Volkswagen sought a media partner to promote its brand and value propositions through an engaging campaign. SPH Magazines produced a series of "Coffee Torque" webisodes and supporting articles about Volkswagen's competitive advantages. The content was distributed across SPH Magazines' digital platforms, reaching over 2.4 million people. Volkswagen's general manager praised the campaign for effectively communicating key messages in the challenging car market through a single media partner.

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2. Objective
Volkswagen seeks an authoritative media partner to re-affirm its
value propositions to consumers in the competitive car market
in an engaging manner.

3. Campaign Strategy
SPH Magazines Men’s Network embarked on a brand awareness
campaign centered around 3 webisodes titled “Coffee Torque”,
which were supported by advertorials.
They were produced by SPH Magazines and promoted across digital
and web platforms of selected Men’s Network brands, aggregating a
reach of:
2.4 Million

4. Execution: Creative Concept
The webisodes follow three friends as they engage in “coffee talk”
discussing Volkswagen’s competitive edge against other car brands,
covering topics such as maintenance and after-sales services.

5. Execution: Multi-Platform
Marketing
Advertorials
(Torque)
Online
Skinning & Leaderboard
(Torque and HardwareZone)
Floating & Outstream Videos
(Torque and Men’s Health)
Facebook Post
(Torque)

6. Digital
Button EnhancementA1 Inserts
EDM
Execution: Multi-Platform
Marketing

7. The Impact
“By tapping into SPH Magazines’ targeted audience network and content
expertise, the campaign was able to communicate our key messages and
competitive edge in what is arguably the most challenging car market in the
world. We also appreciate the efficiency with having a single media partner
that produces the videos and distributes them across various channels.”
- Jamie Lee, General Manager (Marketing & Communications )

8. The SPH Magazines Advantage
PREMIUM
audience
We connect you with
discerning consumers who
are highly-engaged with our
award-winning content.
Research shows that they
are also among the most
affluent in their respective
markets and prepared to
spend.
ANY TIME,
ANY WHERE
With 360 consumer touch
points spanning our print
and digital magazines,
websites and on-ground
events, we are able to
reach busy consumers
wherever and whenever.
Rapid
SCALABILITY
Through our audience
networks, we are able to
amplify and optimise your
campaign with the
convenience of a single
creative and media
contact.
Guaranteed
BRAND SAFETY
Your brand messages
will appear alongside
our enriching and safe
content, further building
your brand reputation in
potential consumers’
minds.
Interested to see how the SPH Magazines Advantage can work for your brand?
Contact us for a discussion.