Students in India lack guidance about higher education options after senior secondary school. They are unsure about the various fields of study, career paths within each field, and suitable universities. EduHeights is a leading coaching company that helps students prepare for competitive exams. It proposes developing a mobile app to help guide students on their educational options and advertise universities to prospective students. The app would generate revenue through university advertising fees and offer discounts to students who enroll in EduHeights coaching through the app.

3. In India, there has been a lack of guidance
among students who are about to finish their
senior secondary and pursue undergraduate
studies, regarding the vastness of options
available to them for higher studies, future scope
in each, and the universities available for
pursuing their undergraduate studies.
Additionally, those students who have finished
their higher secondary, and are required to
choose a stream, are not very well guided and
briefed about each stream, and the career
options they have in each stream of study.

5. • A different approach towards promotions
and marketing followed in the coaching
industry.
• Changing smartphone use dynamics
• Chance to gain larger target audience,
both potential and present.

8. The company EduHeights Ltd. is a leading brand
in the competitive exams coaching market. The
company provides unparalled coaching for
exams like JEE, AIIMS, CLAT, banking exams, etc.
to students of Class 10, 11,12 and droppers after
Class 12in its various coaching programs.
EduHeights Ltd. is a leading brand and holds a
major portion of the market share in the
coaching sector. The company has 20 centres,
spread across various cities in India. The
company is famed for producing outstanding
results in all major entrance results, year after
year.

10. Class 10
Students(a
bout to
enter Class
11)
Class 11
Student
s(about
to enter
Class
12)
Dropper
Students(after
Class 12)

12. • To act as an effective advertising medium for the
company using platforms Google Play, App Store and
Windows Store.
• To earn revenue by charging universities(private) for
listing them on their app according to their level of
performance in their respective field of studies.
Target Income from each
University – Rs. 10,000/-

15. • Price Reduction (5% discount) to those students who join the
coaching using the premium version of the app.
• The app will be a free product: it will earn its revenue through
advertising various educational universities on it app.
NET TARGET REVENUE GENERATION – 10,000/- FOR
ADVERTISING PER UNIVERSITY FOR A PERIOD OF 1 MONTH

18. In every coaching centre, provision of
banners and boards with the URL and
barcode of the app for easy access to
download the app.

19. Usage of various app distribution platforms to
increase its reach among the target audience and
publicity.

20. Mobile
Adnetworks
Google AdWords
Social Media
Websites

21. Created by Bhaskar Nalotia, SRM
University, during a Marketing Internship
with
Prof. Sameer Mathur, IIM Lucknow.