SlideShare allows users to upload presentations and share them online to reach a global audience. It has advantages over traditional presentation methods like no longer being limited by time or location. Presentations on SlideShare can be discovered through search and shared on other sites. The chapter discusses using SlideShare to grow one's professional network and expertise while highlighting tips for optimizing content and design for online audiences. Case studies show how companies have used SlideShare successfully to engage leads.

1. Chapter 11 SlideShare: it is a
pump class for powerpoint
Course : ISYS6202 SlideShare
Year : 2016

2. 2
Points to discuss
• Introduction
• Socialised PowerPoint
• Case studies
• Social Issues
• Me 3.0
• Let’s go – SlideShare
• Getting started
• Grow your network
• SlideShare bootcamp
• Summary

3. 3
Introduction
You used to deliver a PowerPoint presentation to a
defined audience at a single movement in time,
photocopying or sharing the content first via email
then by passing on a USB stick to those who could
be there.
Now you use SlideShare to reach a global audience
by sharing rich presentation that can be stored
online, shared with a link and viewed any time.
A SlideShare snapshot.

4. 4
Socialized PowerPoint
Think of professional information sessions and you’d
be hard pressed not to think of PowerPoint or other
such tools that use film, photographs, charts – and,
sadly, far too many dot points – to communicate.
In the past, presentations were limited by time,
space and audience. You had to be there to see the
presentation. You had to remember what was said.
If you were lucky the presenter photocopied it onto
A4 sheets with little boxes and notes so you could
refer to talking points and share it with others you
thought would benefit from the massage.

5. 5
Some of SlideShare
advantages
• Presentation are tagged with key words, making
them searchable
• You can find presentations from experts around
the world
• You choose what you want to view and when you
want to view it
• You can share your expertise

6. 6
Some of SlideShare
advantages (cont…)
• You can embed the information into to blog post
(provided you properly acknowledge the source)
to illustrate a point or share statistics
• You can share the presentation on other social
media sites and blogs
• You do not need to email or use USB to share
the files – you simply point people to a web
address, which is permanent

7. 7
The most used tags on
SlideShare are
• Business
• Market
• Trends
• Research
• Social media
• Statistics

8. 8
Case studies
Let’s see how startup Framebench used it to attract
customer leads.

9. 9
Social Issues
10 sites that offer great free visuals (courtesy of
Dustin Senos, on Medium):
•Little Visuals (http://littlevisuals.co/)
•Unsplash (http://unsplash.com/)
•Death to the Stock Photo
(http://join.deathtothestockphoto.com/)
•New Old Stock (http://nos.twnsd.co/)
•Superfamous (requires attribution)
(http://superfamous.com)
•Picjumbo (http://picjumbo.com)
•The Pattern Library (http://thepatternlibrary.com)
•Gratisography (http://gratisography.com)
•Getrefe (http://getrefe.com)
•IM free (requires attribution) (http://imcreator.com/free)

10. 10
Me 3.0
SlideShare fits perfectly with an executive platform.
It is social media professionals.
That fact that your presentations can be
showcased on your LinkedIn page really goes to
the issue of credibility: you demonstrate through
content that professionally you can put your money
where your mouth is.

11. 11
Some general tips on
presentation content
• You cannot use the same presentation you gave
to your team if you had to be there to add in
missing information
• Before you publish anything, work out your story –
what you have to say and how you are going to
say it.
• Add keywords to the title, description and tags
• Start with the big picture and drill down to the
detail
• Cover one message per slide

12. 12
Some general tips on
presentation content
(cont…)
• A picture paints a thousand words (but remember,
because you are not presenting it personally it has
to make sense in isolation)
• As ever, design your presentation
• Promote it
• Include a call to action on the last slide
• Capture the detail of people who respond. Add them
to a Twitter list or read their material – there is a
reason you are resonating with each other

13. 13
Let’s go – SlideShare
• Let’s see Fig 11.1 the SlideShare Home page
• Let’s see Fig 11.2 setting up SlideShare
• Let’s see Fig 11.3 set up your profile under
general

14. 14
Getting started
• Let’s see Fig 11.4 upload buttons
• Let’s see Fig 11.5 saving PowerPoint as a PDF
• Let’s see Fig 11.6 share to LinkedIn account
using button
• Let’s see Fig 11.7 viewing your presentation

15. 15
Grow your network
• There are many presentations on the SlideShare
network itself that will help you learn how to grow
your reputation and influence, such as this one by
Jeff Bullas
• Let’s see Fig 11.8 Jeff Bullas’s SlideShare
account

16. 16
SlideShare bootcamp
• Use one large visual metaphor per slide and 1-
3 sentences of advice on the image maximum
• Get maximum mileage out your SlideShare by
making it the basis for links to other content
such images, blogs and ebooks.
• Used font Squirrel to pick beautiful fonts and
Comfight to find stunning Creative Commons
images.
• Combine SlideShare with Pinterest – Pinterest
is a pinboard – style photo sharing website
http://about.pinterest.com/

17. 17
Summary
• It takes the same amount of hard work to
prepare a good slide presentation whether it is
viewed by five people or 15.000, in a room or
around the world.
• SlideShare allows you to share your work with a
global audience and view the work of others who
are sharing within it.
• With 60 million monthly visitors and 130 million
page views, it is one of the top 200 sites on the
internet and a great place to be heard.

18. 18
End of Chapter 11