This document provides an introduction and overview of a webinar on visual confections that sell. The webinar leader, Mark Gibson, will define visual confections, provide examples like infographics and maps, and explain how visual confections can help salespeople communicate more effectively compared to traditional PowerPoint presentations. The goal is for attendees to understand what visual confections are, why they are important sales aids, and how to create their own.
Residential and Commercial Plot in Lucknow, Paraiso Realty is one of the leading real estate developers in India. We provide Plots in Lucknow, LDA Plots in Lucknow, Kisto me Plot in Lucknow.
Contact Us: 91 9336574737,9936361234
Email id: info@paraiso.com Website: http://paraisorealty.in/
Address: B_16 G.L tower near new R.K timber gomti Nagar vibhuti khand lucknow ( 226010)
Conversational marketing involves one-on-one interactions through various platforms to actively engage customers. This article discusses conversational marketing strategies for 2021 and explains what it is and why brands should use it. Key factors that support conversational marketing include chatbots, emails, live customer support, and loyalty programs. The benefits are enhancing customer experience, building stronger relationships, acquiring customer information, and being available at all times. Personalization, focus on customer experience, social media messaging, and starting simply are elements that can strengthen a conversational strategy. Conversations can change customer interests as they get influenced by brands that understand them through personalized interactions.
The document provides tips for various marketing and design topics from A to Z. It discusses using animation for marketing purposes. It emphasizes the importance of blogging to provide valuable content to website visitors. It also stresses getting the messaging and tone of voice right in marketing communications. Overall, the document offers advice on a wide range of design and marketing strategies.
Why you should do things that won’t scale the dark funnel case studyNemanja Zivkovic
The document discusses "dark funnels", which refers to hidden customer insights that marketers may miss when analyzing digital analytics. It provides an example of a customer's journey to purchase a car that involves offline research and advice-seeking from others. This illustrates the complex and non-linear nature of customer journeys. Studying dark funnels can help marketers better understand customer motivations. The document advocates doing marketing activities that may not scale, like creating valuable content and engaging communities, to build deeper connections over time. It provides examples from the author's company of marketing efforts like podcasts and LinkedIn posts that drive customers despite not being scalable.
This document debunks 7 common myths about B2B content marketing. It summarizes that while content marketing is effective, there is a lot of hype that does not reflect real-world practices. Specifically, it argues that content marketing is not just inbound marketing, that social media should not be the sole focus, that selling has its place if done appropriately, that customers care more about their business problems than the marketer's brand, B2B content does not need to be boring, quality is as important as quantity of content, and there is no single best practice for all companies. An effective content marketing strategy requires understanding each company's unique needs.
The internet is one of the easiest ways to make money,particularly if you want to make money from your home, or make money in a way that costs little and returns many-fold on your investment of little or nothing. It has allowed people from all walks of life to make money—big money—and quit their day jobs (or in many cases, never start one to begin
with). And surprisingly, making money on the internet does not require the sort of background, education, or experience that most people think it does. Making money on the internet has been made increasingly easier, opening the door for more and more people to sit back, relax, and let the ethereal World Wide Web make their money for them.
The document summarizes the Web Doctor's analysis of several trade-facing websites. Moores.co.uk receives top marks for having optimized search engine results and an immersive but usable design. Sinc Kitchens' left-hand filter panel on product browsing pages is praised for being thumb-friendly on mobile. Overall the analysis finds that most sites could improve mobile optimization and usability for professional trade customers.
Residential and Commercial Plot in Lucknow, Paraiso Realty is one of the leading real estate developers in India. We provide Plots in Lucknow, LDA Plots in Lucknow, Kisto me Plot in Lucknow.
Contact Us: 91 9336574737,9936361234
Email id: info@paraiso.com Website: http://paraisorealty.in/
Address: B_16 G.L tower near new R.K timber gomti Nagar vibhuti khand lucknow ( 226010)
Conversational marketing involves one-on-one interactions through various platforms to actively engage customers. This article discusses conversational marketing strategies for 2021 and explains what it is and why brands should use it. Key factors that support conversational marketing include chatbots, emails, live customer support, and loyalty programs. The benefits are enhancing customer experience, building stronger relationships, acquiring customer information, and being available at all times. Personalization, focus on customer experience, social media messaging, and starting simply are elements that can strengthen a conversational strategy. Conversations can change customer interests as they get influenced by brands that understand them through personalized interactions.
The document provides tips for various marketing and design topics from A to Z. It discusses using animation for marketing purposes. It emphasizes the importance of blogging to provide valuable content to website visitors. It also stresses getting the messaging and tone of voice right in marketing communications. Overall, the document offers advice on a wide range of design and marketing strategies.
Why you should do things that won’t scale the dark funnel case studyNemanja Zivkovic
The document discusses "dark funnels", which refers to hidden customer insights that marketers may miss when analyzing digital analytics. It provides an example of a customer's journey to purchase a car that involves offline research and advice-seeking from others. This illustrates the complex and non-linear nature of customer journeys. Studying dark funnels can help marketers better understand customer motivations. The document advocates doing marketing activities that may not scale, like creating valuable content and engaging communities, to build deeper connections over time. It provides examples from the author's company of marketing efforts like podcasts and LinkedIn posts that drive customers despite not being scalable.
This document debunks 7 common myths about B2B content marketing. It summarizes that while content marketing is effective, there is a lot of hype that does not reflect real-world practices. Specifically, it argues that content marketing is not just inbound marketing, that social media should not be the sole focus, that selling has its place if done appropriately, that customers care more about their business problems than the marketer's brand, B2B content does not need to be boring, quality is as important as quantity of content, and there is no single best practice for all companies. An effective content marketing strategy requires understanding each company's unique needs.
The internet is one of the easiest ways to make money,particularly if you want to make money from your home, or make money in a way that costs little and returns many-fold on your investment of little or nothing. It has allowed people from all walks of life to make money—big money—and quit their day jobs (or in many cases, never start one to begin
with). And surprisingly, making money on the internet does not require the sort of background, education, or experience that most people think it does. Making money on the internet has been made increasingly easier, opening the door for more and more people to sit back, relax, and let the ethereal World Wide Web make their money for them.
The document summarizes the Web Doctor's analysis of several trade-facing websites. Moores.co.uk receives top marks for having optimized search engine results and an immersive but usable design. Sinc Kitchens' left-hand filter panel on product browsing pages is praised for being thumb-friendly on mobile. Overall the analysis finds that most sites could improve mobile optimization and usability for professional trade customers.
How to Integrate Your Brand into All Aspects of Your DesignFiverr
The document discusses how to integrate a brand's identity into all aspects of its visual design. It recommends establishing a core message, defining the brand's personality, ensuring consistency across platforms like websites, optimizing the logo for different contexts, developing print and font styles, and creating a style guide to maintain coherence. The goal is to present a unified brand image while allowing for diversity.
How To Create An Irresistible Lead Magneticonicsales
Make your sales funnel more effective with an irresisitible lead magnet.
In this presentation I’ll be showing you how to create an irresistible lead magnet that pre-sells your high value offer.
You’ll learn the benefits of having a lead magnet in place.
How it builds trust.
And how it brings the ideal clients into your business.
We’ll cover the 7 basic types of lead magnets, as well as a few advanced ones.
You’ll also see how to decide on a topic for your lead magnet.
So let’s get started.
First of all let’s define what exactly a lead magnet is.
A lead magnet is an irresistible offering which delivers a very specific type of value to the person receiving it in exchange for their name and email address.
When you create and give away your lead magnet you become an authority in the mind of your prospect.
By giving something of real value you automatically earn trust, affinity and respect.
A lead magnet brings targeted leads into your business. When a prospect signs up for your lead magnet what they are really doing is raising their hand and saying “I have the problem that this solves.”
Putting a lead magnet in place will automatically result in an increase in leads, prospects, clients and sales without any additional work on your part.
The document provides guidance on optimizing landing pages by including key elements like a compelling headline, introductory text, key benefits, calls to action, forms, and supporting elements. It recommends crafting the headline and benefits to address user needs, keeping the call to action visible, minimizing forms, and including testimonials that specifically address common objections. The guidance is intended to help users clearly understand and easily complete the desired action on the landing page.
This document is a marketing advisory newsletter. It discusses using QR codes in print marketing to link to engaging videos. Some types of print that can include QR codes are packaging, catalogs, and nonprofit fundraising materials. The document provides tips for creating effective marketing videos and gives examples of creative ways QR codes have been used, such as allowing gift senders to record a personalized video message. It also discusses how to keep print marketing interesting by incorporating different content styles like humor, education, shock value, and social issues. Overall, the newsletter provides advice on leveraging video marketing through QR codes in print and making print content more engaging.
White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space.
Cliff Animation is an animation company located in India that creates animated videos and 3D animations for marketing and advertising purposes. Their website and contact information is provided. The document discusses how animated videos and interactive videos are effective ways to promote businesses and products because they catch audience attention through graphics and storytelling. Studies show animated videos, especially those in short movie format, are more engaging for audiences compared to live action videos. When crafted creatively with humor and an intriguing story, animated videos can arouse audience interest and spread the intended message widely.
2011 was the year in which 'power to the people' became real. Arab spring, London riots and occupy wall street are just a few examples where we have seen the power of people.
This market trend has a big impact on companies. Most companies see this evolution as a danger. I believe that leveraging the power of the people in a positive way is a great opportunity.
Until now, managers have treated consumers in a too opportunistic way. The challenge is to really open up and collaborate with them in a structural way.
This presentation offers you a vision and a framework to leverage the power of the people in a truly positive and open way.
New Delhi HUG September meetup held on 25th September, 2019 included a quick recap of the Inbound 2019 sessions, and a deep dive into the latest HubSpot product announcements.
Using graphics to_maximize_your_businessMoMoRelaxing
Using graphics is essential for maximizing any business, both online and offline. Quality graphics help products and services stand out, increase understanding, promote branding, and improve websites. Professional graphic design is important, as amateurs often create logos and graphics that do not achieve their goals. Graphics should be simple, consistent with branding, and aim to attract and engage customers.
How Ordinary People Are Manipulating This SECRET ALGORITHM To Make Perpetual Income Every Month!
https://bit.ly/3xNki4s
Be motivated that you can be a millionaire one day and you'll
Introducing Affiliate gold digging for affiliate marketing gold in 2021and Beyond! Inside this ebook you will discover the topics about the reason super affiliates make so much more than others these regular Affiliate program which to join getting paid the highest rates pay per lead programs PPC: get paid for sending visitors to a website recurring income how to get paid for the same sale over and over again and so much more!
The traditional idea of the agency is a relic. The days of clients willing to spend their marketing budget on a "let's throw some creative ideas at the wall and see what sticks" strategy are long gone. Digital has changed the landscape. Clients want predictable and measurable results. And they should. But agencies have been slow to adopt Digital. And by that, I don't mean slow to adopt digital technologies (tactics and executions). I mean slow to adopt the digital culture (collaboration, strategy and planning). And this, friends, is where the tale begins.
This document discusses how to structure an agile team for real-time marketing. It recommends teams comprised of "Renaissance junkies" with broad interests and expertise across many areas. Team members should collaborate more tightly throughout the process, with activities blending together and everyone involved in social listening, content development, and engagement. A trial-and-error approach is needed as real-time marketing is still experimental. Teams require flexibility and a willingness to take risks and iterate quickly without attached to single concepts.
This document provides an executive's guide to evaluating a company website. It discusses six primary elements to consider: strategic elements, visual elements, content elements, functional elements, user interface elements, and search engine optimization. The guide recommends that websites have a clear purpose aligned with business objectives, use visuals and content consistently with the company brand, provide useful and relevant information for target audiences, and include functional elements like lead generation forms. The overall goal is to create a website that strategically supports business goals and delivers value to customers.
The document provides an overview of different types of buyers in B2B sales and how sales methodology needs to differ based on the buyer and type of solution being sold. It discusses three main types of buyers - early adopters, early majority, and late majority - who have different expectations and purchase processes. For innovative solutions targeting early adopters, the vendor engages with customers from the "mentor" phase through the full purchase process. For mature solutions sought by early majority buyers, vendors engage at the "case" phase during a competitive procurement. Commodity solutions sought by late majority only involve vendor engagement at the final "transaction" phase.
A guide to engaging whiteboard presentationsMark Gibson
Edward Tufte, a professor emeritus at Yale University known for his work on data visualization and information design, argues against the use of PowerPoint in presentations. In a 5-hour seminar, Tufte used powerful imagery but no bullet points or charts, instead distributing high-quality printed notes. He urges presenters to ask clients about their business rather than focus on presentations about products. Effective presentations involve distributing materials in advance, interacting with the audience about the content, and demonstrating a mastery of the subject through explanation and evidence rather than relying on slides.
How to Integrate Your Brand into All Aspects of Your DesignFiverr
The document discusses how to integrate a brand's identity into all aspects of its visual design. It recommends establishing a core message, defining the brand's personality, ensuring consistency across platforms like websites, optimizing the logo for different contexts, developing print and font styles, and creating a style guide to maintain coherence. The goal is to present a unified brand image while allowing for diversity.
How To Create An Irresistible Lead Magneticonicsales
Make your sales funnel more effective with an irresisitible lead magnet.
In this presentation I’ll be showing you how to create an irresistible lead magnet that pre-sells your high value offer.
You’ll learn the benefits of having a lead magnet in place.
How it builds trust.
And how it brings the ideal clients into your business.
We’ll cover the 7 basic types of lead magnets, as well as a few advanced ones.
You’ll also see how to decide on a topic for your lead magnet.
So let’s get started.
First of all let’s define what exactly a lead magnet is.
A lead magnet is an irresistible offering which delivers a very specific type of value to the person receiving it in exchange for their name and email address.
When you create and give away your lead magnet you become an authority in the mind of your prospect.
By giving something of real value you automatically earn trust, affinity and respect.
A lead magnet brings targeted leads into your business. When a prospect signs up for your lead magnet what they are really doing is raising their hand and saying “I have the problem that this solves.”
Putting a lead magnet in place will automatically result in an increase in leads, prospects, clients and sales without any additional work on your part.
The document provides guidance on optimizing landing pages by including key elements like a compelling headline, introductory text, key benefits, calls to action, forms, and supporting elements. It recommends crafting the headline and benefits to address user needs, keeping the call to action visible, minimizing forms, and including testimonials that specifically address common objections. The guidance is intended to help users clearly understand and easily complete the desired action on the landing page.
This document is a marketing advisory newsletter. It discusses using QR codes in print marketing to link to engaging videos. Some types of print that can include QR codes are packaging, catalogs, and nonprofit fundraising materials. The document provides tips for creating effective marketing videos and gives examples of creative ways QR codes have been used, such as allowing gift senders to record a personalized video message. It also discusses how to keep print marketing interesting by incorporating different content styles like humor, education, shock value, and social issues. Overall, the newsletter provides advice on leveraging video marketing through QR codes in print and making print content more engaging.
White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space.
Cliff Animation is an animation company located in India that creates animated videos and 3D animations for marketing and advertising purposes. Their website and contact information is provided. The document discusses how animated videos and interactive videos are effective ways to promote businesses and products because they catch audience attention through graphics and storytelling. Studies show animated videos, especially those in short movie format, are more engaging for audiences compared to live action videos. When crafted creatively with humor and an intriguing story, animated videos can arouse audience interest and spread the intended message widely.
2011 was the year in which 'power to the people' became real. Arab spring, London riots and occupy wall street are just a few examples where we have seen the power of people.
This market trend has a big impact on companies. Most companies see this evolution as a danger. I believe that leveraging the power of the people in a positive way is a great opportunity.
Until now, managers have treated consumers in a too opportunistic way. The challenge is to really open up and collaborate with them in a structural way.
This presentation offers you a vision and a framework to leverage the power of the people in a truly positive and open way.
New Delhi HUG September meetup held on 25th September, 2019 included a quick recap of the Inbound 2019 sessions, and a deep dive into the latest HubSpot product announcements.
Using graphics to_maximize_your_businessMoMoRelaxing
Using graphics is essential for maximizing any business, both online and offline. Quality graphics help products and services stand out, increase understanding, promote branding, and improve websites. Professional graphic design is important, as amateurs often create logos and graphics that do not achieve their goals. Graphics should be simple, consistent with branding, and aim to attract and engage customers.
How Ordinary People Are Manipulating This SECRET ALGORITHM To Make Perpetual Income Every Month!
https://bit.ly/3xNki4s
Be motivated that you can be a millionaire one day and you'll
Introducing Affiliate gold digging for affiliate marketing gold in 2021and Beyond! Inside this ebook you will discover the topics about the reason super affiliates make so much more than others these regular Affiliate program which to join getting paid the highest rates pay per lead programs PPC: get paid for sending visitors to a website recurring income how to get paid for the same sale over and over again and so much more!
The traditional idea of the agency is a relic. The days of clients willing to spend their marketing budget on a "let's throw some creative ideas at the wall and see what sticks" strategy are long gone. Digital has changed the landscape. Clients want predictable and measurable results. And they should. But agencies have been slow to adopt Digital. And by that, I don't mean slow to adopt digital technologies (tactics and executions). I mean slow to adopt the digital culture (collaboration, strategy and planning). And this, friends, is where the tale begins.
This document discusses how to structure an agile team for real-time marketing. It recommends teams comprised of "Renaissance junkies" with broad interests and expertise across many areas. Team members should collaborate more tightly throughout the process, with activities blending together and everyone involved in social listening, content development, and engagement. A trial-and-error approach is needed as real-time marketing is still experimental. Teams require flexibility and a willingness to take risks and iterate quickly without attached to single concepts.
This document provides an executive's guide to evaluating a company website. It discusses six primary elements to consider: strategic elements, visual elements, content elements, functional elements, user interface elements, and search engine optimization. The guide recommends that websites have a clear purpose aligned with business objectives, use visuals and content consistently with the company brand, provide useful and relevant information for target audiences, and include functional elements like lead generation forms. The overall goal is to create a website that strategically supports business goals and delivers value to customers.
The document provides an overview of different types of buyers in B2B sales and how sales methodology needs to differ based on the buyer and type of solution being sold. It discusses three main types of buyers - early adopters, early majority, and late majority - who have different expectations and purchase processes. For innovative solutions targeting early adopters, the vendor engages with customers from the "mentor" phase through the full purchase process. For mature solutions sought by early majority buyers, vendors engage at the "case" phase during a competitive procurement. Commodity solutions sought by late majority only involve vendor engagement at the final "transaction" phase.
A guide to engaging whiteboard presentationsMark Gibson
Edward Tufte, a professor emeritus at Yale University known for his work on data visualization and information design, argues against the use of PowerPoint in presentations. In a 5-hour seminar, Tufte used powerful imagery but no bullet points or charts, instead distributing high-quality printed notes. He urges presenters to ask clients about their business rather than focus on presentations about products. Effective presentations involve distributing materials in advance, interacting with the audience about the content, and demonstrating a mastery of the subject through explanation and evidence rather than relying on slides.
Sales and Marketing Alignment, Content Reuse with WittyParrot webinar present...Mark Gibson
Part 1 of a 2 part webinar, Sales and Marketing Alignment, Content Capture and Reuse using WittyParrot.
Will be of interest to marketers, sales enablement professionals and sales leaders.
El documento proporciona un tutorial para crear una cobertura semicompleja en SketchUp utilizando los plugins Soap Bubble y Tube Along Path. Explica los pasos para importar la planta y elevación, generar la forma de la cobertura con Soap Bubble, agregar la estructura con Tube Along Path y completar el modelo final.
An Enlightened B2B Vision – The Five Pillars Of Omnichannel NirvanaEliot Sykes
In this thought-piece Eliot, explores the origins of omnichannel and how B2B marketers can learn from B2C brands that already employ a successful omnichannel approach. Compelling facts and figures, along with key insights into today's B2B buyer behaviours and demands combine to demonstrate just how important omnichannel really is – culminating with the five pillars that you can apply to deliver your own successful B2B omnichannel vision.
Online video marketing - A detailed description of ways to utilize and maximize online video marketing with the use of the online Video Magazine model.
This article describes a foundation for the consultative sales process and gives readers some ideas for how to make this process work in their enterprise.
The document discusses content marketing strategies and tips for B2B companies. It provides advice from various experts on developing compelling content to attract and engage prospects. Key tips include focusing content on buyer personas at different stages, telling your company story through customer insights and problems solved, and creating content in multiple formats tailored to online consumption. The overall strategy discussed is using consistent, valuable content to build trust and loyalty with customers over time.
The document summarizes the key takeaways from a conference attended by Mitchell Delegates. It discusses several topics covered at sessions including virtual reality, storytelling with data, chatbots and artificial intelligence, the rise of bots, influencer marketing, neuroscience in advertising, the future of connection, immersive storytelling, and the use of GIFs. For each session, 3-4 brief points are provided highlighting important insights or lessons learned.
The document summarizes the key takeaways from a conference attended by Mitchell Delegates. It discusses several topics covered at sessions including virtual reality, storytelling with data, chatbots and artificial intelligence, the rise of bots, influencer marketing, neuroscience in advertising, the future of connection, immersive storytelling, and the use of GIFs. For each session, 3-4 brief points are provided highlighting important insights or lessons learned.
The document summarizes the key takeaways from a conference attended by Mitchell Delegates. It discusses several topics covered at sessions including virtual reality, storytelling with data, chatbots and artificial intelligence, the rise of bots, influencer marketing, neuroscience in advertising, the future of connection, immersive storytelling, and the use of GIFs. For each session, 3-4 brief points are provided highlighting important insights or lessons learned.
PR101- effective marketing and public relations for the automation industryWalt Boyes
This document discusses the importance and role of public relations (PR) for automation companies, integrators, and manufacturers. It states that while many companies in these industries do not have formal PR programs, PR is essential as the "glue" that holds together an effective marketing mix. The document outlines the six basic functions of PR as communicating with media, promoting new products, participating in industry events, gaining editorial coverage, engaging stakeholders, and crisis management. It emphasizes that PR is about structured communication to create belief, stimulate action, and add value for a company.
Future of retail design, planning and VMJosh Hansen
Retail is changing and the leading brands are using new innovative methods to plan, design and sell through. This presentation shows real examples of brands that have adopted the best visualization and interactive tools to plan, visually merchandise and design their retail environments and are seeing the rewards in loyal shoppers and increased sales.
Boost Your Results with Innovative Landing Pagesion interactive
The document discusses ways to innovate landing pages through more interactive content experiences. It provides examples of interactive content like quizzes, calculators, assessments and interactive eBooks that can be used for lead generation. Marketers are already using interactive content on landing pages and seeing success, with some experiences generating up to 4x more conversions. The document advocates testing more immersive and interactive content on landing pages to better engage and convert visitors.
3 Things Every Sales Team Needs to Be Thinking About in 2017Prashant Sakariya
This document discusses how businesses can improve their sales and marketing processes by incorporating messaging technologies. It recommends adding live chat features to high-intent pages to engage prospects. It also suggests having business development representatives do weekly chat shifts to qualify leads in a more convenient and human way compared to traditional phone calls. Integrating messaging can help fix lead qualification processes and stop money from being wasted by better engaging expensive leads that companies work hard to attract.
Why is graphic design important for e commerce businessAshik Pervez
In this presentation article, I try to share about why is Graphic Design important for eCommerce business and why is design important and what is the purpose of graphic design.
This slide explains about an idea for partner program of tansalink service, "Café de Cloud".
You can obtain the information about the service at tansalink.com
How to crush your remote sales presentationsAjay chinna
Overnight, our society has transitioned to remote everything. From kids’ school, family get togethers to even virtual karate lessons. Now that we are comfortably numb to this change, we are never going to go back to the old way of doing things.
For more info
Visit Now:
https://vizetto.com/crush-remote-sales-presentations/
In this conversation, Robin I will discuss the rapidly changing landscape of marketing in today's digital age. With the emergence of artificial intelligence, virtual reality, chatbots, and other advanced technologies, businesses must navigate new marketing tactics to stay ahead in the game. I will address the intersection of these emerging technologies and marketing tactics, and how they can be leveraged to create greater customer engagement, stronger brand loyalty, and ultimately, a more profitable business. Robin will also cover the importance of staying on top of emerging trends in order to remain competitive and successful in today's fast-paced market.
B2B Digital Marketing Playbook for the COVID EraRohas Nagpal
Customers have changed.
Spending patterns have changed.
People's priorities have changed.
How people spend their time has changed.
So naturally, marketing techniques
NEED TO CHANGE.
The "B2B Digital Marketing Playbook for the COVID Era" recommends an 11-point approach:
1. Understand what you are selling
2. Understand whom you are selling to
3. Design your digital marketing strategy
4. Optimize your website
5. Incentivize influencers
6. Optimize your digital marketing assets
7. Distribute your digital marketing assets
8. Make it easy for potential customers to contact you
9. Aim for a 60-second response time
10. Use dynamic QR codes
11. Use Artificial Intelligence
Leverage Visual Storytelling to Win More LeadsJomer Gregorio
Utilize the captivating power of visual storytelling to transform your lead generation strategy. Explore this presentation to learn how to use the art of visual storytelling to captivate your audience and generate more leads.
Full blog here - https://digitalmarketingphilippines.com/leverage-visual-storytelling-to-win-more-leads-infographic/
10 Best Practices For Informational Webinar Productionbretwebattract
The document provides best practices for producing informational webinars. It discusses:
[1] Identifying the target audience and developing a compelling message tailored to their interests to recruit attendees. This includes delivering multiple invitation touchpoints over email.
[2] Creating a detailed work plan with business objectives, roles, deliverables and an 8 week planning horizon.
[3] Using registration questions and analytics to gain insights into attendees' interests and goals to refine messaging and content. Tracking daily registration counts helps optimize the process.
10 Best Practices For Informational Webinar Productionbretwebattract
The document provides best practices for producing informational webinars. It discusses:
[1] Identifying the target audience and developing a compelling message tailored to their interests to recruit attendees. This includes delivering multiple invitation touchpoints over email.
[2] Creating a detailed work plan with business objectives, roles, deliverables and an 8 week planning horizon.
[3] Using registration questions and analytics to gain insights into attendees' interests and goals to refine messaging and content. Tracking daily registration counts helps optimize the process.
Similar to Beyond the Whiteboard - Visual Confections That Sell (20)
Strong Authentication in Cyberspace 8 key principles for policymakersMark Gibson
This document outlines 8 key principles for policymakers to consider regarding strong authentication in cyberspace. It notes that passwords alone are often the vector for major cyberattacks due to reuse and weaknesses. The principles stress recognizing limitations of shared secrets like passwords, incentivizing next-generation multi-factor authentication that maintains usability, and understanding new barriers to adoption no longer apply due to advances in technology and standards like FIDO that leverage devices' security capabilities. Policy should focus on the most secure and user-friendly authentication options now available.
This document discusses the need to rethink security approaches in the modern boundaryless digital landscape. Traditional perimeter-based security relying on firewalls and passwords has proven ineffective with numerous large breaches occurring. The document advocates adopting an identity-centric security model that secures user access and privileges across applications and infrastructure on and off-premises. Centrify is presented as a platform to help organizations implement identity services to better defend against threats in today's complex environment.
True commercial insight is hard to create. It requires an intensive study of your ideal customer. Once it is created, salespeople must learn how to sell differently (consultatively) and sales managers have a role to play in changing behavior.
This presentation uses ideas from "The Challenger Customer" to illustrate why true commercial insight is so important. It discusses a way to capture commercial insight and convert that into a visual story or whiteboard to enable salespeople to challenge status-quo thinking and create new opportunities through story and conversation - not presentation.
The B2B Buyers Journey Sales Guide eBookMark Gibson
New eBook on The B2B Buying Process; why you need to understand it and how to facilitate transitions with the buyer through the process.
Will be of value to sales professionals, sales managers, sales enablement and operations professionals, marketers and product managers
Sales and Marketing Alignment eBook 2014Mark Gibson
Sales and Marketing Alignment. Easy to say, hard to do.
WittyParrot is a platform that enables the physical process of aligning sales and marketing messaging and content creation.
Sales Productivity Tips from the ExpertsMark Gibson
This document is a collection of tips for improving sales productivity from various experts. It is edited by Mark Gibson and Rajesh Setty and contains 25 chapters offering short articles on topics like listening skills, negotiating, using social media, and storytelling. The tips are intended to help salespeople improve their performance and better meet customer needs through strategies like disagreeing respectfully with clients to gain their trust, focusing on listening over talking, and reusing high-quality content.
Your PowerPoint sucks Learn Visual StorytellingMark Gibson
Powerpoint in its most common form is boring and bullets suck.
Learn to use visuals, storytelling technique and imagery to communicate big ideas in moments.
Lots of useful ideas in this presentation.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/how-axelera-ai-uses-digital-compute-in-memory-to-deliver-fast-and-energy-efficient-computer-vision-a-presentation-from-axelera-ai/
Bram Verhoef, Head of Machine Learning at Axelera AI, presents the “How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-efficient Computer Vision” tutorial at the May 2024 Embedded Vision Summit.
As artificial intelligence inference transitions from cloud environments to edge locations, computer vision applications achieve heightened responsiveness, reliability and privacy. This migration, however, introduces the challenge of operating within the stringent confines of resource constraints typical at the edge, including small form factors, low energy budgets and diminished memory and computational capacities. Axelera AI addresses these challenges through an innovative approach of performing digital computations within memory itself. This technique facilitates the realization of high-performance, energy-efficient and cost-effective computer vision capabilities at the thin and thick edge, extending the frontier of what is achievable with current technologies.
In this presentation, Verhoef unveils his company’s pioneering chip technology and demonstrates its capacity to deliver exceptional frames-per-second performance across a range of standard computer vision networks typical of applications in security, surveillance and the industrial sector. This shows that advanced computer vision can be accessible and efficient, even at the very edge of our technological ecosystem.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
Essentials of Automations: Exploring Attributes & Automation ParametersSafe Software
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
Northern Engraving | Nameplate Manufacturing Process - 2024
Beyond the Whiteboard - Visual Confections That Sell
1. Hello
and
welcome,
thanks
for
joining
us
for
this
Webinar,
“Visual
Confec<on
that
Sell”.
I’m
Mark
Gibson
I’ve
worked
in
various
B2B
sales
and
marke<ng
leadership
roles
for
more
than
30
years
at
companies
including
For
the
past
two
years,
since
reloca<ng
back
to
USA,
I
have
consulted
with
Whiteboard
Selling,
developing
whiteboard
stories
and
training
thousands
of
people
in
visual
storytelling
technique.
The
idea
for
this
Webinar
came
interest
expressed
in
a
recent
blog
post
I
created.
Actually
the
name
of
this
Webinar
should
read,
“Understanding
how
Visual
confec<ons
can
help
salespeople
communicate”,
but
no-‐one
would
show
up
with
a
<tle
like
that.
It’s
salespeople
that
sell,
but
visual
confec<ons
can
help
salespeople
own
their
value
proposi<on
and
communicate
it
more
effec<vely.
1
2. This
Webinar
will
run
about
16
minutes
or
so.
My
goal
is
for
you
to
understand
what
visual
confec<on
are
and
why
they
are
important
sales
aids
and
finally
how
to
create
them.
Have
you
ever
had
a
Gotomee<ng
or
Webex
with
an
important
prospec<ve
customer
and
you
just
couldn’t
get
both
par<es
to
work?
Well
it
happened
to
me.
I
had
developed
a
visual
confec<on
to
show
how
it
could
help
their
sales
team
tell
their
story.
The
first
20
minutes
were
wasted
as
we
tried
mul<ple
video
conferencing
tools
and
browsers….nothing
worked,
no
visual
communica<on.
With
10
minutes
leX
I
generated
a
.pdf
of
the
image
I
had
created
and
emailed
it
to
the
prospec<ve
client.
With
5
minutes
remaining
before
he
had
to
leave
for
another
mee<ng,
he
received
my
email.
I
talked
him
through
the
visual
confec<on,
validated
his
issues
and
closed
with
next
steps
and
got
another
mee<ng….he
was
interested….this
took
3
minutes.
Now
for
mee<ngs
over
the
Internet,
I
refer
people
to
the
many
high
quality
visual
confec<ons
on
my
Website
and
I
engage
the
buyer
in
discussion.
I
want
to
give
you
the
formal
defini<on
of
a
visual
confec<on
and
show
you
some
examples
of
visual
confec<ons
before
we
get
into
the
why
and
the
what
of
visual
2
3. This
image
is
a
visual
confec<on,
its
our
big-‐idea
story;
it’s
fairly
self
evident
and
it
comes
from
the
back
of
my
business
card.
3
4. Edward
TuXe’s
Defini<on:
Visual
Confec<ons
should
be
transparent,
straigh_orward,
obvious,
natural,
ordinary,
conven<onal
This
illustra<on
from
Wikipedia,
is
Charles
Minard’s
map
of
Napoleon's
disastrous
Russian
campaign
and
is
feature
in
Edward
TuXe’s
book,
Beau<ful
Evidence.
Emeritus
Professor
Edward
TuXe
of
Princeton
and
Yale
Universi<es
is
acknowledged
as
world’s
leading
analyst
of
graphic
informa<on.
This
map
is
a
masterpiece
in
sta<s<cal
graphic
representa<on,
and
it’s
also
a
visual
confec<on.
The
numbers
of
men
present
are
represented
by
the
widths
of
the
colored
zones
at
a
rate
of
one
millimeter
for
every
ten-‐thousand
men;
they
are
further
wrieen
across
the
zones.
The
pale
brown
designates
the
men
who
enter
into
Russia,
the
black
line
those
who
leave
it.
Across
the
boeom
from
right
to
leX
is
another
graph
of
the
temperature
on
their
retreat.
Maps
are
great
visual
confec<ons
4
5. Here’s
a
visual
confec<on
form
you
might
be
more
familiar
with,
the
Infographic.
This
one
about
the
ROI
of
inbound
marke<ng
for
lead
genera<on.
5
6. Finally,
Websites
are
visual
confec<ons,
or
at
least
they
could
be
if
you
remove
the
meaningless
smiley
faces
and
stock
imagery
and
replace
them
with
images
that
mean
something
to
the
visitors
you
are
interested
in
aerac<ng.
6
7. Unfortunately
for
many
salespeople,
this
is
what
they
are
given
to
go
to
market
with….a
PowerPoint
presenta<on
loaded
with
bullets.
Most
salespeople
struggle
to
figure
out
how
to
convert
their
PowerPoint
presenta<ons
into
meaningful
conversa<ons
with
buyers.
Instead
of
conversa<ons,
salespeople
are
leaning
on
PowerPoint
to
tell
their
story
and
nothing
kills
a
conversa<on
faster
than
PowerPoint
bullets
According
to
Forrester,
88%
of
buyers
don’t
want
presenta<ons
from
salespeople,
they
want
conversa<ons
with
salespeople
who
know
what
they
are
talking
about
and
can
bring
insight
to
the
table
Buyers
aren’t
interested
in
your
features
and
benefits
either,
yet
this
is
what
a
majority
of
product
marke<ng
teams
arm
their
salespeople
with
today.
Buyers
are
interested
in
capabili<es
and
the
value
they
can
get
from
using
your
products.
But
it
doesn’t
have
to
be
this
way.
7
8. Recent
research
by
Aberdeen
Group
found
that
53%
of
best
in
class
companies
iden<fied
“crea<ng
more
meaningful
conversa<ons”
as
a
top
priority
for
increasing
and
sustaining
revenue
in
an
uncertain
economy.
Visual
confec<ons
can
help
to
capture
your
unique
story
and
to
empower
salespeople
to
tell
it
in
more
meaningful
conversa<ons
with
buyers.
8
9. Visual
confec<ons
are
important
selling
tools,
although
up
un<l
recently
have
been
given
scant
aeen<on.
A
big
advantage
in
a
well
thought
out
visual
confec<on
for
sales
is
that
its
scalable.
From
a
7
second
back
of
the
business
card
“I
get
it”
-‐
to
a
3
minute
tradeshow-‐floor
conversa<on
in
this
example,
I
can
communicate
a
lot
of
ideas
in
a
short
space
with
a
visual
confec<on,
a
picture
is
worth
a
thousand
words..
Visual
confec<ons
can
convey
meaning
without
a
talk
track.
In
the
process
of
crea<ng
a
visual
confec<ons
for
clients
we
create
a
messaging
architecture
which
can
be
used
to
create
congruence
in
both
marke<ng
and
sales
communica<on.
Do
your
sales
conversa<ons
mirror
the
messages
on
your
Website?
9
10. Here
is
an
excerpt
from
a
recent
inbound
marke<ng
proposal
we
sent
to
a
customer,
with
our
partners
Kuno
Crea<ve.
Visual
confec<ons
are
great
in
proposals
and
help
buyers
to
cut
through
the
clueer
and
get
a
mental
picture
of
what
you
mean.
Visual
confec<ons
can
communicate
your
big
ideas
to
large
numbers
of
stakeholders
way
beeer
than
proposals
with
just
words.
Visual
confec<ons
that
are
well
thought
out
can
be
used
an
infinite
number
of
<mes;
within
Websites,
in
proposals,
in
mee<ng
summaries,
customer
communica<on
and
on
paper
whiteboards
or
the
back
of
a
napkin
in
front
of
prospects
to
convey
meaning.
10
11. Using
visual
confec<ons
to
train
salespeople
to
tell
their
story
and
communicate
value
is
a
quick
and
powerful
way
of
genng
message
ownership
across
a
sales
force.
Message
ownership
is
power.
When
salespeople
know
their
story,
its
like
body
armour,
they
can
go
into
any
customer
situa<on
with
confidence
and
engage,
like
our
knight
ready
for
baele.
Confidence
opens
the
door
to
beeer
buyer
engagement
and
with
rapport
and
trust
established,
opportunity
for
discovery
improves.
Beeer
discovery
leads
to
beeer
qualifica<on
and
salespeople
who
qualify
effec<vely,
sell
more
than
those
that
don’t.
So
visual
confec<ons
can
help
you
reduce
sales
ramp
<me
through
message
ownership
and
they
can
help
you
grow
sales
faster
than
exis<ng
methods.
11
12. Now
lets
examine
how
we
create
visual
confec<ons,
But
before
I
do,
I
want
to
share
a
story
with
you.
I
was
referred
to
a
prospec<ve
client
by
a
business
colleague
and
agreed
to
meet
them
for
lunch.
There
were
several
people
at
the
lunch
table
when
I
arrived.
In
advance
of
the
mee<ng,
I
prepared
a
high
quality
visual
confec<on
to
emphasize
how
I
thought
the
prospect
could
transform
their
sales
and
marke<ng
performance.
On
the
way
to
the
mee<ng,
I
stopped
at
Kinko’s
and
printed
it
on
high
quality
A-‐3
paper.
During
lunch,
the
conversa<on
came
around
to
sales
and
marke<ng
performance
and
aXer
we
had
established
rapport
and
trust,
I
produced
the
visual
and
talked
them
through
it.
This
served
to
bring
the
economic
buyer
a
long
way
up
the
learning
curve
around
how
they
could
transform
marke<ng
and
sales
performance
and
he
had
an
Ah
Ha
moment.
12
13. So
how
to
construct
a
story
using
a
visual
confec<on?
The
star<ng
point
for
my
visual
stories
is
with
the
buyer.
Start
by
asking
who
the
audience
is
for
your
story.
• What
are
their
issues,
what’s
happening
in
their
industry,
with
compe<<on,
in
their
company,
anything
you
can
find
out
about
the
audience
that
could
be
relevant
and
important
to
the
buyer.
• Figure
out
why
its
important
and
what
is
important
and
their
priori<es.
• Understand
what
alterna<ves
exist
–
what
if
they
do
nothing?
How
will
that
impact
them?
Remember
doing
nothing
is
where
up
to
35%
of
forecast
deals
end
up
today,
no
decision.
• How
can
you
help,
specifically
–
how
can
they
use
your
stuff.
• Why
should
they
care?
• And
finally
why
should
they
buy
from
you.
If
you
brainstorm
all
of
these
ques<ons
out,
you
will
have
the
basis
for
a
story.
But
before
you
get
to
tell
your
visual
story,
you
have
to
engage
the
buyer.
13
14. As
men<oned,
Visual
storytelling
starts
with
the
buyer.
The
goal
is
to
engage
the
buyer
in
conversa<on
around
their
issues
and
have
your
stuff
–
your
capabili<es
and
the
value
that
using
them
creates
in
the
buyers
context
–
unfold
naturally
in
conversa<on.
We
develop
role
based
persona’s
that
examine
what
buyers
are
trying
to
achieve
and
the
internal
and
external
barriers
they
are
facing.
We
need
to
understand
their
constraints
and
the
implica<ons
of
change
in
their
organiza<on
and
the
risks
involved.
We
also
need
to
understand
where
our
buyers
are
spending
<me
online
and
the
industry
issues
they
are
aeuned
to…and
their
ideal
customer.
14
15. Next
we
brainstorm
the
Messaging
Architecture.
This
starts
by
developing
an
understanding
of
your
capabili<es
that
are
relevant
to
solving
the
buyer’s
problem.
By
brainstorming
out
all
of
the
relevant
capabili<es,
we
can
sort
them
into
like
groups
and
abstract
the
posi<oning
pillars.
Posi<oning
pillars
help
you
posi<on
your
capabili<es
in
the
market
versus
your
compe<<on.
Once
we
have
grouped
Win
themes
under
the
appropriate
Posi<oning
Pillars,
its
<me
to
abstract
the
Big
idea,
which
is
a
short
meaningful
sentence
containing
your
posi<oning
pillars.
Now
we
are
ready
to
start
to
build
our
visual
confec<on
15
16. I
like
to
use
a
blank
A-‐3
sketchbook
to
capture
ini<al
ideas.
The
process
I
use
is
to
cram
as
much
material
I
can
on
that
sheet,
make
notes,
underline,
sketch
images
that
come
to
mind
and
jot
things
down.
I
tend
to
group
ideas
in
chunks
of
related
context.
I
write
down
all
the
buyer
issues
in
red,
and
use
them
to
convey
the
core
ideas
around
product
usage
What
industry
issues
are
relevant
–
get
the
on
paper
Are
there
any
visual
metaphors
that
come
to
mind
–
I
always
do
an
image
search
around
key
phrases
to
see
if
I
can
adapt
any
ideas.
Crea<ng
Visual
Confec<ons
requires
intellectual
effort
discipline
and
persistence….and
it
takes
mul<ple
itera<ons
to
eliminate
extraneous
ideas
and
dis<l
the
idea
to
its
simplest
form.
When
you
have
captured
enough
ideas,
move
to
your
chosen
graphical
design
tool
and
begin
to
create
your
visual
confec<on
and
visual
story
flow.
You
might
find
our
Visual
Storytelling
Webinar
of
use
in
developing
your
story
16
17. Here
is
a
completed
visual
confec<on
that
I
used
at
a
recent
tradeshow.
It
was
very
effec<ve
and
cost
$60.00
to
buy
the
materials
and
draw
it
out.
I
used
it
for
2
days
and
it
paid
for
itself
handsomely.
Can
you
see
how
visual
confec<ons
can
be
used
to
capture
the
buyers
issues
and
enable
salespeople
to
have
more
useful
sales
conversa<ons.
Can
you
see
how
the
messaging
capture
and
alignment
process
can
help
both
sales
and
marke<ng
tell
the
same
story?
And
can
you
see
how
message
ownership
is
the
big
payoff
for
salespeople?
17
18. Lastly
aXer
you
have
created
your
final
visual
confec<on,
it’s
<me
to
train
the
sales
team.
In
the
words
of
John
Medina
in
Brain
Rules,
You
need
to
prac<ce
to
remember
and
remember
to
prac<ce.
Itera<ve
role-‐playing
is
the
way
to
go,
using
all
of
the
senses,
talking,
seeing,
hearing,
doing,
interac<ng
for
maximum
impact
on
memory
reten<on.
The
principle
is
Supra
addi<ve
integra<on
applies
here,
-‐
that
is,
the
impact
of
mul<-‐
sensory
learning
on
the
whole
learning
experience
is
greater
than
the
sum
of
the
individual
parts.
AXer
the
storytelling
workshop,
salespeople
need
to
remember
to
prac<ce
….and
sales
managers
have
a
role
here
to
mentor
and
develop
storytelling
skills
in
the
field.
Deliberate
prac<ce
is
uncomfortable,
but
worth
the
effort.
Most
salespeople
take
six
months
to
a
year
to
master
their
story;
what
would
it
do
for
your
business
if
your
sales
team
could
master
it
in
two
weeks?
We
wish
you
well
in
crea<ng
visual
confec<ons
and
highly
recommend
the
Edward
TuXe
Workshop
and
the
four
books
in
the
Visual
Explana<ons
series.
18
19. Finally
our
visual
storytelling
Webinar
concludes
with
a
call
to
ac<on.
I
hope
you
found
it
useful
and
learned
something
useful
about
visual
confec<ons
We
can
help
you
translate
your
PowerPoint
into
a
simple,
yet
powerful
and
compelling
visual
story
and
help
everyone
on
your
team
master
it.
Please
give
us
a
call
or
click
on
the
URL
and
complete
the
feedback
form.
19