Educate parents on the importance of age-appropriate sex education for their children through a multi-phase campaign. The campaign aims to first raise awareness of risks to children, challenge misconceptions about sex education, and provide easy methods for parents to discuss sensitive topics. It also creates an online community for parents to continue sharing experiences and receiving expert guidance. The goal is to establish the brand as a trusted source of information and empower parents to protect their children through open communication.
UFLL 2019 _ BBO _ Seventh Generation _ Lâm Tiên KhảiKhải Tiên
@NgocPhuoc @NgocTran @Tien Khai prepared this deck. I leanred that 3C in creating big idea is needed to create consistency and problemsolver. Otherwise, it is just a nonsense propoganda
Young Marketers 10 - Final Report - Nguyễn Thị XuânPhong Lê
(*) Đây là chiến dịch thử nghiệm từ ý tưởng của các thí sinh vòng chung kết tại cuộc thi Young Marketers mùa 10 với sự bảo trợ chuyên môn từ đường dây nóng Ngày Mai và Dentsu Redder.
Young Marketers - Building future purposeful marketing leaders since 2013
------
Đồng hành với Young Marketers mùa thứ 10 là đối tác từ 2013 Brands Vietnam và Dentsu Redder, cùng với đối tác truyền thông Advertising Vietnam từ 2018.
Cuộc thi Young Marketers mùa thứ 8 là một phần của hành trình Empower The Next Marketing Generation của Young Marketers – bên cạnh Young Marketers Elite Development Program, với Brands Vietnam là đối tác chiến lược từ 2013, Advertising Vietnam là đối tác truyền thông từ 2018, cùng với sự đồng hành của nhiều đối tác lớn.
UFLL 2019 _ BBO _ Seventh Generation _ Lâm Tiên KhảiKhải Tiên
@NgocPhuoc @NgocTran @Tien Khai prepared this deck. I leanred that 3C in creating big idea is needed to create consistency and problemsolver. Otherwise, it is just a nonsense propoganda
Young Marketers 10 - Final Report - Nguyễn Thị XuânPhong Lê
(*) Đây là chiến dịch thử nghiệm từ ý tưởng của các thí sinh vòng chung kết tại cuộc thi Young Marketers mùa 10 với sự bảo trợ chuyên môn từ đường dây nóng Ngày Mai và Dentsu Redder.
Young Marketers - Building future purposeful marketing leaders since 2013
------
Đồng hành với Young Marketers mùa thứ 10 là đối tác từ 2013 Brands Vietnam và Dentsu Redder, cùng với đối tác truyền thông Advertising Vietnam từ 2018.
Cuộc thi Young Marketers mùa thứ 8 là một phần của hành trình Empower The Next Marketing Generation của Young Marketers – bên cạnh Young Marketers Elite Development Program, với Brands Vietnam là đối tác chiến lược từ 2013, Advertising Vietnam là đối tác truyền thông từ 2018, cùng với sự đồng hành của nhiều đối tác lớn.
CHAPTER 4Building an Anti‑Bias Education Program Clarifying andWilheminaRossi174
CHAPTER 4
Building an Anti‑Bias Education Program: Clarifying and Brave Conversations with Children
Everything teachers do—setting up the learning environment; planning the curriculum; observing, assessing, and thinking about individual children; and so much more—rests upon establishing strong, caring, and trusting relationships with children and families. Without such relationships with their teachers, children find it hard to open up, to learn, to grow, to feel safe. These relationships are built onSeeing each individual child as a member of a unique family with many, often complex, social identities that shape their learning and ways of beingRespecting each child’s individual way of learning and being rather than imposing an expected behaviorKnowing how children learn to think and how they are, and are not yet, able to discern what is happening around themUnderstanding that children are in the process of learning at all times and that it takes many experiences before they master an idea or a behaviorListening carefully to each child to understand how each is making sense of experiences and/or behavior
An essential element in building strong relationships is your willingness to engage in conversations that support children’s sense of self, that let them know they are safe and honored exactly as who they are. Children live in a world that sends multiple, stereotype‑laden messages about their comparative value, their right to be visible, and how they are expected to behave based on their economic class, ethnicity, gender, abilities, racial identity, and religion. These overt and covert messages affect their own sense of self‑worth and how they think about people who are different. Avoiding conversations about identity and fairness is a disservice to children who are developmentally dependent upon adults to help them make sense of the complex and contradictory societal messages they receive.
When programs do not demonstrate respect for and acknowledgement of human diversity, children and families cannot feel truly seen or honored. When a teacher avoids directly addressing comments or behaviors that can hurt another child, no child feels safe. Keeping silent not only does not help children, it actively hurts them. Learning how to break this silence, how to talk about anti‑bias issues with clarity, courage, and caring, is an essential skill not only in the world of early childhood education but in the world at large. This chapter explores ways to build trusting relationships with children by directly talking about identity, diversity, injustice, and activism, which correspond to the four goals of ABE.The Hurtful Power of Silence
It is hoped that children will turn to their trusted adults when they are confused or are hurt by their experiences. But to do so, children need a vocabulary to describe what they are thinking. Too often, adults ignore children’s attempts to understand how people can be different from one another and yet the same. A Whit ...
About
Young Marketers là một sân chơi mang tính trải nghiệm & định hướng cho những marketer tài năng của Việt Nam trong tương lai.
Mission
Young Marketers - Empower the next marketing generations
Description
Dự án Young Marketers là 1 sáng kiến và được thực hiện bởi công ty REDDER Advertising, và được cố vấn bởi các tên tuổi hàng đầu lĩnh vực marketing & advertising tại Việt Nam.
Young Marketers đến 2013 bao gồm 2 hoạt động chính là Young Marketers Contest & Young Marketers Elite Development Program nhằm mục đích định hướng, tìm kiếm và phát triển thế hệ marketing tiếp theo của Việt Nam.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
2. AGENDA
1. SOCIAL CONTEX ANALYSIS
2. BUSINESS CONTEXT ANALYSIS
3. CUSTOMER UNDERSTANDING
4. INSIGHT, BIG IDEA, KEY MESSAGE
5. APPROACHING STRATEGY
6. DEPLOYMENT PLAN
7. KPIS & BUDGET
AFAMILY.VN &
SOCIAL PROBLEMS IN
SEX EDUCATION
3. *CSA: Child Sexual Abuse
80% of CSA victims are at age 6 – 13, who are
not aware of hidden dangers from CSA perpetrators
95% of CSA* cases happened in victims’
houses, so parents were often unaware of CSA
until it had happened
Most of CSA cases were accumulated
process, done through the moments
when victim is alone with perpetrator.
The solution is to create open and continuous sex conversations, so
that parents can keep up with the state of their children.
SOCIAL CONTEXT
4. Webtretho.com
Mostly interested topics are:
shocking titles, concerns about
how to develop foreign
languages, soft skills, talents…
Topic of education for children at
age 5 – 13, especially in sex
education has not been exploited
by Afamily’s competitors
Afamily can become an OFFICIAL INFORMATION
HUB going throughout the campaign
BUSINESS
CONTEXT
5. TARGET
AUDIENCE
Women
23 – 40 years old
Having daughters at age 6 – 13 years
Always find the best methods to educate their
children comprehensively
Usually spend time on referencing how to educate
children from forums
85.3% T.A are shy of talking to kids about sex
education because they think it’s such a sensitive and
“dirty” topic for their children. The only way to protect
their children is to supervise them as closely as
possible.
There are wrong definition of sex education as well as
wrong understanding about how CSA happens
IN NEED OF
A continuous protection for their children
New definitions and methods to approach sex education
A pioneer providing necessary basic knowledge and method about sex education
CUSTOMER
UNDERSTANDING
THEIR
MISCONCEPTION
6. T h e i r t h o u g h t s
Due to my close supervision on my daughter, she and I
have suffered a lot. She cannot freely enjoy her world and
I have to be always anxious.
I wish my daughter could protect herself and inform me
when she feels sexually irritated. Only by that way, I can
set my mind at rest when not staying with her and my girl
can grow up comprehensively.
My daughter is still too young to be educated about sex,
which makes me feel powerless to teach my daughter to
protect herself from sexual harassment.
DIG DEEPER
“
”
“
”
T h e i r t e n s i o n
“
”
T h e i r d r i v e r
7. INSIGHT
I’m afraid that sex talking will make my daughter curious and have motivation to
explore more in negative ways (such as depraved things, pornography…)
Methods to approach sex education precisely, which doesn’t make children
curious and explore in negative ways.
BUT BARRIER IS…
WHAT I DESIRE ARE…
I desire to teach my daughter about sex education so that she could protect
herself from sexual harassment. But I’m afraid that sex talking will make my
daughter curious and have motivation to explore more in negative ways.
I desire some methods make me always ready to approach education
precisely, which are informative enough for my daughter to protect herself.
8. BIG IDEA
Be always ready to share with your children about sex education to stop
persistent anxiety, then be always available as a trusted destination
when your children have concerns about sex.
BE ALWAYS READY, BE ALWAYS AVAILABLE
KEY MESSAGE
9. APPROACHING
STRATEGY
Bring T.A to anxious moments related to CSA problems to claim the
importance and emergency of sex education
Help T.A distinguish their perception about sex education and those
needed for children based on child psychology research
Provide T.A with simple lessons as well as easy methods to approach
sex education to overcome their barriers , then become trusted
destinations when their children have concern about sex
Create a community to develop this educational category deeper,
wider and more sustainable.
STEP 1
STEP 2
STEP 3
STEP 4
10. Awareness Trigger Experience Advocate
Time 2 weeks 2 weeks 3 weeks 1 month
Objectives Bring T.A to anxious
moments related to CSA
problems, then claim the
importance and
emergency of sex
education
Help T.A distinguish their
perception about sex
education and those
needed for children based
on child psychology
research
Help T.A overcome their
barriers , then become
trusted destinations when
their children have concern
about sex
T.A contribute a community
of sex education by sharing
their memories when
educating their children.
Consequently, Afamily can
earn loyalty.
Brand role Afamily provides T.A with
bad consequences from
their neglect moments.
Afamily points out the
wrong perceptions of T.A.
Afamily, as pioneer in sex
education category,
provides T.A with simple
lessons as well as easy
methods to approach sex
education.
Afamily creates a
community to develop this
educational category
deeper, wider and more
sustainable.
Key hook Viral clip “Strange letter
to mom on 8/3”
Print ads “Your children
don’t think like you!”
“Talking P.A.N.T.S” as the
most simple way to get
ready to keep children safe
from abuse
- Ready-to-available
community
- “BE ALWAYS AVAILABLE”
contest
Supporting
tactics
Seeding forum
Facebook group seeding
SEM with keywords
relating to how to prevent
CSA provided by Afamily
Social media
Seeding forum
PR article
KOLs
Social media
Seeding forum
PR articles
KOLs
Social
Facebook group seeding
PR articles
11. VIRAL CLIP “STRANGE LETTER TO MOM ON 8/3”
After watching the clip, T.A will feel sorry and not ready at all when they
has hesitate for sex dialogues with their children for too long.
Writing letter for mother on 8/3 is an activity held every year. Taking
advantage of the context, story of viral clip is about a letter from a 6-year-
old girl to her mother to tell her mother about her suffering from a
neighbor’s sexual harassment. Each line of text is a scene depicting a
typical CSA case. The end of clip is the hug of the mother, the cry with
late apologies for neglecting her daughter for such a long time, then the
message of campaign appear “Be always ready, be always available.”
We will use supporting tactics such as forum seeding, Facebook
sponsor to make the clip viral.
At the same time, Afamily begin creating PR articles related to CSA
explotions to make T.A see clearly that they are not ready for sex
education at all. By that way, Afamily would occupy keywords related
to sex education topics.
PHASE 1: AWARENESS
12. PRINT ADS “YOUR CHILDREN DON’T THINK LIKE YOU!”
Print ads describe the stories and topics related to sex education with
cute, naive drawing. Print ads will make parents impressive by
providing them with the myths in such “dirty topics”.
Those print ads will be placed at the gates of kindergarten, primary
school or any places that can attract T.A. We will record reactions of
some audiences to create briefing clip posted on social media. We
will use supporting tactics such as forum seeding, Facebook sponsor
for reaction clip.
At the same time, Afamily creates PR articles to clarify the myths in
sex education such as “5 điều mà mẹ nào cũng lầm tưởng về giáo
dục giới tính”, “Những câu hỏi cắc cớ của con trẻ sẽ cực kì nguy
hiểm nếu bị bỏ qua”, “Mẹ ơi con được sinh ra từ đâu và câu trả lời
bất ngờ kinh ngạc của người mẹ”…
Your children are right: It’s just a lamp.PHASE 2: TRIGGER
Your children
are right
again:
Just 2 sticks
dancing
together
13. “TALKING P.A.N.T.S” AS THE MOST SIMPLE WAY TO GET READY TO
KEEP CHILDREN SAFE FROM ABUSE
Privates are private
Anything covered by underwear is private. No one should ask to
see or touch parts of the body covered by underwear.
Always remember your body belongs to you.
Your child should know their body belongs to them, and no one
else.
No means no
Your child has the right to say NO. Even to a family member or
someone they love.
Talk about secrets that upset you
Explain to your child that they should talk about stuff
that makes them worried or upset.
Speak up, someone can help
If your child feels sad, worried or frightened they can talk to an
adult they trust. This person will listen and can help stop
whatever’s making them upset.
PHASE 3: EXPERIENCE
14. KOLs used are famous mothers on social media. They love
to share moments with their children and experience in
growing their children.
KOLs will share P.A.N.T.S as a simple lesson to teach
children about sex education, then they share their
positive results to their children after applying the method.
Seeding well-visited forums with this
method as an innovating way to teach
children about sex education.
Create PR articles to claim the
effectiveness and trustworthiness of
the method.
Afamily, as a official information hub,
provides more trustworthy, highly
applicable sex education lessons.
PHASE 3: EXPERIENCE
15. In the long run, members of Ready-to-available community will contribute a community of sex
education by sharing their memories, stories, tips when educating their children. Consequently,
Afamily can earn customers’ loyalty.
In the short run, members of Ready-to-available community will have exclusive rights to receive
qualified sex education courses taught by top experts posted only on platform of the community.
They are also addressed their problems in sex education directly by the leading child
psychologist.
READY-TO-AVAILABLE COMMUNITY
Afamily will create “Ready to available” community to develop this educational category deeper,
wider and more sustainable.
PHASE 4: ADVOCATE
16. • T.A will participate in the “BE ALWAYS AVAILABLE” contest as a “Ready to
available” community member.
• They will write memories, experiences during the time they taught their children
about sex by applying knowledge provided by Afamily.
• Point will be calculated based on the number of votes and shares.
• Awards: A family trip for 1st prize, and many discount vouchers in family fashion
brands such as H&M, CoupleTX…
MECHANIC TO VIRAL:
“BE ALWAYS AVAILABLE” CONTEST
AUDIENCE COMMUNITY SHARE VIA
FACEBOOK
PHASE 4: ADVOCATE
17. BUSINESS
BJECTIVES
SOCIAL
BJECTIVES
KPIs
MEASUREMENT
TRACKING
BUDGET
• 5.000.000 target became
aware of the campaign
• 80% target became
aware of and 60% like
Afamily
• Increase 60% total
traffics of Afamily during
the campaign
• 80% target became
aware of the importance
of sex education
• 40% target support and
begin sex talking with
their children
• Number of PR articles
• Feedback on media
channel
• Number of traffics,
interactions,
comments
• Number of contest
participant
• UNICEF’s report
• Other appropriate
authorities’ report
Phase 1: 400 mil
• Making clip: 100 mil
• Viral: 200 mil
• Supporting tactics: 100
mil
Phase 2: 300 mil
• Print ads: 200 mil
• PR article: 50 mil
• Supporting tactics: 50 mil
Phase 3: 700 mil
• Sex education lessons:
300 mil
• KOLs: 200 mil
• PR article: 100 mil
• Supporting tactic: 100m
Phase 4: 500 mil
• Building community: 200
mil
• Contest awards: 200 mil
• Supporting tactics: 100
mil