Helen Whitehead "Webinars inside and outside the institution", MELSIG, January 2015
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The document discusses best practices for planning and conducting webinars. It defines webinars as organized online events for learning or knowledge sharing that allow interactivity. When choosing technology, factors to consider include the type of webinar, attendees, and available tools. Key roles in webinars include speakers, a chair to introduce topics and manage discussion, and a moderator to handle the technology and participation. The document provides tips for participant engagement, presentations, polls, audio/video, Q&A, and concluding webinars on a positive note.
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Helen Whitehead "Webinars inside and outside the institution", MELSIG, January 2015
- 1. Thursday, February 12, 2015 1 Webinars inside and outside the institution Helen Whitehead (With thanks to Sally Hanford) MELSIG
- 2. Thursday, February 12, 2015 2 Definition: what do we call it? Synchronous classroom online tutorial webinar Virtual classroom Web conferencing Online meeting webcast MELSIG hangout
- 4. Thursday, February 12, 2015 4 Webinar “A formal or semi-formal organised event intended for learning or knowledge sharing, where there is an element of interactivity.” • The online equivalent of a seminar • Not a webcast – not a lecture – not an informal meeting MELSIG
- 6. Thursday, February 12, 2015 6 Choosing tech General principles MELSIG Adobe Connect Hangout Lync Twitter Blackboard Collaborate … ?
- 7. Thursday, February 12, 2015 7 Choosing technology • What kind of webinar? • Who/where are the attendees? • Is there a F2F event involved or is it just online? • What tech do you have available? • How reliable is the tech? • What support do you have? MELSIG Attendees in China?
- 8. Thursday, February 12, 2015 8 Choosing technology – being creative • How creative can you be with the tech? • Can you combine tech for different features? • Does it have to be synchronous? Can it be time-limited asynchronous? MELSIG
- 9. Thursday, February 12, 2015 9 Planning • Appropriate to course / participants • Keep topic & title interesting, attractive & short(?) • Invite guest speakers if appropriate MELSIG
- 11. Thursday, February 12, 2015 11 Planning • Marketing, invitations and registration • Reminders & joining instructions • Location, system, lighting, audio, wifi • Test, test and test again • Rehearse • Test
- 12. Thursday, February 12, 2015 12 Pre-webinar • Host and speakers should join early • Play music prior to start and/or have a countdown timer • Have a welcome message – mention setup • Upload documents and test links
- 13. Thursday, February 12, 2015 13 Roles • For a small meeting, tutorial etc. there's probably only a need for a Chair or Facilitator, who: – hosts the meeting – sends out invitations and reminders – welcomes people – leads the discussion – invites people to speak or ask questions MELSIG
- 14. Thursday, February 12, 2015 14 Roles 2 In a large or public webinar, there are probably up to three roles: • Speaker/s [ Presenter/s ] – usually invited, and all they have to do is present • Chair [ Host ] • Moderator [ Host or Participant] MELSIG
- 15. Thursday, February 12, 2015 15 Roles 3 - Chair • introduces the seminar • introduces the speaker • deals with the speaker's problems • may sometimes move the presentation on • summarises at the end • leads the discussion MELSIG
- 16. Thursday, February 12, 2015 16 Roles 4 - Moderator • manages the tech, starts & stops recordings • welcomes people • deals with attendee problems • uses the text chat/mute to make sure nothing interrupts • summarises quietly the proceedings so far for latecomers • monitoring hands up, sorting out turns • opening polls and displaying results MELSIG
- 17. Thursday, February 12, 2015 17 Format • Short • Simple • Interactive If it's just a lecture it might just as well be a webcast or lecture recording… Everyone learns from side-chat or discussion. MELSIG
- 18. Thursday, February 12, 2015 18 Fishbowl (Google Hangouts) • Invited participants have an observed discussion • Invite one or more students if possible • Make sure everyone deserves their place • Use Q&A creatively • What other technologies can be brought in to get participation? MELSIG
- 20. Thursday, February 12, 2015 20 At the start • Allow arrival time • Introductory activity / icebreakers – Ask attendees to introduce themselves – Use a poll or survey to find out about them & establish prior knowledge – Have a map to indicate their location • Remind about recording MELSIG
- 21. 2/12/2015 Event Name and Venue 21 Where are you? Mark your location on the maps Use an arrow if you are outside of this area
- 22. Thursday, February 12, 2015 22 Audience participation • Establish any rules – the mechanics of using the software – the procedure to follow for making a contribution – private, one-to-one messaging – any rules for acceptable behaviour MELSIG
- 23. Thursday, February 12, 2015 23 Presentations & Whiteboard • Load up Powerpoint in advance • Check content! • Keep the presentation under the control of the main speaker where possible. • Keep it visual and follow good practice for presentations (unlike this slide!) • Use Whiteboard to scribble, get feedback and collaborate MELSIG
- 24. 2/12/2015 MELSIG 24 Inexperienced Experienced Less comfortable with tech Tech savvy
- 25. Thursday, February 12, 2015 25 Polls • Create a poll during the event to receive live feedback – can be Yes/No or A, B, C, D • Adjustments can be made during session, based on poll results • Results can help shape future sessions or policies MELSIG
- 26. Thursday, February 12, 2015 26 Audio & video • Everyone needs audio • Manage the microphones • Video limited to main participants • Avoid a busy screen • In a more tutorial situation maybe all have video MELSIG
- 27. Thursday, February 12, 2015 27 Chat MELSIG
- 28. Thursday, February 12, 2015 28 A & Q MELSIG Presenters Audience
- 29. Thursday, February 12, 2015 29 Q & A MELSIG Presenters Audience
- 30. Thursday, February 12, 2015 30 Q & A MELSIG Presenters Audience • Be creative about using features available • Add Twitter or a Google doc or a web page to allow for chat
- 31. Thursday, February 12, 2015 31 Managing the discussion • Provide activities or ask questions • Ask questions directly of quiet participants • Tactfully restrain any dominant participants • Use breakout groups • Use Hand-up icon • Use people's names when responding • List participants and mark off when they contribute MELSIG
- 32. Thursday, February 12, 2015 32 Plenary • End with a question and answer session • Summarise what has happened • Describe next steps and calls to action, if any • Allow everyone to say their goodbyes • Follow up with an email with a link to the recording and any calls to action MELSIG
- 33. Thursday, February 12, 2015 33 Best webinar tip • ? MELSIG
- 34. Thursday, February 12, 2015 34 What to avoid? • ? MELSIG
- 35. Thursday, February 12, 2015 35 Questions? MELSIG
Editor's Notes
- Does it have to be synchronous? Can it be time-limited asynchronous (e.g., forum Hot Seat, Twitter)
- Copyright!!!
- Test, test and test again, with colleagues or friends as attendees, in advance. Technology will still be different on the day, but try to keep everything as close as possible.
- I’ve mentioned testing and rehearsing haven’t I It can help to play music for 15 mins prior to start – to allow users to set their volume level and/or have a countdown timer so people can see they are in the right place Ensure technology is working correctly and everything is prepared
- - uses slides with pictures to reinforce what she's saying, with very little text and never bullet points - doesn't read the slides - builds in interaction and expects people to respond - waits until they do - sounds as if she really really loves her subject - when she asks for comments in the chat window, she reads them, acknowledges the person by name and then repeats or paraphrases their comment, adding something like "Helen, that is SUCH a good point". That's really hard to do when you are also presenting.
- summarises quietly (via text chat or private message) the proceedings so far for latecomers
- Don't try to fit too much in (such as too many activities or slides) – a rule of thumb is that you will get through about half of the activities you would in a face to face event
- Even if attendees know one another (and you) from face to face or online asynchronous interaction, they will still need to adjust to the new environment
- Check content – is there a video or web link that’s vital and does it work in your chosen software?
- Where do you fit on the continuum
- Ask people to mute when not talking
- Can be used to post in links – but be aware that attendees may then visit them and not concentrate on the session