Zara was founded in 1975 in La Coruña, Spain by Amancio Ortega. Ortega is now the second richest person in Spain and the 22nd richest in the world. Zara pioneered fast fashion by having small collections that sold out quickly and were replaced frequently, creating a sense of exclusivity. The company grew rapidly and now has over 7,000 employees and more than 2,000 stores globally under its parent company, Inditex. Zara prioritizes quality, trendy clothing for women, men, adolescents and children at affordable prices without any traditional advertising.