This document outlines the assessment criteria for a case study report on Starbuck's Coffee. It is divided into three questions. Question 1 asks students to identify and explain Starbuck's competitive strategy according to Porter. Question 2 asks students to discuss how Schultz implemented the competitive strategy through leadership, structure, information and control systems, and human resources. Question 3 asks students to discuss strategies and business activities Schultz used to expand Starbucks internationally. The document also notes criteria for academic writing, report format, referencing, in-text citations, and including a minimum of four academic references.

1. Student Name: Student ID No.:
Assessment Task 2. Case study report. Starbuck’s Coffee (30
marks).
Samson &Daft (2015) pp.346-347
Assessment Criteria
HD
D
C
P
MF
F
Q1. Identification and explanation of Starbuck’s competitive
strategy according to Porter. (6 marks)
Q2. Discussion of Schultz’s use of the following to implement
the competitive strategy at Starbuck’s. (12 marks)
· Leadership (3 marks)
· Structure (3 marks)
· Information and control systems (3 marks)
· Human resources (3 marks)
Q3. Discussion of strategies and business activities Schultz has

2. used in expanding Starbucks internationally (6 marks).
Academic writing, report format and referencing (6 marks)
· Clear, grammatically correct writing with no spelling mistakes
and correct use of the report format (3 marks)
· Correct in-text citations and reference list citing a minimum of
four academic references using the APA method (3 marks).
TOTAL MARKS OBTAINED
Grade
Aspects of the assignment which were done well.
Aspects of the assignment which could be improved.

3. Lecturer: Location:
Date:
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