The document discusses modern day pamphleteering as a marketing strategy, emphasizing the importance of reaching audiences and creating impactful content. It includes personal insights from Steve Wickham, recommendations for tools and resources, and tips on using various social media and online platforms effectively. Additionally, it highlights the evolution of communication, activism, and the role of user-generated content in contemporary marketing.

1. Modern Day Pamphleteering Steve Wickham • WickwoodOnline.com

2. Modern Day Pamphleteering (Marketing) Steve Wickham • WickwoodOnline.com

3. Tip: Go to where people are, and bring them to where you are. Steve Wickham • WickwoodOnline.com

4. Belief: If you can conceive it, and believe it, you can achieve it. Steve Wickham • WickwoodOnline.com

5. Steve Wickham • WickwoodOnline.com Introduction - Inspiration Modern Day Pamphleteering (Marketing Peace & Sustainability) History Common Sense by Thomas Paine Ben Franklin The American Revolution

6. Steve Wickham • WickwoodOnline.com Introduction - About Me Formally Studied Chemistry at Ithaca College and U.C. Berkeley Started by own business while at Berkeley to get out of chemistry Currently work from my home as an Internet Marketer and Consultant Got involved in activism after watching the movie Loose Change

7. Steve Wickham • WickwoodOnline.com Modern Day Pamphleteering Computers Internet Cameras Video Phones Copy Machines Books e-Books TV Cable Access CurrentTV Radio Conventional Internet

8. Steve Wickham • WickwoodOnline.com Recommendations Highly Recommended Books Cracking The Code Last Hours of Ancient Sunlight by Thom Hartmann Cradle to Cradle By William McDonough & Michael Braungart Stirring It Up By Gary Hirshberg For Dummies, For Idiots, Guerilla Marketing, etc.

9. Steve Wickham • WickwoodOnline.com Recommendations Browser (Be sure to turn your cookies and javascript on!) Flock Firefox Internet Explorer 7 (only when you have to) Computer Macs (No Dells!) Software Use Open Source whenever possible

10. Steve Wickham • WickwoodOnline.com Flyers - Tips Hot-Pockets

11. Steve Wickham • WickwoodOnline.com Flyers - Tips Hot-Pockets Pull-Tabs 1/4 Sheet

12. Steve Wickham • WickwoodOnline.com Flyers - Tips Hot-Pockets Pull-Tabs 1/4 Sheet 1/2 Sheet

13. Steve Wickham • WickwoodOnline.com Flyers - Tips Hot-Pockets Pull-Tabs 1/4 Sheet 1/2 Sheet Full Sheet Posters Lamination

14. Steve Wickham • WickwoodOnline.com Flyers - Creation Desk Top Publishing Adobe PageMaker Adobe InDesign Scribus (OS) www.scribus.net Word Processing MS Word Google Docs Open Office (OS) www.OpenOffice.org

15. Steve Wickham • WickwoodOnline.com Flyers - Creation Distribute in PDF files Portable Document Format Need Full Version of Adobe Acrobat to Edit Mac Print PDF PC use PDF995 download at www.PDF995.com

16. Steve Wickham • WickwoodOnline.com Going to a Website You don’t need the http:// You don’t need the www. (most of the time) You DO need to put in everything else The domain part of a URL is CaSe InSenSitive, but nothing else is E-mail addresses are also CaSe InSenSitive

17. Steve Wickham • WickwoodOnline.com Tips Example: subdomain.domain-name Guilderland.Neighbors4Peace.org http://www.neighbors4peace.org/world/us/ny/capital_district/guilderland/

18. Steve Wickham • WickwoodOnline.com Type of Marketing Branding Direct Response Relationship

19. Steve Wickham • WickwoodOnline.com Anatomy of an Ad Headline Benefit/Feature (WIIFM) Call to Action These elements will be needed in almost everything you put out to the public

20. Steve Wickham • WickwoodOnline.com Social Media The Internet Web 2.0 Faster Growth than any other trend, ever! Faster than TVs entering the home Faster than People buying computers themselves

21. Steve Wickham • WickwoodOnline.com Flock Browser The web browser for Social Media! Based on Firefox Free and Open Source Helps you manage your Social Media, as well as browse the web.

22. Steve Wickham • WickwoodOnline.com Social Networking Sites Focus Connecting with old and new friends Sharing with like-minded people in groups Huge traffic Becoming “the Internet” for many people

23. Steve Wickham • WickwoodOnline.com Facebook.com Huge Community, recently opened up beyond the college community We’ll come back to Facebook and do some live exploring

24. Steve Wickham • WickwoodOnline.com MySpace.com Bigger than Facebook, but probably not for long Many of the same elements as Facebook

25. Steve Wickham • WickwoodOnline.com LinkedIn.com Devoted to business focus Helping people network their business contacts for: leads getting a job consulting etc.

26. Steve Wickham • WickwoodOnline.com Social Bookmarking Sites Focus Simple way to record Your Favorites online See the websites chosen by others Drive group-think Tagging, “folksonomy”

27. Steve Wickham • WickwoodOnline.com Digg.com Digg an article or a page The more people who “Digg” a page, the more likely it will be promoted to the front page of Digg (and other search engines, too!) The Digg Effect

28. Steve Wickham • WickwoodOnline.com Technorati.com Search Engine for Blogs When a person posts to a blog, it can “ping” Technorati and tell the search engine that there is new information to be indexed

29. Steve Wickham • WickwoodOnline.com Del.icio.us Early social bookmarking tool Allows people to see what others are bookmarking and what’s popular Drives new trends, awareness, and group-think

30. Steve Wickham • WickwoodOnline.com Reddit.com Very similar to the others Focuses on what’s new and popular online Learns what you like as you vote on links and submit your own

31. Steve Wickham • WickwoodOnline.com StumbleUpon.com Gives you a toolbar where you can rate pages with a Thumbs Up or Thumbs Down Provides a button that allows you to be served up a random page based on your interests that many people have given Thumbs Up to

32. Steve Wickham • WickwoodOnline.com Content-Sharing Sites Focus Gather user-generated content Share your knowledge/thoughts with others Considered viable source by many

33. Steve Wickham • WickwoodOnline.com Wikipedia.org The Grand Master of them all WikiLeaks.la

34. Steve Wickham • WickwoodOnline.com HubPages.com Allows you to build a webpage called a “HubPage” around your interests They will share the profits with you for the advertising on your page

35. Steve Wickham • WickwoodOnline.com Sqidoo.com Similar to HubPages, but allows you to build a webpage called a “lens”

36. Steve Wickham • WickwoodOnline.com Gather.com 100’s of user-generated articles Great place to write your “opinion articles”

37. Steve Wickham • WickwoodOnline.com Flickr.com One of the photo-sharing sites Allows you to post your photos and share them with the world Huge Audiences and growing every day

38. Steve Wickham • WickwoodOnline.com Twitter.com Allows you to put in up to 140 characters about whatever you’re doing Has tools that will then publish this information to your Facebook or other pages Even can send your “twitter” as text message to your friend’s cell phones

39. Steve Wickham • WickwoodOnline.com YouTube.com Focus Gather and show user-generated video Hugely popular – replacing television for some Most content is entertaining, but how-to videos are growing rapidly Allows you and others to put videos on other websites

40. Steve Wickham • WickwoodOnline.com Urth.TV Video Sharing Site focused on Environmental Issues Owned by my Sister and Husband’s company

41. Steve Wickham • WickwoodOnline.com GreenMaven.com Another site owned by my Sister and Husband’s company Search Engine for finding all things “Green”

42. Steve Wickham • WickwoodOnline.com Blogging and Podcasting Blog = Web + Log Focus Ease of use – quick and easy posting “ Normal people” can easily communicate through the web Bloggers are developing audiences and influencing purchasing and other opinions The Pentagon is worried about Bloggers

43. Steve Wickham • WickwoodOnline.com Blogging and Podcasting DailyKos.com Started by Markos Moulitsas As a veteran, Moulitsas was offended that the freedoms he pledged his life for were so carelessly being tossed aside by the reckless and destructive Republican administration. BradBlog.com Started by Brad Friedman Brad is an investigative citizen journalist/blogger, political commentator and broadcaster.

44. Steve Wickham • WickwoodOnline.com Mobile Tools Focus Making participatory media mobile Instant access Fully emergent Dozens of new ways to interact with your cell coming online Right now, subsets of the media shown here Allow you to publish to your blog from your cell phone

45. Steve Wickham • WickwoodOnline.com Exploring Facebook

46. Steve Wickham • WickwoodOnline.com Thank You Don’t Beat Yourself Up! There are plenty of others who will do that for you. LOL Don’t Get Overwhelmed! :-o Just do something everyday. Don’t “Should” On Yourself! ;-) Just focus on one thing at a time, doing first things first.

47. Common Sense Download printable and audio versions from www.Neighbors4Peace.org/books/Common_Sense Steve Wickham • WickwoodOnline.com