This document discusses strategies for growing a business through combining marketing and technology, including implementing automated email campaigns to engage customers after sign up and encourage additional purchases and behaviors, testing social media content and promoting high-performing posts through paid ads, and remarketing to people who have visited a website to improve click-through rates and give the impression of a larger company.

1. Growth
Hacking
Combining Marketing and
Technology to create
strategies for growing your
business.
Created by Damali Lelie at damalilelie.com

2. CRM
› Engagement/ Loyalty
Automate: add a drip- campaign to auto
responder to each user after a sign up.
Encourage them to make the first purchase.
1. Welcome Email
2. Product Boost Email
3. Sale/ Promotion Email
› Automate: Add email triggers to encourage
other behaviors
› Abandoned Cart Reminders
› Get their Feedback on the success of the
product
Created by Damali Lelie at damalilelie.com

3. Social Media Paid Ads
› Invest in Social Media Ads Strategically
Instead of just allocating a set budget to a
campaign. Send out many posts or tweets,
then use analytics to measure which
received the highest engagements and
create those as paid posts or tweets.
› Use twitter first to test content, then utilize
Facebook or Instagram to promote the
content that performed well.
Created by Damali Lelie at damalilelie.com

4. Remarketing
› Advertise to the people who’ve visited
your site already. This will improve the CTR
and make the company look bigger.
› Automate by placing remarking tags
across the site. This will be the audience
you need to advertise to later.
Created by Damali Lelie at damalilelie.com