New to blogging but what to utilise its huge power to grow your business and explode your profits? This in depth presentation will help you get your blog off to a successful start.
2. 2Blogging Success Stories
ā¢ Two hottest topics on the
internet: Blogging and
WordPress.
ā¢ Emergence and growth of
blogs ā late 1990s
ā¢ WordPress hit the world ā
2003
Introduction
www.harrisonkenyon.com
3. 3Blogging Success Stories
ā¢ Personal diary.
ā¢ Daily pulpit.
ā¢ Collaborative space.
ā¢ Political soapbox.
ā¢ Breaking news outlet.
ā¢ Collection of links.
ā¢ Your own private thoughts.
ā¢ Memos to the world.
~ Blogger
Blog
4. 4Blogging Success Stories
ā¢ Where the Internet is about
availability of information,
blogging is about making
information creation available
to anyone.
ā¢ Blogging is using a new
medium for what it is good for
- connecting and interacting
~ George Siemens
Blogging
5. 5Blogging Success Stories
ā¢ Personal blog
ā¢ Corporate blog
ā¢ Microblog
ā¢ vlog
ā¢ Photoblog
ā¢ Audio blogs
ā¢ Moblog
ā¢ edublogs
Types of Blogs
6. 6Blogging Success Stories
ā¢ Blogger, Affiliate Marketer.
WordPress Junkie.
ā¢ Started using WordPress ā
2007 ā BloggingTips
ā¢ Likes WordPress because:
ā¢ number of plugins and
themes available.
ā¢ Flexibility due to plugins.
ā¢ Best CMS online.
ā¢ Easy to use.
Kevin Muldoon
7. 7Blogging Success Stories
ā¢ WP improvement wishlist:
ā¢ Comment system-extremely
vulnerable to spam and
hacking attacks.
ā¢ Core version of WP needs
to be more secure and less
susceptible to attacks.
ā¢ How WP has helped:
ā¢ Sold 2 good content blogs.
ā¢ WP blogs are easier to sell
on Flippa.
Kevin Muldoon
8. 8Blogging Success Stories
ā¢ Super-affiliate offering
Affiliate Marketing tips.
ā¢ Six-figure purchase of
BloggingTips from successful
blogger, Kevin Muldoon.
ā¢ Started using WordPress ā
2007 ā ZacJohnson.com
Zac Johnson
9. 9Blogging Success Stories
ā¢ Likes WordPress because:
ā¢ Free, very easy to use and
install.
ā¢ Powerful.
ā¢ How WP has helped:
ā¢ Would not have started
ZacJohnson.com without
WP.
Zac Johnson
10. 10Blogging Success Stories
ā¢ Business consultant.
ā¢ Started using WordPress ā
2007.
ā¢ Likes WordPress because:
ā¢ Easy to outsource.
ā¢ WP remained simple at its
core over years of
development.
ā¢ Customizable
functionalities are added in
the form of plugins.
Nicole Dean
11. 11Blogging Success Stories
ā¢ WP improvement wishlist:
ā¢ Security.
ā¢ How WP has helped:
ā¢ Allowed two-way
communication āget to
know readers more through
their comments.
ā¢ Able to streamline more,
and be more productive.
ā¢ Ties into social media
nicely.
Nicole Dean
12. 12Blogging Success Stories
ā¢ Business coach.
ā¢ Started using WordPress ā
Late 2009.
ā¢ Likes WordPress because:
ā¢ Other successful
entrepreneurs were using it.
ā¢ Easy to learn and maintain.
ā¢ Great flexibility and
functionality.
ā¢ No tech skills required.
ā¢ Easy to teach.
Celene Harrelson
13. 13Blogging Success Stories
ā¢ Likes WordPress because:
ā¢ Empowers non-techie people
to have complete control over
business.
ā¢ WP improvement wishlist:
ā¢ Happy with current status.
ā¢ How WP has helped:
ā¢ Facilitates teaching.
ā¢ Simple SEO, fast results.
ā¢ More income for me and
client.
Celene Harrelson
14. 14Blogging Success Stories
ā¢ Training center for small
business.
ā¢ Courses-WordPress, Gimp.
ā¢ Runs affiliate referrals, podcast.
ā¢ Started using WordPress ā 2006.
ā¢ Likes WordPress because:
ā¢ Ability to make fast changes
to site customization.
ā¢ Plugins added many features
quickly.
ā¢ Caters to both blog and static
pages.
Angela Wills
15. 15Blogging Success Stories
ā¢ WP improvement wishlist:
ā¢ Removal of comment spam
and hackers.
ā¢ How WP has helped:
ā¢ All 13 websites built on
WordPress.
ā¢ Helped hundreds of small
business owners learn
WordPress with highly
successful and popular
training program.
Angela Wills
16. 16Blogging Success Stories
ā¢ Themes
ā¢ Provides structure for WP
core system. Displays features
in different styles.
ā¢ Plugins
ā¢ Separate small programs.
ā¢ Plugs in to current theme to
offer additional features.
ā¢ Widgets
ā¢ Add content and features to
the sidebars of a page.
WordPress
17. 17Blogging Success Stories
Popular Plugins
Quotable Jetpack
CodePress Admin
Columns
Digg Digg Formidable
Broken Link
Checker
User Role Editor VaultPress
Comment Luv
Premium
WPTouch
Gravity Forms-
Contact Form 7
W3 Total Cache
Super Styles
Ultimate
TinyMCE
Foobar
WordPress SEO Page Links To
WordPress
Editorial Calendar
Hangout Plugin Podpress Pretty Link
Exclude Pages
from Navigation
Subscribers
Magnet
nrelate Related
Content
Akismet Shareaholic WP-Polls
Uji countdown Duplicate Post Ā
18. 18Blogging Success Stories
1. Decide and commit to starting
and maintaining a blog.
2. What is the objective of the
blog?
3. Who is the audience?
4. Decide on the name of your
blog.
5. Install WordPress.
6. Decide on the design issues.
7. Decide on the functions of the
blog.
Tasks
19. 19Blogging Success Stories
8. Install the selected theme and
plugins.
9. Write the āAboutā post.
10.Set up the āContact Pageā.
11.Write at least 3 good articles.
12.Offer a newsletter signup form
or a valuable free report, ebook,
templates or anything that
offers good value to your
prospective reader.
Tasks
20. 20Blogging Success Stories
13.Publicise your blog in social
media.
14.Get the conversation going.
15.Teamwork ā collaborate.
16.Keep adding relevant contents.
17.Monitor the traffic.
18.Work on opportunities to
monetise the blog.
Tasks
21. 21Blogging Success Stories
1.Number of visits
2.Percentage of new visits
3.Visits from search engines
4.Source of traffic
5.Bounce rate
6.Pages / visit (length of stay)
7.Referrals from other sites
8.Conversion
9.Number and quality of
comments
10.Content sharing on social
media
Measures
22. 22Blogging Success Stories
Obstacles to blogging success
ā¢ Thinking that blogging is an
easy path to wealth but are
unwilling to put in real effort.
ā¢ Does not take blogging
seriously.
ā¢ Blog about topics that one is not
passionate about.
ā¢ Does not manage it like a
business.
ā¢ Does not promote the blog.
ā¢ Wrong business model.
23. 23Blogging Success Stories
Tips for WordPress for Business
1. Keep it simple.
2. Offer a great opt-in.
3. Categorized for easy access.
4. Add a search box.
5. Add product images.
6. Add Contact information.
7. Domain name.
8. Shopping cart.
9. Your picture.
10.Landing page ā static or latest
post.
24. 24Blogging Success Stories
Avoid these mistakes
1. Not backing up.
2. Ignoring WordPress updates.
3. Not using suitable plugins.
4. Using the default Favicon.
5. Not mobile friendly.
6. Website / Blog takes too long to
load.
25. 25Blogging Success Stories
Avoid these mistakes
7. Homepage is displaying full
length posts. The āread moreā
feature is recommended.
8. Having inactive plugin and
themes. This is a security risk as
hacks can happen.
9. Not integrating with social
media.
26. 26Blogging Success Stories
FAQ
Q: How do I know if my blog will
be read?
Answer
ā¢ Good content.
ā¢ SEO.
ā¢ Provide RSS feed.
ā¢ Publicise in social media
platform.
27. 27Blogging Success Stories
FAQ
Q: How do I know if my content
has been copied?
Answer
Find out using:
ā¢ Copyscape, or
ā¢ through your trackbacks in
WordPress or
ā¢ Google Alert
28. 28Blogging Success Stories
FAQ
Q: What if I run out of ideas on
what to write, or if the progress is
slow?
Answer
ā¢Collaborate with other bloggers.
http://myblogguest.com
ā¢Outsource.
ā¢Use PLR.
ā¢Always check quality and edit.
29. 29Blogging Success Stories
FAQ
Q: What is the difference between
wordpress.com and
wordpress.org?
Answer
ā¢wordpress.com:
ā¢ content is hosted with
wordpress.com.
ā¢ Use all features on site.
30. 30Blogging Success Stories
FAQ
Q: What is the difference between
wordpress.com and
wordpress.org?
Answer
ā¢wordpress.org:
ā¢ Install the WordPress
software on your own server.
ā¢ Add features using themes,
plugins, widgets.
31. 31Blogging Success Stories
FAQ
Q: Can I build a career on Blogging
and WordPress?
Answer
ā¢Career options (WordPress):
ā¢ trainers and consultants in
WordPress.
ā¢ business developing
WordPress themes and
plugins.
32. 32Blogging Success Stories
FAQ
Q: Can I build a career on Blogging
and WordPress?
Answer
ā¢Career options (Blogger):
ā¢ Professional blogger ā
freelance or corporate.
ā¢ Marketing.
ā¢ Copywriting.
33. 33Blogging Success Stories
Conclusion
ā¢ Blogging is a profession.
ā¢ WordPress is the tool.
ā¢ Sharpen the use of the tool and
perfect your writing skills.
ā¢ Learn to promote your work.
ā¢ Be consistent to gain
momentum.
ā¢ Success is possible!
Now visit
ā¢ Harrison Kenyon Marketing for
more expert marketing advice .