With the rapid expansion of information technology in modern academic library setting, several libraries nowadays are transforming their services in different ways, including but not limited to the inclusion of social media in their daily operations to outreach their users.
This will entail a changing role of librarians to accommodate with this new era of learning by updating their skills to fulfill users’ needs.
While the majority of LAU Libraries staff had positive perceptions on the usefulness of social networking tools, the participation of students showed to be limited in addition to hesitancy witnessed among library staff.
Benefits and challenges facing library staff in the implementation of social media, will be explored, as well as staff perceptions regarding the usefulness of social networking tools; factors influencing library administration’ decisions whether to use these tools or not will also be analyzed.
Facebook, Twitter , YouTube and Instagram are the most commonly adopted apps in university libraries, in addition to Tumblr, Pinterest, Flickr and so on. Last but not least the physical environment needs to be compliant with emerging technologies to go “beyond library walls”.