YouPlugy is a wireless charging device that displays interactive and personalized ads. It comes in a napkin holder format for use in bars and restaurants. It holds a charge for over 10 hours and can charge smartphones via USB ports. The YouPlugy displays targeted content to users and collects data on engagement. It provides an innovative new channel for digital advertising compared to traditional static ads. Businesses can use the YouPlugy to promote products, conduct surveys, and generate additional revenue by renting their space to third-party advertisers.

1. YouPlugy Overview
Phone: +55 19 97158 0058
contato@youplugy.com.br
Adriano.lopes@youplugy.com.br
Youplugy.com.br

2. 1 2015 . All rights reserved. This document is Public
Problem and Opportunity
As a customer, how many times you found yourself looking for a
plug or any external power supply available to charge your
Smartphone?
And what do you think when you see the traditional advertising
monitors (OOH), or a simple banner in front of a store, or in the
front page of your favorite news website? Do you feel that it was
made for you? Did it caused any impact to you? Did you share it?
If you run a business like a store, restaurant, hair salon, events or etc, would you
like to create customized campaigns to promote some product, or generate your
own customer satisfaction questionnaire and analyze their feedback in a bit?
Have you ever thought about the potential you have over your tables?
Have you ever wondered how many people a day would be impacted if you could
present any kind of information, online? Think about the profit your are missing
here!

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So what is the YouPlugy?
YouPlugy is a patented tiny device, wireless, that holds up
more than 10 hours of battery, that can present interactive and
personal ads and communications, and also can charge
Smartphones.
Its case can be built in different formats and colors. Our initial
version is a napkin holder format – for bars and restaurants!
“This is a disruption that
has happened around us,
and we are still talking
about 30-second
television ads. We
fundamentally haven’t
changed.”
Brad Jakeman – Pepsico CIO

4. 3 2015 . All rights reserved. This document is Public
Why the YouPlugy?
Cinema
Guides and Lists
Internet
Newspaper
OOH *
Radio
Television
Magazines
Paid TV
Brazilian publicist investment (01/2015)
Investment size in advertising in Brazil between Jan / Sep 2014 = USD $ 6.3b
•9.7% greater than 2013
•Television(+34.9%), OOH(+27.8%), Cinema(+7.7%), Radio(+5.6%)
•Guides and Lists(-34.3%), Magazines(-15.6%), Newspaper(-9.2%), Internet(-7%)
Today, with the massive usage of smartphones,
the OOH (or digital signage) needs to reinvent
itself. Often we observe existence of mega
campaigns in huge panels that are simply
ignored by those who understand that the
screen of your gadget is what really interests
you.
Then comes the Youplugy as the liaison
between agencies eager to investments in new
segments of the Digital Signage, like the user’s
interactive experience and personalization.

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Main Features
• Online management: All the schedule, media uploads, layout and campaigns setup
are made online through the YouPlugy CMS hosted on cloud premises which also
provides different types of Reports where you can analyze statistics of your medias
• Interactive: YouPlugy is online and has a touch screen. Can you imagine what the
creative minds of our team can do with it? It can be a live menu evaluation pool,
possibility to quickly order the next beer or a campaign that requires customer
input after some identification made through the smartphone. How about “ the
waiter button”? Anything here is possible.
• Personalization: With a Pairing QR Code you can connect to a Just Dance session
or use Whatsapp WEB. So with YouPlugy you can personalize its contents using the
same principle. Why continue seeing soccer news if you like Rugby? How about
using your friends picture as background of the content in your party? All live, all
easy.
• Information: Follow live Instagram updates (by # or user), news feed from
different sources and much more!
“Bidders will need to focus
on the one factor that can
change, and drive real
additional value –
innovation. Delivering new,
exciting, high value, easily
accessible, dynamic
advertising propositions
that resonate with the
public will be the
battleground.”
Glen Wilson - MD at Posterscope

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Business Model
RENT
*Monthly fee for each pack of 5
devices
** In Brazil, prices goes from
USD35 to USD60 / monthly
BUY
*Pay per Device
CMS – Cloud Access X X Valid CMS Login to handle YouPlugy
contents
Minimal period of Contract X - Plans with minimal contract of 1 year.
Special plans for events.
Annual License Fee / per device X X Each device needs to have a valid-annual
license in order to continue playing its
content
Free Technical Support – Business
Hours
X X Brazil GMT-3 Business Hours: 08:00AM –
06:00PM
Unlimited layouts X X Create as many layouts you want
Unlimited campaigns X X Create as many campaigns you want
10GB of Uploaded Media X Unlimited Amount of uploaded media you can have
Extra features “on demand” - ex: call
waiter, customer pool, et
Extra fee may occurs Extra fee may occurs

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Value Proposition
• For the YouPlugy Channel (Rent Model):
• Explore new flavor of Digital Signage – whole market to be explored
• Aggregate it to his own product portfolio (if he/she already works with OOH)
• ROI can be achieved at the very first month
•Wow Factor of its concept and features that can be implemented
• 24x7 Support from YouPlugy Team
• Campaigns and features are customized
• For the Establishment (Buy Model):
• All ready – plug and play
• YouPlugy agencies can generate and manage the campaigns
• Can generate revenue by opening its space for third part ads
• Brand will be promoted in the YouPlugy website and on its social medias
• Can add new features like call the waiter button, order an item, fidelity program and much more

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State of the art
• Almost 100 units produced so far – Currently Made in Brazil
• “Demand much higher than our production capacity”
• Customers very interested in the model
• Representatives willing to pay for the aggregated services
• Huge market considering bars, restaurants, events, hair salon, etc
• Huge market “overseas” - model can be applied anywhere
• No concurrent – patented
• Business model evaluated in 3 large cities of different states of Brazil
• Invited to participate on Brazil Signage Expo 2015 – Largest Latin America
Digital Signage Fair
• Selected for the WebSummit 2015 ALPHA Program – Dublin
• Low Customer Acquisition Cost
Next steps
• Ecommerce for spare parts
• Usage of “Touch Charger” technology
• Multi Screen
• YouPlugy as a retail product

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Technical Characteristics and Support
• Technical characteristics:
•Current Version Resolution – 600x1024px
•Portrait orientation
•Battery Pack 10Amp (up to 9 hours of duration)
•Wifi G Compatible
•PNG, JPG, MP4 movies, HTML5 pages and animations
•Touch Screen
•2 USB port for Smartphone charging
•YouPlugy Freshdesk support site: youplugy.freshdesk.com/support/home
• Tutorials
• Tickets SLA < 2 hours
• Base of Knowledge

11. 12 2015 . All rights reserved. This document is Public
The YouPlugy Startup
Brazilian startup founded in 2013 after a discussion between
the 2 founders, where they were talking about the state of the
art of the Solar Power Banks and if it could be applied to a
table using artificial light.
Here you can see the YouPlugy in an
store event, where the guests got their
Smartphone charged and uptodated to
store’s last Instagram Photos, from the
event, directly into YouPlugy screen –
LIVE!

12. 13 2015 . All rights reserved. This document is Public
Our Channels
/youplugy
youplugy.com.br
angel.co/youplugy