Your Journey to Agility using APIs - Tyson Whitten, Director of Solutions Marketing, CA Technologies

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The document discusses achieving business agility through APIs. It states that while software has allowed for more customer engagement and process automation, software also has limitations in terms of agility. APIs can help overcome these limitations by removing restrictions and allowing data to be connected and accessed across various digital channels like social media, mobile apps, cloud services, and IoT devices. This brings together a business's digital ecosystem and allows them to continuously engage customers, extend their reach, access new ideas, innovate, and stay ahead of competitors to achieve the next level of agility.

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Your Journey to Agility
Hi, welcome to your Journey to Agility

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Your Journey to Agility
I’m Tyson Whitten, Director of Solutions Marketing at CA Technologies.
And I’m going to talk about achieving agility through APIs

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Your Journey to Agility
Businesses have always strived for agility

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Your Journey to Agility
Agility allows businesses to effectively manage resources, make
decisions quickly and ultimately do more with the same or less

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Your Journey to Agility
Agility is the reason businesses like software so much

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Your Journey to Agility
Software allows consumers to avoid ineffective business processes such
as lines at an airport…

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Your Journey to Agility
. . . with software that enables consistent customer engagement,
automation of processes and the faster delivery of services

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Your Journey to Agility
But software isn’t perfect and has agility limitations.

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Your Journey to Agility
For example, while customer access to the storefront has been
extended . . .

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Your Journey to Agility
 web
. . . through the Web . . .

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Your Journey to Agility
. . . the Web front-end also limits who, how and where data is accessed
and used . . .

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. . . with competitors having the ability to quickly surpass through better
software development processes
Your Journey to Agility

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Your Journey to Agility
So how do you overcome and reach that next level of agility?

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Your Journey to Agility
That next step is through the Application Programming Interface or API

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Your Journey to Agility
The API removes restrictions allowing people, applications and
machines to connect to data

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Your Journey to Agility
Cloud ServicesPartners/Divisions
Mobile Apps
Developer Community IoT / Big Data
Social Registration
It is the connectivity point to your digital ecosystem . . . bringing
together social, mobile, cloud and IoT

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Your Journey to Agility
With the API you will be able to continuously engage customers and
understand their needs better than they do

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Your Journey to Agility
You will be able to extend your reach and market to customers through
a variety of technologies and channels

$20 Your Journey to Agility You will become closer to new ideas, accessing concepts outside of your organization, at a fraction of the cost$

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Your Journey to Agility
Your access to information will allow you to redefine business models,
innovate and stay ahead of the competition

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Your Journey to Agility
You will be able to quickly go to market with partners that see value in
monetizing your data

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Your Journey to Agility
You will be able to better manage inventory, adjust supply on the fly and
create significant backend value

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Your Journey to Agility
The API has defined the new platform for business agility

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