This document outlines a marketing plan to address the issue of child sexual abuse in Vietnam. It proposes creating an online course to educate parents on how to talk to their children about sex and protecting them. The target audience is parents of children aged 6-13 who are active online. Research found parents lack knowledge on this topic. The course would provide guidance on mindset, timing, communication skills. A forum allows parents to share experiences. A two-phase activation plan uses influencers and ads to raise awareness of the issue and promote the course on social media and afamily.vn. The goal is to educate guardians and equip parents to protect children.
Parenting Styles Essay
Methods And Analysis Model
Essay on Permissive Parenting
Essay on Parents and their Children
Good Parenting Essay
Parenting Essay
About
Young Marketers là một sân chơi mang tính trải nghiệm & định hướng cho những marketer tài năng của Việt Nam trong tương lai.
Mission
Young Marketers - Empower the next marketing generations
Description
Dự án Young Marketers là 1 sáng kiến và được thực hiện bởi công ty REDDER Advertising, và được cố vấn bởi các tên tuổi hàng đầu lĩnh vực marketing & advertising tại Việt Nam.
Young Marketers đến 2013 bao gồm 2 hoạt động chính là Young Marketers Contest & Young Marketers Elite Development Program nhằm mục đích định hướng, tìm kiếm và phát triển thế hệ marketing tiếp theo của Việt Nam.
Parenting Styles Essay
Methods And Analysis Model
Essay on Permissive Parenting
Essay on Parents and their Children
Good Parenting Essay
Parenting Essay
About
Young Marketers là một sân chơi mang tính trải nghiệm & định hướng cho những marketer tài năng của Việt Nam trong tương lai.
Mission
Young Marketers - Empower the next marketing generations
Description
Dự án Young Marketers là 1 sáng kiến và được thực hiện bởi công ty REDDER Advertising, và được cố vấn bởi các tên tuổi hàng đầu lĩnh vực marketing & advertising tại Việt Nam.
Young Marketers đến 2013 bao gồm 2 hoạt động chính là Young Marketers Contest & Young Marketers Elite Development Program nhằm mục đích định hướng, tìm kiếm và phát triển thế hệ marketing tiếp theo của Việt Nam.
Running Head Sexuality education in schoolsSexuality .docxtodd521
Running Head: Sexuality education in schools
Sexuality Education in Schools
Sexuality education in schools
1. Audience for webinar
The audience for the webinar is divided into three age groups. The school going students are the audience. First audience group is the middle child, the second audience group is early childhood and the third group is early adolescence forth is emerging adults. The webinar content will be highly useful because it will educate the audience about the sexuality. The sexual harassments, teenage pregnancy, and many more issues are associated with it, so there is the necessity for such type of education. The webinar content will be characterized specifically according to each age group. The middle childhood and early adolescence need some specific and limited awareness but the adolescence and emerging adults need the detailed awareness.
2. Intended Focus
The webinar focus is on that audience which doesn’t need the higher consideration of the webinar topic. There is a need to educate immature children, teenagers and adults about sexuality. It’s all about creating awareness. Today the world is modernized. The difference between male and female doesn’t matter. The co-education system created a lot of issues along its benefits. There is need to educate the students including girl and boys so they can avoid all bad activities which can lead them towards destruction. Sexuality is not all about the willingness of two people but it sometimes happened in terms of harassments.
The focus is based on the education of immature younger and teenager students who are living in the global world, studying in co-education. Parents are not advising them about the fact that they should avoid such type of relationships, predict the harassments and prevent themselves for being victimized. So, the major focus is to provide awareness to them so they can prevent all that approaches and secure themselves. The webinar focused the school educational system in which such type of awareness sessions are necessary. It has many benefits and our children can take decisions with complete consideration of good and bad.
3. Research Into Webinar Topic
The webinar topic is “Sexuality education in schools”. In recent past years, there are many issues which are get promoted without any awareness and education about sexuality. Entire families are facing a different kind of issues (Shirai, Tsujimura, Abdelhamed, & Horie, 2018). Some families children faced sexual harassments, some victimized by a rapist, some faced the teenage pregnancy, and many facing the diseases which are prevailing with sexual relationships. Sexuality education is necessary, it can eliminate the fantasy factor in which our teenager is living (Breuner, Mattson, & Health., 2016). Innocent adolescence is not aware that how much it could destroy them. How someone can make them victim without there any type of notice and awareness. In innocence and unawareness lot of children f.
CHAPTER 4Building an Anti‑Bias Education Program Clarifying andWilheminaRossi174
CHAPTER 4
Building an Anti‑Bias Education Program: Clarifying and Brave Conversations with Children
Everything teachers do—setting up the learning environment; planning the curriculum; observing, assessing, and thinking about individual children; and so much more—rests upon establishing strong, caring, and trusting relationships with children and families. Without such relationships with their teachers, children find it hard to open up, to learn, to grow, to feel safe. These relationships are built onSeeing each individual child as a member of a unique family with many, often complex, social identities that shape their learning and ways of beingRespecting each child’s individual way of learning and being rather than imposing an expected behaviorKnowing how children learn to think and how they are, and are not yet, able to discern what is happening around themUnderstanding that children are in the process of learning at all times and that it takes many experiences before they master an idea or a behaviorListening carefully to each child to understand how each is making sense of experiences and/or behavior
An essential element in building strong relationships is your willingness to engage in conversations that support children’s sense of self, that let them know they are safe and honored exactly as who they are. Children live in a world that sends multiple, stereotype‑laden messages about their comparative value, their right to be visible, and how they are expected to behave based on their economic class, ethnicity, gender, abilities, racial identity, and religion. These overt and covert messages affect their own sense of self‑worth and how they think about people who are different. Avoiding conversations about identity and fairness is a disservice to children who are developmentally dependent upon adults to help them make sense of the complex and contradictory societal messages they receive.
When programs do not demonstrate respect for and acknowledgement of human diversity, children and families cannot feel truly seen or honored. When a teacher avoids directly addressing comments or behaviors that can hurt another child, no child feels safe. Keeping silent not only does not help children, it actively hurts them. Learning how to break this silence, how to talk about anti‑bias issues with clarity, courage, and caring, is an essential skill not only in the world of early childhood education but in the world at large. This chapter explores ways to build trusting relationships with children by directly talking about identity, diversity, injustice, and activism, which correspond to the four goals of ABE.The Hurtful Power of Silence
It is hoped that children will turn to their trusted adults when they are confused or are hurt by their experiences. But to do so, children need a vocabulary to describe what they are thinking. Too often, adults ignore children’s attempts to understand how people can be different from one another and yet the same. A Whit ...
Education World Global ECE Conference Workshops.
Workshop 3: “I know what’s best for the child”: The Art of Effective Parent Communication, 22 January 2016.
Social Development in Young ChildrenEarly Childhood Developm.docxpbilly1
Social Development in Young Children
Early Childhood Development- Please us scholary resources and not internet sites. This is a Masters Degree Level
Social development involves learning and interacting with other children, and is a critical piece in the development of a child. This learning has to be taught by the people that interact with the children most often. As children develop socially, they respond to the influences around them.
Create a one page Helpful Tips resource guide directed toward your teacher colleagues that include the following:
How to guide young children in developing positive social behaviors.
Social development in the area of friendship and relationship building skills.
Strategies that can be used to teach children social skills and conflict resolution.
How to advocate on behalf of the children and their families while respecting family choice.
Support your findings with 5 scholarly resources.
.
This presentation explores ideas and strategies to help teachers and schools move beyond traditional practices of asking parents to participate and support school activities into forming full engaged partnerships.
NCV 2 Early Childhood Development Hands-On Support Module 4Future Managers
This slide show complements our existing learner guide - NCV 2 Early Childhood Development Hands-On Training published by Future Managers Pty Ltd. For more information visit our website - www.futuremanagers.net
Read the following article about the purpose of a liberal arts edu.docxfterry1
Read the following article about the purpose of a liberal arts education and a Christian liberal arts education in particular:
http://www.virtualsalt.com/libarted.htm
The article makes several points about the ability to think clearly and effectively. This is sometimes called critical thinking. Here is a definition of critical thinking:
Critical thinking is the process of evaluating information to reach logical conclusions and to guide decision making. This information can be gained through observation, reflection, or research.
Once you have read the article, answer the following questions in a new thread:
1. The author makes 7 major points (each with its own Roman numeral) and several other points that support these major points. Select 1–2 of the author’s ideas that seem most important to you and write about how these ideas affect your life both now and in the future. If you allow yourself to be weak in 1 or more of these areas, how will that affect you? (200-word minimum)
2. How can a student at Liberty University be a willing participant in the development of the skills and abilities described in this article in his/her own life? (100-word minimum)
Replies: Reply to at least 2 of your classmates’ answers to the questions above. (50-word minimum for each reply)
Running head: Commitment to Professionalism 1
Commitment to Professionalism
Annette Williams
ECE671: Management and Administration of Early Childhood Programs
Instructor Guevara
March 23, 2020
Commitment to Professionalism
- 1 -
[no notes on this page]
Commitment of Professionalism 2
A great passion of mine is to advocate for child abuse and neglect. Research shows that
child abuse and neglect is a critical issue because it happens daily. The focus of my advocacy
efforts is child abuse and neglect as I am passionate about the well-being and safety of all
children. I would like to address the issue of abuse and neglect of children by their caregivers or
any adult figure. Although some parents may have the means to provide adequate resources, they
oftentimes fail to satisfy areas of needs with children that include but are not limited to
compassion, respect, access to learning resources, proper food and clothing, protection and
safety, good moral character development, love and much more.
An example of a policymaker I would consult would be the Department of Children and
Families (DCF). The Department of Children and Families would be first on my list to contact as
they are easily accessible and ready for contact as they deal with child abuse, exploitation, and
neglect directly. Furthermore, the Department of Children and Families are always open to
providing information that will be useful on the topic and assistance with furthering knowledge
on the processes and issues with child abuse and neglect. The strategies that will be used to gain
support from the Department of Children and Families would include formally arranging a
meetin.
Read the following article about the purpose of a liberal arts edu.docxaudeleypearl
Read the following article about the purpose of a liberal arts education and a Christian liberal arts education in particular:
http://www.virtualsalt.com/libarted.htm
The article makes several points about the ability to think clearly and effectively. This is sometimes called critical thinking. Here is a definition of critical thinking:
Critical thinking is the process of evaluating information to reach logical conclusions and to guide decision making. This information can be gained through observation, reflection, or research.
Once you have read the article, answer the following questions in a new thread:
1. The author makes 7 major points (each with its own Roman numeral) and several other points that support these major points. Select 1–2 of the author’s ideas that seem most important to you and write about how these ideas affect your life both now and in the future. If you allow yourself to be weak in 1 or more of these areas, how will that affect you? (200-word minimum)
2. How can a student at Liberty University be a willing participant in the development of the skills and abilities described in this article in his/her own life? (100-word minimum)
Replies: Reply to at least 2 of your classmates’ answers to the questions above. (50-word minimum for each reply)
Running head: Commitment to Professionalism 1
Commitment to Professionalism
Annette Williams
ECE671: Management and Administration of Early Childhood Programs
Instructor Guevara
March 23, 2020
Commitment to Professionalism
- 1 -
[no notes on this page]
Commitment of Professionalism 2
A great passion of mine is to advocate for child abuse and neglect. Research shows that
child abuse and neglect is a critical issue because it happens daily. The focus of my advocacy
efforts is child abuse and neglect as I am passionate about the well-being and safety of all
children. I would like to address the issue of abuse and neglect of children by their caregivers or
any adult figure. Although some parents may have the means to provide adequate resources, they
oftentimes fail to satisfy areas of needs with children that include but are not limited to
compassion, respect, access to learning resources, proper food and clothing, protection and
safety, good moral character development, love and much more.
An example of a policymaker I would consult would be the Department of Children and
Families (DCF). The Department of Children and Families would be first on my list to contact as
they are easily accessible and ready for contact as they deal with child abuse, exploitation, and
neglect directly. Furthermore, the Department of Children and Families are always open to
providing information that will be useful on the topic and assistance with furthering knowledge
on the processes and issues with child abuse and neglect. The strategies that will be used to gain
support from the Department of Children and Families would include formally arranging a
meetin ...
Using an organization that you currently work for or have worked f.docxjessiehampson
Using an organization that you currently work for or have worked for previously, create a PowerPoint presentation with the following slides:
1. Slide 1: Introduction of the organization
2. Slide 2: History of the organization
3. Slide 3: Your role within the organization
4. Slides 4 – 10: Describe seven of the following elements related to the organization (select 7 of 15)
a. Operations Strategy and Competiveness
b. Product Design and Process Selection
c. Supply Chain Management
d. Total Quality Management
e. Statistical Quality Control
f. Just-in-Time and Lean Systems
g. Forecasting
h. Capacity Planning and Facility Location
i. Facility Layout
j. Work System Design
k. Inventory Management
l. Aggregate Planning
m. Resource Planning
n. Scheduling
o. Project Management
5. Slide 11: Your overall thoughts of the organization
6. Slide 12: References for all slides (full APA formatted references)
For additional content, use the notes view of PowerPoint to include details. Minimize pictures to those that are relevant to the content.
Assessment criteria (5 points per criteria):
· The presentation makes good use of course concepts/practices/strategies;
· The presentation demonstrates understanding of Operational Excellence practices;
· The presentation demonstrates appropriate application of Operational Excellence ideas/concepts /practices/strategies;
· Thoroughness, appropriateness, and creativity demonstrated by the descriptions; clarity, organization, coherence, and correctness (spelling, grammar) of the writing, quoted content where appropriate, and full references.
Student’s Name
Professor’s Name
Course Title
Date
Simone’s Case study answers
Simone lacks self-esteem because she feels she is not valued by her peers and family. She often gets anxious whenever her efforts are not praised by adults, her peers give her the least interesting roles in dramatic play causing her to get exhausted, she is picked up by a neighbor and not her mother who only brings her to school then gets busy with Simone’s infant sister and does not have time to stay, lastly, her father is yet to bring her to school. All these factors lead to her teachers’ concerns about her next class because developmentally she is not attached to adults and also not valued.
In my opinion, I believe that developing positive self-esteem is essential for overall success in life. A child with a higher sense of self-esteem makes friends easily, adapts to change, can play on their own. On the contrary, negative self-esteem leads to people situations not working out well for them and lack of self-esteem raises doubts due to flattery. Children that have low self-esteem are more likely to develop depression, mental health issues, anxiety and a reduced sense of purpose and belonging.
The first idea that I will use as an early childhood professional to promote development of Simone’s self-esteem is helping her learn to build healthy relationships with her peers. This is because as she gro ...
A pitch presentation made for a national client starting their first International pre-school, based on the Regio Emilia approach. The concept is new in India, and it required convincing the client how we understood the principle
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
3. Social Issues
1200 CHILDREN ARE BEING SEXUAL
ABUSED EVERY YEAR. THERE HAVE
BEEN 832 RECORDED CASE ONLY IN
THE FIRST HALF OF 2017
40% OF THE CASES ARE CHILDREN
UNDER 13
Those numbers are too high and seem to
go up because our children are lacking the
education they need to protect themselves
and almost all parents in Viet Nam are
neglecting in teaching their children about
sex
4. Target Audience
Demographic: People who has children with age from 6 to 13,
especially women
Behavior: Active on internet and social media, member/audience of
forums/groups/communities have family/children related topic
5. Facts
Parents have never been
taught about this matter
when they were young
Parents find it difficult
to teach and talk to their
children about sex since
the topic is too sensitive
Parents do not know
what to answer when
chidren ask things like
"where did i come
from?", "how do people
make babies?"
With news and media,
parents acknowledge
that sex education
is necessary to protect
their children
6. I was not equipped enough about
mindset and knowledge to teach my
children about sex.
Insight
7. Solution
Create an education platform (an online course) that not only teach parents how to talk to
their children but also mindset to approach the matter, when is the suitable moment to start a
conversation and the right attitude toward the "sensitivity", "awkwardness".
Then, use social media as well as AFAMILY's available asset to promote this platform to our
target audience.
9. ATTITUDE
COURSE'S CONTENT
MOMENTMINDSET SKILLS
When is the suitable
time to have a
conversation with your
children about the
matter so that they give
parents all the attention
and memorize what
parents teach them
How parents should
react when their
children ask a
"sensitive" question
How can parents
communicate with their
children about sex. How
to create an
atmosphere so that
children and parents
can feel intimate and
comfortable when
having a conversation
about this matter
Why parents should be
more open-minded and
initiative when
approaching sex
education. Also, show
that it takes right
method and progress to
create perception for
your children about this
important matter
10. ADDITIONAL FEATURE
This is the place where parents can share about their progress throughout the course,
their results in educating their children,... Afamily will also have psychologists in this
forum to help parents solve any problem they have.
A FORUM RIGHT INSIDE OF THE COURSE
11. Activation plan
PHASE 1 PHASE 2
1 Month - 450mil 2 Month - 1.55bil
Key message
Tactics
Objectives
- Raise awareness about the
problem
- Create conversations about
it
The problem is parents don't
have the right mindset and
knowledge to educate
children about sex
-KOL on social media
-Articles on AFAMILY's site
- Raise awareness about the
course
- Recruit users for the course
AFAMILY offers a solution to
solve the problem
-Facebook ad, Youtube ad
-AFAMILY's frontpage
banners
-KOL on social media
12. Phase 1
Use influencers in family-
related topic to share their
opinions, experiences in
educating their children about
sex (the situations they've
encountered, the struggles
they've dealt with)
Write several articles on
AFAMILY site about the problem
(parents are lacking mindset and
knowledge to educate children
about sex)
Use forums/pages/groups
with family-related topic to
share those articles
Use seeding to ignite
the conversations about
the matter
13. Phase 2
Promote the course
trailer with Facebook
ads and Youtube ads
(also retarget audience
of KOLs, forums,
AFAMILY's traffics in
PHASE 1)
Utilize AFAMILY's top
banner to promote the
course to every traffic
that goes into
afamily.vn
Influencers in PHASE 1
will inform their audience
that they're taking the
course and applying it in
educating their children
Use seeding and
psychologists in the
course's forum to
create conversations
about the progress
and motivate the
audience
14. Evaluation:Phase1
Share articles on forums
Seeding
Articles
Activities
Budget/KPI
Budget KPI
Influencers 300.000.000
Each influencer share 2
stories, gain 2.000.000
awareness to the problem
Available Asset
1 article per 2 weeks, gain
500.000 awareness
100.000.000 2.500.000 awareness
50.000.000
Generate 200.000
conversations
