Acquisitions Institute at Timberline Lodge (May 16-19, 2015)

1. YouTube, social media, and
academic libraries: building
a digital collection
Allan Cho
Irving K. Barber Learning Centre
University of British Columbia Library
Acquisitions Institute at Timberline
Lodge (May 16-19, 2015)

2. Outline
1.. YouTube as social
media
2. Evolution of “Media”
Collections
3. Social Media as a digital
collection

3. Social Media at UBC Library
• Social Media Audits in
2013 and 2014
• Unit-level accounts
provide statistics for
Twitter and Facebook
accounts for quarterly
reports

4. Definition of Webcast
● Interconnected set of objects
that typically include an audio
stream, moving images (i.e.
video) and presentation.
● Differ from other videocentric
informational objects because
of their limited visual
components, typically
consisting of a "talking head"
and slides

5. “Pre-social” webcasting in 2003
• CONTENTdm
• Digital Collection
Management
Software
• Good, but not optimal
for streaming video
use

6. Webcasting in 2015
Four core types of entities in digital
library:
1. Objects (digital materials, i.e.
presentations from guest speakers)
2. Collections (organized group of
Objects)
3. Metadata (information on
Objects and Collections)
4. Initiatives (projects to create and
manage Collections)

7. Assessment and Data, IKBLC
YouTube has been
selected as the platform
for UBC’s digital
collection due to:
– Benefits in accessibility
– Statistics

8. Teaching & Learning using Crowdsourcing
• Transcription, annotation,
captioning, production and
indexing of webcast videos on
YouTube platform
• UBC students from Chinese 411
(Modern Chinese Literature)
• Creation of the Daxue web portal
(daxue.ubc.ca)
• e.g. TED talks

9. Video Transcription - YouTube
Translating project of English language webcasts into
different languages for educational purposes, this project
offers a language literacy learning hub for online students

10. Streaming Collections as “Social Media?”
• Up until the 1980s, most
academic libraries did not have
collection development policies
for its video collections
• Up until the 1980s, most
academic libraries had no
collection development policies
for its video collections
• What about social media?

11. Social Media in Flexible Learning
• Collections for emerging
fields of study
• Online learning is
ubiquitous
• Places the learner, in
primary control.

12. Challenges
1. Metadata
● Complete reworking of the way
digital cataloguing takes place
● From taxonomy to folksonomy
(system of classification derived
from categorizing, tagging and
annotation by groups)
2. Copyright

13. References
• Cho, Allan. "YouTube and academic libraries: building a digital
collection." Journal of Electronic Resources Librarianship 25.1 (2013):
39-50.
• Dufour, Christine, Joan C. Bartlett, and Elaine G. Toms. "Understanding
how webcasts are used as sources of information." Journal of the
American Society for Information Science and Technology 62.2 (2011):
343-362.
• Little, Geoffrey. "The revolution will be streamed online: academic
libraries and video." The Journal of Academic Librarianship 37.1 (2011):
70-72.
• Young, Jeffrey R. "College 2.0: A Self-Appointed Teacher Runs a One-
Man 'Academy‘ on YouTube." The Chronicle of Higher Education (2010).

14. Stacy V. Sieck
Taylor & Francis Group
Library Communications Manager, Americas Region
stacy.sieck@taylorandfrancis.com
Allan Cho
Irving K. Barber Learning Centre, University of British Columbia Library
Community Engagement Librarian
allan.cho@ubc.ca
Zoe Pettway Unno, Ph.D., MLIS
Pollak Library, California State University
Science Librarian
zpettwayunno@exchange.fullerton.edu
Questions?
The Acquisitions Institute at Timberline Lodge • May 17, 2015