimally about choosing particular
    images or words
   Built up to the next team exercise
Bullseye
Bullseye


 Sleeping & Coffee – in the absolute center. Twice.

 Common themes
   Freedom, Friends, Food, Music and Productivity

 Conflicts
   Religion vs. Art
   Healthy vs. Unhealthy
   Awake vs. Asleep
Airplanes!
Velcro Session



        “Think about the Bulls Eye that you made with
your team mates and think about what could/would make
your life more satisfying?
        It could be an object, a gadget, something
abstract like a sculpture or even a genie’s lamp.”
• The group
  members
  immediately began
  to envision an all-
  purpose mobile
  satisfaction remote
  control.

• This group was all
  female.
• Having finished
  with time to
  spare this group
  was asked to
  consider another
  object.

• In this instance
  they chose to
  create a remote
  control from
  some possible
  future.
communication device




                       • The other group (all
                         male) developed a set
                         of more tangible super
                         gadgets.

                       • These included a
                         laptop for successfully
                         communicating ideas,
                         animation and music as
                         well as a “true”
                         universal remote and
                         finally a customizable
                         digital wall at home.
Make Tools Session
Conclusions
 What did we finally learn?
Gathering co-creators


 Emails
   Bulk or list-serv – Few to No responses
   Personalised – Response plus action
 Flyers with tear-away info
   Untouched
   Some tabs removed ahead of time by team to simulate
    interest
 Craigslist
   Questionable responses (with pics!)
Gathering co-creators


 Contacting Experts
   Proved to be dead-ends as they were too busy
 Social Media
   Twitter – slow to begin , but progressively useful
   Facebook – colleagues and acquaintances mostly but
    other parties made a showing
   Email – Chiefly due to privacy concerns sharing over
    social media
 Colleagues simultaneously needed participants for
  their studies
Activities – Social Media


Twitter/Facebook/Email
 Daily life, Present
   “Receiving a new movie from Netflix”
 Simple pleasures
   “Running down High street w/ my iPod in warm weather”
 Specific to General
   “Freshly baked home made whole grain wheat bread
    sandwiches” – we call it adjective bread.
   “Defining goals and being able to achieve them”
Social Media Visualization
Activities – Bullseye


 Allowed for more abstraction & open interpretation
 Addresses various needs
   Art, Religion, Food, Sex

 Team effort, hence some ideas get magnified

 Even with only 2 teams, many similarities emerged
   Coffee, Sleeping, Freedom, Productivity, Food
Activities – Velcro


 Highest abstraction
 Concerns focused on future

 Touched themes of creativity, emotional healing,
  conveying ones ideas, pleasure

 Nevertheless, did not ignore/forget the more basic
  themes of food, “coffee” and security
Maslow’s Hierarchy of Needs
Satisfaction is the experience
    of circumstantial and
subjectively positive change.




           What is Satisfaction?
Thank you!
                 Questions and Comments welcome!




Emily Strouse
Majid Dadgar
Sandeep Makam
William Taylor
Thank you!
                 Questions and Comments welcome!




Emily Strouse
Majid Dadgar
Sandeep Makam
William Taylor

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Satisfaction

  • 1. Life. Satisfied. An experiment in co-creation Majid Dadgar Sandeep Makam Emily Strouse William Taylor D786 | Winter 2010
  • 2. Selection from Original Project Proposal: This research team was formed with the intent of providing all of the participants the opportunity to develop and gain experience in an area of professional research outside of their normal experience. Specifically, experience in the areas including design-led research and participant co-creators are of particular interest. In order to facilitate this desire, a project was devised that bridges the interests of the group members and provides both a personally and professionally stimulating point of interest for each contributor. The project’s direct objective is to gather two small groups of individuals, likely students at The Ohio State University, that are similar in almost all ways except that half of the group will have a condition that deems them medically “Disabled” and the other half will be considered, for the sake of clarity, Normal, or Able. The concept is to then provide a comparative look at the two groups and see if there is a significant difference in the way each group derives satisfaction out of everyday life. Utilizing research tools that depend heavily on the output of participants is key to our understanding of the subjects.
  • 3. Stakeholders •“Abled” vs. Disabled Original Plan •Comparative study •ODS Email – “Report Spam” •Flyers – Untouched Issues •Social Media – Low traffic •What is life satisfaction? Final/Revised •5 co-creators Plan
  • 4. Processes & Methods Social Media Tell us what you are doing that makes you satisfied?  Twitter - @life_satisfied and #life_satisfied  Facebook  Email
  • 5. Processes & Methods  Survey – Warm up period, “Breaking the ice”  15 responses  People asked to choose among 8 dictionary definitions of satisfaction  Workbook – More detailed introspection  Instances of satisfaction in the past, present & future  Answered by all our final set of co-creators
  • 6. Survey - Definitions Ecclesiastical - an act of doing penance or making reparation for venial sin. Payment or discharge, as of a debt or obligation. The opportunity to redress or right a wrong, as by a duel. Reparation or compensation, as for a wrong or injury. The cause or means of being satisfied. An act of satisfying; fulfillment; gratification. Confident acceptance of something as satisfactory, dependable, true, etc. The state of being satisfied; contentment. 0 3 6 9 12 15
  • 7. Processes & Methods Make Tools
  • 8. Bullseye & Make Tools  5 co-creators, 2 of which were colleagues  Plan  Introductions and Warm up – brain Teasers  Bullseye exercise (Words/Pictures)  Explanation and discussion  Paper airplane contest (2D to 3D)  Velcro session (Freedom to interpret)  Explanation and discussion
  • 9. Bullseye  2 teams, 2 sheets of images, 1 sheet of words and other miscellaneous supplies  Highest level of satisfaction in the centre  Team building exercise  Participants did not know each other beforehand  They discussed minimally about choosing particular images or words  Built up to the next team exercise
  • 11. Bullseye  Sleeping & Coffee – in the absolute center. Twice.  Common themes  Freedom, Friends, Food, Music and Productivity  Conflicts  Religion vs. Art  Healthy vs. Unhealthy  Awake vs. Asleep
  • 13. Velcro Session “Think about the Bulls Eye that you made with your team mates and think about what could/would make your life more satisfying? It could be an object, a gadget, something abstract like a sculpture or even a genie’s lamp.”
  • 14. • The group members immediately began to envision an all- purpose mobile satisfaction remote control. • This group was all female.
  • 15. • Having finished with time to spare this group was asked to consider another object. • In this instance they chose to create a remote control from some possible future.
  • 16. communication device • The other group (all male) developed a set of more tangible super gadgets. • These included a laptop for successfully communicating ideas, animation and music as well as a “true” universal remote and finally a customizable digital wall at home.
  • 18. Conclusions What did we finally learn?
  • 19. Gathering co-creators  Emails  Bulk or list-serv – Few to No responses  Personalised – Response plus action  Flyers with tear-away info  Untouched  Some tabs removed ahead of time by team to simulate interest  Craigslist  Questionable responses (with pics!)
  • 20. Gathering co-creators  Contacting Experts  Proved to be dead-ends as they were too busy  Social Media  Twitter – slow to begin , but progressively useful  Facebook – colleagues and acquaintances mostly but other parties made a showing  Email – Chiefly due to privacy concerns sharing over social media  Colleagues simultaneously needed participants for their studies
  • 21. Activities – Social Media Twitter/Facebook/Email  Daily life, Present  “Receiving a new movie from Netflix”  Simple pleasures  “Running down High street w/ my iPod in warm weather”  Specific to General  “Freshly baked home made whole grain wheat bread sandwiches” – we call it adjective bread.  “Defining goals and being able to achieve them”
  • 23. Activities – Bullseye  Allowed for more abstraction & open interpretation  Addresses various needs  Art, Religion, Food, Sex  Team effort, hence some ideas get magnified  Even with only 2 teams, many similarities emerged  Coffee, Sleeping, Freedom, Productivity, Food
  • 24. Activities – Velcro  Highest abstraction  Concerns focused on future  Touched themes of creativity, emotional healing, conveying ones ideas, pleasure  Nevertheless, did not ignore/forget the more basic themes of food, “coffee” and security
  • 26. Satisfaction is the experience of circumstantial and subjectively positive change. What is Satisfaction?
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  • 31. Thank you! Questions and Comments welcome! Emily Strouse Majid Dadgar Sandeep Makam William Taylor
  • 32. Thank you! Questions and Comments welcome! Emily Strouse Majid Dadgar Sandeep Makam William Taylor