LMA BD SIG - Hottest Marketing Trends Revolutionizing Law Firm BDMark Power
Gain insight into the hottest marketing technology trends and how these innovations impacting professional services business development. Learn how the wider B2B sectors are evolving their strategies and adopting new technologies for securing, nurturing and building client relationships.
LMA BD SIG - Hottest Marketing Trends Revolutionizing Law Firm BDMark Power
Gain insight into the hottest marketing technology trends and how these innovations impacting professional services business development. Learn how the wider B2B sectors are evolving their strategies and adopting new technologies for securing, nurturing and building client relationships.
This lecture gives a short introduction to online advertising. It talks about the history of advertising, introduces some of the key concepts and terminology, and offers tips for content creators interested in advertising as a monetization option.
E-Marketing (Electronic Marketing) are also known as Internet Marketing, Web Marketing, Digital Marketing, or Online Marketing. E-marketing is the process of marketing a product or service using the Internet. E-marketing not only includes marketing on the Internet, but also includes marketing done via e-mail and wireless media. It uses a range of technologies to help connect businesses to their customers.
Contents :-
Meaning
Features
Concept
Challenges
Opportunities
Internet public relations for Estonia. Shared at this event http://www.altex-marketing.com/epr-pr-internetis-internet-pr-seminar
David Phillips is Professor of Internet Public Relations http://www.linkedin.com/in/davidghphillips and part of the altex team http://www.altex.ee/altex-people
EMarketing Techniques Conference_Emarketing at the Speed of Light Worksmart...Corporate College
Brad Kleinman and David Toth, of WorkSmart eMarketing give a comprehensive overview of eMarketing at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.
Complete Digital Brand Presence analysis for the Chartered Institute of Management Accountants (CIMA), audience research and design of a complete digital and social media strategy for MRM Worldwide
OfferSavvy is a tech startup that provides awesome software tools that help small businesses and online retailers increase traffic, engagement, conversions, and sales both On-site and Offsite. Our OfferSavvy.com marketplace is currently in live beta, and allows people to easily share their inventory with our community of users, driving new and qualified traffic. Our first B2B tool, called SavvyFeed, which is a simple tool for moderating and aggregating user generated social media content into your website, will launch next month at Techweek LA Launch competition and expo in Santa Monica, CA.
This lecture gives a short introduction to online advertising. It talks about the history of advertising, introduces some of the key concepts and terminology, and offers tips for content creators interested in advertising as a monetization option.
E-Marketing (Electronic Marketing) are also known as Internet Marketing, Web Marketing, Digital Marketing, or Online Marketing. E-marketing is the process of marketing a product or service using the Internet. E-marketing not only includes marketing on the Internet, but also includes marketing done via e-mail and wireless media. It uses a range of technologies to help connect businesses to their customers.
Contents :-
Meaning
Features
Concept
Challenges
Opportunities
Internet public relations for Estonia. Shared at this event http://www.altex-marketing.com/epr-pr-internetis-internet-pr-seminar
David Phillips is Professor of Internet Public Relations http://www.linkedin.com/in/davidghphillips and part of the altex team http://www.altex.ee/altex-people
EMarketing Techniques Conference_Emarketing at the Speed of Light Worksmart...Corporate College
Brad Kleinman and David Toth, of WorkSmart eMarketing give a comprehensive overview of eMarketing at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.
Complete Digital Brand Presence analysis for the Chartered Institute of Management Accountants (CIMA), audience research and design of a complete digital and social media strategy for MRM Worldwide
OfferSavvy is a tech startup that provides awesome software tools that help small businesses and online retailers increase traffic, engagement, conversions, and sales both On-site and Offsite. Our OfferSavvy.com marketplace is currently in live beta, and allows people to easily share their inventory with our community of users, driving new and qualified traffic. Our first B2B tool, called SavvyFeed, which is a simple tool for moderating and aggregating user generated social media content into your website, will launch next month at Techweek LA Launch competition and expo in Santa Monica, CA.
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.
benefits of online marketing for insurance marketing executiveAshish Kumar
Break the tradition of traditional marketing and grab the giant market by presenting yourself on online marketing . a large growing market where you get the lead's easily and prominent
Social Media: People First! Visible-Banking.com @ MEFTEC 2009Christophe Langlois
This is the presentation I delivered at the MEFTEC 2009 in Bahrain (February 2009).
I invite you to check my coverage on www.Visible-Banking.com
Cheers,
Christophe
www.linkedin.com/in/christophelanglois
This report talks about Internet Advertising and how it plays a crucial role in promoting a brand, product or a service. It lists down various forms of promotion through internet and gives insight on the marketing objectives, customer segments, synergy between other forms of media and most importantly, the benefits.
Forced labor in Indian Gold Jewellery Manufacturing Suganda Kapur
Report on the “Risk Analysis and Vulnerabilities to Forced Labor in Indian Gold Jewellery Manufacturing”
The research was conducted with an objective to understand if there are any practices of forced labor in the gold jewellery manufacturing in India, the root causes for the same and the government interventions to curb them. Research was conducted by a team of ASK, Gurgaon, India from 9th December to 18th December, 2013 in Zaveri bazaar and SEEPZ in Mumbai in the state of Maharashtra in India.
In the entire process various stakeholders were met for data collection in the period of 10 days. The research was qualitative in nature and majorly one-on-one interview, focus group discussions and observations were part of the research methodology. The research team was able to cover a sample of 92 workers (SEEPZ and Zaveri bazaar).
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
2. Founded in the year 2015; ZipLoan is an online lending platform; brainchild of
Mr Shalabh Singhal & Mr Kshitij Puri.
A non-banking finance company (NBFC) registered with the RBI.
To provide easy and hassle free credit support to small business owners.
Get working capital for your business growth.
3. A technology enabled on-line lending platform.
Established to provide Small Business Loans.
Has reduced credit assessment period to few minutes compared with up to a
week’s time in a traditional financial institution.
4. Target Area- Delhi/NCR.
To maximize ZipLoan awareness as a credible brand.
To reach the target market as fully as possible.
Increased web traffic, loan enquiries, app downloads, and application
numbers.
User friendly website, and mobile app.
Improved visibility and media coverage.
Ultimately, communications drive enhanced product, generate lead scores,
ZipLoan’s revenue, and improved consumer base..
5. Activity by region in Delhi/NCR.
Age Group- Both Male and females with a running business ;Turnover- 10-30
lakhs; ITR- 2.5– 4 lakhs.
Primary Audience- Existing and Prospective clients; The media; Experts and
Influencers in the financial technology field (journalists, bloggers, expert
financial technology product reviewers).
Secondary Audience- Information Seekers.
Phased Approach.
Timing and Budget.
6. A n user centric multiple channel communications model to reach new audiences and maintain existing
clients.
Website Updation – Collaterals: Presentations, Product Brochures, guides, check lists, product based
offers, templates and so on.
Online Advertising/Paid Digital - Running PPC campaigns, SEO, SMO, Tags, Social media ads, display
advertising.
Paid Marketing Ads- Online, Newspapers, Finance and Business Magazines.
Blogging- Business, Guest, latest trends and so on.
Social Media Engagement- Finance Blog posts (promoting the product demo); articles; Social media
forum posts to reach followers of business , technology and finance news; Owned, earned and paid
media channels.
Visual Content Marketing- Photos, banners, posters, Illustrations, presentations, webinars, info-
graphics, designs, diagrams, and many more.
Presentations- SlideShare presentations embedded in blogs.
Email Marketing- nurture leads, Newsletter.
Social Proofs- testimonials, user reviews, customer logos, statistics, media mentions, influencers,
instant messaging.
Organic Search./Traditional/offline Media channels.
To gain the third part credibility needed for the brand awareness.
SMS.
To engage Industry Advocates/Enthused Technology Activists- speakers at industry events,
commenting in forums, publishing a blog.
Targeting Niche Enthusiasts- Passionate bloggers, avid technology non- professionals, sharing on
social channels, online reviews, discussions forums, real- world events, and so on.
7. ZipLoan's website as a customer ‘application’ rather than just for information.
Full responsive to all user’s devices- desktop, laptop, mobile, or tablet.
Content designed and embedded with the most relevant keywords, and visual
elements- Product Brochure; Product Video Update; User Guide; Blog site etc.
SEO and tag building.
Social Media Engagement- Facebook; Twitter, Instagram, YouTube, Google+,
Pinterest.
Mention about website hits.
Satisfied Customers sections- served clients like.
ZipLoan in News Section.
Live Chat with us!
Quarterly Newsletters- Stay tuned to the latest updates and offers by ZipLoan.
Knowledge Centre- Success Stories and More Stories; Glossary Section-
Financial Terms and Definitions used in the App.
8. Initially targeting more content generation and updation which later can be
reduced to articles published twice per week.
Stay tuned to our blog for latest news and trends affecting SME.
Article entailing information about ZipLoan, and its workings-The Problem
ZipLoan solves; How to file loan application, documents to be uploaded,
documents required, and so on.
Constantly in touch with Sales team to address topics and issues prioritizing
customers complains and feedback.
Introduction of Guest blog section.
9. All about ZipLoan.
Easiest way to e-File Income Tax Return.
Credit Score: What You Need to Know.
Making your Business more Bankable.
Check-lists of documents required for Business Loans.
Social Media- Yes, you can sell here!
How Online lending has changed small businesses growth story.
ZipLoan’s growth strategy!
ZipLoan- A name you can bank upon!
10. Facebook, Pinterest; LinkedIn; Twitter; YouTube; Instagram.
Active ZipLoan’s page with regular posts, videos, ads.
Key words and Hash tags on posts written.
Prompt reply to any enquiry.
Member of aligned group and communities.
11. With Publications and Sites such as Facebook, Business Wire India.
SEO and tag building.
PPC Advertising- Google, other search engines, social media channels.
Keywords Targeting.
Google AdWords/Analytics.
Yahoo/Bling.
News Feed Ads- Facebook and Twitter ads.
Banner ads.
Email Marketing.
13. Active participation in Industry Events/Exhibitions/ Seminars-
http://www.nsic.co.in/exhibitions.asp
"Techmart" exhibition by NSIC
http://www.expo.franchiseindia.com/funding-zones.php
Advertising tie-up’s with
https://smallbiztrends.com/small-business-resource-center
http://indiamicrofinance.com/
Need to follow
Ministry of MSME (@minmsme) ·Twitter
http://www.wasmeinfo.org/
Community or lending groups
http://smepost.com/
Tech Online Publications
Technology Issue Magazine- http://technologyissue.com/
Tech in Asia
Techstory
Target Business tie-up’s with
Promotion Campaigns like Refer a friend, and earn; add-ons to on time loan payers, Link with
initiatives- Loan for Women.
Vendors- Wedding Planners;, travel agents, Grocery one stop shops, Government’s Skill Development
Programmes and, so on.
Banner/Posters near business hubs- Chandni Chowk, Azadpur Mandi, Karol Bagh, Kamla Nagar,
Lajpat Nagar, GK, Cyber Hub, South Ex etc.
15. How customer search- using mobile advice or desktop?
How mobile users and search crawlers see company’s content?
How’s targeted content performing?
Do they face any technical challenges whole using our mobile app?
Do they find app to be user friendly?
What improvements they would like to seek in the product?
Result:
Good exercise in building customer trust and brand value.
Customer feedback directly leads to enhanced and improved product.
Better growth strategy.
16. Recommended a communication strategy that makes the best use of
advertising, PR, news media, and direct mail.
Increased Product Awareness.
Enhanced customer data base.
Improved successful customers loan approval rate.
Trusted brand name.
ZipLoan’s revenue generation.
Satisfied and Happy customers.
