- Young people drink for social reasons like fitting in with peers and having fun, and most have tried alcohol by age 15. - Drinking patterns vary by age, from drinking at home with parents at age 11-13 to drinking with friends at parties and outdoor locations by age 15-17. - Immediate consequences of youth drinking include regretted sex, alcohol-related hospitalizations, accidents, crime, and violence. Long-term consequences include poor health and academic performance and increased risk of alcoholism. - Parents and police expressed concerns about youth drinking amounts, public drinking, and retailers selling to minors. The action plan aims to support sensible decisions, partnership with parents, industry cooperation, and reducing public drinking