CARL ABRC social media environmental scan 2011


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CARL ABRC social media environmental scan 2011

  1. 1. CARL / ABRC Research Project on Social Media An environmental scan of social media usage in CARL/ABRC libraries 2011 Dean Giustini (UBC reference librarian & SLAIS adjunct faculty)Background The purpose of this 2010-2011 environmental scan is to provide an overview of socialmedia usage at twenty-nine (29) CARL / ABRC libraries’ websites. This scan was initiallyundertaken prior to the development of our Phase I survey of Canadian academic librarians’ useof social media. The social media tools ‘on view’ at Canadian academic library websites weredetermined through simple visual identification and inventory at each of twenty-nine CARL /ABRC libraries’ websites. The investigators created a list (see appendix I, page 5) of academiclibraries’ use of social media and sent it to contacts in each library for feedback. All suggestionsfor improvement were added in April and May 2011. There is considerable heterogeneity in the use of social media in CARL / ABRC libraries.As of May 2011, the most commonly-used tools are blogs (individual and group blogs);Facebook and Twitter (social networking); delicious and Zotero (social bookmarking and citationmanagement); collaborative writing tools such as wikis and GoogleDocs; and the very popularmultimedia-sharing sites YouTube and SlideShare. Undoubtedly, there are CARL / ABRCacademic librarians across the country experimenting with and using other tools (i.e. such asGowalla and Foursquare). We seek to document this activity more fully in phase II of our study. Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 1
  2. 2. Methods The researchers examined the main websites of twenty-nine (29) Canadian academiclibraries (CARL/ABRC-members) and browsed their underlying directories and branch webpagesin 2010 and 2011. As new examples of social media usage were discovered through ourbrowsing or via contact with colleagues, these examples were added to the growing list ofsocial media in use. As many upper and lower level pages at these Canadian library websiteswere examined and usage was again inventoried. Our challenge was to ensure that as completea list of websites was developed as possible. The researchers used a number of search methodsto uncover content; the scan including identifying the social media tools that were mostprominently-displayed on library pages as well as doing advanced Google searching by librarydomain name. The resulting document captures an overview of the major social media usage atCARL/ABRC’s twenty-nine libraries in mid-2011.Observations Social media usage in CARL/ABRC libraries in 2011 varies considerably from institutionto institution and from region to region. We discern heightened activity on several CARL / ABRCmember libraries’ websites in the first few months of 2011. Institutional and regional variationscan also be discerned by comparing larger CARL / ABRC member libraries (e.g., UBC, UofT,UofA) and smaller institutional members (e.g., Brock, Dalhousie, Carleton). Judging from therange of examples on library websites, there seems to be widespread interest in using social Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 2
  3. 3. media at CARL / ABRC libraries: blogs, instant messaging tools and social networking sites suchas Facebook and Twitter are used with some frequency and several academic libraries areannouncing their participation in various online listservs and forums. With so little homogeneityin adopting social media in CARL / ABRC libraries and no obvious leader in Canada, one has toinfer that most libraries are doing their own thing. However, we have tried to find examples ofbest practices and there are clues available. In addition to website browsing, we searched forexamples of conference reports and other academic writing of the librarians at CARL / ABRCmember libraries; in addition, we initiated conversations with some of the librarians at thoseinstitutions who are using social media with some regularity. Some of our conversations havetaken place on tools such as blogs, Facebook and Twitter, and will comprise a part of our workin phase II. A major difficulty in listing Canadian academic libraries’ usage of social media with someaccuracy is compounded by the sheer range of activities that is taking place behind the scenesat these libraries. In addition, the list goes out of date very quickly. With respect to staff trainingprograms for social media, we sense that they are gaining some traction in the larger libraries(UofA, UBC, UofT). We are also beginning to see that CARL / ABRC libraries are discussing theimpact of tools such as Facebook and Twitter in the academy (not to mention new technologiessuch as smart phones, iPhones and mobile devices). In phase II of our study, we aim to uncoverwhy several CARL / ABRC libraries have abandoned some initial projects (such as blogs) for Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 3
  4. 4. extended periods of time, or completely. We hope to extract information about academiclibrarians’ successes and failures in using social media in their professional activities in phase II.Statistics arising from our inventory of CARL/ABRC websites: • All CARL/ABRC libraries (29) are using RSS feeds in one way or another with a majority using blogging tools (27/29), forms of chat (25/29), Facebook (24/29) and/or Twitter (21/29). We believe academic librarians also use these tools in some way personally in their work but are waiting for more accurate numbers and data in phase II. • The use of photo-sharing and social bookmarking tools is considerably less common in Canadian academic libraries than in American academic libraries. That said, the researchers feel that the numbers will continue to rise over time given the importance of the visual arts in scholarship. It seems clear that many individual librarians use these tools but they do not necessarily do so for professional reasons or in their daily work. Phase II of our survey aims to obtain further information about the use of tools. • Regarding francophone universities (UQAM, UdeM, Sherbrooke, Laval), there are some tools in this scan that are used by Anglophones only. It may be that French-speaking universities use “French language” tools (“media sociaux” or “outils sociaux”) and not the specific “English” tools that are popular at the moment. • Five (5) of the 29 CARL/ABRC libraries (Calgary, McGill, McMaster, Toronto, York) have hired professional librarians with responsibilities that are similar to those of an emerging technology librarian (or similar positions such as McMasters User Experience Librarian). At least three (3) libraries have created teams of academic librarians who Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 4
  5. 5. look at the adoption of social media (UofA, UBC, Waterloo) in the academy and / or provide workshops and leadership in their respective libraries.• Top Ten (10) Social Media (categories) most visible on CARL/ABRC websites1. RSS Feeds: 292. Chat applications: 253. Facebook: 244. Twitter: 215. Share toolbar: 136. YouTube: 117. Flickr: 118. Wikis: 79. Delicious: 510. Slideshare: 5 (mostly personal accounts of academic librarians) Top Ten (10) CARL/ABRC Libraries – Use of social media (scores were based on #s of applications used)1. University of Alberta Libraries2. McMaster Libraries3. University of Manitoba Libraries (esp. Health sciences)4. University of Toronto Libraries5. University of British Columbia6. University of Victoria7. Brock University Libraries8. University of Waterloo Library9. York Library10. Queen’s University Library Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 5
  6. 6. Appendix I – Alphabetical Inventory of CARL/ABRC Libraries’ Use of Social Media 1. Brock University Library - • No main library blog • • Facebook account: • Flickr account: • On some pages eg. News: • Twitter account: • Learning commons on a wiki: • YouTube channel: • Some librarians author their own blogs, eg.: technologies librarian? No 2. Carleton University Library - • Library blog: used to generate RSS feeds • Interesting “Quiet Please” service via email or text message: • Madgical blog: • Some libraries (eg. Maps) have chat. Not easily found from main page • Facebook account: technologies librarian? No. Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 6
  7. 7. 3. Concordia University Libraries - • News: • Help: • Flickr account: • Identi account: (from Concordia’s Twitter feed) • Twitter account: technologies librarian? No 4. Dalhousie University Libraries - • Tutorial webcasts: • Vimeo: • YouTube channel at Kellogg: • Not easy to find; found via YouTube (true of most Library YouTube channels)Emerging technologies librarian? No 5. McGill Libraries - • McGill Library blog: • Library Technology services: • McGill libraries has a significant presence in Second Life: • Twitter account: Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 7
  8. 8. • Website available on mobile web: mobile/Emerging technologies librarian? No – but Amy Buckland is eScholarship, ePublishing &Digitization Coordinator, Library Technology Services 6. McMaster University Library - • Staff newsletter on a wordpress blog: • Emerging technologies group @ McMaster Libraries - (as of April 2011, group disbanded) • Library 2.0 Toolbox - consists of main blog for updates; signup for blogs and wikis • Library hosted wikis: • get a blog with what appears to be standard signup; "request" a wiki for your class; toolbox is linked from main McMaster Library homepage (Teaching Support --> 2.0 Toolbox) • Uses Meebo, and chat services ‘internally’ • Facebook account: Library/7233086835 • Health Sciences Library here: Library-McMaster-University/181660838512959 • Lyons New Media Centre: • Flickr account: • Twitter account: • YouTube channel: • University feed curated by Andrew Colgoni Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 8
  9. 9. • McMaster Librarian Blogs:,,,, contributions by library staff on social media: • Jeff Trzeciak, Cathy Moulder, and Olga Perkovic. "Change and Emerging Technologies: The Librarys Role is Supporting Teaching and Learning in a 2.0 Environment" Coalition for Networked Information, Minneapolis, 2008. • Trzeciak J. McMaster University Librarian: • • First Year Experience Wiki: 7. Memorial University Libraries - • Blog & news feed: • Ask Us service: • Photo blog: • Twitter feed (Ferriss Hodgett Library): technologies librarian? No 8. Queens University Library - • Virtual reference services: MSN, AOL and Yahoo Messenger • News: • Facebook account: Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 9
  10. 10. • Flickr: • Twitter: • Wiki for elearning: technologies librarian? No 9. Ryerson University Library & Archives - • News: • AskUs: • Facebook account: University-Library/5863804371?ref=mf • Flickr account: • Twitter account: • YouTube channel: • link to mobile library section from library homepage: technologies librarian? No 10. Simon Fraser University (SFU) Library - • Blogs : (MANY staff blogs and a central listing) • Current awareness: awareness • AskAway: • Twitter account: • Wiki use by education faculty: technologies librarian? No Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 10
  11. 11. 11. Universite de Montreal Bibliotheques - • several law librarians also have blogs • Delicious account: • Facebook account: QC/Bibliotheque-du-Cetase/184991568897 • RSS feeds: • Law library: • Widgets and library tools: technologies librarian? No 12. University of Alberta Libraries - • RSS feeds • UofA Library News blog • First use of French weve seen: • Long list of "blogs" used primarily as a vehicle for generating RSS; easy to encourage staff participation; set up a blog, tell them to post, advertise as RSS. • Embedded widgets in Subject guides: • Twitter feed: • Facebook for Cameron Library: Library-University-of-Alberta-Libraries/19017437856 • University of Alberta Library YouTube Channel: • UofA Libraries Flickr account: technologies librarian? Not that we can identify.Scholarly contributions by library staff on social media: Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 11
  12. 12. • Chambers, Storie, Campbell (2009). Really Simple Syndication? A study on health sciences faculty and medical residents’ adoption of a new technology following an instruction session on RSS. In: Positioning the Profession: the Tenth International Congress on Medical Librarianship, Brisbane, Australia, (1-9). 2009.• Reichardt, Harder. 2005. "Weblogs: Their Use and Application in Science and Technology Libraries." Science & Technology Libraries, 25(3), pp105-116.• Harder, Reichardt. 2003. "Throw Another Blog on the Wire: Libraries and the Weblogging Phenomena." Feliciter, 49 (2): 35-38.• Harder, Geoffrey. “Keeping Found Things Found: Social Bookmarking and Web 2.0 Reference Management Tools.” Library Resources and eLearning: Workshop for Faculty, Instructors and eLearning Staff. December 2006.• Polkinghorne, Hoffman. (2007, August). Launching InfoLit 2.0? What is being said about the social web and information literacy? Session presented at the Pacific Northwest Library Association conference, Edmonton, AB.• Polkinghorne, Hoffman. (2008). Sparking Flickrs of insight. In P. Godwin & J. Parker (Eds.), Information literacy meets Library 2.0. London: Facet Publishing. 117-123.• Reichardt, Randy. 2008. How May I Help Thee? Let Me Count The 2.0 Ways... Internet Reference Services Quarterly v13 n2-3, pp271-280.• Reichardt, Randy. 2008. Exploring the Power of Social Learning and Web 2.0. Power Your Teaching With Technology, August 2008.There is a concerted effort by librarians at the UofA to perform library 2.0 "outreach" andlead workshops with faculty and staff, conference presentations, publishing• Multiple libraries don’t have own their own webpages but do have specific pages for things to do with them - information architecture is not optimum• Facebook accounts for each library: eg. Rutherford: Alberta-Libraries/14722036805513. University of British Columbia Library - Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 12
  13. 13. • UBC Library blogs - • UBC Circle Twitter -!/circle_ubc • UBC eResources - • New resources at UBC Library –!/ubcnewbooks • Flickr account: • SlideShare account: • eResources blog - • Japanese Library Resources - • TOTs librarians • UBC Library Facebook accounts: • UBC Library - • Canaccord Learning Commons & David Lam Library • Irving K. Barber Learning Centre • Asian Library - • • IKBLC Picasa: • HLWIKI Canada: • Social Media Research Team (SMeRT) Librarians – led by Giustini technologies librarian? No “AUL Digital Initiatives” 14. University of Calgary Library - • UofC Libraries and Cultural Resources Twitter: Taylor Family Digital Library; Nickle Arts Museum: http://; Business Library • Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 13
  14. 14. • Facebook account: Library-University-of-Calgary/5774504027 • Doucette Library of Teaching Resources Library on a wiki: • UC social media: Semi-official YouTube channel • • • • • Several libraries / librarians author their own blogsEmerging technologies librarian? • Jerremie Clyde – job title something like “Game research and instruction librarian” • • • Libraries and Cultural Resources has a YouTube channel too: user/lcrweb • UofC has list of departments with Twitter and Facebook; libraries listed here: • Moving Day: Making the Most of Your Message with RSS and Syndicated Content 15. University of Guelph Library - • • • Facebook account: • Flickr account: Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 14
  15. 15. • Twitter account: • YouTube channel: • Twitter: • Facebook: 117231311688304Emerging technologies librarian? No 16. University of Laval Bibliotheque - • • • Flickr account: • Twitter account: technologies librarian? No 17. University of Manitoba Libraries - • provides links to “Tools” for creating collaborative bibliographies: • Library/244813179402 • Info Long-Term Care Blog • SlideShare: work at Health Sciences library networking-at-the-university-of-manitoba-health-sciences-libraries • YouTube: • Archives YouTube Channel: & Twitter; University Archivist: • Faculty of Medicine Archives (in the Neil John McLean Library) Twitter Account: Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 15
  16. 16. • Digital Archivists Blog: • Slavic Librarians blog: • GIS Librarians maps: technologies librarian? No • Blanchard, Laurie. The Info Long-Term Care Blog Evaluating Web 2.0 for Current Awareness [poster session]. J. W. Crane Memorial Library, Deer Lodge Centre, University of Manitoba Health Sciences Libraries 18. University of New Brunswick Libraries - • Library 2.0 at UNB Libraries: • • Facebook account: Libraries/23444751122 • Twitter account: & • YouTube channel: technologies librarian? No 19. University of Ottawa Library - • Library 101 Challenge: g=en&s=biblio&c=faq-amazing-lib • Virtual reference Services available via MSN Messenger - and unusual choice • Some staff author blogs but no central library blog • Virtual reference via MSN Messenger; Meebo as a chat service as well • A reference wiki on pbworks Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 16
  17. 17. Emerging technologies librarian? Yes, Sam Popowich 20. Université du Québec à Montréal Bibliotheques - • Twitter -!/BiblioUQAM • • RSS Recent Acquisitions UQAM - nouvelles_acquisitions/index.html • Facebook account: • • Kathleen Wynd, Technicienne en documentation - &!/bibliowyndEmerging technologies librarian? No 21. University of Regina Library - • • Facebook: Library/133559023380822?ref=ts • Twitter:!/ArcherLibrary • Foursquare: • Other Facebook: • Not centralized, eg. technologies librarian? No Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 17
  18. 18. 22. University de Sherbrooke Service des bibliothèques et archives - • • • Facebook account: id=24586159156Emerging technologies librarian? No 23. University of Saskatchewan Library - • others eg. • Facebook account: Library-University-of-Saskatchewan/240860042050 • SlideShare account: library-webmasters • YouTube Channel: Murray Library - University of Saskatchewan • Ask Us; Meebo for live chat - • iPhone App for U of S includes Library catalogue • Library News Blog with channels/categories for each branch blog. Special services like iPortal eg., Data Library Services, etc have news blogs. Special topic blogs such as the eResources News: . • RSS feeds for new acquisitions: New resources organized by library locations. • U of S Library redesign saskatchewan-home-page-redesign Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 18
  19. 19. • Slideshare: fichter for iportal Demonstration of "Our Legacy" Aboriginal Web Site site • Wikis: examples of librarians and library team wikis: Saskatchewan Legislation Research Guide, Reference Support Group, • Website Editors Group, Library Systems and Information Technology, etc. • Google Docs: Calendar: Library Events, library staff use Google Docs for some teams, professional work • Web 2.0 Training – 23 Thing Program • Mobile Library site and services – book a study room, computers, in development • Mobile campus tour - in development by archivist and librarianEmerging technologies librarian? No • Darlene Fichter, Data Library Coordinator (wrote a chapter in Nicole Engards Library Mashups). • See for publications, many about social media • Wilson, Virginia (2008). Post-secondary students prefer IM to E-mail for personal and social communication. . • Duncan, Vicky; Fichter, Darlene (2004). What words and where? Applying usability testing techniques to name a new live reference service. Available electronically from . 24. University of Toronto Library - • Fair amount of blogging but blogs are separated. No central linking from homepage Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 19
  20. 20. • Rochelle Mazar, Emerging Technologies Librarian• Dentistry Library• Law Reference Service• University College Library Blog• (Gerstein Science Library)• Some libraries have Facebook accounts: Gerstein: Centre/60080681417• Twitter account:• YouTube channel: (not used, much)•••• More Twitter feeds found but took some digging •; • inactive• Seminars offered on different topics such as academic library 2.0 • Using Social Bookmarking and Newsfeeds to Manage Information • Web 2.0 Technologies: In Plain Language! A few more... • I Love the Library Contest: contestwinners.cfm • Site has “comment on this page” feature; staff development webcasts • Projects related to 2.0 at U of T Mississauga: • Delicious account for Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 20
  21. 21. 25. University of Victoria Library - • Twitter account: • YouTube channel: • RSS for Library News Blog featured on home page – • RSS for Featured Resources Blog on home page - • All Library blogs page - libraries-blogs-a-list-1 • Many individual subject librarian blogs • UBC Medical Library Blog (For UVic Island Medical Program students and faculty) • Womens Studies Blog @ McPherson Library • UVic Library Twitter account – posts via individual librarian blogs (see above). Several librarians have individual Twitter accounts • UVic Libraries Facebook page - BC/University-of-Victoria-Libraries/5916857705 note: Twitter and Facebook icons appear on libraries homepage • Mobile library web site: • Summon @ UVic Libraries has a mobile version – go to on your mobile device • Virtual Reference Service – plus AskAway widgets embedded in the catalogue and subject guides pages • Several librarians use Meebo chat widgets on Subject pages – [example] • UVic Library YouTube channel - • No librarian position but an Emerging Technologies Group was established in 2010 as part of the UVic Libraries Operational Plan 2010-2011 Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 21
  22. 22. • Web 2.0 @ UVic Libraries – program was run as a pilot program for staff in 2007 • Raworth, R. Academic integrity, fair dealing & social media in the classroom & beyond: a discussion. Feb 2010 integrity-fair-dealing-social-media-feb-4 26. University of Waterloo Library - • Web 2.0 training Program: • polls on main page; multiple ways to chat with librarians ie. meebo /Skype • List of blogs: • • Individual branches, eg. Facebook account: of-Waterloo/8766861410 • Flickr account: • Twitter account: • YouTube channel: • Nancy Collins, Communications and Liaison Librarian; Esther Millar, Co-ordinator, Library Communications & Web Management • Article about Foursquare in News section: technologies librarian? No 27. University of Windsor Leddy Library - • • Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 22
  23. 23. • Facebook account: • Flickr account: • Twitter account: technologies librarian? No 28. University of Western Ontario Libraries - • Education Library is most active branch in use of social media • • Facebook account: at-The-University-of-Western-Ontario-London-Ontario/124606290913265? ref=ts&__a=6 • SlideShare account: • Twitter account: technologies librarian? No 29. York University Libraries - • Feedback button on the right side of webpage is a great feature • Sarah Coysh, E-Learning Librarian, • Collaborative tools: tools/index.en?g11n.enc=UTF • Twitter feed: • Roadmap: gamelike sequence designed to introduce students to library Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 23
  24. 24. • Business Library blog & Facebook page!/pages/Peter-F-Bronfman-Business-Library-York- University/6149772873• Scott Library!/pages/Scott- Library/149379198434550 & Twitter!/scottlibrary• Steacie Science and Engineering Library blog and Facebook page:!/steacielibrary & Twitter:!/steacielibrary• Friends of the Frost Library, Glendon College!/group.php?gid=9820192130• &!/yorkulibraries & Giustini – May 2011 Environmental scan’ of social media usage in CARL/ABRC libraries 24