This document summarizes findings from Pew Research on internet and social media usage patterns. It discusses who uses social networking sites and what the most popular sites are. Key findings include that Facebook is the most popular social networking site, with 71% of online adults using it, while other sites like Twitter, Instagram, and Pinterest attract different demographics. Women are much more likely than men to use Pinterest, and younger adults dominate Twitter and Instagram usage, according to Pew Research data on trends.

1. Where do you fit into internet
use?
A comparison with Pew Research

2. Who’s on social networking?
• What makes a difference in the numbers?
Where people live? Income? Gender?
Pew Chart.
(http://www.pewinternet.org/Commentary/2012/March/PewInternet-Social-Networking-full-detail.aspx)

3. What are the most popular sites?
• Facebook? Twitter? Instagram? Pinterest?

4. BUT
• Different demographics show up in different
sites.
• Women are four times as likely as men to use
Pinterest
• Young adults dominate Twitter and Instagram
• College graduates and upper income users
dominate LinkedIn

5. Facebook is still the most popular
social networking medium
• 71 percent of online adults are on Facebook.
Pew chart: http://www.pewinternet.org/Reports/2013/Social-MediaUpdate/Main-Findings/Demographics-of-key-social-networkingplatforms.aspx

6. Who’s on mobile?