This document summarizes key findings from a report by Ericsson ConsumerLab on evolving TV and media consumption habits. Some of the main findings include:
- On-demand viewing of TV shows and movies has more than doubled since 2011, with people now spending an average of 6 hours per week streaming content.
- Binge watching of multiple episodes or videos in a row is becoming more common, with 87% of subscription video on-demand users binge viewing at least once a week.
- While linear TV viewing remains popular for access to live content like sports, daily on-demand viewing is catching up, with over 50% of consumers watching on-demand video daily.
From the Ericsson ConsumerLab: http://www.ericsson.com/thinkingahead/consumerlab
We have entered a new era in television. On-demand packages delivered via
Over The Top (OTT), cable or IPTV are being embraced by people around the world.
These new technologies
and services not only improve
people’s viewing experience –
they also change the fundamental ways in which we approach entertainment.
Presentación del CEO de Optiva Media, Valia Merino, en el Desayuno Europeo sobre el nuevo cliente digital organizado por Madrid Network el pasado 11 de diciembre en la sede de la Comisión Europea en Madrid. La presentación enfoca la reflexión en el nuevo rol del televidente digital móvil y cómo la industria se está adaptando al mismo.
7 Ways Brands Will Transform TV and Media Strategies in 2017iQ Media
2017 will undoubtedly see a significant shift in the way “TV” is delivered, what it looks like, and how advertisers will be able to use it like never before to initiate consumer engagement.
By Rachel Healy, senior manager, and Kim Chua, manager, at Value Partners London
There has been much discussion about the level and rate of viewing migration from linear to VOD; the general consensus seems to be that the speed of the shift will be slow, and that the proportion of VOD viewing in the medium term (say fi ve years) will remain low at 6 – 8%, compared to c. 2% today. However, do these forecasts take into account step-change shifts in behaviour of Generation Z1, the ‘digital natives’? Value Partners runs an internship programme for aspiring TMT strategy consultants each summer. This year, we asked one of our interns to carry out primary research into their peer group’s current and future TV viewing patterns. We worked with her to design a 26-question survey which she distributed via Facebook. Although this is by no means a ‘representative sample’ of Gen Z – a sample of just 78 respondents, largely Oxbridge and users of Facebook – the results paint an interesting picture of the relationship this highly sought after demographic has with TV and how this will evolve as they leave university and move into the world of work.
When we look across the swath of digital consumers in the U.S., Hispanics are now the most avid smartphone users around. In fact, according to the most recent Total Audience Report, they’re on their phones for more than 14 hours a month for app, audio, video and web purposes. And when it comes to the other things we do with our phones—including talking—the same trend seems to hold true.
For example, Nielsen Mobile Insights has found that the average Hispanic mobile user uses 658 minutes per month on their mobile plan, which is significantly more than the average of 510 minutes per month for all consumers. When broken down by Hispanic subgroups, bilingual Hispanics dominate in terms of minutes used, as they spend more than 762 minutes per month talking on their mobile devices.
Courtesy of: Nielsen
Altman Vilandrie & Co. 2013 Consumer Video Research ExcerptsWill Richmond
These are key findings from Altman Vilandrie & Co's 2013 Consumer Video Research showcasing online video viewing adoption, attitudes toward pay-TV and cord-cutting, and millennials' use of broadcast TV.
From the Ericsson ConsumerLab: http://www.ericsson.com/thinkingahead/consumerlab
We have entered a new era in television. On-demand packages delivered via
Over The Top (OTT), cable or IPTV are being embraced by people around the world.
These new technologies
and services not only improve
people’s viewing experience –
they also change the fundamental ways in which we approach entertainment.
Presentación del CEO de Optiva Media, Valia Merino, en el Desayuno Europeo sobre el nuevo cliente digital organizado por Madrid Network el pasado 11 de diciembre en la sede de la Comisión Europea en Madrid. La presentación enfoca la reflexión en el nuevo rol del televidente digital móvil y cómo la industria se está adaptando al mismo.
7 Ways Brands Will Transform TV and Media Strategies in 2017iQ Media
2017 will undoubtedly see a significant shift in the way “TV” is delivered, what it looks like, and how advertisers will be able to use it like never before to initiate consumer engagement.
By Rachel Healy, senior manager, and Kim Chua, manager, at Value Partners London
There has been much discussion about the level and rate of viewing migration from linear to VOD; the general consensus seems to be that the speed of the shift will be slow, and that the proportion of VOD viewing in the medium term (say fi ve years) will remain low at 6 – 8%, compared to c. 2% today. However, do these forecasts take into account step-change shifts in behaviour of Generation Z1, the ‘digital natives’? Value Partners runs an internship programme for aspiring TMT strategy consultants each summer. This year, we asked one of our interns to carry out primary research into their peer group’s current and future TV viewing patterns. We worked with her to design a 26-question survey which she distributed via Facebook. Although this is by no means a ‘representative sample’ of Gen Z – a sample of just 78 respondents, largely Oxbridge and users of Facebook – the results paint an interesting picture of the relationship this highly sought after demographic has with TV and how this will evolve as they leave university and move into the world of work.
When we look across the swath of digital consumers in the U.S., Hispanics are now the most avid smartphone users around. In fact, according to the most recent Total Audience Report, they’re on their phones for more than 14 hours a month for app, audio, video and web purposes. And when it comes to the other things we do with our phones—including talking—the same trend seems to hold true.
For example, Nielsen Mobile Insights has found that the average Hispanic mobile user uses 658 minutes per month on their mobile plan, which is significantly more than the average of 510 minutes per month for all consumers. When broken down by Hispanic subgroups, bilingual Hispanics dominate in terms of minutes used, as they spend more than 762 minutes per month talking on their mobile devices.
Courtesy of: Nielsen
Altman Vilandrie & Co. 2013 Consumer Video Research ExcerptsWill Richmond
These are key findings from Altman Vilandrie & Co's 2013 Consumer Video Research showcasing online video viewing adoption, attitudes toward pay-TV and cord-cutting, and millennials' use of broadcast TV.
In the second installment of L.E.K.'s "The Perennial Millennial" Executive Insights spotlight series, we explore the uptake and future interest in Over-The-Top (OTT) services among Millennials by life stage and the potential impact on traditional Pay TV providers.
THE NIELSEN TOTAL AUDIENCE REPORT: Q2 2016Filipp Paster
The Nielsen Total Audience Report is designed to enable the industry to track changes in media usage. We have consistently reported that overall usage has increased–that a major effect of new devices and services is additive to consumer’s total time spent with media. We have also shown how usage of individual devices and platforms has changed over time as the media landscape continues to evolve.
This iteration of the Nielsen Total Audience Report focuses on the media channel choices within the many different platforms consumers have at their disposal and the amount they routinely turn to.
Advancements in viewing technology and increased competition for eyeballs have resulted in a more fragmented environment where consumers can watch TV from a wide array of devices and access content from countless sources. Led by certain segments of the population, most notably Millennials, consumers have quickly adapted to this new environment and are drastically changing their viewing patterns at an accelerating rate. In this report, we asked more than 1,000 Americans about their TV viewing behaviors to provide context for the shifts in their consumption habits and better understand viewing audiences.
L.E.K. recently conducted the first in-depth analysis of U.K. Millennials’ media consumption habits by life stage, from living at home with parents all the way through to starting their own families. The research, which covers six life stages, shatters the common assumption that, once millennials are older and have their own children, they revert to more traditional media consumption patterns.
This report outlines the key findings from over 100 senior survey respondents in the media and entertainment industry.
In partnership with MarkLogic, we wanted to find out where the major challenges and opportunities lie and what players in the industry need to do to survive.
Enjoyed this report?
You may also be interested in our upcoming conference, The Future of Broadcasting, to be held 27th & 28th June in London.
Find out more on the website: http://bit.ly/1NViQ7w
Ericsson ConsumerLab TV and Media 2013 PresentationEricsson
The Ericsson ConsumerLab TV & Media 2013 report looks at the explosion of connected mobile devices in the home has opened a whole new world of possibilities when it comes to viewing TV and video content.
Consumer viewing habits now involve so much more than just the living room TV and traditional broadcast services. Today people take their entertainment with them around the house - and beyond.
For more from the ConsumerLab visit: http://www.ericsson.com/thinkingahead/consumerlab
Video para-móviles-2015-perspectiva-global-iabeMarketingHoy
Fuente: http://www.emarketinghoy.com/?p=7184
ESTUDIO DE LA IAB INDICA QUE LOS FORMATOS DE VIDEO DE MAYOR DURACION ESTÁN CAPTURANDO LA ATENCIÓN EN LAS PANTALLAS MÓVILES A NIVEL GLOBAL.
Estudio de usuarios de video móvil en 24 países evidencia que 1 de cada 5 usuarios hace streaming de videos en su Smartphone mientras observa televisión tradicional.
REPORTE COMPLETO: Video para móviles 2015- Perspectiva Global IAB (Versión en inglés solamente)
La mayoría de los encuestados en cada región se encuentra a favor de la publicidad en video móvil personalizada.
Contrario a la opinión popular, las pantallas móviles están siendo utilizadas para hacer streaming de video de larga duración, de acuerdo con el nuevo estudio de comprensión del usuario de video móvil, “Uso del Video Móvil: Una Perspectiva Global”, llevado a cabo en 24 países a nivel global, publicado el día de hoy por la Interactive Advertsing Bureau (IAB).
Treinta y seis porciento del total de personas que respondieron, afirmaron ver videos de 5 minutos o más, diariamente o de manera frecuente desde sus teléfonos móviles. Los usuarios de video móvil en Turquía, Finlandia, China, Rusia y Singapur son, particularmente, usuarios frecuentes de este tipo de videos. Programación incluso de mayor duración, como películas y episodios completos de series de televisión, también son observados por las audiencias de dispositivos móviles, siendo los usuarios Chinos los que más tienden a ver ambos formatos en sus pantallas móviles.
Sin importar la duración del video, un número sustancial de usuarios, declara que su consumo desde smartphones ha incrementado año a año en todos los países participantes en el estudio, con repuntes destacados en países como U.S (50%), Canadá (42%), Nueva Zelanda (42%), Suráfrica
(42%) y el Reino Unido (40%). Esta tendencia también esta impactando la televisión tradicional en todos los ámbitos, con usuarios en China (37%) y Singapur (35%) declarando una alta incidencia en la disminución del consumo de televisión tradicional, debido al incremento de streaming desde el móvil.
A pesar que los usuarios de video móvil todavía ven televisión, el 22% afirma que regularmente lo hace mientras observa videos de forma simultanea en su Smartphone. Esta tendencia al consumo dual de pantallas se evidencia a través de todos los mercados estudiados, con la excepción de Japón.
“La popularidad del video digital en pantallas pequeñas es evidente a nivel global” afirma Anna Bager, Vicepresidente Senior de Video y Mobile de IAB y Gerente General de los Centros de Excelencia de Video Digital y Mobile Marketing de la IAB. “El hecho de que las personas no estén consumiendo pequeños fragmentos de programación, pero si comprometiéndose con contenido de mayor duración desde sus teléfonos, abre las puertas para que las marcas hagan parte de esta impresionante vinculación móvil por parte de los usuarios.
In 2014, Women's Marketing predicted that health and wellness would become the next trillion dollar industry. Today, health and wellness has impacted every segment of consumer life, becoming a $3.4 trillion dollar industry...and it's growing. Learn how healthy lifestyles are driving innovation across the beauty, fashion, food, travel, spa, and technology sectors, discover the motivation behind the the wellness consumer mindset, and learn how to market to Millennial to Baby Boomers.
Who is the Wellness Consumer? Why Health and Wellness is Influencing Consumer...Women's Marketing, Inc.
Through research conducted with Rodale Publishing, Women's Marketing looks at the wellness lifestyle trend that's impacting every aspect of life for women. This includes fashion, beauty, food and beverage, personal care, nutritional supplements and so much more. Marketing to women has never been healthier!
Health & Wellness 2014 Snapshot (Look for the 2015 Update by Schieber Research)Hamutal Schieber
Market and consumer trends in the health & wellness sphere, particularly relevant to F&B/ Retail companies.
For the 2015 report http://www.slideshare.net/hamutalewin/2015-consumer-trends-in-fb-insights-from-sial-paris
In the second installment of L.E.K.'s "The Perennial Millennial" Executive Insights spotlight series, we explore the uptake and future interest in Over-The-Top (OTT) services among Millennials by life stage and the potential impact on traditional Pay TV providers.
THE NIELSEN TOTAL AUDIENCE REPORT: Q2 2016Filipp Paster
The Nielsen Total Audience Report is designed to enable the industry to track changes in media usage. We have consistently reported that overall usage has increased–that a major effect of new devices and services is additive to consumer’s total time spent with media. We have also shown how usage of individual devices and platforms has changed over time as the media landscape continues to evolve.
This iteration of the Nielsen Total Audience Report focuses on the media channel choices within the many different platforms consumers have at their disposal and the amount they routinely turn to.
Advancements in viewing technology and increased competition for eyeballs have resulted in a more fragmented environment where consumers can watch TV from a wide array of devices and access content from countless sources. Led by certain segments of the population, most notably Millennials, consumers have quickly adapted to this new environment and are drastically changing their viewing patterns at an accelerating rate. In this report, we asked more than 1,000 Americans about their TV viewing behaviors to provide context for the shifts in their consumption habits and better understand viewing audiences.
L.E.K. recently conducted the first in-depth analysis of U.K. Millennials’ media consumption habits by life stage, from living at home with parents all the way through to starting their own families. The research, which covers six life stages, shatters the common assumption that, once millennials are older and have their own children, they revert to more traditional media consumption patterns.
This report outlines the key findings from over 100 senior survey respondents in the media and entertainment industry.
In partnership with MarkLogic, we wanted to find out where the major challenges and opportunities lie and what players in the industry need to do to survive.
Enjoyed this report?
You may also be interested in our upcoming conference, The Future of Broadcasting, to be held 27th & 28th June in London.
Find out more on the website: http://bit.ly/1NViQ7w
Ericsson ConsumerLab TV and Media 2013 PresentationEricsson
The Ericsson ConsumerLab TV & Media 2013 report looks at the explosion of connected mobile devices in the home has opened a whole new world of possibilities when it comes to viewing TV and video content.
Consumer viewing habits now involve so much more than just the living room TV and traditional broadcast services. Today people take their entertainment with them around the house - and beyond.
For more from the ConsumerLab visit: http://www.ericsson.com/thinkingahead/consumerlab
Video para-móviles-2015-perspectiva-global-iabeMarketingHoy
Fuente: http://www.emarketinghoy.com/?p=7184
ESTUDIO DE LA IAB INDICA QUE LOS FORMATOS DE VIDEO DE MAYOR DURACION ESTÁN CAPTURANDO LA ATENCIÓN EN LAS PANTALLAS MÓVILES A NIVEL GLOBAL.
Estudio de usuarios de video móvil en 24 países evidencia que 1 de cada 5 usuarios hace streaming de videos en su Smartphone mientras observa televisión tradicional.
REPORTE COMPLETO: Video para móviles 2015- Perspectiva Global IAB (Versión en inglés solamente)
La mayoría de los encuestados en cada región se encuentra a favor de la publicidad en video móvil personalizada.
Contrario a la opinión popular, las pantallas móviles están siendo utilizadas para hacer streaming de video de larga duración, de acuerdo con el nuevo estudio de comprensión del usuario de video móvil, “Uso del Video Móvil: Una Perspectiva Global”, llevado a cabo en 24 países a nivel global, publicado el día de hoy por la Interactive Advertsing Bureau (IAB).
Treinta y seis porciento del total de personas que respondieron, afirmaron ver videos de 5 minutos o más, diariamente o de manera frecuente desde sus teléfonos móviles. Los usuarios de video móvil en Turquía, Finlandia, China, Rusia y Singapur son, particularmente, usuarios frecuentes de este tipo de videos. Programación incluso de mayor duración, como películas y episodios completos de series de televisión, también son observados por las audiencias de dispositivos móviles, siendo los usuarios Chinos los que más tienden a ver ambos formatos en sus pantallas móviles.
Sin importar la duración del video, un número sustancial de usuarios, declara que su consumo desde smartphones ha incrementado año a año en todos los países participantes en el estudio, con repuntes destacados en países como U.S (50%), Canadá (42%), Nueva Zelanda (42%), Suráfrica
(42%) y el Reino Unido (40%). Esta tendencia también esta impactando la televisión tradicional en todos los ámbitos, con usuarios en China (37%) y Singapur (35%) declarando una alta incidencia en la disminución del consumo de televisión tradicional, debido al incremento de streaming desde el móvil.
A pesar que los usuarios de video móvil todavía ven televisión, el 22% afirma que regularmente lo hace mientras observa videos de forma simultanea en su Smartphone. Esta tendencia al consumo dual de pantallas se evidencia a través de todos los mercados estudiados, con la excepción de Japón.
“La popularidad del video digital en pantallas pequeñas es evidente a nivel global” afirma Anna Bager, Vicepresidente Senior de Video y Mobile de IAB y Gerente General de los Centros de Excelencia de Video Digital y Mobile Marketing de la IAB. “El hecho de que las personas no estén consumiendo pequeños fragmentos de programación, pero si comprometiéndose con contenido de mayor duración desde sus teléfonos, abre las puertas para que las marcas hagan parte de esta impresionante vinculación móvil por parte de los usuarios.
In 2014, Women's Marketing predicted that health and wellness would become the next trillion dollar industry. Today, health and wellness has impacted every segment of consumer life, becoming a $3.4 trillion dollar industry...and it's growing. Learn how healthy lifestyles are driving innovation across the beauty, fashion, food, travel, spa, and technology sectors, discover the motivation behind the the wellness consumer mindset, and learn how to market to Millennial to Baby Boomers.
Who is the Wellness Consumer? Why Health and Wellness is Influencing Consumer...Women's Marketing, Inc.
Through research conducted with Rodale Publishing, Women's Marketing looks at the wellness lifestyle trend that's impacting every aspect of life for women. This includes fashion, beauty, food and beverage, personal care, nutritional supplements and so much more. Marketing to women has never been healthier!
Health & Wellness 2014 Snapshot (Look for the 2015 Update by Schieber Research)Hamutal Schieber
Market and consumer trends in the health & wellness sphere, particularly relevant to F&B/ Retail companies.
For the 2015 report http://www.slideshare.net/hamutalewin/2015-consumer-trends-in-fb-insights-from-sial-paris
Wellness, in today’s context, is much more than diagnosing and curing poor health or diseases. It is a multidimensional and holistic state of being that is conscious, self-directed, and constantly evolving. Trying to make sense of wellness in a world of rising healthcare costs, shortage of wellness professionals, and technological advances in everything from computing to genetics, gives rise to several pertinent questions.
-- Will there still be any universally recognized concept of wellness? Or will it be hyper personalized to each individual's environments, genetics, and experiences?
-- What will wellness look and feel like in the future? What will be the new indicators of wellness?
-- As people experience enhanced wellness, will they become more self-aware and adopt additional experiences that will promote wellness?
-- Will we be more in control of our well-being? Or will we stop caring in a world where every aspect of our person is closely and constantly monitored and serviced?
-- As roles in the wellness ecosystem shift, what are the new well-being authorities and environments that will emerge?
-- Will big data around wellness help create better early warning systems about potential pandemics? Or will there be a drive to protect and hide our personal wellness and risk profiles online?
-- Will we ever be 'unwell', given all the new technologies to enhance (as well as prevent) wellness that will be in place?
-- Will we prefer being looked after and treated by robotic care givers/surgeons?
We attempt to answer these questions through 10 current trends we have identified, which will impact the course of wellness in the future.
Download the Wellness in 2050 Infographic - http://www.slideshare.net/UXTrendspotting/wellness-in-2050
2016 FIT-C Fitness Industry Technology Trend Report Bryan K. O'Rourke
The Fitness Industry Technology Council Shares Its Annual Report On Key Trends Impacting The Fitness Industry As They Pertain To Technology. Please Join Us At www.fittechcouncil.org.
Companies are under attack! Not from rising energy costs, foreign competition, or regulatory pressure, but from a steady decrease in employee health & happiness. The "weight" of this problem is falling on the bottom lines of companies in the form of rapidly increasing costs and rapidly decreasing employee productivity and engagement. Once thought to be an involuntary benefit, Employee Wellness is now being discussed in corporate board rooms all over the world as a critical element of business strategy. HR is expected to understand and manage the risk associated with this problem and create a sustainability strategy that includes health & happiness. This eBook discussed the economics of this fight and how the war talent is now happening in the gym and cafeteria.
TV & Video: An Analysis of Consumer Habit Ericsson
From the Ericsson ConsumerLab: http://www.ericsson.com/thinkingahead/consumerlab
We have entered a new era in television. On-demand packages delivered via
Over The Top (OTT), cable or IPTV are being embraced by people around the world.
These new technologies
and services not only improve
people’s viewing experience –
they also change the fundamental ways in which we approach entertainment.
Ericsson ConsumerLab, annual TV & Media reportEricsson
This report looks at changing consumer behaviors and values such as the increase of streaming video as well as growing willingness to pay for anywhere access.
The TV landscape is changing. New aggregators are enabling consumers to decide what they want to watch and pick-and-mix their own services.
This disruption puts the user at the center. It will be up to brands and service providers to build compelling consumer experiences.
Ericsson ConsumerLab, annual TV & Media report 2015 - PresentationEricsson
http://www.ericsson.com/consumberlab
This report looks at the rapidly changing consumer habits and expectations such as the increase of on demand video viewing as well as growing importance of anywhere access.
The TV landscape is changing. New TV and media services are enabling consumers to decide what they want to watch and combine their own pick-and-mix solutions. This disruption puts the empowered user at the center. To remain relevant, service providers need to remain on their toes.
Pesquisa Accenture Multi-tasking and Taking Control. O estudo realizado com 3,5 mil pessoas, em seis países, apontou que conquistar a atenção exclusiva dos telespectadores está mais difícil. O consumidor moderno concilia a TV com outras atividades.
4 things that brands are doing to win in the new video landscapeLucas Modesto
Back in the 1950s, when TV was first gaining popularity as an entertainment medium, advertisers had it fairly easy. With only three networks and one viewing screen, the audience was highly concentrated. To this day, I Love Lucy still holds the record for the highest Nielsen average for a TV season—67.3. Families around America tuned in weekly for a season that started with Lucy battling a conveyor belt at a chocolate factory and eventually welcomed Ricky Jr. to the world.1
Because of this concentrated TV viewing audience, advertisers knew when, where and what the whole country was watching without the need for sophisticated technology, data collection, or analysis.
Today’s television viewing landscape is very different. While TV screens still account for 91% of our viewing time,2 we’re now able to watch great video content wherever, whenever and however we want. According to Nielsen, traditional TV watching has declined 44% for viewers 18-24 years old and 32% for viewers 25-34 years old over the past five years.3 Meanwhile, streaming video is on the rise. In 2017, 59% of American households had a streaming video subscription, compared to just 38% in 2014.4
Reference: Millward Brown | AD Reaction Video | Global Digital Strategist
Millward Brown’s AdReaction Video study explored how, where, and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens. We have interviewed over 13 500 multiscreen users (ages 16-45 who own or have access to a TV and a smartphone or tablet). We also tested 20 Tv ads in 8 countries across TV, digital and mobile platforms.
#ADReaction
Millward Brown Research: AdReaction: Video Creative in a Digital WorldIAB Europe
AdReaction studies have been conducted since 2001, delivering insights on consumers' perceptions of advertising, particularly digital formats.
AdReaction: Video Creative in a Digital World addresses key questions facing marketers, including:
• How are videos viewed by screen – and for how long?
• What do people think of video ads by screen?
• How can I create ads that consumers won’t skip?
We surveyed, via smartphone or tablet, more than 13,500 16-45 year old multiscreen users across 42 countries. Multiscreen users were defined as people who own, or have access to, a TV and a smartphone and/or a tablet. We also conducted parallel copy testing for 20 ads in eight countries, across TV, online video and mobile video ad formats, interviewing more than 10,000 consumers.
This report summarizes overall global learning. For data by country, please visit www.millwardbrown.com/adreaction
Millward Brown AdReaction: Video Creative in a Digital World Global ReportKantar
Millward Brown's AdReaction Video explores how, where and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens. We interviewed over 13,500 multiscreen users (ages 16-45 who own or have access to a TV and a smartphone of tablet). We also tested 20 TV as in 8 countries across TV, digital and mobile platforms.
http://www.millwardbrown.com/adreaction/video/
A review of research from Australia and around the world confirms that TV advertising is as effective and as relevant today as ever. What’s more, TV continues to deliver the greatest profit to advertisers.
Media and Mobile Trends 2015: Where and How Are Consumers Tuning In?Deloitte United States
Explore the results of Deloitte’s ninth edition of the Digital Democracy Survey, including:
•Evolving media consumption habits, including preferences related to binge watching, streaming video, and over-the-top viewing habits
•Effectiveness of various advertising methods, both traditional and online
•Changing consumer behaviors related to mobile device ownership and usage
For more information visit www.deloitte.com/us/tmtrends.
The role of television in the marketing of the 21st century // David Brennan SEMPL
David Brennan was Research and Strategy Director at Thinkbox from its launch in 2006 until a month ago when he set up his own media consultancy – Media Native – specialising in the role of TV in the communications mix in the 21st Century.
As Research & Strategy Director at Thinkbox, he has been responsible for managing all Thinkbox’s research needs, communicating them to the industry, helping to set its main communications messages and providing support and inspiration for the planning community and has managed a number of groundbreaking projects, including the Thinkbox TV Engagement Study, The TV Payback Study, Brain Waves – How TV works on the Brain; and Tellyporting – a look at the future for connected television.
Using proven science to understand consumer media behavior is something Nielsen is unrivaled at doing. This is especially true when we look at shifting behaviors beyond the here and now.
This TV Trends Report is packed full of facts and figures about the television industry. For more information, visit thinktv.com.au or follow us @Think_TV
Similar to An Ericsson Consumer Insight Report : TV and Media 2015 (20)
Capital in the Twenty-First Century (French: Le Capital au XXIe siècle) is a book written by French economist Thomas Piketty. It focuses on wealth and income inequality in Europe and the United States since the 18th century. It was initially published in French (as Le Capital au XXIe siècle) in August 2013; an English translation by Arthur Goldhammer followed in April 2014.
The Age of Spiritual Machines: When Computers Exceed Human IntelligenceWiseKnow Thailand
Ray Kurzweil is the inventor of the most innovative and compelling technology of our era, an international authority on artificial intelligence, and one of our greatest living visionaries. Now he offers a framework for envisioning the twenty-first century--an age in which the marriage of human sensitivity and artificial intelligence fundamentally alters and improves the way we live. Kurzweil's prophetic blueprint for the future takes us through the advances that inexorably result in computers exceeding the memory capacity and computational ability of the human brain by the year 2020 (with human-level capabilities not far behind); in relationships with automated personalities who will be our teachers, companions, and lovers; and in information fed straight into our brains along direct neural pathways. Optimistic and challenging, thought-provoking and engaging, The Age of Spiritual Machines is the ultimate guide on our road into the next century.
Today, the Innovation Group, the trends forecasting consultancy of J. Walter Thompson Intelligence, released its The Future 100: Trends and Change to Watch in 2016 report.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
2. the voice of the consumer
Ericsson ConsumerLab has 20 years’ experience of studying
people’s behaviors and values, including the way they act and
think about ICT products and services. Ericsson ConsumerLab
provides unique insights on market and consumer trends.
Ericsson ConsumerLab gains its knowledge through a global
consumer research program based on interviews with
100,000 individuals each year, in more than 40 countries
and 15 megacities – statistically representing the views of
1.1 billion people. Both quantitative and qualitative methods are
used, and hundreds of hours are spent with consumers from
different cultures. To be close to the market and consumers,
Ericsson ConsumerLab has analysts in all of the regions
where Ericsson is present, which gives a thorough global
understanding of the ICT market and business models.
All reports can be found at:
www.ericsson.com/consumerlab
2 ERICSSON CONSUMERLAB TV AND MEDIA 2015
Contents
4 THE ROLE OF CONTENT
6 EVOLVING MEDIA HABITS
8 VIDEO ON THE GO
10 CONTENT DISCOVERY
12 CORD-CUTTERS AND CORD-NEVERS
14 NEW BUSINESS MODELS
Qualitative
There were 30 in-depth interviews in Mexico City, Paris,
San Francisco and Stockholm. These respondents all have
multiple devices and a broadband internet connection at
home, and they watch on-demand content in a range
of locations.
On-device measurements
Around 14,500 Android smartphone users in South Korea,
the UK and the US (data collected by Nielsen), 5,400 iPhone
users and 6,575 Android users in the US were measured
(comScore mobile Metrix).
Quantitative
More than 20,000 online interviews were held with people
aged 16–59, and over 2,500 with consumers aged 60–69,
across 20 markets: Brazil, Canada, China, Colombia, France,
Germany, Greece, Ireland, Italy, Mexico, Portugal, Russia,
Spain, South Korea, Sweden, Taiwan, Turkey, UK, Ukraine
and the US. All respondents have a broadband internet
connection at home, and watch TV/video at least once
a week. Almost all use the internet on a daily basis. This
sample is representative of over 680 million people.
Base: 9 markets
(Used for showing trends)
Brazil, China, Germany, South Korea,
Spain, Sweden, Taiwan, UK, US
Base: 20 markets
Brazil, Canada, China, Colombia, France,
Germany, Greece, Ireland, Italy, Mexico,
Portugal, Russia, Spain, South Korea,
Sweden, Taiwan, Turkey, UK, Ukraine, US
Methodology
Qualitative and quantitative
Quantitative
3. ERICSSON CONSUMERLAB TV AND MEDIA 2015 3
Key Findings
The difficulty of finding content
> Half of consumers watching linear TV say they
can’t find anything to watch at least once a day.
As many as 62 percent of consumers aged
25–34 face this challenge on a daily basis
Consumers feel that recommendation features
are simply not smart or personal enough
Millennials prefer the mobile screen
Those aged 16–34 spend 53 percent of all
their video viewing time on a smartphone,
laptop or tablet
Since 2012 the number of consumers across
all age groups who watch video on their
smartphones has increased by 71 percent. The
average time spent watching video on mobile
devices is up 3 hours a week compared to 2012
Binge viewing changes the game
Non-believers in traditional pay TV may eventually change their minds
Bingeing, the watching of multiple episodes of TV
and video content in a row, has rapidly become
a key part of the TV and media experience
For TV cord-nevers (consumers who have
never had a pay TV subscription) it is difficult
to understand the value as it is offered today.
Long binding times, inflexible packages and
high costs and advertising cause 50 percent to
believe they will not pay for it, even in the future
This habit is prominent among
Subscription Video-on-demand (S-VOD)
users, where 87 percent binge view at least
once a week, compared to 74 percent of
non S-VOD users
Linear TV remains key
The popularity of linear TV remains high, mainly
due to its access to premium viewing and live
content, like sports, and its social value
Linear viewing is linked to age: 82 percent
of 60–69 year olds say they watch linear
TV on a daily basis, while only 60 percent
of millennials (those aged 16–34) do so
However, 22 percent of cord-nevers are already
paying for over-the-top (OTT) content services,
indicating a willingness to pay for subscription
TV, albeit with a different bundle approach
Streamed on-demand content is soaring
Over 50 percent of consumers state that they
watch streamed on-demand video content at
least once a day, up from 30 percent in 2010
Today, people estimate that they spend 6 hours
a week watching streamed TV series, programs
and movies on-demand. This has more than
doubled since 2011, when weekly viewing
was estimated to be 2.9 hours a week
50%
4. Content viewing is migrating
TV series and movies make up roughly half of
consumers’ total viewing time.
In 2011, people estimated that they spent 2.9 hours
per week watching streamed TV series, programs and
movies. Now it is 6 hours per week – the viewing has
more than doubled (Figure 1).
Emerging content categories are rapidly becoming
mainstream. The average time spent watching
e-sports is 46 minutes per week, while educational or
instruction videos show even higher usage, averaging
73 minutes per week (Figure 2).
Live sports have the most significant gender
differences. On average, men spend over three hours
a week watching it, while women only spend an hour.
Instead, women spend more time watching TV series,
other TV programs and recorded content.
4 ERICSSON CONSUMERLAB TV AND MEDIA 2015
THE ROLE OF CONTENT
Figure 2: Average number of self-reported weekly hours
of active TV/video viewing by gender
TV series according to a fixed TV schedule
Movies according to a fixed TV schedule
Other TV programs according to a fixed TV schedule
Streamed on-demand TV series
Recorded movies, TV series and other TV shows
Streamed on-demand movies
Live news
Other
Streamed on-demand other TV programs
Educational or instruction videos
Live sports
Live events
e-sport
4.8
3.9
3.0
3.0
3.0
2.3
2.3
1.9
1.3
1.1
1.0
0.7
0.4
4.0
4.3
2.8
2.5
2.9
2.5
2.6
1.8
1.3
1.3
3.1
1.2
1.1
Female Male
Source: Source: Ericsson ConsumerLab, TV and Media, 2015
Base: At least weekly viewers of video/TV with broadband at home,
aged 16–59, in 20 markets
Figure 1: The increase in watching on-demand
TV series and movies
2.9 hours/week
6.0 hours/week
2011 2015
Streamed
on-demand
movies
Streamed
on-demand
movies
Streamed
on-demand
TV series and
programs
Streamed
on-demand
TV series
Streamed
on-demand
TV programs
121%
90%
Source: Ericsson ConsumerLab, TV and Media 2011 and 2015
Base: At least weekly viewers of video/TV with broadband at home, aged 16–59
5. Growing importance of user generated content
One in three consumers thinks it is very important to
be able to watch user generated content (UGC) on
their TV at home – an increase of nine percent
over one year.
The growing importance of educational or instructional
videos tends to emanate from UGC-rich platforms
like YouTube.
Even though the platform offers more than just UGC
content, the staggering growth of YouTube viewing
could be used as a clear indication of the growing
importance of UGC, as portrayed in Figure 3.
Bingeing content
The growing habit of binge watching has taken off
with the explosion of on-demand viewing.
Many on-demand services already have the ability
to play multiple TV series episodes with little or no
interaction, in some cases going as far as skipping
the recap and shortening the end credits to create
a more convenient experience.
Bingeing is rapidly becoming a preferred practice,
with 87 percent of S-VOD users bingeing at least
once a week, compared to 74 percent of non S-VOD
users (Figure 4). When exposed to simple and
reasonably priced bingeing capabilities, consumers
are quick to adopt it.
Over 50 percent of the studied consumers binge
watch at least once a day, and only 5 percent
never binge view.
ERICSSON CONSUMERLAB TV AND MEDIA 2015 5
Figure 4: Frequency of watching several TV series, other TV
programs or UGC episodes in a row
Source: Ericsson ConsumerLab, TV and Media, 2015
Base: At least weekly viewers of video/TV with broadband at home,
aged 16–59, in 20 markets
Binge view at least once
a fortnight
93%
81%
Binge view at least once
a week
87%
74%
Binge view at least once
a day
60%
47%
“My wife fixed our iPad and our
dishwasher by watching YouTube
instruction videos. If a nuclear reactor
started leaking, she would go to
YouTube and then volunteer to fix it.”
Simon, 44 years old, US
Figure 3: Percentage of consumers watching
YouTube with different frequency
More than three hours a day
At least daily
At least weekly
Less than weekly
Never
2011
2015
13
6
3
8
24
33 34
32 28
19
Source: Ericsson ConsumerLab, TV and Media studies, 2011 and 2015
Base: At least weekly viewers of video/TV with broadband at home,
aged 16–59, in 9 markets
S-VOD users Non S-VOD users
6. This year, just as last year, as many consumers say
they watch streamed on-demand video and TV at
least once a week, as who watch scheduled linear
TV. When looking at daily viewing, linear TV is still
dominating, while slightly over 50 percent watch
streamed on-demand video and TV (Figure 5).
These changing habits are linked to the proliferation
of connected TV screens, where consumers can
easily and conveniently access their on-demand
content. S-VOD users (that is, those paying for
at least one S-VOD service) have a significantly
higher penetration of smart TVs and connected,
video-enabled devices. 86 percent of S-VOD users
have and use a smart or internet connected TV,
compared to 64 percent of non S-VOD users.
Today, every third hour spent watching TV and
video is via video on-demand (VOD).
Almost 8 out of 10 teenagers say they watch
on-demand TV and video daily, but among
60–69 year olds, less than 3 out of 10 do so.
6 ERICSSON CONSUMERLAB TV AND MEDIA 2015
EVOLVING MEDIA HABITS
Figure 6: Percentage of consumers
that have and use each device
S-VOD users Non S-VOD users
TV with access to internet content
Game consoles (Wii, Xbox, PlayStation)
Google Chromecast
Other unit for online TV/video
access on the TV
Apple TV
75
51
23
19
17
47
30
10
8
6
Source: Ericsson ConsumerLab, TV and Media, 2015
Base: At least weekly viewers of video/TV with broadband at home,
aged 16–59, in 20 markets
Figure 5: Percentage of people watching different media
types at least once per day
Scheduled linear TV
Recorded linear TV
Streamed on-demand video
(YouTube, short video clips,
movies, TV series and programs)
0
2010 2011 2012 2013 2014 2015
25
50
75
100
Source: Ericsson ConsumerLab, TV and Media, 2015
Base: At least weekly viewers of video/TV with broadband at home, aged 16–59,
in Brazil*, China, Germany, Spain, South Korea*, Sweden,Taiwan, UK, US, *excluded
in 2010 figures [Showing: use once per day or more, 3 years moving average ¼, ½, ¼]
A decrease in watching scheduled TV
has been replaced by an increase in
streamed on-demand viewing
7. Pirate file sharing
2
1
The S-VOD effect is strong
The growth of on-demand viewing can be attributed to
easy-to-use and competitively priced or free services,
such as Netflix and YouTube. Among the US population
studied, as many as 52 percent say they use Netflix
at least once a week, and 27 percent use it daily
(Figure 7).
YouTube boasts higher penetration, but considering
that Netflix is a paid-for service, its performance
is even more impressive. When it comes to daily
habits, the other top five US on-demand services
only manage to capture a fraction of what Netflix and
YouTube gather on a weekly frequency. Netflix clearly
stands out with its significant ratio of daily viewing.
Linear TV remains key for many households
The perceived value of scheduled linear TV remains
high, mainly because of its premium content, ease of
viewing and social aspects. Linear TV often acts as
the ‘household campfire’ in a social respect, as well
as enabling the viewing of live content, such as
live sports.
The different viewing habits between age groups is
significant: 60 percent of millennials watch linear TV on
a daily basis, compared to 82 percent of 60–69 year
olds. This is a clear indication that linear TV will have to
continue to reinvent itself in order to remain relevant to
the younger population.
ERICSSON CONSUMERLAB TV AND MEDIA 2015 7
Figure 7: Percentage of people using each on-demand
service, on a daily vs. weekly basis, in the US
Source: Ericsson ConsumerLab, TV and Media, 2015
Base: At least weekly viewers of video/TV with broadband at home,
aged 16–59, in the US
HBO Go/HBO Now
13
5
ABC.com
12
4
Apple iTunes
9
4
Xfinity on-demand
9
5
Crackle
9
1
Vevo
8
3
Twitch
6
3
Vudu
5
2
FiOS on-demand
3
2
Pirate streaming
1
2
U-verse on-demand
6
4
Amazon Prime
6
19
Hulu
8
19
Netflix
27
52
YouTube
41
71
At least daily At least weekly
8. 8 ERICSSON CONSUMERLAB TV AND MEDIA 2015
VIDEO ON THE GO
Millennials prefer the mobile screen
TV and video content is increasingly being accessed
via smartphones. In fact, since 2012 there has been
a 71 percent increase in the number of consumers
who watch video on their smartphones. When taking
tablets and laptops into consideration as well, almost
two thirds of the time spent watching TV and video
among teenagers is on a mobile device.
However, watching video on mobile devices is not
limited to the youth. In the US, 86 percent of
smartphone users watch video content on their phones.
The reach of TV and video content on smartphones has
increased significantly over the past few years, and two
out of ten consumers regularly watch linear TV on
their smartphones.
Smartphone viewing continues to be driven by short
video content, with 33 percent watching UGC, but
S-VOD services are creating an impact too. One in five
watch longer on-demand content, such as TV series
and movies, on their smartphones.
All in all, the average time spent watching TV and
video on mobile devices, including tablets and laptops,
has increased by three hours a week over the past
three years.
Figure 8: Percentage of consumers who watch
each content type on their smartphone
Video made by other consumers
Downloaded content
Live news
Streamed on-demand movies
Streamed on-demand TV series
Recorded content
Live sports
Scheduled TV series
Scheduled TV movies
Live events
Streamed, on-demand and
other TV programs
Scheduled other TV programs
33
11
9
8
8
7
6
6
6
5
4
4
Source: Ericsson ConsumerLab, TV and Media, 2015
Base: At least weekly viewers of video/TV with broadband at home,
aged 16–59, in 20 markets
71%
increase in the number of
consumers that watch video on
their smartphones since 2012
9. ERICSSON CONSUMERLAB TV AND MEDIA 2015 9
Tablets preferred for longer content
Tablets and smartphones are used equally for
watching short video content, but tablets are
preferred for watching longer content. In the US,
tablets have 588 average viewing minutes of
Netflix per user, compared to 252 minutes for the
smartphone (Figure 10).
Wi-Fi makes up the majority of mobile viewing
Even though Wi-Fi caters for a significant part of TV
and video data traffic, in some markets, like the US,
and to some extent also South Korea, mobile data has
taken a significant part of the viewing consumption.
In the US, cellular data usage makes up almost
one third of the total data consumption for TV and
video. However, this is dependent on technology.
When 3G and 4G users are compared, the latter use
significantly more data on TV and video. In the US,
4G users spend 2.5 times the amount of data on their
TV and video viewing than 3G users. In the UK it is three
times as much and in South Korea four times as much.
Since 37 percent of consumers think the cost of
mobile data away from the home is limiting their mobile
viewing, continued growth will be dependent on the
availability of services that enable cost-efficient mobile
viewing, for example through bundling mobile data and
video services.
Figure 11: Measured proportion of smartphone usage of
Wi-Fi vs. mobile broadband for TV and video apps
Figure 10: Measured monthly average minutes per visitor
for on-demand and streaming services
Source: Ericsson ConsumerLab, TV and Media, 2015 study
[comScore, MobileMetrix, Jan 2015]
Base: Android and iOS users in the US accessing
Netflix orYouTube on their smartphone or tablet respectively
Source: Ericsson ConsumerLab, TV and Media, 2015 study
[Nielsen on-device metering data]
Base: Android smartphone users in the US,
UK and South Korea accessing video content
Wi-Fi data consumption Mobile broadband consumption
Smartphone Tablet
UK
South Korea
US
12%88%
80%
71%
20%
29%
Figure 9: Share of total TV time by age group, measured on respective device
Source: Ericsson ConsumerLab, TV and Media, 2015
Base: At least weekly viewers of video/TV with broadband at home, aged 16–59, in 20 markets
Smartphone, tablet,
and laptop
Smartphone,
tablet, and laptop
TV screen
and desktop
TV screen
and desktop
0%
16-19 20-24 25-34 35-44 45-59
25%
50%
75%
100%
Age
TV screen Laptop screen Tablet screen
Desktop screen Smartphone screen
YouTube
Netflix
202
273
252
588
10. 10 ERICSSON CONSUMERLAB TV AND MEDIA 2015
CONTENT DISCOVERY
The decision-making process
The growing range of available TV and video services
is giving consumers a plethora of options to choose
between. The final decision depends on the location,
the device at hand, the available services and the
available content.
The difficulties in finding content
Half of consumers that watch linear TV say they
can’t find anything to watch on a daily basis. Among
consumers aged 25–34, it is an even greater challenge,
with as many as 62 percent saying they face this.
When consumers can’t find anything to watch and
recommendation engines fail to help, consumers
simply ‘default’. Defaulting is when consumers give
up and resort to, or settle for, a viewing habit they
are familiar with, despite having had other viewing
ambitions. Defaulting indicates that the service does
not cater to the consumer’s needs.
Personal information and the service experience
Consumers are open to providing personal data in
order to get a better service experience. 31 percent
of consumers would like recommendations based on
their own viewing habits and demography.
Sharing personal information differs between
generations, with millennials being the most
comfortable with data sharing. There is a high level
of trust: one in two consumers who have a TV service
provider, trusts that their provider will handle data
securely and responsibly.
Figure 12: The different decision-making processes
when choosing TV or video content to view
More
active and
intentional
process
The device used influences the viewing choice
Viewing linear TV creates continued random channel surfing
Being on-the-go with only the smartphone at hand drives
YouTube viewing
Device
governed
Consumer content preference influences viewing choice
What series should I watch? What service should I subscribe to?
Pre-defined idea about content, drives the consumer to a specific
device and service where the content can be accessed
Content
governed
The service used influences the viewing choice
Using an on-demand service drives binge watching, and the
refined search for the perfect content for the moment
Service
governed
The situation influences the viewing choice
What options are available? What can I watch? What should I pay for?
Situation devices available possible services accessible content
Situational
Source: Ericsson ConsumerLab, TV and Media, 2015
More
contextually
influenced
process
50%
of consumers who watch linear
TV say they can’t find anything to
watch on a daily basis
11. ERICSSON CONSUMERLAB TV AND MEDIA 2015 11
Searching for serendipity
Traditional linear TV has a distinct element of
serendipity: discovery through happy coincidence
when flicking between channels. In traditional
linear TV, it is common for people to accidently find
programs they didn’t know about, but are interested by.
In the on-demand environment, consumers often feel
they already know what is available in the service, and
wish to be positively surprised.
Serendipity is however possible for on-demand
services. It can be created, for example, by the
interplay between multiple services.
This interplay is evident in the current practice of
linked viewing, where friends and family send links
to interesting content through social media, YouTube
recommendations that engage the viewer, and the
promotion of new title releases. There will be a distinct
need for on-demand platforms to pleasantly surprise
consumers all the time.
Discovering and remembering content
Content discovery for linear as well as for on-demand
viewing is a challenge for consumers. They feel that
recommendation features are not smart or personal
enough: they do not surprise or inspire.
The challenge with receiving numerous suggestions
and recommendations throughout the day is
remembering what was worth watching. Coping
mechanisms to aid memory include writing lists or
photographing title art.
Once in front of theTV, 40 percent of consumers still turn
to the TV guide, of which only 29 percent are satisfied
with. The consumers’ appetite for an inspiring content
discovery process is not yet met.
Figure 13: Percentage of consumers interested in different recommendation features for content and TV services
Source: Ericsson ConsumerLab, TV and Media, 2015
Base: At least weekly viewers of video/TV with broadband at home, aged 16–59, in 20 markets
Personalized TV service offering based on own viewing habits
Personalized content recommendation based
on own ratings of previously viewed content
Personalized content recommendation based on own viewing habits,
age, gender and zip code
Content recommendations that are not based on any personal information
32
32
31
22
“If people who are into shows post ‘oh my
God this episode is crazy’, I trust them.”
Melinda, 28 years old, US
12. 12 ERICSSON CONSUMERLAB TV AND MEDIA 2015
CORD-CUTTERS AND
CORD-NEVERS
Catering for consumer needs
Technological innovations and new services allow
consumers to migrate their viewing to multiple
platforms. Easy-to-use OTT services for both VOD
and linear TV give consumers more confidence to
move parts or all of their viewing from traditional TV
services to OTT services.
One in four consumers studied has cut or shaved
their traditional TV service in the past year. This has
not changed compared to 2014. 47 percent of these
consumers reduced or eliminated it for cost-related
reasons, and 33 percent didn’t believe they were
watching enough TV to justify the cost. This indicates
that OTT services are perceived to provide better value
for money, as can be seen in Figure 14.
Traditional linear TV vs. on-demand services
As can be seen in the US data portrayed in Figure 15,
there is a significant difference in the Net Promoter
Score (NPS) between traditional linear TV services,
and on-demand services. The former scores only
10 points, whereas the latter scores 36. The
difference is even higher, with a 72 point difference
between the highest scoring on-demand service
and the lowest scoring traditional linear TV service
in the US.
Interestingly, low scoring linear TV service providers
rate significantly better on their on-demand services
than on their traditional services.
Figure 14 highlights what service providers do well
(reinforce), and where consumers feel they can improve
(fix). For traditional linear TV services, only video quality
ends up under the ‘reinforce’ segment, and both price
and availability of content need to be addressed.
Meanwhile, for on-demand services, price and available
content are strong points, with no weak points in any
areas. The NPS results are therefore unsurprising.
Source: Ericsson ConsumerLab, TV and Media, 2015
Base: At least weekly viewers of video/TV with broadband at home,
aged 16–59, in 20 markets
Figure 14: Consumer evaluation of content providers
Derived relative importance
Averagesatisfaction
Traditional linear TV providers
On-demand services
Maintain
Aspects that satisfy
the consumer and should
continue to be supported
Less important aspects
that need to be monitored
in case they increase
in importance
Monitor
Video quality
Video quality
Mobility
Mobility
Relevant content
Relevant content
Price
Price
Recommendation function
Recommendation function
Highly important aspects
to the experience, and are
the most satisfactory
Reinforce
Highly important
aspects that are not
satisfactory and need
immediate improvement
Fix
13. ERICSSON CONSUMERLAB TV AND MEDIA 2015 13
Converting cord-nevers to pay TV
Cord-nevers – consumers who have never paid for
managed TV services – already know how to find
content. These consumers struggle to understand
the value behind traditional linear TV, especially with
inflexible packages, long contracts, lots of advertising,
and high costs. Half of these consumers believe they
will never pay for a managed TV service, even in
the future.
However, 22 percent of these consumers are already
paying for TV and video in the form of OTT services.
This indicates a willingness to pay for subscription TV,
albeit with a different approach. In order to meet these
consumers’ needs, a pay TV service with a clear value
needs to be provided.
Cord-nevers consume less
Those classed as cord-nevers watch less TV and
video content in general. They spend less time viewing
broadcast TV and downloaded content, and stream
less VOD (Figure 16). The majority of the time these
consumers spend watching TV and video content is
taken up by movies, series and other programs on
scheduled broadcast TV. For these consumers, the
focus is not on getting more content to consume, but
rather having the means of accessing quality content
when they have time to spend watching TV and video.
Source: Ericsson ConsumerLab, TV and Media, 2015
Base: At least weekly viewers of video/TV with broadband at home, aged 16–59, in 20 markets
Figure 16: Average number of hours (per week) of active TV/video viewing,
split by age and whether they pay for managed TV (over the last 12 months)
Millennials (16-34) Older (35-59)
Corders – increased
Managed TV subscribers who have increased their spending
Corders – unchanged
Managed TV subscribers who have not changed their spending
Cord-nevers
Those who have never paid for managed TV
Cord-shavers last year
Managed TV subscribers who have decreased their spending
Cord-cutters last year
Those who once paid for managed TV but eliminated their spending
36.1
33.3
33.0
29.1
25.7
23.1
34.0
29.5
28.1
25.1
Figure 15: Likelihood to recommend each type of TV/video service
to a friend, family member or colleague, amongst those who use it (US market)
Promotor Neutrals Detractor Don’t know
Traditional linear TV services
On-demand TV/video services
38%
50%
33% 27%
34% 14%
Source: Ericsson ConsumerLab, TV and Media, 2015
Base: At least weekly viewers of video/TV with broadband at home,
aged 16–59, in the US
NPS
NPS10%
36%
2%
2%
14. 14 ERICSSON CONSUMERLAB TV AND MEDIA 2015
NEW BUSINESS
MODELS
In search of a new experience
The emergence of today’s demanding consumers
puts new requirements and expectations on the TV
and media experience. There are three specific areas
that influence a consumer’s service experience: great
content; flexibility; and a high quality overall experience.
The desire for quality content, such as original
productions, new releases and sports is not new. It
is sustained by significantly higher interest and
willingness to pay than for other content types.
50 percent of consumers are very interested in
getting the latest theatrical releases direct to TV.
Subscription-based OTT services already offer the
ability to ‘hop-on hop-off’ services without any binding
times. 78 percent say they have never done this, but
they appreciate the opportunity.
Another highly valued ability is accessing content
anytime and anywhere, something 42 percent feel is
very important.
Consumers also wish for a TV/video bundle with
unlimited mobile data, allowing them to watch content
on the go, without the risk of running out of data. This
is very important to more than one third of consumers.
To aggregate content on top of bundling broadband,
data plans and video would make for a seamless
service experience. 78 percent of consumers would
prefer to get their TV, mobile and internet service from
the same provider.
Overall, supporting these three areas will be crucial
when creating the 21st century TV and media offering,
and bringing it to consumers.
Changing attitudes and acceptance of advertising
Consumers understand that advertising is needed to
finance the production of premium content. However,
they feel they are shown meaningless advertising.
Over half of consumers say they switch channels to
avoid advertising, while 43 percent say that they leave
to do something else while adverts are shown.
OTT services such as Netflix and Amazon Prime
exclude advertising altogether, creating new
expectations of what amount of advertising is
reasonable for on-demand services.
Advertising at the beginning of playback, such as
withYouTube, is most appreciated when watching
online, as the ads rarely interrupt the clip once it has
started to play. The online environment is ideal for less
intrusive ads, tailored to their audience. 40 percent
of consumers state that they would be interested in
customizing the ads they see by preference and
rating, which would provide a more personalized
advertising experience.
However, for now, consumers continue to avoid
advertising on traditional linear TV.
15. ERICSSON CONSUMERLAB TV AND MEDIA 2015 15
Entering a world of entertainment
The traditional TV and media offering, with linear
channels as the main product and all other features
complementary, is challenged by consumers.
Consumers now want a world of entertainment at
their fingertips. Offerings should include a range of
added services, such as linear channels, catch-up,
VOD capabilities and more, all constructed in a
seamless way.
46 percent of consumers show high interest in a
service that offers such an integrated experience,
together with the ability to view content on any
device (Figure 18).
Figure 17: Percentage of consumers who adopt
coping mechanisms while adverts play
Figure 18: Percentage of consumers interested in a TV media
offering that combines linear channels, on-demand selections
and cross-device access, all in one monthly bill
Source: Ericsson ConsumerLab, TV and Media, 2015
Base: At least weekly viewers of video/TV with broadband at home,
aged 16–59, in 20 markets
Source: Ericsson ConsumerLab, TV and Media, 2015
Base: At least weekly viewers of video/TV with broadband at home,
aged 16–59 in 20 markets
Change the channel in order to watch something else
Leave the TV to do something else
Browse the internet on the phone/tablet in front of the TV
Use social media on phone/tablet in front of the TV
Record the show, TV series, or movie in order to be able
to skip/fast foward
Watch the show, TV series, or movie through illegal
streaming or downloading
Avoid TV channels with advertising completely or watch
channels that don’t have advertising
No, I always watch TV and video ads
and commercials
Other strategy in order to not watch
TV and video ads
Use an ad-blocker
Only use services with little/no ads
52
43
34
31
30
20
12
12
10
8
6
Very interested
6
5
4
3
2
Not interested at all
22
24
23
11
7
4
3
7
would like to
influence ads to
show products
and areas they
are interested in
40%
1