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Independence Day Quiz Contest
Case Study
Introduction
Videocon Mobile Phones is making a big
push for the growing Smartphone &
Tablet market in India. Since its launch,
they have introduced new models in the
market offering consumers a great value
proposition combined with the latest in
style & technology.
Campaign Objective
To increase Awareness for their new
budget smartphone from Infinium
Series – X30Pro
Campaign Idea
To leverage the sentiment around
Independence Day for the
promotion of the Videocon
X30Pro Smartphone.
Execution
 Flow: A Facebook Album was created with 7 Question around India’s struggle
for Independence & Freedom Fighters. The Questions were kept very easy to
drive maximum participation.
 A basic set of rules were put in to make the selection of winners & to
maximize reach via every like, share & comment.
 Use of trending #IndependenceDay
 Duration: 12th August 2014 to 17th August.
Creative Set
Creative Set
Creative Set
Promotions
Results: Page Likes - Organic
There was an increase of nearly 2 folds in the Avg. No. of Daily Organic Likes during the
campaign duration.
Results: Average Daily Page Reach - Organic
Avg. Daily Page Reach – Organic increased by nearly 3 folds during the campaign duration.
Results: Average Daily Post Reach - Organic
Avg. Daily Post Reach – Organic increased by more than 3 times during the campaign duration.
Results: Average Daily Post Likes
Avg. Daily Post Likes increased by nearly 4 times during the campaign duration.
Average Daily Post Shares
Avg. Daily Post Likes increased by more than 26 times during the campaign duration.
Results: Average Daily Post Comments
Avg. Daily Post Comments increased more than 100 times during the campaign duration.
Results: Conclusion
 Apart from a very good response on the contest, the virality of the contest
extended to other posts done during the duration.
 Total Organic Reach – 89180 | Daily Average – 12740.
 Total Organic Impressions – 365179 | Daily Average – 52168.
 Total Organic Reach of Page Posts – 80645 | Daily Average – 11521
 Total Organic impressions of Page Posts – 320729 | Daily Average - 45818
Results: Conclusion
 Avg. No. of Daily Organic Likes increased by 2 times.
 Avg. Daily Page Reach – Organic increased by nearly 3 times.
 Avg. Daily Post Reach – Organic increased by more than 3 times.
Thank You
Find out more about us at
www.solomosalsa.com

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Videocon Mobile Phones Independence Day Contest Campaign Case Study by Solomo Media

  • 1. Independence Day Quiz Contest Case Study
  • 2. Introduction Videocon Mobile Phones is making a big push for the growing Smartphone & Tablet market in India. Since its launch, they have introduced new models in the market offering consumers a great value proposition combined with the latest in style & technology.
  • 3. Campaign Objective To increase Awareness for their new budget smartphone from Infinium Series – X30Pro
  • 4. Campaign Idea To leverage the sentiment around Independence Day for the promotion of the Videocon X30Pro Smartphone.
  • 5. Execution  Flow: A Facebook Album was created with 7 Question around India’s struggle for Independence & Freedom Fighters. The Questions were kept very easy to drive maximum participation.  A basic set of rules were put in to make the selection of winners & to maximize reach via every like, share & comment.  Use of trending #IndependenceDay  Duration: 12th August 2014 to 17th August.
  • 10. Results: Page Likes - Organic There was an increase of nearly 2 folds in the Avg. No. of Daily Organic Likes during the campaign duration.
  • 11. Results: Average Daily Page Reach - Organic Avg. Daily Page Reach – Organic increased by nearly 3 folds during the campaign duration.
  • 12. Results: Average Daily Post Reach - Organic Avg. Daily Post Reach – Organic increased by more than 3 times during the campaign duration.
  • 13. Results: Average Daily Post Likes Avg. Daily Post Likes increased by nearly 4 times during the campaign duration.
  • 14. Average Daily Post Shares Avg. Daily Post Likes increased by more than 26 times during the campaign duration.
  • 15. Results: Average Daily Post Comments Avg. Daily Post Comments increased more than 100 times during the campaign duration.
  • 16. Results: Conclusion  Apart from a very good response on the contest, the virality of the contest extended to other posts done during the duration.  Total Organic Reach – 89180 | Daily Average – 12740.  Total Organic Impressions – 365179 | Daily Average – 52168.  Total Organic Reach of Page Posts – 80645 | Daily Average – 11521  Total Organic impressions of Page Posts – 320729 | Daily Average - 45818
  • 17. Results: Conclusion  Avg. No. of Daily Organic Likes increased by 2 times.  Avg. Daily Page Reach – Organic increased by nearly 3 times.  Avg. Daily Post Reach – Organic increased by more than 3 times.
  • 18. Thank You Find out more about us at www.solomosalsa.com