Ad Council Organic Lightning Rev

This document discusses several key points about underage drinking: 1) Underage drinking remains prevalent among affluent white teenagers according to surveys. 2) Over 1,700 college students die each year from alcohol-related incidents and many more are injured or victims of assault. 3) Starting alcohol use before age 15 makes one 5 times more likely to have alcohol problems and nearly half of early users become dependent. 4) Spending more time with kids, such as during family dinners, can help reduce underage drinking and substance abuse risks. Parental engagement is one of the most effective ways to influence teens.