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“Under‐age drinking remains stubbornly prevalent, especially among affluent white 
teenagers. According to a 2003 survey by the Institute for Social Research at the University 
of Michigan, 21 percent of white youths between 12 and 20 years old reported being 
heavy drinkers, followed by American Indians (20 percent), Latinos (17 percent), blacks (10 
percent) and Asians (8 percent).”
http://www.nytimes.com/2006/06/30/nyregion/nyregionspecial2/02Rdrinking.html?page
wanted=2&_r=1 




                                                                                                2
One recent government study estimated that 1,700 college students die each year 
in alcohol‐related incidents, more than 599,000 are injured and more than 97,000 
are victims of an alcohol‐fueled sexual assault or date rape.
http://www.nytimes.com/2008/11/02/education/edlife/alcohol.html?_r=1&scp=8&sq=&st
=nyt

→ Kids are beginning to abuse alcohol earlier than you might think: Nearly 20% of eighth 
graders have reported being drunk and 1 in 3 report having had alcohol in the last 30 
   dh             t db i d k d1i 3                  t h i h d l h l i th l t 30
days

→ Children who first use alcohol before age 15 are five times more likely to have alcohol 
problems than those who start drinking after 21. According to the results of a national 
survey of 43,093 adults, published yesterday in Archives of Pediatrics & Adolescent 
Medicine, 47 percent of those who begin drinking alcohol before the age of 14 become 
                p                      g          g                      g
alcohol dependent at some time in their lives, compared with 9 percent of those who wait 
at least until age 21. 

→ Researchers have also associated drinking with early sexual activity as well as the 
resulting unintended teen pregnancies and sexually transmitted diseases

→ Alcohol causes more damage to the developing brains of teenagers than was previously
   Alcohol causes more damage to the developing brains of teenagers than was previously 
thought, injuring them significantly more than it does adult brains.




                                                                                             3
Parents as ENABLERS of underage drinking by supplying alcohol to teens at home 
                             g         g y pp y g
(i.e. parties)

Parents as DENIALISTS who make the problem worse by thinking their kids don’t 
drink or abuse other substances

Parents as FATALISTS who consider underage drinking inevitable (they feel 
there’s nothing they can do about it, they’re hopeless)

Parents as ANTI‐ROLE MODELS who set a bad example through their own misuse 
of alcohol or broken relationships with their kids




                                                                                  4
Eighty‐two percent (82 percent) of parents say that teens' alcohol‐related risky behavior is 
a problem in society today, including 56 percent who say that it is a big problem.
http://alcoholism.about.com/cs/teens/a/blcamy030715.htm 




                                                                                                5
6
The message is out there, through ad campaigns, the media, even legislation, and it is 
reaching parents’ eyes and ears.




                                                                                          7
The current campaign has done a great job at communicating the message that underage 
drinking has lifetime repercussions, but falls short in the call to action.




                                                                                        8
The current campaign directs parents to visit www.stopalcoholabuse.gov or call 1‐800‐729‐
6686. The website is about as boring and cumbersome as a government website can get…




                                                                                            9
What can we DO to cause a real impact and empower parents? It doesn’t stop with the 
message and goes into giving them tools to influence the ACTION we expect them to take.




                                                                                          10
‐ Almost half of teens and parents surveyed agree the best time to talk about 
important things is during or right after dinner
‐ The impact of spending more time together is positive for the whole age range 
(11‐17) but it’s even stronger in the younger part of the range (11‐13)
‐The impact of spending more time with kids goes beyond reducing underage 
drinking, to things like improved academic performance and reduced abuse of 
other substances (drugs and tobacco)

‐“One factor that does more to reduce teens’ substance abuse risk than almost any 
other is parental engagement, and one of the simplest and most effective ways for 
parents to be engaged in teens’ lives is by having frequent family dinners.” (Joseph 
A. Califano, former US Secretary of Health and president of The National Center on 
Addiction and Substance Abuse at Columbia University)




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