Edward Tufte, a professor emeritus at Yale University known for his work on data visualization and information design, argues against the use of PowerPoint in presentations. In a 5-hour seminar, Tufte used powerful imagery but no bullet points or charts, instead distributing high-quality printed notes. He urges presenters to ask clients about their business rather than focus on presentations about products. Effective presentations involve distributing materials in advance, interacting with the audience about the content, and demonstrating a mastery of the subject through explanation and evidence rather than relying on slides.
Sales and Marketing Alignment, Content Reuse with WittyParrot webinar present...Mark Gibson
Part 1 of a 2 part webinar, Sales and Marketing Alignment, Content Capture and Reuse using WittyParrot.
Will be of interest to marketers, sales enablement professionals and sales leaders.
1. yes the SmartArt tool is certainly an option that you can use t.docxjeremylockett77
1. yes the SmartArt tool is certainly an option that you can use to your advantage. Be advised that customizing SmartArt can be a challenge for the new PowerPoint user. Did you find that the graphic diagrams worked well initially or required some additional modifications?
2. Great post! I also utilized the Smartart/ Wordart feature on powerpoint. It helped my slogan pop out of my presentation and gave the audience something to remember about my product. I agree, it helps make the presentation visually appealing which is an important aspect to all professional presentations, especially those targeted to an audience. It captures attention which should be given to the important points which wont be done if the information is presented in plain text. Although,I do think too much WordArt can make the presentation look tacky, so on that note, I like to keep it for the most important factors!
3. i think its very important to make sure that there is a flow in you presentation. that it must look appealing and catch the readers attention. To much going on in a slide will not deliver your message in a professional way. when i didn't my presentation, i believe in the term "less is more". Even though i did put images, shapes,colors, etc. i made sure to blend them well enough to look presentable and still believer the message.
4. Powerpoint is an important tool when it comes to making a presentation to captivate your audience. Personally, I would say an essential for a professional layout would be to keep pictures on one side of the slide and words on the other. This option can be found under the "Slides" option and you can select the slide that offers two columns of information except one. In one column there would be a picture and in the other there would be words. For example, I used the technique in my Unit 2 assignment. I had my product picture on one side and a description of it on the side. In that manner, I was able to showcase my product and its features without there being too many pictures and words crowded on screen. This kept everything organized so if someone were to come across it, there would know what its for and what its about.
Another tool I use is Word Art for slogans that are important to the product or service I am showcasing to an audience. That keeps that attend to what the product is and about; also it keeps the audience engaged on your presentation and gives them something catchy to leave with. I utilized this tool in my assignment as well to make the slogan of my product pop.
5. I think the most essential and proffesional layout for Microsoft PowerPoint is the use of pictures and smart art. It catches the viewers attention and keeps them interested while listening to the presentation and also looking at the pictures of what the presentation is based on. The presentation may be boring but by using pictures and smart art it keeps the audience interested and connected to the slideshow. Yes I used pictures in my ...
This is a short powerpoint deck I wrote on how to write powerpoint decks. My staff had a wide range of experience in presenting and the results were often disastrous. This is a simple baseline briefing about guidelines for creating powerpoint presentations. Or not.
Don't Kill Them With Powerpoint - How old school visual tools can engage your audience and energise your presentations?
Article by Tim Hamons,
Founder, Art of Awakening.
Proposal for writing an instructional bookletYeonKyung Lee
- Time: October 2013
- Organization: College(undergraduate)
- Class: Intro to Technical Communication
- Project description: This a 7 page word document that includes letter of transmittal and proposal for writing an instructional booklet. The proposal includes title page, table of content, introduction, method, benefits, timeline, and qualifications.
How to use power point to sell your product or serviceVisualspiders
PowerPoint slideshows are now an important part of business presentations and in an instructional setting. They engage the audience and convince clients to buy your idea. Whether you are looking to make a visual impact or impress people with key statistics, PowerPoint presentations can be very effective. Here’s how you can use PowerPoint to sell a product or service:
Sales and Marketing Alignment, Content Reuse with WittyParrot webinar present...Mark Gibson
Part 1 of a 2 part webinar, Sales and Marketing Alignment, Content Capture and Reuse using WittyParrot.
Will be of interest to marketers, sales enablement professionals and sales leaders.
1. yes the SmartArt tool is certainly an option that you can use t.docxjeremylockett77
1. yes the SmartArt tool is certainly an option that you can use to your advantage. Be advised that customizing SmartArt can be a challenge for the new PowerPoint user. Did you find that the graphic diagrams worked well initially or required some additional modifications?
2. Great post! I also utilized the Smartart/ Wordart feature on powerpoint. It helped my slogan pop out of my presentation and gave the audience something to remember about my product. I agree, it helps make the presentation visually appealing which is an important aspect to all professional presentations, especially those targeted to an audience. It captures attention which should be given to the important points which wont be done if the information is presented in plain text. Although,I do think too much WordArt can make the presentation look tacky, so on that note, I like to keep it for the most important factors!
3. i think its very important to make sure that there is a flow in you presentation. that it must look appealing and catch the readers attention. To much going on in a slide will not deliver your message in a professional way. when i didn't my presentation, i believe in the term "less is more". Even though i did put images, shapes,colors, etc. i made sure to blend them well enough to look presentable and still believer the message.
4. Powerpoint is an important tool when it comes to making a presentation to captivate your audience. Personally, I would say an essential for a professional layout would be to keep pictures on one side of the slide and words on the other. This option can be found under the "Slides" option and you can select the slide that offers two columns of information except one. In one column there would be a picture and in the other there would be words. For example, I used the technique in my Unit 2 assignment. I had my product picture on one side and a description of it on the side. In that manner, I was able to showcase my product and its features without there being too many pictures and words crowded on screen. This kept everything organized so if someone were to come across it, there would know what its for and what its about.
Another tool I use is Word Art for slogans that are important to the product or service I am showcasing to an audience. That keeps that attend to what the product is and about; also it keeps the audience engaged on your presentation and gives them something catchy to leave with. I utilized this tool in my assignment as well to make the slogan of my product pop.
5. I think the most essential and proffesional layout for Microsoft PowerPoint is the use of pictures and smart art. It catches the viewers attention and keeps them interested while listening to the presentation and also looking at the pictures of what the presentation is based on. The presentation may be boring but by using pictures and smart art it keeps the audience interested and connected to the slideshow. Yes I used pictures in my ...
This is a short powerpoint deck I wrote on how to write powerpoint decks. My staff had a wide range of experience in presenting and the results were often disastrous. This is a simple baseline briefing about guidelines for creating powerpoint presentations. Or not.
Don't Kill Them With Powerpoint - How old school visual tools can engage your audience and energise your presentations?
Article by Tim Hamons,
Founder, Art of Awakening.
Proposal for writing an instructional bookletYeonKyung Lee
- Time: October 2013
- Organization: College(undergraduate)
- Class: Intro to Technical Communication
- Project description: This a 7 page word document that includes letter of transmittal and proposal for writing an instructional booklet. The proposal includes title page, table of content, introduction, method, benefits, timeline, and qualifications.
How to use power point to sell your product or serviceVisualspiders
PowerPoint slideshows are now an important part of business presentations and in an instructional setting. They engage the audience and convince clients to buy your idea. Whether you are looking to make a visual impact or impress people with key statistics, PowerPoint presentations can be very effective. Here’s how you can use PowerPoint to sell a product or service:
Reference Laudon, K. C., & Laudon, J. P. (2014). Manag.docxMARRY7
Reference:
Laudon, K. C., & Laudon, J. P. (2014). Management information systems: Managing the digital firm (13th ed.). Upper Saddle River, NJ: Pearson.
IT 500 Business Intelligence Presentation Guidelines and Rubric
In a professional career, one may be called upon to conduct research and deliver findings in professional settings. No matter how extensive the research or
accurate the conclusions, a weak presentation can undermine an argument. A presentation is a tool to assist in making an argument. When creating
presentations, students develop skills in researching an issue, synthesizing the information, organizing data logically, and presenting findings in an effective
manner.
“Business intelligence (BI) is a term used by hardware and software vendors and information technology consultants to describe the infrastructure for
warehousing, integrating, reporting, and analyzing data that comes from the business environment, including big data. The foundation infrastructure collects,
stores, cleans, and makes relevant information available to managers” (Laudon & Laudon, 2014).
For this assignment, you will develop a presentation to propose a new business intelligence (BI) application for either your organization or an organization of
your choosing, or to address a real-world problem. Your presentation should be 5–7 slides in length and needs to include the following elements:
Summary of business intelligence
Organizational profile and/or problem statement
Description and purpose of BI solution
Solution
functionality
Data collection methodology
Anticipated results
Limitations of the BI solution
Lessons learned
Use charts, graphs, and images as necessary.
Principles of an Effective Presentation:
You may utilize a product such as Microsoft’s PowerPoint, Adobe Captivate, Prezi, or Google Slides to create your presentations.
There are various template designs that you can find on the web for your presentation. However, first consider your presentation from the perspective
of your audience prior to selecting a specific style. Distracting backgrounds, large blocks of text, all uppercase fonts, elaborate font styles, grammatical
errors, and misspellings are distracting. Be consistent with the style of text, bullets, and sub-points in order to support a powerful presentation that
allows your content to be the focus.
Each slide should include your key point(s). Do not place large blocks of text on the visual. Your presentation is not a means of presenting a short paper.
In an actual presentation, you would not “read” from your slides but rather use them as prompts.
http://www.adobe.com/products/captivate.html
http://prezi.com/
http://www.google.com/slides/about/
Any notes or narration you would use in delivering this presentation to a group should be listed in the “notes” section of the slide.
References should be listed at the bottom of the slide in slightly sma ...
Similar to A guide to engaging whiteboard presentations (20)
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Will be of value to sales professionals, sales managers, sales enablement and operations professionals, marketers and product managers
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Sales and Marketing Alignment. Easy to say, hard to do.
WittyParrot is a platform that enables the physical process of aligning sales and marketing messaging and content creation.
Your PowerPoint sucks Learn Visual StorytellingMark Gibson
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Lots of useful ideas in this presentation.
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1. A Guide to Engaging Sales Presentations - Do not use PowerPoint
On Wednesday last week, I had the pleasure of sitting in a one day
course entitled "Presenting Data and Information" presented by Prof.
Edward Tufte.
For those who don't know Edward Tufte, he has written seven books,
including Beautiful Evidence, Visual Explanations, Envisioning
Information, The Visual Display of Quantitative Information, and Data
Analysis for Politics and Policy. He writes, designs, and self-publishes
his books on analytical design, which have received more than 40
awards for content and design. He is Professor Emeritus at Yale
University, where he taught courses in statistical evidence, information
design, and interface design.
Most readers of this blog will either come from sales or marketing
professions and this blog/message is written in this context. It is
muted from Tufte's polemic on the use of PowerPoint for presenting
scientific evidence and technical information, citing the use of
PowerPoint as the reporting medium and a contributing factor in the
2003 Space Shuttle Columbia accident.
In his 5 hour seminar, Tufte used powerful imagery, but no bullets, nor
chart junk, nor boxes with drop shadows; he distributed high quality
notes in the form of his four best-selling books. These were included in
the price of admission and were referenced frequently throughout the
day to rapidly convey vast amounts of information and to support key
points.
2. A Guide to Engaging Sales Presentations - Do not use PowerPoint
To make indelible points, he displayed work from an original 1570
English
publication of Euclid's "The Elements of Geometry", including the
elegant proof of Pythagoras theorom and the World's first "pop-up" - a
paper fold-out, which formed a pyramid to escape the 2-D flat-land of
the text pageand illustrate the point. He also quoted from and
displayed references from his 1613 publication of Galileo Galileo's
beautiful "History and Demonstrations Concerning Sunspots" – shown
in the photograph.
I think it's worth summarizing a few points Tufte made as they relate
to our profession of selling and marketing technology products and
services. The following are notes in no particular order on comments
he made in the lecture or wrote in his essay, "The Cognitive Style of
PowerPoint" or ideas I wanted to share.
On PowerPoint
3. A Guide to Engaging Sales Presentations - Do not use PowerPoint
"PowerPoint comes with a big attitude and is presenter oriented, not
content oriented, not audience oriented."
Instead of a standard PowerPoint presentation, Tufte urges us to ask
the client "Lets just talk about your business". Try this approach at
your next meeting - where you might be planning to show a
presentation to introduce your product/services. What do you think the
client is more interested in—a discussion about their business or a
presentation on your products?
On Making Presentations
Tufte states, "making a presentation has two elements,
1. Your story - content,
2. Credibility - i. what is the presenter's reputation (reasons to
believe), ii. do they include reference links to quoted material, iii.
are they competent, i.e. have they mastery of the details -
causality."
On distributing printed material in advance of the
meeting/presentation
1. The human eye/brain is capable of processing information 300%
faster than the spoken word. Therefore a document should be
distributed in advance of any meeting that contains, words, sentences
and paragraphs that can be read along with supporting factual
evidence, to maximize content reasoning time and minimize content
figuring-out time.
2. The technique for effective meetings if you are the presenter is
to circulate a hand-out with a superset of the information prior to the
meeting. When the meeting starts, review specific elements of the
material of interest, take Q&A and you should reduce meeting time by
30%.
3. He quoted Microsoft's CEO Steve Ballmer's advice to a team making
a presentation to him in a meeting. "Im tired of the long and winding
road of PowerPoint. Use Word instead of PowerPoint and use sentences
4. A Guide to Engaging Sales Presentations - Do not use PowerPoint
instead of bullets; and send me a briefing document in advance, with
your recommendations."
Tufte states that PowerPoint is inefficient compared to the written
word and both "contraptionary and opaque" in the presentation of data
and information.
On PowerPoint for Presentations
A pet peeve is the "build", a slow reveal, bullet by bullet presentation.
I think we all agree with Tufte that the presenters of these
are "patronising, condescending and authoritarian in presuming they
can dictate when the audience can read the presentation".
Tufte suggests that we should be delighted when the audience wants
to read our material in advance. After all the goal of the presentation
is to have the audience interact with us and our content, they should
not have to suffer through a poor metaphor in delivering it.
An Effective Presentation is about Interaction with the Content
and Audience.
Tufte is critical of what he call the cognitive style of PowerPoint in
that "formats, sequencing, and cognitive approach should be decided
by the character of the content and what is to be explained, not by the
limitations of the presentation technology."
He uses a metaphor for presentations - good teaching. The core ideas
of teaching are—"explanation, reasoning, finding things out,
questioning, content, evidence, credible authority not patronising
authoritarianism." - and these are contrary to the cognitive style of
PowerPoint."
I find it hard to improve on Tufte's good teaching metaphor for sales
and marketing presentations.
Having the client touch, drive, handle or interact directly though
hands-on demonstration (if possible) is the most powerful content
interaction.
Mastery of Content is Power
5. A Guide to Engaging Sales Presentations - Do not use PowerPoint
Tufte is critical of PowerPoint's cognitive style in encouraging presenter
laziness in the delivery of material, relying on bullets in slides to tell
their story, rather than owning the material and supporting it with
factual evidence (proof points).
When salespeople are forced to write out their thoughts in fully formed
sentences, they increase their cognitive mastery of the material. This
adds credibility and enables alternate presentation technique and
creates new opportunity for engagement.
Powerpoint Alternatives
On your next customer interaction - particularly for interactions early
in the sales cycle when you are discovering the prospect condition, try
using combinations of the following instead of a PowerPoint; informed
opinion, conversation, a briefing paper circulated in advance,
whiteboarding, use of flip-charts, a brain-pattern, questions and
answers, positioning papers, case studies, benchmarking, analyst
reports, written client success stories.