The presentation by Dr. Tara Ross focuses on how faculty can effectively use social media to expand their reach, establish authority, and increase exposure for their work. It outlines practical steps for starting social media, including setting goals, identifying one's audience, finding a niche, and creating a strategic plan. Additionally, it emphasizes the importance of content creation and repurposing, along with utilizing various platforms to enhance brand awareness and connections within the academic community.

1. Social Media for Faculty -
Dr. Tara Ross
Thursday, October 10, 13

2. Why Social Media?
Thursday, October 10, 13

3. Expand your reach
Establish authority
Increase exposure
Generate awareness of
upcoming event
Thursday, October 10, 13

4. Where to Start?
Overwhelming?
Time consuming?
Too many options
Watered down version
of you across too
many social media
platforms
Thursday, October 10, 13

5. Goals for this
presentation
Where to start with
social media
Establishing goals
Finding your niche
Designing your
strategy
Thursday, October 10, 13

6. Check your motive
Beyond using social media
in the classroom, what do
you want to do with it?
Job connections?
Book launch?
Alternate income
streams?
?
Thursday, October 10, 13

7. Where to start:
Helping others
The ethos of
social media is
to promote
others more
than yourself
Rewards come
back to you
Altruism
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8. Step 2: Establish Goals
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9. Expand your reach
Great content -->
more people
0
375
750
1125
1500
Users in millions
Pinterest Google+
YouTube Facebook
iTunes LinkedIn
Thursday, October 10, 13

10. Thursday, October 10, 13

11. COLLABORATION
ON RESEARCH
AND PROJECTS
GAIN
ATTENTION OF
RECRUITERS
HAVE LEADING
EDGE OVER
COMPETITION
BE IN
DEMAND FOR
CONSULTING
INCREASE
AWARENESS
OF YOUR
BRAND
Thursday, October 10, 13

12. Thursday, October 10, 13

13. Step 3:
Know Your Audience
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14. Who is my
audience?
Those with
similar interests
Those who
want to
hire me
Those with a
problem I
can solveThose with
goals who need
help
Who else?
Thursday, October 10, 13

15. Finding your Niche
Niche is where you
develop your content
May be different
from what you teach
Find what people’s
problems, fears, and
dreams are and
address them
Find what top-sellers
are in Amazon non-
fiction
Thursday, October 10, 13

16. Finding your Niche
What “how to”
questions do people
always ask you?
What do you love to
write?
What is your passion?
Your passions
People’s
problems,
passions, and
fears
Your niche
Thursday, October 10, 13

17. Step 4: Design Strategy
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18. Decide on your Platform
Blog?
Podcast?
YouTube Videos?
eBooks?
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19. You are a content creator already
• Lesson plans
• Design presentations
• Hold online chats
• Create online courses
• Develop academic programs
• Design and conduct research
studies
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20. Thursday, October 10, 13

21. Expand your
Reach
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22. status update with link to content on
your blog
Keyword-rich post with link to content
Video walk through of your content
with visuals and how-to
Picture from your content with
keyword-rich pin uploaded to pinboard
Repurpose Content
Thursday, October 10, 13

23. Use visual elements to generate interest and
engagement
Pinterest has a high trust factor
among users
Purchases are twice as high from
Pinterest than they are from
Facebook or Twitter
Create collections of content -
or “visual hyperlinks” - that
curate content together visually
Use apps like Pinwords to make
your pins even more visually
interesting
Thursday, October 10, 13

24. Repurpose Content
Hold a Google Hangout on Air
like I am doing here in order
to build excitement for
upcoming book, seminar, or
product release
Upload presentations to
Slideshare or Scribd as well
as many other free sites
where you can share parts of
your content
Cluster your content over two
weeks for maximum exposure
Thursday, October 10, 13

25. Publish Content
eBook via Amazon
Kindle Direct Publishing
price between
2.99-9.99 = 70%
commission
Amazon is the
world’s #1
marketplace
300 million credit
cards on file
Thursday, October 10, 13

26. Publish Content
Use your website to publish original content
as a PDF and keep 100% commission
Price items in 3 different packages for
greater sales:
(1) eBook only
(2) eBook and videos
(3) eBook, videos, study guide, and webinars
Thursday, October 10, 13

27. Maximize your Blog
Embed Facebook,
Google+, and Twitter
into your website
Give your audience
many ways to connect
with you
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28. Build
authority
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29. Understanding authority -
Connect Accounts
Publishing eBook or other content
Your Blog
Google Authorship
Increase Search Engine Optimization
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30. The Power of Audio and
Video
YouTube is the #2
search engine in
the world
Podcasts have
grown in
popularity - over 1
billion downloads
on iTunes
Fewer podcasts to
compete with
Thursday, October 10, 13

31. Interesting Stats
97 million people
commute to work
each day. Give them
something to listen to.
450 million active
blogs. 1.2 million new
hours of content on
YouTube each month.
By contrast, there are
only 200,000 active
podcasts.
Thursday, October 10, 13

32. Increase Brand
Awareness
LinkedIn is now the
preferred tool for
recruiters
Utilize LinkedIn
groups to make
connections
Embed your
documents right on
your LinkedIn profile
Utilize Academia.edu
Thursday, October 10, 13

33. Generate Awareness
Share a chapter of your
publication on Scribd,
post a presentation of it
on Slideshare, give it out
via email
Submit content to
curators such as
StumbleUpon and Reddit
Guest post on other blogs
Everybody’s blog is
your blog
Be everywhere - make
it so people keep
tripping over your
content
Thursday, October 10, 13

34. Use Social Media to:
Expand your reach
Establish authority
Increase exposure
Generate awareness of upcoming event
Thursday, October 10, 13

35. Thursday, October 10, 13

36. Thank you for attending!
Please join me over at
http://edjourneys.com
Join my email list and receive a
free chapter of my upcoming
book on social media
I welcome and appreciate your
honest reviews on Amazon
Thursday, October 10, 13