The document discusses keys to recruiting and retaining Rotary club members. It recommends setting challenging membership growth goals and utilizing orientation and induction processes to onboard new members properly. Clubs should educate new members on Rotary, involve them in activities, and ask them to recruit others. Small clubs can revitalize by evaluating logistics, programs, and fully utilizing membership types. The overall approach is to extend, recruit, retain, and revitalize membership using proven formulas.