SlideShare a Scribd company logo
You will craft a business report that demonstrates the
company’s ability to understand the use of social media for the
following purposes: Raise awareness, Influence
desire,Encourage trial, Facilitate purchases, Create loyalty.
You will use ONE (1) of the following companies or brands:
Coca-Cola, Red Bull, Nike, Chanel, Uber, Boeing, MAC
Cosmetics, LA Dodgers, Pampers, Netflix or McDonald’s
Your assignment is to analyze the brand or business’ use of
social media by examining their presence on the following
social media platforms:
Facebook
Twitter
Instagram
Pinterest
YouTube
Your report needs to be factual and analytical. Please don’t
incorporate your personal feelings or emotional responses.
Think of this report as the type of report created by a social
media consultancy firm before a first meeting with a client. The
goal is to assess where the client is in terms of their social
media use while providing a sense of what the firm would/could
do for them if they were to hire it. The report should include the
following sections (
TIP: Follow the sections below as an outline and write your
report with the specific sections!
)
Introduction
: Introduce the company and what it is that they do and why
social media is important to their business; HINT: Look at the
industry they operate within as well as norms/standards for
social media use in that industry; Be succinct. No filler.
Overall summary of social media use and purpose:
Briefly summarize the company’s history with social media and
current use of social media along with the overall strategic
focus from one or several of the above purposes; Can you
identify who manages social media for the business (marketing
department, outside social media advertising firm etc.)? Are
they using the different tools like Twitter, Instagram Pinterest
etc. in ways that are unique or duplicative (of other companies
or competitors or even of other platforms—in other words are
they saying the same uninspired things over and over again
across platform or are they a unique voce that adapts to the
platform/medium? How are they leveraging each tool for best
effect/impression?
Use of each listed tool:
List how each tool is used; provide examples
Assessment and recommendations:
Assess overall social media use. Make at least three
recommendations based upon your assessment and research;
HINT: look at strengths, weaknesses, opportunities and threats
associated with the firm’s use of social media.

More Related Content

Similar to You will craft a business report that demonstrates the company’s abi.docx

COM 310 Milestone One Guidelines and RubricSocial media often re.docx
COM 310 Milestone One Guidelines and RubricSocial media often re.docxCOM 310 Milestone One Guidelines and RubricSocial media often re.docx
COM 310 Milestone One Guidelines and RubricSocial media often re.docx
drandy1
 
COM 310 Milestone One Guidelines and RubricSocial media often re.docx
COM 310 Milestone One Guidelines and RubricSocial media often re.docxCOM 310 Milestone One Guidelines and RubricSocial media often re.docx
COM 310 Milestone One Guidelines and RubricSocial media often re.docx
cargillfilberto
 
Stand Out SOcial Marketing - 4 Steps for a Social Marketing Audit
Stand Out SOcial Marketing - 4 Steps for a Social Marketing AuditStand Out SOcial Marketing - 4 Steps for a Social Marketing Audit
Stand Out SOcial Marketing - 4 Steps for a Social Marketing Audit
Mike Lewis
 
The 8 Sins of Social Media Marketing
The 8 Sins of Social Media MarketingThe 8 Sins of Social Media Marketing
The 8 Sins of Social Media Marketing
Ofentse Olunloyo
 
Social Media MTL Conference Ppt
Social Media MTL Conference PptSocial Media MTL Conference Ppt
Social Media MTL Conference Ppt
rajpatelplantemoran
 
6 Tips for Social Media
6 Tips for Social Media6 Tips for Social Media
6 Tips for Social Media
Gloss Digital
 
Session 7 - Get The Word Out
Session 7 - Get The Word OutSession 7 - Get The Word Out
Session 7 - Get The Word Out
LaurenWilby
 
Assignment 4
Assignment 4Assignment 4
Assignment 4
Vaittinen
 
29 Must-Know Terms For Every Social Media Analyst
29 Must-Know Terms For Every Social Media Analyst29 Must-Know Terms For Every Social Media Analyst
29 Must-Know Terms For Every Social Media Analyst
Mohamed Mahdy
 
29 Must-Know Terms For Every Social Media Analyst
29 Must-Know Terms For Every Social Media Analyst29 Must-Know Terms For Every Social Media Analyst
29 Must-Know Terms For Every Social Media Analyst
Mohamed Mahdy
 
29 Must-Know Terms For Every Social Media Analyst
29 Must-Know Terms For Every Social Media Analyst29 Must-Know Terms For Every Social Media Analyst
29 Must-Know Terms For Every Social Media Analyst
Mohamed Mahdy
 
Task Select any one from the list below  Prepare report H.docx
Task Select any one from the list below  Prepare report H.docxTask Select any one from the list below  Prepare report H.docx
Task Select any one from the list below  Prepare report H.docx
josies1
 
MKT 265 Milestone Two Guidelines and Rubric Overview T.docx
MKT 265 Milestone Two Guidelines and Rubric  Overview T.docxMKT 265 Milestone Two Guidelines and Rubric  Overview T.docx
MKT 265 Milestone Two Guidelines and Rubric Overview T.docx
raju957290
 
Target company 1 page and half a pageThe subject is about Target.docx
Target company 1 page and half a pageThe subject is about Target.docxTarget company 1 page and half a pageThe subject is about Target.docx
Target company 1 page and half a pageThe subject is about Target.docx
johniemcm5zt
 
RECP17 Learning Outcome 1
RECP17 Learning Outcome 1RECP17 Learning Outcome 1
RECP17 Learning Outcome 1
Dale Walker
 
Social media insights - What most companies & brands don't know
Social media insights - What most companies & brands don't knowSocial media insights - What most companies & brands don't know
Social media insights - What most companies & brands don't know
Geek4Green
 
#Manship4002 Social Media Monitoring and Measurement - Lecture 12
#Manship4002 Social Media Monitoring and Measurement - Lecture 12#Manship4002 Social Media Monitoring and Measurement - Lecture 12
#Manship4002 Social Media Monitoring and Measurement - Lecture 12
Paige Jarreau
 
cool_vendors_in_social_marke_274768 (1) (1)
cool_vendors_in_social_marke_274768 (1) (1)cool_vendors_in_social_marke_274768 (1) (1)
cool_vendors_in_social_marke_274768 (1) (1)
Ruth Wagner
 
Blogger Game Plan
Blogger Game PlanBlogger Game Plan
Blogger Game Plan
Jason Shmeltzner
 
Social Media Marketing Report2010
Social Media Marketing Report2010Social Media Marketing Report2010
Social Media Marketing Report2010
Peter Davina
 

Similar to You will craft a business report that demonstrates the company’s abi.docx (20)

COM 310 Milestone One Guidelines and RubricSocial media often re.docx
COM 310 Milestone One Guidelines and RubricSocial media often re.docxCOM 310 Milestone One Guidelines and RubricSocial media often re.docx
COM 310 Milestone One Guidelines and RubricSocial media often re.docx
 
COM 310 Milestone One Guidelines and RubricSocial media often re.docx
COM 310 Milestone One Guidelines and RubricSocial media often re.docxCOM 310 Milestone One Guidelines and RubricSocial media often re.docx
COM 310 Milestone One Guidelines and RubricSocial media often re.docx
 
Stand Out SOcial Marketing - 4 Steps for a Social Marketing Audit
Stand Out SOcial Marketing - 4 Steps for a Social Marketing AuditStand Out SOcial Marketing - 4 Steps for a Social Marketing Audit
Stand Out SOcial Marketing - 4 Steps for a Social Marketing Audit
 
The 8 Sins of Social Media Marketing
The 8 Sins of Social Media MarketingThe 8 Sins of Social Media Marketing
The 8 Sins of Social Media Marketing
 
Social Media MTL Conference Ppt
Social Media MTL Conference PptSocial Media MTL Conference Ppt
Social Media MTL Conference Ppt
 
6 Tips for Social Media
6 Tips for Social Media6 Tips for Social Media
6 Tips for Social Media
 
Session 7 - Get The Word Out
Session 7 - Get The Word OutSession 7 - Get The Word Out
Session 7 - Get The Word Out
 
Assignment 4
Assignment 4Assignment 4
Assignment 4
 
29 Must-Know Terms For Every Social Media Analyst
29 Must-Know Terms For Every Social Media Analyst29 Must-Know Terms For Every Social Media Analyst
29 Must-Know Terms For Every Social Media Analyst
 
29 Must-Know Terms For Every Social Media Analyst
29 Must-Know Terms For Every Social Media Analyst29 Must-Know Terms For Every Social Media Analyst
29 Must-Know Terms For Every Social Media Analyst
 
29 Must-Know Terms For Every Social Media Analyst
29 Must-Know Terms For Every Social Media Analyst29 Must-Know Terms For Every Social Media Analyst
29 Must-Know Terms For Every Social Media Analyst
 
Task Select any one from the list below  Prepare report H.docx
Task Select any one from the list below  Prepare report H.docxTask Select any one from the list below  Prepare report H.docx
Task Select any one from the list below  Prepare report H.docx
 
MKT 265 Milestone Two Guidelines and Rubric Overview T.docx
MKT 265 Milestone Two Guidelines and Rubric  Overview T.docxMKT 265 Milestone Two Guidelines and Rubric  Overview T.docx
MKT 265 Milestone Two Guidelines and Rubric Overview T.docx
 
Target company 1 page and half a pageThe subject is about Target.docx
Target company 1 page and half a pageThe subject is about Target.docxTarget company 1 page and half a pageThe subject is about Target.docx
Target company 1 page and half a pageThe subject is about Target.docx
 
RECP17 Learning Outcome 1
RECP17 Learning Outcome 1RECP17 Learning Outcome 1
RECP17 Learning Outcome 1
 
Social media insights - What most companies & brands don't know
Social media insights - What most companies & brands don't knowSocial media insights - What most companies & brands don't know
Social media insights - What most companies & brands don't know
 
#Manship4002 Social Media Monitoring and Measurement - Lecture 12
#Manship4002 Social Media Monitoring and Measurement - Lecture 12#Manship4002 Social Media Monitoring and Measurement - Lecture 12
#Manship4002 Social Media Monitoring and Measurement - Lecture 12
 
cool_vendors_in_social_marke_274768 (1) (1)
cool_vendors_in_social_marke_274768 (1) (1)cool_vendors_in_social_marke_274768 (1) (1)
cool_vendors_in_social_marke_274768 (1) (1)
 
Blogger Game Plan
Blogger Game PlanBlogger Game Plan
Blogger Game Plan
 
Social Media Marketing Report2010
Social Media Marketing Report2010Social Media Marketing Report2010
Social Media Marketing Report2010
 

More from emelyvalg9

you will post on a current political issue that interests you and be.docx
you will post on a current political issue that interests you and be.docxyou will post on a current political issue that interests you and be.docx
you will post on a current political issue that interests you and be.docx
emelyvalg9
 
You will examine and summarize the public health responses to your s.docx
You will examine and summarize the public health responses to your s.docxYou will examine and summarize the public health responses to your s.docx
You will examine and summarize the public health responses to your s.docx
emelyvalg9
 
You will engage with intercultural communication outside of class..docx
You will engage with intercultural communication outside of class..docxYou will engage with intercultural communication outside of class..docx
You will engage with intercultural communication outside of class..docx
emelyvalg9
 
You will create a critical book review. It MUST contain the followin.docx
You will create a critical book review. It MUST contain the followin.docxYou will create a critical book review. It MUST contain the followin.docx
You will create a critical book review. It MUST contain the followin.docx
emelyvalg9
 
You will create a thread in response to the provided prompt for each.docx
You will create a thread in response to the provided prompt for each.docxYou will create a thread in response to the provided prompt for each.docx
You will create a thread in response to the provided prompt for each.docx
emelyvalg9
 
you will choose a social issue affecting the workplace and working.docx
you will choose a social issue affecting the workplace and working.docxyou will choose a social issue affecting the workplace and working.docx
you will choose a social issue affecting the workplace and working.docx
emelyvalg9
 
You will accomplish several acid-base titration exercises to complet.docx
You will accomplish several acid-base titration exercises to complet.docxYou will accomplish several acid-base titration exercises to complet.docx
You will accomplish several acid-base titration exercises to complet.docx
emelyvalg9
 
You will be creating the front page of The Terrace Gazette. Your.docx
You will be creating the front page of The Terrace Gazette. Your.docxYou will be creating the front page of The Terrace Gazette. Your.docx
You will be creating the front page of The Terrace Gazette. Your.docx
emelyvalg9
 
You want to create a study to examine the psychological factors affe.docx
You want to create a study to examine the psychological factors affe.docxYou want to create a study to examine the psychological factors affe.docx
You want to create a study to examine the psychological factors affe.docx
emelyvalg9
 
You will be completing a Spotlight on a selected African nation.  .docx
You will be completing a Spotlight on a selected African nation.  .docxYou will be completing a Spotlight on a selected African nation.  .docx
You will be completing a Spotlight on a selected African nation.  .docx
emelyvalg9
 
You receive a document (linked below) by certified mail. After readi.docx
You receive a document (linked below) by certified mail. After readi.docxYou receive a document (linked below) by certified mail. After readi.docx
You receive a document (linked below) by certified mail. After readi.docx
emelyvalg9
 
You receive a document (linked below) by certified mail. After rea.docx
You receive a document (linked below) by certified mail. After rea.docxYou receive a document (linked below) by certified mail. After rea.docx
You receive a document (linked below) by certified mail. After rea.docx
emelyvalg9
 
You recently received a Leader of the Year award from a local ci.docx
You recently received a Leader of the Year award from a local ci.docxYou recently received a Leader of the Year award from a local ci.docx
You recently received a Leader of the Year award from a local ci.docx
emelyvalg9
 
Student Name _________________________________ Date _____________SE.docx
Student Name _________________________________  Date _____________SE.docxStudent Name _________________________________  Date _____________SE.docx
Student Name _________________________________ Date _____________SE.docx
emelyvalg9
 
Student NameStudent ID No. Assessment Task 2. .docx
Student NameStudent ID No.              Assessment Task 2. .docxStudent NameStudent ID No.              Assessment Task 2. .docx
Student NameStudent ID No. Assessment Task 2. .docx
emelyvalg9
 
Student Name Brief #5 Use of Audit Software Review and Survey.docx
Student Name Brief #5 Use of Audit Software Review and Survey.docxStudent Name Brief #5 Use of Audit Software Review and Survey.docx
Student Name Brief #5 Use of Audit Software Review and Survey.docx
emelyvalg9
 
Student Instructions.JPGStudent.xlsxDocumentationCBAAuthor.docx
Student Instructions.JPGStudent.xlsxDocumentationCBAAuthor.docxStudent Instructions.JPGStudent.xlsxDocumentationCBAAuthor.docx
Student Instructions.JPGStudent.xlsxDocumentationCBAAuthor.docx
emelyvalg9
 
Student Lab Activity A. Lab # CIS CIS170A-A1B. Lab.docx
Student Lab Activity A. Lab # CIS CIS170A-A1B. Lab.docxStudent Lab Activity A. Lab # CIS CIS170A-A1B. Lab.docx
Student Lab Activity A. Lab # CIS CIS170A-A1B. Lab.docx
emelyvalg9
 
Student Name________________ 1. Article Title, Author, Da.docx
Student Name________________ 1. Article Title, Author, Da.docxStudent Name________________ 1. Article Title, Author, Da.docx
Student Name________________ 1. Article Title, Author, Da.docx
emelyvalg9
 
Student ID 52421157 Exam 250758RR - Essentials of Psycho.docx
Student ID 52421157 Exam 250758RR - Essentials of Psycho.docxStudent ID 52421157 Exam 250758RR - Essentials of Psycho.docx
Student ID 52421157 Exam 250758RR - Essentials of Psycho.docx
emelyvalg9
 

More from emelyvalg9 (20)

you will post on a current political issue that interests you and be.docx
you will post on a current political issue that interests you and be.docxyou will post on a current political issue that interests you and be.docx
you will post on a current political issue that interests you and be.docx
 
You will examine and summarize the public health responses to your s.docx
You will examine and summarize the public health responses to your s.docxYou will examine and summarize the public health responses to your s.docx
You will examine and summarize the public health responses to your s.docx
 
You will engage with intercultural communication outside of class..docx
You will engage with intercultural communication outside of class..docxYou will engage with intercultural communication outside of class..docx
You will engage with intercultural communication outside of class..docx
 
You will create a critical book review. It MUST contain the followin.docx
You will create a critical book review. It MUST contain the followin.docxYou will create a critical book review. It MUST contain the followin.docx
You will create a critical book review. It MUST contain the followin.docx
 
You will create a thread in response to the provided prompt for each.docx
You will create a thread in response to the provided prompt for each.docxYou will create a thread in response to the provided prompt for each.docx
You will create a thread in response to the provided prompt for each.docx
 
you will choose a social issue affecting the workplace and working.docx
you will choose a social issue affecting the workplace and working.docxyou will choose a social issue affecting the workplace and working.docx
you will choose a social issue affecting the workplace and working.docx
 
You will accomplish several acid-base titration exercises to complet.docx
You will accomplish several acid-base titration exercises to complet.docxYou will accomplish several acid-base titration exercises to complet.docx
You will accomplish several acid-base titration exercises to complet.docx
 
You will be creating the front page of The Terrace Gazette. Your.docx
You will be creating the front page of The Terrace Gazette. Your.docxYou will be creating the front page of The Terrace Gazette. Your.docx
You will be creating the front page of The Terrace Gazette. Your.docx
 
You want to create a study to examine the psychological factors affe.docx
You want to create a study to examine the psychological factors affe.docxYou want to create a study to examine the psychological factors affe.docx
You want to create a study to examine the psychological factors affe.docx
 
You will be completing a Spotlight on a selected African nation.  .docx
You will be completing a Spotlight on a selected African nation.  .docxYou will be completing a Spotlight on a selected African nation.  .docx
You will be completing a Spotlight on a selected African nation.  .docx
 
You receive a document (linked below) by certified mail. After readi.docx
You receive a document (linked below) by certified mail. After readi.docxYou receive a document (linked below) by certified mail. After readi.docx
You receive a document (linked below) by certified mail. After readi.docx
 
You receive a document (linked below) by certified mail. After rea.docx
You receive a document (linked below) by certified mail. After rea.docxYou receive a document (linked below) by certified mail. After rea.docx
You receive a document (linked below) by certified mail. After rea.docx
 
You recently received a Leader of the Year award from a local ci.docx
You recently received a Leader of the Year award from a local ci.docxYou recently received a Leader of the Year award from a local ci.docx
You recently received a Leader of the Year award from a local ci.docx
 
Student Name _________________________________ Date _____________SE.docx
Student Name _________________________________  Date _____________SE.docxStudent Name _________________________________  Date _____________SE.docx
Student Name _________________________________ Date _____________SE.docx
 
Student NameStudent ID No. Assessment Task 2. .docx
Student NameStudent ID No.              Assessment Task 2. .docxStudent NameStudent ID No.              Assessment Task 2. .docx
Student NameStudent ID No. Assessment Task 2. .docx
 
Student Name Brief #5 Use of Audit Software Review and Survey.docx
Student Name Brief #5 Use of Audit Software Review and Survey.docxStudent Name Brief #5 Use of Audit Software Review and Survey.docx
Student Name Brief #5 Use of Audit Software Review and Survey.docx
 
Student Instructions.JPGStudent.xlsxDocumentationCBAAuthor.docx
Student Instructions.JPGStudent.xlsxDocumentationCBAAuthor.docxStudent Instructions.JPGStudent.xlsxDocumentationCBAAuthor.docx
Student Instructions.JPGStudent.xlsxDocumentationCBAAuthor.docx
 
Student Lab Activity A. Lab # CIS CIS170A-A1B. Lab.docx
Student Lab Activity A. Lab # CIS CIS170A-A1B. Lab.docxStudent Lab Activity A. Lab # CIS CIS170A-A1B. Lab.docx
Student Lab Activity A. Lab # CIS CIS170A-A1B. Lab.docx
 
Student Name________________ 1. Article Title, Author, Da.docx
Student Name________________ 1. Article Title, Author, Da.docxStudent Name________________ 1. Article Title, Author, Da.docx
Student Name________________ 1. Article Title, Author, Da.docx
 
Student ID 52421157 Exam 250758RR - Essentials of Psycho.docx
Student ID 52421157 Exam 250758RR - Essentials of Psycho.docxStudent ID 52421157 Exam 250758RR - Essentials of Psycho.docx
Student ID 52421157 Exam 250758RR - Essentials of Psycho.docx
 

Recently uploaded

Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptxChapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Denish Jangid
 
The basics of sentences session 6pptx.pptx
The basics of sentences session 6pptx.pptxThe basics of sentences session 6pptx.pptx
The basics of sentences session 6pptx.pptx
heathfieldcps1
 
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPLAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
RAHUL
 
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdfবাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
eBook.com.bd (প্রয়োজনীয় বাংলা বই)
 
The Diamonds of 2023-2024 in the IGRA collection
The Diamonds of 2023-2024 in the IGRA collectionThe Diamonds of 2023-2024 in the IGRA collection
The Diamonds of 2023-2024 in the IGRA collection
Israel Genealogy Research Association
 
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdfLiberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
WaniBasim
 
Main Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docxMain Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docx
adhitya5119
 
Cognitive Development Adolescence Psychology
Cognitive Development Adolescence PsychologyCognitive Development Adolescence Psychology
Cognitive Development Adolescence Psychology
paigestewart1632
 
Film vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movieFilm vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movie
Nicholas Montgomery
 
Leveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit InnovationLeveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit Innovation
TechSoup
 
How to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience How to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience
Wahiba Chair Training & Consulting
 
BBR 2024 Summer Sessions Interview Training
BBR  2024 Summer Sessions Interview TrainingBBR  2024 Summer Sessions Interview Training
BBR 2024 Summer Sessions Interview Training
Katrina Pritchard
 
PIMS Job Advertisement 2024.pdf Islamabad
PIMS Job Advertisement 2024.pdf IslamabadPIMS Job Advertisement 2024.pdf Islamabad
PIMS Job Advertisement 2024.pdf Islamabad
AyyanKhan40
 
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptxC1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
mulvey2
 
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
National Information Standards Organization (NISO)
 
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptxNEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
iammrhaywood
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
Nguyen Thanh Tu Collection
 
The History of Stoke Newington Street Names
The History of Stoke Newington Street NamesThe History of Stoke Newington Street Names
The History of Stoke Newington Street Names
History of Stoke Newington
 
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skillsspot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
haiqairshad
 
clinical examination of hip joint (1).pdf
clinical examination of hip joint (1).pdfclinical examination of hip joint (1).pdf
clinical examination of hip joint (1).pdf
Priyankaranawat4
 

Recently uploaded (20)

Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptxChapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptx
 
The basics of sentences session 6pptx.pptx
The basics of sentences session 6pptx.pptxThe basics of sentences session 6pptx.pptx
The basics of sentences session 6pptx.pptx
 
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPLAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
 
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdfবাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
 
The Diamonds of 2023-2024 in the IGRA collection
The Diamonds of 2023-2024 in the IGRA collectionThe Diamonds of 2023-2024 in the IGRA collection
The Diamonds of 2023-2024 in the IGRA collection
 
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdfLiberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
 
Main Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docxMain Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docx
 
Cognitive Development Adolescence Psychology
Cognitive Development Adolescence PsychologyCognitive Development Adolescence Psychology
Cognitive Development Adolescence Psychology
 
Film vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movieFilm vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movie
 
Leveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit InnovationLeveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit Innovation
 
How to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience How to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience
 
BBR 2024 Summer Sessions Interview Training
BBR  2024 Summer Sessions Interview TrainingBBR  2024 Summer Sessions Interview Training
BBR 2024 Summer Sessions Interview Training
 
PIMS Job Advertisement 2024.pdf Islamabad
PIMS Job Advertisement 2024.pdf IslamabadPIMS Job Advertisement 2024.pdf Islamabad
PIMS Job Advertisement 2024.pdf Islamabad
 
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptxC1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
 
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
 
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptxNEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
 
The History of Stoke Newington Street Names
The History of Stoke Newington Street NamesThe History of Stoke Newington Street Names
The History of Stoke Newington Street Names
 
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skillsspot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
 
clinical examination of hip joint (1).pdf
clinical examination of hip joint (1).pdfclinical examination of hip joint (1).pdf
clinical examination of hip joint (1).pdf
 

You will craft a business report that demonstrates the company’s abi.docx

  • 1. You will craft a business report that demonstrates the company’s ability to understand the use of social media for the following purposes: Raise awareness, Influence desire,Encourage trial, Facilitate purchases, Create loyalty. You will use ONE (1) of the following companies or brands: Coca-Cola, Red Bull, Nike, Chanel, Uber, Boeing, MAC Cosmetics, LA Dodgers, Pampers, Netflix or McDonald’s Your assignment is to analyze the brand or business’ use of social media by examining their presence on the following social media platforms: Facebook Twitter Instagram Pinterest YouTube Your report needs to be factual and analytical. Please don’t incorporate your personal feelings or emotional responses. Think of this report as the type of report created by a social media consultancy firm before a first meeting with a client. The goal is to assess where the client is in terms of their social media use while providing a sense of what the firm would/could do for them if they were to hire it. The report should include the following sections ( TIP: Follow the sections below as an outline and write your report with the specific sections! ) Introduction : Introduce the company and what it is that they do and why social media is important to their business; HINT: Look at the industry they operate within as well as norms/standards for social media use in that industry; Be succinct. No filler.
  • 2. Overall summary of social media use and purpose: Briefly summarize the company’s history with social media and current use of social media along with the overall strategic focus from one or several of the above purposes; Can you identify who manages social media for the business (marketing department, outside social media advertising firm etc.)? Are they using the different tools like Twitter, Instagram Pinterest etc. in ways that are unique or duplicative (of other companies or competitors or even of other platforms—in other words are they saying the same uninspired things over and over again across platform or are they a unique voce that adapts to the platform/medium? How are they leveraging each tool for best effect/impression? Use of each listed tool: List how each tool is used; provide examples Assessment and recommendations: Assess overall social media use. Make at least three recommendations based upon your assessment and research; HINT: look at strengths, weaknesses, opportunities and threats associated with the firm’s use of social media.