In Q4 2016 on Facebook, spending was highest for video views, mobile app installs, and page post engagement. Compared to Q3, spending increased notably for video views and mobile app engagement, while it reduced slightly for page post engagement, product catalog sales, and page likes.
On Instagram in Q4, spending was highest for video views, clicks to website, and page post engagement. Compared to Q3, spending for video views increased notably while it decreased for mobile app installs and page post engagement. Website conversion objective was also executed on Instagram for the first time in Q4.
Facebook launched several new features in Q4 2016 including offline conversion tracking, shops on pages, messenger ads, and live
How to Build Your App’s Brand on the App Stores | APS WFH 2020Phiture
The main goal of this presentation is to show mobile publishers why the brand is important, how to build a brand and what role ASO plays in this process.
Prepared by Anton Tatarynovich and Katia Covaci, ASO consultants at Phiture.
Want to learn more? Visit us at:
phiture.com - our website.
asostack.com - our ASO blog.
mobilegrowthstack.com - our mobile growth & retention blog.
Google Adwords lanza nuevas campañas para usuarios multipantalla con las que los anunciantes tendrán la oportunidad de optimizar el rendimiento publicitario de sus anuncios, permitiendo nuevas segmentaciones y asignaciones de presupuesto.
Más información en http://www.t2o.es/blog/marketing-en-buscadores/campanas-google-adwords/
Mobile video has transformed the digital world in 2016 and it's no wonder that today’s connected consumer has fully embraced it: eMarketer reported that more consumers are watching videos than listening to music on mobile; a Nielsen study highlighted the one-to-one experience with 73 percent of mobile-only viewers.
The personal TV-like experience on mobile is notable for in-app videos. With interesting video ad formats such as Vertical videos, 360 degree videos, pre-roll videos and interstitial videos, there are endless possibilities to engage today's consumers through video. But one thing that remains constant is the need to measure performance and effectiveness of the video ads.
In this PPT, you will learn:
1. What are the most important metrics to measure the success of a video ad campaign
2. What are the benchmarks for these different metrics across the globe
3. What are the basic things to keep in mind to ensure the effectiveness of the video ad campaign
Beyond Direct Response: How to Measure Success in Programmatic BrandingDigiday
Programmatic buying presents many opportunities for brands including increased scale, efficiency, control, and precision. To date, programmatic has been widely adopted across direct response campaigns, but the tide is shifting and brand dollars are beginning to activate against programmatic channels. Questions around transparency and effectiveness still remain.
Join Andrew S. Feigenson, managing director of digital at Nielsen, as we uncover brand measurement best practices to help both buyers and sellers extract maximum value from programmatic.
Cinemad es una compañía norteamericana con sedes a nivel mundial. Nos dedicamos a las campañas de Vídeo Advertising Interactivo. Trabajamos con las principales agencias de medios y clientes más importantes internacionalmente, lo que nos convierte en la empresa más prestigiosa del sector del vídeo interactivo. Nuestros resultados en las campaña así lo demuestran, haciendo que más del 90% de los clientes repitan campañas con nuestros vídeos interactivos.
With app store overpopulation becoming a real
problem for developers, we look at how app install
advertising on Facebook, Google, YouTube and Twitter
could make a significant difference.
Dynamic Retargeting Possibilities for Booking Sites (by Vizury in Japan)Yoshimura Taishi
Contact us for any inquires at info@microadplus.co.jp
What are the benefits of harnessing the power of dynamic retargeting for booking sites?
What can Vizury do to help booking websites in do well in Japan?
With the online booking service growing in Japan, now is the time to get your edge against your competitors.
This playbook tells you all you need to know about app marketing from the experienced team at Performance Revenues. Covering how to get ROI on app marketing, choosing the right ad network and how to avoid fraud this is an indispensable guide for any app marketer.
Guide to Programmatic Media buying for recruitment. Top tips, explanation of strategic uses, examples of how ads are targeted and all the important terms decoded.
How to Build Your App’s Brand on the App Stores | APS WFH 2020Phiture
The main goal of this presentation is to show mobile publishers why the brand is important, how to build a brand and what role ASO plays in this process.
Prepared by Anton Tatarynovich and Katia Covaci, ASO consultants at Phiture.
Want to learn more? Visit us at:
phiture.com - our website.
asostack.com - our ASO blog.
mobilegrowthstack.com - our mobile growth & retention blog.
Google Adwords lanza nuevas campañas para usuarios multipantalla con las que los anunciantes tendrán la oportunidad de optimizar el rendimiento publicitario de sus anuncios, permitiendo nuevas segmentaciones y asignaciones de presupuesto.
Más información en http://www.t2o.es/blog/marketing-en-buscadores/campanas-google-adwords/
Mobile video has transformed the digital world in 2016 and it's no wonder that today’s connected consumer has fully embraced it: eMarketer reported that more consumers are watching videos than listening to music on mobile; a Nielsen study highlighted the one-to-one experience with 73 percent of mobile-only viewers.
The personal TV-like experience on mobile is notable for in-app videos. With interesting video ad formats such as Vertical videos, 360 degree videos, pre-roll videos and interstitial videos, there are endless possibilities to engage today's consumers through video. But one thing that remains constant is the need to measure performance and effectiveness of the video ads.
In this PPT, you will learn:
1. What are the most important metrics to measure the success of a video ad campaign
2. What are the benchmarks for these different metrics across the globe
3. What are the basic things to keep in mind to ensure the effectiveness of the video ad campaign
Beyond Direct Response: How to Measure Success in Programmatic BrandingDigiday
Programmatic buying presents many opportunities for brands including increased scale, efficiency, control, and precision. To date, programmatic has been widely adopted across direct response campaigns, but the tide is shifting and brand dollars are beginning to activate against programmatic channels. Questions around transparency and effectiveness still remain.
Join Andrew S. Feigenson, managing director of digital at Nielsen, as we uncover brand measurement best practices to help both buyers and sellers extract maximum value from programmatic.
Cinemad es una compañía norteamericana con sedes a nivel mundial. Nos dedicamos a las campañas de Vídeo Advertising Interactivo. Trabajamos con las principales agencias de medios y clientes más importantes internacionalmente, lo que nos convierte en la empresa más prestigiosa del sector del vídeo interactivo. Nuestros resultados en las campaña así lo demuestran, haciendo que más del 90% de los clientes repitan campañas con nuestros vídeos interactivos.
With app store overpopulation becoming a real
problem for developers, we look at how app install
advertising on Facebook, Google, YouTube and Twitter
could make a significant difference.
Dynamic Retargeting Possibilities for Booking Sites (by Vizury in Japan)Yoshimura Taishi
Contact us for any inquires at info@microadplus.co.jp
What are the benefits of harnessing the power of dynamic retargeting for booking sites?
What can Vizury do to help booking websites in do well in Japan?
With the online booking service growing in Japan, now is the time to get your edge against your competitors.
This playbook tells you all you need to know about app marketing from the experienced team at Performance Revenues. Covering how to get ROI on app marketing, choosing the right ad network and how to avoid fraud this is an indispensable guide for any app marketer.
Guide to Programmatic Media buying for recruitment. Top tips, explanation of strategic uses, examples of how ads are targeted and all the important terms decoded.
Digital Fisrt 2015 Conference : The most suitable digital campaign to reach y...Kwanko
Marion Min, had a conference on "The most suitable digital campaign to reach your business objective: a sectorial Approach of performance marketing", October 15, at the Digital First 2015
Started Facebook marketing... but ready to get a lot more out of it? In this deck, see the 7 advanced tactics online marketers are using to get even more out of Facebook. As originally seen on Copy Hackers.
Oliver Ewbank SMX London: The Local Ads LandscapeOliver Ewbank
Location, Location, Location: Whether your objective is driving awareness or footfall, this deck offers proven PPC tactics to drive results from your local search campaigns.
Addressing the Full Funnel with Snap Ads4Cinsights
4C VP, Product Marketing, Josh Dreller hosted a webinar on Snap Ads featuring James Borow, Director of Revenue Programs at Snapchat, Taylor Shannon, Associate Director at Resolution Media Group, and Seif Hamid, SVP, Product at 4C. Watch the full webinar recording: https://youtu.be/ENDKeA3G3wY
Balihoo Local Display Advertising - A Field Guide for Multi-Location BrandsBalihoo, Inc.
National brands leverage display advertising to effectively push highly visual and engaging messages to 90% of the internet users worldwide. Adding micro relevance and localization takes it to the next level for impactful ROI.
Digital Marketing Automation with Salesforce Marketing CloudThinqloud
This presentation explains how Salesforce Marketing cloud enables your organization to build and manage powerful 1-to-1 customer journeys.Discover the strategy to target more customers in today's competitive world.
How to Get Started with the Google Marketing Platform & All New Acquia LiftAcquia
Empowered by access to more information than ever before, consumers are driving the personalization phenomenon. They’ve come to expect brands to understand their tastes and preferences - and marketing teams must respond! With customer expectations higher than ever, implementing a personalization strategy is a critical way for marketers to build and maintain meaningful relationships with their audiences.
Hear from Bounteous & Acquia on how Acquia Lift has been instrumental in eliminating one-size-fits all solutions and enabling their team of marketers to speak directly to the individuals visiting their website and address their unique needs. Included in the webinar, they’ll cover industry best practices and Acquia Lift product tips.
In this webinar, we’ll cover steps to:
- Analyze basic visitor information to help inform your personalization strategy
- Personalize content based on marketing channel
- Launch a personalization marketing campaign
- Prioritize personalization and testing initiatives
Join Bounteous & Acquia on August 7, 2019 at 10 a.m. EST / 3 p.m. BST as they dive into their analytics-driven approach to personalization and see how they’ve improved engagement metrics and increased conversion rates, ultimately driving ROI.
Content Marketing in the Performance Era: NewsCred's Shafqat IslamNewsCred
At #ThinkContent 2017, NewsCred Co-founder and CEO Shafqat Islam spoke about how the content marketing industry is headed into the era of performance – and why that will allow marketers to execute their most ambitious, creative work yet.
Similar to 2016 Q4 Facebook & Instagram Trends(eng) (20)
Wisebirds의 2018년 1분기 리포트입니다. 이번 분기에 신설된 조직인 Design Lab 소개와 함께 소재 제작에 대한 인사이트를 담았습니다. 뿐만 아니라 Facebook과 Instagram의 목적별 효율 비교와 주요 미디어 업데이트 또한 리포트에서 보실 수 있습니다.
Wisebirds의 2017년 4분기 리포트입니다. 이번 리포트의 주제는 "TOP Keywords in 2017" 입니다. Wisebirds는 2017년 한 해 동안의 Facebook & Instagram 연간 업데이트 소식과 관련 케이스를 산업별로 정리하고, 4분기의 Facebook & Instagram 목적별 효율 비교와 주요 업데이트 또한 리포트에 담았습니다.
Wisebirds의 3분기 리포트입니다. 이번 리포트의 주제는 'Shopping season is coming to commerce town' 입니다. 3분기 내 있었던 미디어 업데이트와 기본 광고 효율 지표뿐 아니라, 다가오는 4분기 쇼핑시즌을 겨냥한 커머스 광고주에게 유용할 인사이트를 담았습니다.
Wisebirds의 3분기 리포트입니다. 이번 리포트의 주제는 'Shopping season is coming to commerce town' 입니다. 3분기 내 있었던 미디어 업데이트와 기본 광고 효율 지표뿐 아니라, 다가오는 4분기 쇼핑시즌을 겨냥한 커머스 광고주에게 유용할 인사이트를 담았습니다.
This is Wisebirds' quarterly report. It includes video specialized ad efficiency data and quarterly or annual efficiency trends of Facebook and Instagram. Moreover, you can see recent ad related updates of Google, Facebook, and Instagram.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
6. FASTER&EASIER
Create
Campaign
Fastwith
Multiple
Creative &
AdSet
BulkAdvertCreation
One-click AdSet
Segmentation
Audience Export from
Previous Campaigns
Messengerhasbeenaddedasanew destination ofFacebookadvertising. Itmeans thatthemessengerwill beused
asabusiness application forvarious business purposes,andthemessenger willexpandits roleasanadvertising
platform.By utilizing messenger, advertises areabletoreactinstantly tocustomersandusersareabletoreduce
time foracquiringinformation. Itwill naturally contribute toincrease conversions onpurchasing journey.
Q4AD
KEYINDEX
Facebook Messenger
Q4KEYUPDATES
Q4ADKEYUPDATES
Q3/Q4 ADKEYINDEX
Messenger asaAdvertising Destination Sponsored Message Update
Clicking AdonFeed SponsoredMessage
To the users who communicated before with brand within 6 months,
. You can send Sponsored Message.
At least 10,000 communication case are needed for this feature.
minimum 50people are needed to target.
Also, You can collect users who you send messages for custom audience
Underwebsiteclick objective,
FacebookMessengeris oneoflanding destination
Structured chat for usersis able tosetbeforecampaign
1 When setting campaigns, you can select
messenger as a campaign landing destination
2 When landing to Messenger, Users are able to
receive structured message
- Frist welcome message are able to set
- Trough Structured Message, you can set
reacting message per each different cases
7. FASTER&EASIER
Create
Campaign
Fastwith
Multiple
Creative &
AdSet
BulkAdvertCreation
One-click AdSet
Segmentation
Audience Export from
Previous Campaigns
Shopsection isaddedtoFacebookpage.Withaddingshopsection, userscanhave markettosell theirproduct
without payingcommission. Advertisers will havebenefits intermsofcostandresources.Moreover, Userscan
complete theirshoppingjourney withoutleaving Facebook.Since Userscantagtheirproductsonuploadedproduct
image, this isverycustomized featureformobile.
ShopinPage
Q4KEYUPDATES
Shop sectiononFacebook Page TaggingonProduct
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information with clicking tags
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setting will getyoudirectly sellproduct.
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2
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Shoppingareacustomizedformobilecompletingall
commerceprocesssuchaspromotion,purchaseand
payment.
Q4AD
KEYINDEX
Q4ADKEYUPDATES
Q3/Q4 ADKEYINDEX
8. FASTER&EASIER
Create
Campaign
Fastwith
Multiple
Creative &
AdSet
BulkAdvertCreation
One-click AdSet
Segmentation
Audience Export from
Previous Campaigns
Reportcolumns areimprovedtoraisecredibility. 3rd partytrackingpartnersandcustomercommittee verified data
and3rd partytracking partnersandcustomer committee verified dataandremovedthecolumns iftheir standardand
explanations isunclears. Those userswhomonetize businesses onFacebookcouldcopewiththetrendofdigital
marketing basedonaccurateinsight.
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Q4KEYUPDATES
Efforttoprovideobjectiveandvariouscolumns
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- Inordertoprovidethereliablereport,cooperatingwith3rdpartytrackingpartnerstoprovideverifieddataregardingthetimespentonviewingad.
- Provide the columns regarding viewing video and live on Facebook cooperating with Nielsen.
1
2 Revisingthecolumnswithwrongformulaandclarifyingtheunclearstandardandconcept
- Make the columns accurate which previously caused the problem on collecting data with wrong formula: organic
reach, video view and referral etc.
- Revise the unintuitive names of columns and attach the detail tip for better understanding.
e.g. "view content" → "website view of content" and "video views" → "3-second video views“
Q4AD
KEYINDEX
Q4ADKEYUPDATES
Q3/Q4 ADKEYINDEX
9. FASTER&EASIER
Create
Campaign
Fastwith
Multiple
Creative &
AdSet
BulkAdvertCreation
One-click AdSet
Segmentation
Audience Export from
Previous Campaigns
Facebooklaunchedoffline conversion events tomeasureoffline outcomes generatedbyFacebookonline
advertising. Nowadvertisers cantrackOfflineconversion andusethis datatocompareon-offline campaign
performance.Also, DAforRetail whichisanomni-channel productremoving bordersbetweenonline andoffline
waslaunched, soadvertisers cancontrolonline andoffline purchaseconversions throughFacebookAdvertising
OfflineTracking&Related Products
Q4KEYUPDATES
Launch offlineconversion manager DAforRetail
Addedoffline eventpageonbusiness manager
1 AdvertiserscanuploadtheirCRMdata
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2
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ascustomaudienceandlookalikeaudience.But,advertisers
havetoagreewiththetermsforofflineconversiondata
Q4AD
KEYINDEX
Q4ADKEYUPDATES
Q3/Q4 ADKEYINDEX
DAfor Retail based on Omni-channel
1 Delivery ad to those nearby offline store by targeting
location and induce to buy product already interested
2
The client who doesn’t want offline-shopping can
save the ad and buy online later. The process of
Omni-channel could be implemented.
10. FASTER&EASIER
Create
Campaign
Fastwith
Multiple
Creative &
AdSet
BulkAdvertCreation
One-click AdSet
Segmentation
Audience Export from
Previous Campaigns
Finally FacebookLive canbeusedtoAd.Eventhough it’s justinatestphase,shortlythelive contents couldbe
executed asAd.AswellasFacebook,Instagramisabletosharereal-time video butit’s neededthetime tocheckout
ifthereal-time video isworthyasAdornot.
Facebook LiveAds
Q4KEYUPDATES
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1 Format: posting live video as creative of ad on Feed
2 As the product in beta test, partners with Blue Badge
or White List can join
1 Click camera button on Instagram app and then swipe right
to share Live video you recorded.
2 As instant and only for 24-hour content , Live video is unable
to use as Ad for now but expected later
LIVE
Q4AD
KEYINDEX
Q4ADKEYUPDATES
Q3/Q4 ADKEYINDEX
11. FASTER&EASIER
Create
Campaign
Fastwith
Multiple
Creative &
AdSet
BulkAdvertCreation
One-click AdSet
Segmentation
Audience Export from
Previous Campaigns
Q4,2016hadabundantperiodwithamounts ofupdatesonFacebookever.Inordertoincrease utilization of
Facebook,theyhaslaunchedorappliednewfunctions invarious aspectssuchasadproduct,supporting tooland
measurement. Itisdrawingattention howthereputation ofFacebookwouldbechangednextyearwith thecurrent
effort.
OtherUpdates
Q4KEYUPDATES
Thefunctions tomaximize theperformance ofuser’s business
LaunchingCreativeHub
- Availabletogetinspirationoneachadproductsandhigh-valueastheguideofcreativecreation.
1
2
3 Addingnewcolumnswithlaunchingnewproducts.
- AccordingtoenhancementofCanvas,thenewcolumnsisaddedtomeasurevariousperformance.
LaunchingCampaignPlannerTool
- Showing pre-evaluation of campaign before the real execution with simulation tool of R&F buying.
4 Addingnewoptimizationgoalfor Ad:ReachasKPI
- UsefulwhenreachisKPI.Bidinggoalistooptimizeonreachandcostperreachandfrequencyandlimitareavailable.
Q4AD
KEYINDEX
Q4ADKEYUPDATES
Q3/Q4 ADKEYINDEX