ADP Connotate

1. Connotate Accelerates Online Ad Optimization to
Boost Revenue for Altitude Digital Partners
Altitude Digital Partners is an innovative provider in the interactive
advertising space, helping over 500 premium publishers and long-tier
partners monetize their business online. In September 2012, Altitude
Digital Partners was ranked #54 in the Inc. 500 “Fastest-Growing
Companies” list.
Company: Altitude Digital Partners
OBJECTIVE
Market: Online Advertising Push the boundaries of “Big Data” in interactive advertising by
leveraging real-time information from the Web to increase clients’ ad
Description: A Next Generation SSP revenues by 30% - 300%.
(supply-side platform) that empowers
publishers to maximize their online Altitude Digital Partners has developed a best-of-breed user interface
revenue. Altitude Digital Partners serves that publishers can access to analyze how the target audience is
over 10 billion ad impressions per month interacting with their ads. This allows publishers to shift media
and is directly integrated into all of the purchases to optimize ad placement. The company wanted to continually
display the aggregated dynamic ad exchange data so publishers could
leading RTB's, DSP's and Trading Desks. view real-time, side-by-side comparisons of online ad traffic to
instantaneously optimize ad placement and increase ad revenues.
NEED
Altitude Digital Partners had 7 people dedicated to collecting and
reporting details across 20 separate ad networks, often from
KEY HIGHLIGHTS password-protected sites. They needed to automate this process.
The company needed leading-edge technology to maximize the value of
Challenge: Collect, analyze and deliver services provided to their clients:
a vast amount of dynamic ad exchange
data to support better decision making
for interactive ad optimization • Automate the process to improve timeliness and accuracy of data
collected
Solution: Connotate fuels the supply- • Aggregate the data and deliver it in a format that supports side-by-
side platform with real-time data, side data comparison via the Next Generation SSP interface
formatted and aggregated to help • Offer better service and rates for clients by putting more data at
publishers make better decisions their fingertips
Business Benefits: Connotate helped
:
the firm to grow business exponentially
by expanding its product portfolio and
boosting clients’ ad revenues
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120 Albany Street, Tower II, 4 Floor, New Brunswick, NJ 08901 | 732.296.8844 | www.connotate.com

2. SOLUTION
Connotate automates and accelerates the Web data collection process
while improving data quality.
• Connotate gathers real-time data from over 100 ad networks,
“Connotate’s solution is the many of which are password-protected
• Connotate structures the data so it can be displayed in
perfect fit for our business aggregated format by Altitude Digital Partner’s Next Generation
SSP interface
needs as it allows us to • Altitude Digital can now update an entire month’s worth of
collect the information our statistics in six minutes
clients require from the Web Operationally, Connotate has freed up 25 person hours/day, representing
– even if the source is a potential cost savings of $100,000 per year. However, Altitude Digital is
growing rapidly as a company – the Connotate solution has allowed the
password-protected.” company to redirect employee time to more strategic areas of the
business.
Jeremy Ostermiller, Founder &
CEO BUSINESS BENEFITS
Altitude Digital experienced immediate operational benefits. “We were
surprised at just how dramatic the results were,” said Jeremy
Ostermiller, Founder & CEO.
• Increased revenue from expanded services – including a greater
number of ad networks and exchanges offered to customers
Solution architecture • Improved client service by providing interactive advertisers with
real-time, concurrent views of ad performance across multiple ad
• Connotate was deployed as Data as a networks, enabling them to make better decisions for ad
Service . Ongoing benefits of this optimzation
deployment include: • Streamlined workflow as Altitude Digital employees now spend less
• Frees up valuable resources previously time on data monitoring
dedicated to the time-consuming task of
collecting data from password-protected
Web sites
To learn how Connotate can help your organization streamline workflow,
improve data quality and boost revenue, call +1.732.296.8844 or visit
www.connotate.com.
About Connotate
Connotate enables businesses to harness the power of rapidly-changing Web data. Connotate’s patented technology
delivers the scalability, reliability and resiliency necessary to derive strategic value from dynamic Web sources. Industry
leaders such as the Associated Press, McGraw-Hill and Thomson Reuters rely on Connotate’s award-winning technology to
accelerate intelligent use of Big Data and other content from the Web and social media. For more information, please visit
www.connotate.com.
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120 Albany Street, Tower II, 4 Floor, New Brunswick, NJ 08901 | 732.296.8844 | www.connotate