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Social Media as an
Engagement, Collection,
and Curriculum Tool:
Using YouTube as a
Case Study
Allan Cho
Community Engagement Librarian
Irving K. Barber Learning Centre
LIBR 559M - LIBR 559M - Social
Media for Information Professionals
(January 26, 2016)
Outline
1. Introduction
2. Evolution of “Media”
Collections
3. YouTube as social
media
4. Social Media as a digital
collection
Social Media at UBC Library
• Social Media Audits in
2013 and 2014
• Unit-level accounts
provide statistics for
Twitter and Facebook
accounts for quarterly
reports
Definition of Webcast
● Interconnected set of objects
that typically include an audio
stream, moving images (i.e.
video) and presentation.
● Differ from other videocentric
informational objects because
of their limited visual
components, typically
consisting of a "talking head"
and slides
“Pre-social” webcasting in 2003
• CONTENTdm
• Digital Collection
Management
Software
• Good, but not optimal
for streaming video
use
Webcasting in 2015
Four core types of entities in digital
library:
1. Objects (digital materials, i.e.
presentations from guest speakers)
2. Collections (organized group of
Objects)
3. Metadata (information on
Objects and Collections)
4. Initiatives (projects to create and
manage Collections)
Assessment and Data, IKBLC
YouTube has been
selected as the platform
for UBC’s digital
collection due to:
– Benefits in accessibility
– Statistics
Teaching & Learning using Crowdsourcing
• Transcription, annotation,
captioning, production and
indexing of webcast videos on
YouTube platform
• UBC students from Chinese 411
(Modern Chinese Literature)
• Creation of the Daxue web portal
(daxue.ubc.ca)
• e.g. TED talks
Video Transcription - YouTube
Translating project of English language webcasts into
different languages for educational purposes, this project
offers a language literacy learning hub for online students
Teaching and Learning Enhancement
• Pedagogical teaching and
learning projec that provides
English/Chinese translation
using streaming video
• Enables UBC students to not
only be able to study and learn
from the lecture and video
content but also to use their
translation skills in providing
Chinese caption subtitles for
dissemination of learning in an
online environment.
Streaming Collections as “Social Media?”
• Up until the 1980s, most
academic libraries did not have
collection development policies
for its video collections
• Up until the 1980s, most
academic libraries had no
collection development policies
for its video collections
• What about social media?
Social Media & Flexible Learning
• Collections for emerging
fields of study
• Online learning is
ubiquitous
• Places the learner, in
primary control.
Challenges
1. Metadata
● Complete reworking of the way
digital cataloguing takes place
● From taxonomy to folksonomy
(system of classification derived
from categorizing, tagging and
annotation by groups)
2. Copyright
Conclusion - Social Media in Libraries
1. Digital Collection
2. Information Literacy
3. Teaching/Learning
4. Space & “the Cloud”
5. Public vs. Private
References
• Cho, Allan. "YouTube and academic libraries: building a digital
collection." Journal of Electronic Resources Librarianship 25.1 (2013):
39-50.
• Dufour, Christine, Joan C. Bartlett, and Elaine G. Toms. "Understanding
how webcasts are used as sources of information." Journal of the
American Society for Information Science and Technology 62.2 (2011):
343-362.
• Little, Geoffrey. "The revolution will be streamed online: academic
libraries and video." The Journal of Academic Librarianship 37.1 (2011):
70-72.
• Young, Jeffrey R. "College 2.0: A Self-Appointed Teacher Runs a One-
Man 'Academy‘ on YouTube." The Chronicle of Higher Education (2010).
Stacy V. Sieck
Taylor & Francis Group
Library Communications Manager, Americas Region
stacy.sieck@taylorandfrancis.com
Allan Cho
Irving K. Barber Learning Centre, University of British Columbia Library
Community Engagement Librarian
allan.cho@ubc.ca
Zoe Pettway Unno, Ph.D., MLIS
Pollak Library, California State University
Science Librarian
zpettwayunno@exchange.fullerton.edu
Questions?
The Acquisitions Institute at Timberline Lodge • May 17, 2015

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Social media as an engagement, collection, and curriculum tool: Using YouTube as a case study

  • 1. Social Media as an Engagement, Collection, and Curriculum Tool: Using YouTube as a Case Study Allan Cho Community Engagement Librarian Irving K. Barber Learning Centre LIBR 559M - LIBR 559M - Social Media for Information Professionals (January 26, 2016)
  • 2. Outline 1. Introduction 2. Evolution of “Media” Collections 3. YouTube as social media 4. Social Media as a digital collection
  • 3. Social Media at UBC Library • Social Media Audits in 2013 and 2014 • Unit-level accounts provide statistics for Twitter and Facebook accounts for quarterly reports
  • 4. Definition of Webcast ● Interconnected set of objects that typically include an audio stream, moving images (i.e. video) and presentation. ● Differ from other videocentric informational objects because of their limited visual components, typically consisting of a "talking head" and slides
  • 5. “Pre-social” webcasting in 2003 • CONTENTdm • Digital Collection Management Software • Good, but not optimal for streaming video use
  • 6. Webcasting in 2015 Four core types of entities in digital library: 1. Objects (digital materials, i.e. presentations from guest speakers) 2. Collections (organized group of Objects) 3. Metadata (information on Objects and Collections) 4. Initiatives (projects to create and manage Collections)
  • 7. Assessment and Data, IKBLC YouTube has been selected as the platform for UBC’s digital collection due to: – Benefits in accessibility – Statistics
  • 8. Teaching & Learning using Crowdsourcing • Transcription, annotation, captioning, production and indexing of webcast videos on YouTube platform • UBC students from Chinese 411 (Modern Chinese Literature) • Creation of the Daxue web portal (daxue.ubc.ca) • e.g. TED talks
  • 9. Video Transcription - YouTube Translating project of English language webcasts into different languages for educational purposes, this project offers a language literacy learning hub for online students
  • 10. Teaching and Learning Enhancement • Pedagogical teaching and learning projec that provides English/Chinese translation using streaming video • Enables UBC students to not only be able to study and learn from the lecture and video content but also to use their translation skills in providing Chinese caption subtitles for dissemination of learning in an online environment.
  • 11. Streaming Collections as “Social Media?” • Up until the 1980s, most academic libraries did not have collection development policies for its video collections • Up until the 1980s, most academic libraries had no collection development policies for its video collections • What about social media?
  • 12. Social Media & Flexible Learning • Collections for emerging fields of study • Online learning is ubiquitous • Places the learner, in primary control.
  • 13. Challenges 1. Metadata ● Complete reworking of the way digital cataloguing takes place ● From taxonomy to folksonomy (system of classification derived from categorizing, tagging and annotation by groups) 2. Copyright
  • 14. Conclusion - Social Media in Libraries 1. Digital Collection 2. Information Literacy 3. Teaching/Learning 4. Space & “the Cloud” 5. Public vs. Private
  • 15. References • Cho, Allan. "YouTube and academic libraries: building a digital collection." Journal of Electronic Resources Librarianship 25.1 (2013): 39-50. • Dufour, Christine, Joan C. Bartlett, and Elaine G. Toms. "Understanding how webcasts are used as sources of information." Journal of the American Society for Information Science and Technology 62.2 (2011): 343-362. • Little, Geoffrey. "The revolution will be streamed online: academic libraries and video." The Journal of Academic Librarianship 37.1 (2011): 70-72. • Young, Jeffrey R. "College 2.0: A Self-Appointed Teacher Runs a One- Man 'Academy‘ on YouTube." The Chronicle of Higher Education (2010).
  • 16. Stacy V. Sieck Taylor & Francis Group Library Communications Manager, Americas Region stacy.sieck@taylorandfrancis.com Allan Cho Irving K. Barber Learning Centre, University of British Columbia Library Community Engagement Librarian allan.cho@ubc.ca Zoe Pettway Unno, Ph.D., MLIS Pollak Library, California State University Science Librarian zpettwayunno@exchange.fullerton.edu Questions? The Acquisitions Institute at Timberline Lodge • May 17, 2015