COM 310 Milestone One Guidelines and RubricSocial media often re.docx
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COM 310 Milestone One Guidelines and Rubric Social media often reaches multiple departments within an organization such as human resources, legal, marketing, operations, sales, and more. Planning strategically offers an organization a blueprint of sorts that can be communicated to these various stakeholders. These plans help set direction and also help prioritize initiatives while keeping everyone on the same page. Equally important is planning for social media mishaps. It is never more apparent that strategic planning was not done or did not include a contingency plan than when social media engagement snowballs into a public relations disaster. In this assessment, you will explore strategic social media use for an existing organization of your choice. This paper will cover two platforms you feel are relevant to the organization’s goals and detail how these platforms can be used in tandem to reach organizational goals. You will be both creative and strategic and align goals to specific tactics on each platform of your choice. You will also include a plan of action to guide decision making when negative comments make a community toxic or when opportunities present themselves to engage the audience in positive communication. This paper will be informational and is not specifically a social media strategy. Instead, it is meant to inform decision makers and provide them the information they would need to begin creating a strategic social media strategy. For Milestone One, you will provide an overview of social media and how it might be used by businesses. In addition, you will work to uncover specific business goals related to social media use. Research the history of social media and identify best practices regarding the use of social media. This will allow you to set the stage for your clients and help them understand what the use of social media can and cannot do for their business. Using this information, help your clients specify goals related to social media use. These goals will dictate what platforms you choose, what content you share, and what best practices the organization would follow. Identifying the target audience will also ensure the organization uses appropriate platforms and shares appropriate content. Introduce social media to your client and determine business goals in relation to social media use. Specifically, the following critical elements must be addressed: Social Media Overview: This section will give you the opportunity to research the history of social media and identify best practices regarding the use of social media. This will allow you to set the stage for your clients and help them understand what the use of social media can and cannot do for their business. A. Overview how social media has been used by businesses over the past decade. Support overview with research. B. Summarize established best practices regarding the use of social media by businesses. C. Explain the opportunities and limits of.
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The project for this course is the creation of a social media consul.docx
The project for this course is the creation of a social media consultation document.
Social media often reaches multiple departments within an organization such as human resources, legal, marketing, operations, sales, and more. Planning strategically offers an organization a blueprint of sorts that can be communicated to these various stakeholders. These plans help set direction and also help prioritize initiatives while keeping everyone on the same page. Equally important is planning for social media mishaps. It is never more apparent that strategic planning was not done or did not include a contingency plan than when social media engagement snowballs into a public relations disaster.
In this assessment, you will explore strategic social media use for an existing organization of your choice. This paper will cover two platforms you feel are relevant to the organization’s goals and detail how these platforms can be used in tandem to reach organizational goals. You will be both creative and strategic and align goals to specific tactics on each platform of your choice. You will also include a plan of action to guide decision making when negative comments make a community toxic or when opportunities present themselves to engage the audience in positive communication.
The project is divided into
two milestones
, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in
Modules Three and Five
. The final product will be submitted in
Module Seven
.
In this assignment, you will demonstrate your mastery of the following course outcomes:
Illustrate social media best practices for achieving organizational goals
Choose appropriate social media content for meeting the communications needs and goals of organizations
Analyze the effectiveness of social media strategies for various personal, professional, and organizational goals
Devise effective approaches for constructively addressing audience feedback on social media
Prompt
For this assessment, you will first identify a local business with little or no social media presence (if there is an issue with access to a local business, work with your instructor to identify one you may use). Assume you have been asked to create a social media consultation document to help executives understand and plan for social media. This paper will be informational and is not specifically a social media strategy. Instead, it is meant to inform decision makers and provide them the information they would need to begin creating a social media strategy.
Specifically, the following
critical elements
must be addressed:
Social Media Overview:
This section will give you the opportunity to research the history of social media and identify best practices regarding the use of social media. This will allow you to set the stage for your clients and help them understand what the use of social media can and cannot do f.
The final project for this course is the creation of a social me.docx
The final project for this course is the creation of a social media consultation document.
Social media often reaches multiple departments within an organization such as human resources, legal, marketing, operations, sales, and more. Planning strategically offers an organization a blueprint of sorts that can be communicated to these various stakeholders. These plans help set direction and also help prioritize initiatives while keeping everyone on the same page. Equally important is planning for social media mishaps. It is never more apparent that strategic planning was not done or did not include a contingency plan than when social media engagement snowballs into a public relations disaster.
In this assessment, you will explore strategic social media use for an existing organization of your choice. This paper will cover two platforms you feel are relevant to the organization’s goals and detail how these platforms can be used in tandem to reach organizational goals. You will be both creative and strategic and align goals to specific tactics on each platform of your choice. You will also include a plan of action to guide decision making when negative comments make a community toxic or when opportunities present themselves to engage the audience in positive communication.
The project is divided into
two milestones
, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in
Modules Three and Five
. The final product will be submitted in
Module Seven
.
In this assignment, you will demonstrate your mastery of the following course outcomes:
Illustrate social media best practices for achieving organizational goals
Choose appropriate social media content for meeting the communications needs and goals of organizations
Analyze the effectiveness of social media strategies for various personal, professional, and organizational goals
Devise effective approaches for constructively addressing audience feedback on social media
Prompt
For this assessment, you will first identify a local business with little or no social media presence (if there is an issue with access to a local business, work with your instructor to identify one you may use). Assume you have been asked to create a social media consultation document to help executives understand and plan for social media. This paper will be informational and is not specifically a social media strategy. Instead, it is meant to inform decision makers and provide them the information they would need to begin creating a social media strategy.
Specifically, the following
critical elements
must be addressed:
Social Media Overview:
This section will give you the opportunity to research the history of social media and identify best practices regarding the use of social media. This will allow you to set the stage for your clients and help them understand what the use of social media can and canno.
COM 310 Final Project Guidelines and Rubric Overview .docx
COM 310 Final Project Guidelines and Rubric
Overview
The final project for this course is the creation of a social media consultation document.
Social media often reaches multiple departments within an organization such as human resources, legal, marketing, operations, sales, and more. Planning
strategically offers an organization a blueprint of sorts that can be communicated to these various stakeholders. These plans help set direction and also help
prioritize initiatives while keeping everyone on the same page. Equally important is planning for social media mishaps. It is never more apparent that strategic
planning was not done or did not include a contingency plan than when social media engagement snowballs into a public relations disaster.
In this assessment, you will explore strategic social media use for an existing organization of your choice. This paper will cover two platforms you feel are relevant
to the organization’s goals and detail how these platforms can be used in tandem to reach organizational goals. You will be both creative and strategic and align
goals to specific tactics on each platform of your choice. You will also include a plan of action to guide decision making when negative comments make a
community toxic or when opportunities present themselves to engage the audience in positive communication.
The project is divided into two milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Three and Five. The final product will be submitted in Module Seven.
In this assignment, you will demonstrate your mastery of the following course outcomes:
Illustrate social media best practices for achieving organizational goals
Choose appropriate social media content for meeting the communications needs and goals of organizations
Analyze the effectiveness of social media strategies for various personal, professional, and organizational goals
Devise effective approaches for constructively addressing audience feedback on social media
Prompt
For this assessment, you will first identify a local business with little or no social media presence (if there is an issue with access to a local business, work with
your instructor to identify one you may use). Assume you have been asked to create a social media consultation document to help executives understand and
plan for social media. This paper will be informational and is not specifically a social media strategy. Instead, it is meant to inform decision makers and provide
them the information they would need to begin creating a social media strategy.
Specifically, the following critical elements must be addressed:
I. Social Media Overview: This section will give you the opportunity to research the history of social media and identify best practices regarding the use of
social media. This will allow you t ...
5-2 Final Project Milestone TwoJackson Adam Jackson Professo.docx
5-2 Final Project Milestone Two Jackson
Adam Jackson
Professor Cole
COM 310
February 10, 2020
Social Platforms and Business Examples
The development of technology and the internet has led companies to incorporate different methods that will help grow its business. Among the strategies used is the increased use of social media platforms, in which the firms can interact with their customers, either to increase brand awareness or to gather feedback from the users (Momany, & Alshboul, 2016). Supportive Networking Society (SNS Ohio Media) is one of the companies that should use social media as a method of growing its business and meet more companies
Business goal
SNS Ohio Media is a firm whose goal is to provide networking opportunities for its clients. The company supports collaboration between different businesses and individuals, which is geared towards ensuring professional growth as well as the development of the organizations. Due to the nature of its operations, the company can make good use of social media to reach more of its customers and to ensure that more people can discover its activities, which will contribute towards the success of the firm.
Instagram
Developed in 2010, Instagram has become one of the fastest-growing social media platforms. This site is an essential tool for a business aiming to reach many clients, more so because of the features that it provides. For instance, SNS Ohio Media can expand its reach to many other companies by using hashtags to increase popularity. Best practices in using Instagram include collaborating with other companies by mentioning them in the content provided on the Instagram page.
Additionally, sharing customer success stories can also be a great way of reaching more people. Instagram supports visual content. Therefore, whatever the company posts should explain what the organization does by presenting it creatively. SNS Ohio Media’s business is service-based, which means that the firm should share content that shows the viewers behind the scenes and process followed to ensure that success is attained.
Facebook
This social media platform is considered as one of the cheapest methods of online marketing. One of the reasons why it is ideal for this company is because it allows the firm to share its business information with Facebook users. By clicking on the company’s profile, it is easy to get information concerning what it does and services offered, as well as the periods within which it is in operation. Other than raising brand awareness through videos and photographs, Facebook provides a platform in which companies can engage with its customers, whereby users provide feedback and suggestions concerning what the firm ought to do to improve its services.
Effective and Ineffective Use of Social Media
One of the best practices in the use of social media in companies is cross-channel marketing. It involves the use of different platforms to reach to the customers (Stephen, 2016). Casper is ...
5-2 Final Project Milestone TwoJackson Adam Jackson Professo.docx
5-2 Final Project Milestone Two Jackson
Adam Jackson
Professor Cole
COM 310
February 10, 2020
Social Platforms and Business Examples
The development of technology and the internet has led companies to incorporate different methods that will help grow its business. Among the strategies used is the increased use of social media platforms, in which the firms can interact with their customers, either to increase brand awareness or to gather feedback from the users (Momany, & Alshboul, 2016). Supportive Networking Society (SNS Ohio Media) is one of the companies that should use social media as a method of growing its business and meet more companies
Business goal
SNS Ohio Media is a firm whose goal is to provide networking opportunities for its clients. The company supports collaboration between different businesses and individuals, which is geared towards ensuring professional growth as well as the development of the organizations. Due to the nature of its operations, the company can make good use of social media to reach more of its customers and to ensure that more people can discover its activities, which will contribute towards the success of the firm.
Instagram
Developed in 2010, Instagram has become one of the fastest-growing social media platforms. This site is an essential tool for a business aiming to reach many clients, more so because of the features that it provides. For instance, SNS Ohio Media can expand its reach to many other companies by using hashtags to increase popularity. Best practices in using Instagram include collaborating with other companies by mentioning them in the content provided on the Instagram page.
Additionally, sharing customer success stories can also be a great way of reaching more people. Instagram supports visual content. Therefore, whatever the company posts should explain what the organization does by presenting it creatively. SNS Ohio Media’s business is service-based, which means that the firm should share content that shows the viewers behind the scenes and process followed to ensure that success is attained.
Facebook
This social media platform is considered as one of the cheapest methods of online marketing. One of the reasons why it is ideal for this company is because it allows the firm to share its business information with Facebook users. By clicking on the company’s profile, it is easy to get information concerning what it does and services offered, as well as the periods within which it is in operation. Other than raising brand awareness through videos and photographs, Facebook provides a platform in which companies can engage with its customers, whereby users provide feedback and suggestions concerning what the firm ought to do to improve its services.
Effective and Ineffective Use of Social Media
One of the best practices in the use of social media in companies is cross-channel marketing. It involves the use of different platforms to reach to the customers (Stephen, 2016). Casper is.
Social Media MTL Conference Ppt
The document discusses the role of the Chief Information Officer (CIO) in developing social media policies for an organization. It notes that while CIOs initially cringe at social media due to risks, they will eventually own it. The CIO should provide a holistic view of potential social media uses, evaluate risks and benefits, identify appropriate technology, and support efforts to understand current employee social media usage. As organizations with experience implementing new policies and technologies, CIOs can help drive a successful social media policy rollout and advocate for such a policy in the C-suite. The document provides examples of key elements to include in a social media policy for employees.
Social Media Strategy
The document outlines the key steps in developing an effective social media strategy:
1. Determine goals and objectives for using social media.
2. Research competitors, target audiences, and available internal resources.
3. Identify appropriate social media platforms and technologies.
4. Develop metrics to define and measure success.
Social business strategy
The document discusses the key elements to becoming a successful social business: people, goals, metrics, and tools. It emphasizes that social media is about building relationships, not just broadcasting messages. The people element involves understanding your audience and aligning your social media strategy with them. Goals must be clear and specific to different teams in the organization. Metrics should measure awareness, consideration, and convergence. And tools should be chosen based on which will provide the best return on investment and engagement for reaching goals. The overall message is that social media requires a clear strategic plan to optimize reach and build strong online communities.
Recommended
The project for this course is the creation of a social media consul.docx
The project for this course is the creation of a social media consultation document.
Social media often reaches multiple departments within an organization such as human resources, legal, marketing, operations, sales, and more. Planning strategically offers an organization a blueprint of sorts that can be communicated to these various stakeholders. These plans help set direction and also help prioritize initiatives while keeping everyone on the same page. Equally important is planning for social media mishaps. It is never more apparent that strategic planning was not done or did not include a contingency plan than when social media engagement snowballs into a public relations disaster.
In this assessment, you will explore strategic social media use for an existing organization of your choice. This paper will cover two platforms you feel are relevant to the organization’s goals and detail how these platforms can be used in tandem to reach organizational goals. You will be both creative and strategic and align goals to specific tactics on each platform of your choice. You will also include a plan of action to guide decision making when negative comments make a community toxic or when opportunities present themselves to engage the audience in positive communication.
The project is divided into
two milestones
, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in
Modules Three and Five
. The final product will be submitted in
Module Seven
.
In this assignment, you will demonstrate your mastery of the following course outcomes:
Illustrate social media best practices for achieving organizational goals
Choose appropriate social media content for meeting the communications needs and goals of organizations
Analyze the effectiveness of social media strategies for various personal, professional, and organizational goals
Devise effective approaches for constructively addressing audience feedback on social media
Prompt
For this assessment, you will first identify a local business with little or no social media presence (if there is an issue with access to a local business, work with your instructor to identify one you may use). Assume you have been asked to create a social media consultation document to help executives understand and plan for social media. This paper will be informational and is not specifically a social media strategy. Instead, it is meant to inform decision makers and provide them the information they would need to begin creating a social media strategy.
Specifically, the following
critical elements
must be addressed:
Social Media Overview:
This section will give you the opportunity to research the history of social media and identify best practices regarding the use of social media. This will allow you to set the stage for your clients and help them understand what the use of social media can and cannot do f.
The final project for this course is the creation of a social me.docx
The final project for this course is the creation of a social media consultation document.
Social media often reaches multiple departments within an organization such as human resources, legal, marketing, operations, sales, and more. Planning strategically offers an organization a blueprint of sorts that can be communicated to these various stakeholders. These plans help set direction and also help prioritize initiatives while keeping everyone on the same page. Equally important is planning for social media mishaps. It is never more apparent that strategic planning was not done or did not include a contingency plan than when social media engagement snowballs into a public relations disaster.
In this assessment, you will explore strategic social media use for an existing organization of your choice. This paper will cover two platforms you feel are relevant to the organization’s goals and detail how these platforms can be used in tandem to reach organizational goals. You will be both creative and strategic and align goals to specific tactics on each platform of your choice. You will also include a plan of action to guide decision making when negative comments make a community toxic or when opportunities present themselves to engage the audience in positive communication.
The project is divided into
two milestones
, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in
Modules Three and Five
. The final product will be submitted in
Module Seven
.
In this assignment, you will demonstrate your mastery of the following course outcomes:
Illustrate social media best practices for achieving organizational goals
Choose appropriate social media content for meeting the communications needs and goals of organizations
Analyze the effectiveness of social media strategies for various personal, professional, and organizational goals
Devise effective approaches for constructively addressing audience feedback on social media
Prompt
For this assessment, you will first identify a local business with little or no social media presence (if there is an issue with access to a local business, work with your instructor to identify one you may use). Assume you have been asked to create a social media consultation document to help executives understand and plan for social media. This paper will be informational and is not specifically a social media strategy. Instead, it is meant to inform decision makers and provide them the information they would need to begin creating a social media strategy.
Specifically, the following
critical elements
must be addressed:
Social Media Overview:
This section will give you the opportunity to research the history of social media and identify best practices regarding the use of social media. This will allow you to set the stage for your clients and help them understand what the use of social media can and canno.
COM 310 Final Project Guidelines and Rubric Overview .docx
COM 310 Final Project Guidelines and Rubric
Overview
The final project for this course is the creation of a social media consultation document.
Social media often reaches multiple departments within an organization such as human resources, legal, marketing, operations, sales, and more. Planning
strategically offers an organization a blueprint of sorts that can be communicated to these various stakeholders. These plans help set direction and also help
prioritize initiatives while keeping everyone on the same page. Equally important is planning for social media mishaps. It is never more apparent that strategic
planning was not done or did not include a contingency plan than when social media engagement snowballs into a public relations disaster.
In this assessment, you will explore strategic social media use for an existing organization of your choice. This paper will cover two platforms you feel are relevant
to the organization’s goals and detail how these platforms can be used in tandem to reach organizational goals. You will be both creative and strategic and align
goals to specific tactics on each platform of your choice. You will also include a plan of action to guide decision making when negative comments make a
community toxic or when opportunities present themselves to engage the audience in positive communication.
The project is divided into two milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Three and Five. The final product will be submitted in Module Seven.
In this assignment, you will demonstrate your mastery of the following course outcomes:
Illustrate social media best practices for achieving organizational goals
Choose appropriate social media content for meeting the communications needs and goals of organizations
Analyze the effectiveness of social media strategies for various personal, professional, and organizational goals
Devise effective approaches for constructively addressing audience feedback on social media
Prompt
For this assessment, you will first identify a local business with little or no social media presence (if there is an issue with access to a local business, work with
your instructor to identify one you may use). Assume you have been asked to create a social media consultation document to help executives understand and
plan for social media. This paper will be informational and is not specifically a social media strategy. Instead, it is meant to inform decision makers and provide
them the information they would need to begin creating a social media strategy.
Specifically, the following critical elements must be addressed:
I. Social Media Overview: This section will give you the opportunity to research the history of social media and identify best practices regarding the use of
social media. This will allow you t ...
5-2 Final Project Milestone TwoJackson Adam Jackson Professo.docx
5-2 Final Project Milestone Two Jackson
Adam Jackson
Professor Cole
COM 310
February 10, 2020
Social Platforms and Business Examples
The development of technology and the internet has led companies to incorporate different methods that will help grow its business. Among the strategies used is the increased use of social media platforms, in which the firms can interact with their customers, either to increase brand awareness or to gather feedback from the users (Momany, & Alshboul, 2016). Supportive Networking Society (SNS Ohio Media) is one of the companies that should use social media as a method of growing its business and meet more companies
Business goal
SNS Ohio Media is a firm whose goal is to provide networking opportunities for its clients. The company supports collaboration between different businesses and individuals, which is geared towards ensuring professional growth as well as the development of the organizations. Due to the nature of its operations, the company can make good use of social media to reach more of its customers and to ensure that more people can discover its activities, which will contribute towards the success of the firm.
Instagram
Developed in 2010, Instagram has become one of the fastest-growing social media platforms. This site is an essential tool for a business aiming to reach many clients, more so because of the features that it provides. For instance, SNS Ohio Media can expand its reach to many other companies by using hashtags to increase popularity. Best practices in using Instagram include collaborating with other companies by mentioning them in the content provided on the Instagram page.
Additionally, sharing customer success stories can also be a great way of reaching more people. Instagram supports visual content. Therefore, whatever the company posts should explain what the organization does by presenting it creatively. SNS Ohio Media’s business is service-based, which means that the firm should share content that shows the viewers behind the scenes and process followed to ensure that success is attained.
Facebook
This social media platform is considered as one of the cheapest methods of online marketing. One of the reasons why it is ideal for this company is because it allows the firm to share its business information with Facebook users. By clicking on the company’s profile, it is easy to get information concerning what it does and services offered, as well as the periods within which it is in operation. Other than raising brand awareness through videos and photographs, Facebook provides a platform in which companies can engage with its customers, whereby users provide feedback and suggestions concerning what the firm ought to do to improve its services.
Effective and Ineffective Use of Social Media
One of the best practices in the use of social media in companies is cross-channel marketing. It involves the use of different platforms to reach to the customers (Stephen, 2016). Casper is ...
5-2 Final Project Milestone TwoJackson Adam Jackson Professo.docx
5-2 Final Project Milestone Two Jackson
Adam Jackson
Professor Cole
COM 310
February 10, 2020
Social Platforms and Business Examples
The development of technology and the internet has led companies to incorporate different methods that will help grow its business. Among the strategies used is the increased use of social media platforms, in which the firms can interact with their customers, either to increase brand awareness or to gather feedback from the users (Momany, & Alshboul, 2016). Supportive Networking Society (SNS Ohio Media) is one of the companies that should use social media as a method of growing its business and meet more companies
Business goal
SNS Ohio Media is a firm whose goal is to provide networking opportunities for its clients. The company supports collaboration between different businesses and individuals, which is geared towards ensuring professional growth as well as the development of the organizations. Due to the nature of its operations, the company can make good use of social media to reach more of its customers and to ensure that more people can discover its activities, which will contribute towards the success of the firm.
Instagram
Developed in 2010, Instagram has become one of the fastest-growing social media platforms. This site is an essential tool for a business aiming to reach many clients, more so because of the features that it provides. For instance, SNS Ohio Media can expand its reach to many other companies by using hashtags to increase popularity. Best practices in using Instagram include collaborating with other companies by mentioning them in the content provided on the Instagram page.
Additionally, sharing customer success stories can also be a great way of reaching more people. Instagram supports visual content. Therefore, whatever the company posts should explain what the organization does by presenting it creatively. SNS Ohio Media’s business is service-based, which means that the firm should share content that shows the viewers behind the scenes and process followed to ensure that success is attained.
Facebook
This social media platform is considered as one of the cheapest methods of online marketing. One of the reasons why it is ideal for this company is because it allows the firm to share its business information with Facebook users. By clicking on the company’s profile, it is easy to get information concerning what it does and services offered, as well as the periods within which it is in operation. Other than raising brand awareness through videos and photographs, Facebook provides a platform in which companies can engage with its customers, whereby users provide feedback and suggestions concerning what the firm ought to do to improve its services.
Effective and Ineffective Use of Social Media
One of the best practices in the use of social media in companies is cross-channel marketing. It involves the use of different platforms to reach to the customers (Stephen, 2016). Casper is.
Social Media MTL Conference Ppt
The document discusses the role of the Chief Information Officer (CIO) in developing social media policies for an organization. It notes that while CIOs initially cringe at social media due to risks, they will eventually own it. The CIO should provide a holistic view of potential social media uses, evaluate risks and benefits, identify appropriate technology, and support efforts to understand current employee social media usage. As organizations with experience implementing new policies and technologies, CIOs can help drive a successful social media policy rollout and advocate for such a policy in the C-suite. The document provides examples of key elements to include in a social media policy for employees.
Social Media Strategy
The document outlines the key steps in developing an effective social media strategy:
1. Determine goals and objectives for using social media.
2. Research competitors, target audiences, and available internal resources.
3. Identify appropriate social media platforms and technologies.
4. Develop metrics to define and measure success.
Social business strategy
The document discusses the key elements to becoming a successful social business: people, goals, metrics, and tools. It emphasizes that social media is about building relationships, not just broadcasting messages. The people element involves understanding your audience and aligning your social media strategy with them. Goals must be clear and specific to different teams in the organization. Metrics should measure awareness, consideration, and convergence. And tools should be chosen based on which will provide the best return on investment and engagement for reaching goals. The overall message is that social media requires a clear strategic plan to optimize reach and build strong online communities.
Importance of Social Media in CompaniesToyree Lyon-ChaseENG .docx
Importance of Social Media in Companies
Toyree Lyon-Chase
ENG 315 Professional Communications
Professor Mark Crilly
November 12,2019
Introduction
This presentation is about the importance of social media to companies.
It covers the ways through which companies can use social media.
It introduces social media, with details about the topic presented in the rest of the slides and a conclusion that summarizes the presentation.
What is social media
Social media refers to the online networking sites that allow people to share content and interact with one another.
Interaction can be personal, political or business oriented.
Examples include Facebook, Twitter, Instagram, LinkedIn et cetera
Social media refers to networking sites such as Facebook, twitter, Instagram and LinkedIn among others. These platforms allow people, institutions and businesses to interact and share ideas. Social media has made a tremendous impact on people, businesses and even governments and this include enhancing interaction and sharing of information.
3
Global Usage
Social media is used globally. According to this data, out of the 7 billion in the world, about 3 billion are active users of the internet. Out of the 3 billion, 2 billion are active users of social media. This makes is a suitable platforms for businesses to exploit given the high number of users. The growth in the number of social media users are expected to rise in the future.
4
Uses of Social Media by Companies
Marketing
Recruitment
Brand development
Communication
Research
Companies use social media for:
Marketing their products
Recruitment of employees
Brand development
Communication
Research
5
Marketing
Companies can use social media to promote their products by:
Using influencers
Using company social media pages to promote products (Shen, 2013).
Using sponsored advertisements, for example, Instagram sponsored ads.
Companies use social media for marketing their products. The high number of social media users allow companies to have a wide reach to their customers and potential customers. They use influencers to gain traffic and increase sales for their products. Social media platforms such as Instagram provide sponsored ads that companies use to promote their brands. Companies also use their social media pages to promote their porducts.
6
Recruitment
Companies can use social media to recruit employees since it:
Provides a wide pool of potential employees
Allows companies to interact with their prospective employees.
Since social media has a large number of users, companies are able to source employees via their social media platforms. They use their pages to advertise jobs, assess potential employees and interact with them to determine their suitability for the job. Similarly, it provides a platform from where companies can identify talent and recruit suitable employees.
7
Brand Development
Companies can exploit to develop their brands. This can be done through:
Telling c ...
SiliconCloud - Social Media Strategy
The document provides a framework for developing an effective social media strategy. It outlines key components to include such as an executive summary, situation analysis, objectives, strategies, tactics, timing, budget, and measurement. Completing each section will help gain a clear understanding of what the social media strategy should entail and the steps needed for implementation. The checklist can then be used to ensure all necessary elements are included before finalizing the strategy.
Marketing Tips@.docx
This document provides tips for marketing a business on social media. It recommends identifying your target audience and defining goals and metrics. It also suggests posting engaging content regularly on multiple platforms, interacting with followers, maintaining professionalism, and reflecting your brand identity. The document emphasizes measuring results and developing a unique strategy tailored to each social platform. Overall, it presents best practices for using social media effectively as part of a marketing strategy.
Social Media Solutions
Tech-Success trains you to be a master of today’s Digital World.
Tech Success coaches both individuals and business to take advantage of the technology within their reach and budget in order to utilize it in the most productive fashion.
Ariel oversees all design, coaching, training, marketing and recruiting of Tech-Success. Ariel has over 20 year experience in marketing, education and coaching which he has begun to implement in Tech-Success leading to 400% ROI.
Social media insights - What most companies & brands don't know
Most companies are investing in social media but few feel they are using it effectively. While 79% of companies surveyed use or plan to use social media, only 12% feel they are using it effectively. Effective users engage with customers by monitoring trends, researching new products on social media, and using multiple social media channels. However, many companies still view social media as one-way marketing rather than a conversation. Few have formal social media strategies or measure return on investment from social media. While awareness and website traffic are common benefits, effective users see social media as a way to interact with customers.
Global Social Media Marketing Strategy Explained For Business.pdf
Today, social media sites are no longer just an ingenious way for people to meet, connect and share. It is now also one of the most powerful advertising tools which businessmen can use to connect to their targeted market niche.
However, it is noteworthy that social media marketing is like a double-edged sword – it is something that needs to be wielded correctly.
In the hands of a skilled marketer, it is an effective sales tool. But in the hands of an amateur, it can turn success into demise.
4steps smm awareness
This document outlines a 4-step process for developing a successful social media program:
1. Identify goals such as reaching new customers or establishing thought leadership.
2. Find the target audience and which social platforms they use.
3. Set key performance indicators to measure success against goals, like blog traffic or Twitter followers.
4. Create a schedule for content creation and community management, and determine staffing needs.
The 7 whiteboard sessions every social media strategist needs to have in 2012
The document discusses the importance of operationalizing social media within companies by creating workflows and processes to coordinate activity across departments and manage growing social media presences. It recommends segmenting social media activities into specific initiatives focused on objectives to ensure the right teams are participating and success can be measured. Proper organization allows brands to be more active, coordinated, and successful at building online communities while protecting reputation and employees.
Presentation.pptx
Social media marketing involves creating and maintaining social media profiles, posting engaging content, and interacting with followers to achieve marketing goals. It has several benefits including humanizing a business, driving traffic, generating leads and customers, increasing brand awareness, and building relationships. While requiring an investment of time and resources, social media marketing can help businesses connect with customers and promote their brand if done strategically and appropriately across major platforms like Facebook, Instagram, LinkedIn, and Twitter.
How to Engage Employees in Social Media for Sales Results
This document discusses how companies can engage employees in social media to improve sales results. It examines three key competency areas: strategy, processes, and technology. For strategy, the document recommends setting goals, creating a social media policy, and addressing compliance concerns. For processes, it suggests empowering and training employees, setting expectations, and leveraging employee networks. For technology, it discusses using social content distribution platforms to provide employees with pre-approved content to share. The case study of DocuStar shows how implementing these recommendations led to increased website traffic, leads, and social media followers.
Stop Flying Blind: Your 2013 Social Media Planning Guide
This comprehensive article outlines how to build a comprehensive social media strategy for your social networks.
11th SHRM Vermont State Annual Conference
In this second session, Balderaz focused on how to use the results of social media research and analysis, and how your company can develop a cohesive strategy.
Social media marketing - Part 2 Strategy
Comprehensive training on Social media marketing for beginners and intermediate levels.
The course aims to enable you to understand, experience
and make use of social media as a marketing tool for a business.
Social Media Strategy Workbook by Blu Flamingo
This document provides a 12-step workbook to help organizations create a social media strategy. It includes sections to assess goals and objectives, define target audiences, choose appropriate tactics and tools, integrate social media with other marketing efforts, and address potential barriers to adoption within the organization. The workbook provides questions, templates, and examples to guide the planning process.
How To Create A Social Media Marketing Strategy.pptx
How To Create A Social Media Marketing Strategy.pptxM A Q Computer Services LLC | Web Designing Dubai
social media marketing is a crucial aspect of any business today, and a well-planned strategy can help you achieve your marketing goals. Sometimes creating a social media strategy is a difficult task for many businesses. By following these steps, you can develop a strategy tailored to your business, designed to achieve your specific marketing goals.The Way to a True End to End Social Media Centric Enterprise
The document discusses how enterprises can become true end-to-end social media-centric organizations. It recommends that companies first assess their current social media maturity across people, tools/platforms, media and organizational views. This assessment would identify risks, benefits and the appropriate next steps. It then suggests implementing a social media governance framework and integrating social media adoption across the organization while conducting ongoing monitoring.
The Way to a True End-to-End Social Media-Centric Enterprise
To ride the social media wave and cash in on emerging opportunities across the organization, enterprises need to establish the processes, frameworks and workflows on which social media drives business transformation.
JJ Social Light
A social media marketing plan details goals and strategies for an organization's social media presence. Creating a plan is an ongoing process that involves listening to audiences, setting goals, defining strategies, identifying target audiences, selecting appropriate tools, implementing tactics, and monitoring/tuning the plan based on results. Key elements of developing an effective plan include clarifying goals, defining audiences, considering resources, analyzing competition, determining tone/frequency, identifying topics, and engaging audiences.
JJ Social LIght
A social media marketing plan details an organization's social media goals and strategies to achieve them. Creating a plan is an ongoing process that involves listening to audiences, setting goals, defining strategies, identifying target audiences, selecting tools, implementing tactics, and monitoring and adjusting the plan based on results. Key elements of developing an effective plan include clarifying goals, defining audiences, considering resources, analyzing competition, determining tone and frequency, identifying topics, and engaging audiences.
Building a Social Media Marketing Plan Step-by-Step Guide.pdf
Craft a winning social media marketing plan with our step-by-step guide! Maximize your online presence and engagement. Get started now!
Social media marketing has become an indispensable part of the modern business landscape. With billions of people using social media platforms worldwide, it offers a golden opportunity to connect with your target audience, boost brand awareness, and drive business growth. However, to make the most of social media marketing, you need a well-thought-out plan. In this comprehensive guide, we'll take you through the step-by-step process of building an effective social media marketing plan that can help you achieve your business objectives.
COMM 166 Final Research Proposal GuidelinesThe proposal should.docx
COMM 166 Final Research Proposal Guidelines
The proposal should contain well-developed sections (Put clear titles on the top of each section) of your outline that you submitted earlier. The proposal should have seven (7) major sections:
1. Introduction: A brief overview of all your sections. Approx. one page
2. A summary of the literature review. In this section you would summarize the previous research (summarize at least 8-10 scholarly research articles), and also your field data collection results (if it was connected to your proposal topic). Also indicate the gaps in the previous research, including your pilot study, and the need for your research study. Please devote around three pages in reviewing the previous research and finding the gaps.
3. Arising from the literature review, write the Purpose Statement of your research (purpose statement should have all its parts clearly written. Follow the examples from textbook).
4. Identify two to three main hypotheses or research questions (based on the quantitative/qualitative research design). Also give some of your supporting research questions. Follow the examples from textbook.
5. Describe the research strategy of inquiry and methods that you would use and why. The method part should be the substantial part of your paper, around three pages. Define your knowledge claims, strategies, and methods from the textbook (and cite), why you chose them, and how you will conduct the research in detail.
6. A page on the significance of your study.
7. A complete reference list of your sources in APA style.
The total length of the paper should be between 8-10 pages (excluding the reference and cover pages).
If you have further questions, please do not hesitate to contact me.
Best wishes
Dev
mportant notes about grading:
1. Compiler errors: All code you submit must compile. Programs that do not compile will receive an automatic zero. If you run out of time, it is better to comment out the parts that do not compile, than hand in a more complete file that does not compile.
2. Late assignments: You must submit your code before the deadline. Verify on Sakai that you have submitted the correct version. If you submit the incorrect version before the deadline and realize that you have done so after the deadline, we will only grade the version received before the deadline.
A Prolog interpreter
In this project, you will implement a Prolog interpreter in OCaml.
If you want to implement the project in Python, download the source code and follow the README file. Parsing functions and test-cases are provided.
Pseudocode
Your main task is to implement the non-deterministic abstract interpreter covered in the lecture Control in Prolog. The pseudocode of the abstract interpreter is in the lecture note.
Bonus
There is also a bonus task for implementing a deterministic Prolog interpreter with support for backtracking (recover from bad choices) and choice points (produce multiple results). Please refer to th.
COMMENTS You wrote an interesting essay; however, it is lacking t.docx
COMMENTS: You wrote an interesting essay; however, it is lacking the introduction and conclusion paragraphs (1/3 deduction.) Remove the notations from the Reference List. Not all of your sources came from the UOP library and are peer reviewed, so you need to locate additional. You need a minimum of three peer reviewed sources from the UOP library. Prove your arguments using academic sources. Some paragraphs are too short, every paragraph should be five to eight sentences. You received a five point deduction for not including the introduction or conclusion.
SCORE: 10/15 Points (Deduction for not including an introduction or conclusion.)
The Inappropriateness of the Death Sentence
Add an introduction paragraph. Comment by Darlene Bennett: The introduction needs a topic sentence that describes the main idea of the paragraph, then provide background information and finally, include the thesis statement. The introduction should be five to eight sentences in length.
Thesis Statement Comment by Darlene Bennett: The thesis statement cannot be isolated by itself. You need to insert it as the last sentence of the introductory paragraph.
The death penalty, as practiced in some societies in the world, has had its positive aspects and negative aspects and my stand are that it should be abolished in any democratic state that seeks to ensure justice for both the victims of crime and the offenders.
The death sentence is against the bible and other religious guidelines Comment by Darlene Bennett: Capitalize the word “Bible.”
Death sentences against convicted criminals in the society go against the spirit and guidelines provided by religious faiths regarding our stay here in the universe. Comment by Darlene Bennett: Casual tone, stay formal and do not use first person pronouns.
Religious laws quoted in religious books prohibited the execution of man whatsoever. According to these religious laws, there is no compromise or a reason big enough to necessitate the punishment of an offender through death. The ten commandments developed by God himself in the book of Deuteronomy, under commandment five, prohibits the killing of a man. Universal religious laws concur with the Christian teaching regarding the execution of man as a way of punishment (Goldman, 2017). Comment by Darlene Bennett: This is a generalization – do all religious books state this? By Old Testament law, people were stoned for certain infractions. Be specific and provide a source for your fact. Comment by Darlene Bennett:
Religious teachings in all religion term human life as sacred and one that is not subject to limitation, in all circumstance. According to the various religions, it is God only who can terminate the life of a human being. They recommend the use of other means of justice for offenders to reform and revert back to their normal lives in the society (Goldman, 2017).
Further, no method of executing criminals is humane, all the methods are painful, inhumane and disrespectful.
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Importance of Social Media in CompaniesToyree Lyon-ChaseENG .docx
Importance of Social Media in Companies
Toyree Lyon-Chase
ENG 315 Professional Communications
Professor Mark Crilly
November 12,2019
Introduction
This presentation is about the importance of social media to companies.
It covers the ways through which companies can use social media.
It introduces social media, with details about the topic presented in the rest of the slides and a conclusion that summarizes the presentation.
What is social media
Social media refers to the online networking sites that allow people to share content and interact with one another.
Interaction can be personal, political or business oriented.
Examples include Facebook, Twitter, Instagram, LinkedIn et cetera
Social media refers to networking sites such as Facebook, twitter, Instagram and LinkedIn among others. These platforms allow people, institutions and businesses to interact and share ideas. Social media has made a tremendous impact on people, businesses and even governments and this include enhancing interaction and sharing of information.
3
Global Usage
Social media is used globally. According to this data, out of the 7 billion in the world, about 3 billion are active users of the internet. Out of the 3 billion, 2 billion are active users of social media. This makes is a suitable platforms for businesses to exploit given the high number of users. The growth in the number of social media users are expected to rise in the future.
4
Uses of Social Media by Companies
Marketing
Recruitment
Brand development
Communication
Research
Companies use social media for:
Marketing their products
Recruitment of employees
Brand development
Communication
Research
5
Marketing
Companies can use social media to promote their products by:
Using influencers
Using company social media pages to promote products (Shen, 2013).
Using sponsored advertisements, for example, Instagram sponsored ads.
Companies use social media for marketing their products. The high number of social media users allow companies to have a wide reach to their customers and potential customers. They use influencers to gain traffic and increase sales for their products. Social media platforms such as Instagram provide sponsored ads that companies use to promote their brands. Companies also use their social media pages to promote their porducts.
6
Recruitment
Companies can use social media to recruit employees since it:
Provides a wide pool of potential employees
Allows companies to interact with their prospective employees.
Since social media has a large number of users, companies are able to source employees via their social media platforms. They use their pages to advertise jobs, assess potential employees and interact with them to determine their suitability for the job. Similarly, it provides a platform from where companies can identify talent and recruit suitable employees.
7
Brand Development
Companies can exploit to develop their brands. This can be done through:
Telling c ...
SiliconCloud - Social Media Strategy
The document provides a framework for developing an effective social media strategy. It outlines key components to include such as an executive summary, situation analysis, objectives, strategies, tactics, timing, budget, and measurement. Completing each section will help gain a clear understanding of what the social media strategy should entail and the steps needed for implementation. The checklist can then be used to ensure all necessary elements are included before finalizing the strategy.
Marketing Tips@.docx
This document provides tips for marketing a business on social media. It recommends identifying your target audience and defining goals and metrics. It also suggests posting engaging content regularly on multiple platforms, interacting with followers, maintaining professionalism, and reflecting your brand identity. The document emphasizes measuring results and developing a unique strategy tailored to each social platform. Overall, it presents best practices for using social media effectively as part of a marketing strategy.
Social Media Solutions
Tech-Success trains you to be a master of today’s Digital World.
Tech Success coaches both individuals and business to take advantage of the technology within their reach and budget in order to utilize it in the most productive fashion.
Ariel oversees all design, coaching, training, marketing and recruiting of Tech-Success. Ariel has over 20 year experience in marketing, education and coaching which he has begun to implement in Tech-Success leading to 400% ROI.
Social media insights - What most companies & brands don't know
Most companies are investing in social media but few feel they are using it effectively. While 79% of companies surveyed use or plan to use social media, only 12% feel they are using it effectively. Effective users engage with customers by monitoring trends, researching new products on social media, and using multiple social media channels. However, many companies still view social media as one-way marketing rather than a conversation. Few have formal social media strategies or measure return on investment from social media. While awareness and website traffic are common benefits, effective users see social media as a way to interact with customers.
Global Social Media Marketing Strategy Explained For Business.pdf
Today, social media sites are no longer just an ingenious way for people to meet, connect and share. It is now also one of the most powerful advertising tools which businessmen can use to connect to their targeted market niche.
However, it is noteworthy that social media marketing is like a double-edged sword – it is something that needs to be wielded correctly.
In the hands of a skilled marketer, it is an effective sales tool. But in the hands of an amateur, it can turn success into demise.
4steps smm awareness
This document outlines a 4-step process for developing a successful social media program:
1. Identify goals such as reaching new customers or establishing thought leadership.
2. Find the target audience and which social platforms they use.
3. Set key performance indicators to measure success against goals, like blog traffic or Twitter followers.
4. Create a schedule for content creation and community management, and determine staffing needs.
The 7 whiteboard sessions every social media strategist needs to have in 2012
The document discusses the importance of operationalizing social media within companies by creating workflows and processes to coordinate activity across departments and manage growing social media presences. It recommends segmenting social media activities into specific initiatives focused on objectives to ensure the right teams are participating and success can be measured. Proper organization allows brands to be more active, coordinated, and successful at building online communities while protecting reputation and employees.
Presentation.pptx
Social media marketing involves creating and maintaining social media profiles, posting engaging content, and interacting with followers to achieve marketing goals. It has several benefits including humanizing a business, driving traffic, generating leads and customers, increasing brand awareness, and building relationships. While requiring an investment of time and resources, social media marketing can help businesses connect with customers and promote their brand if done strategically and appropriately across major platforms like Facebook, Instagram, LinkedIn, and Twitter.
How to Engage Employees in Social Media for Sales Results
This document discusses how companies can engage employees in social media to improve sales results. It examines three key competency areas: strategy, processes, and technology. For strategy, the document recommends setting goals, creating a social media policy, and addressing compliance concerns. For processes, it suggests empowering and training employees, setting expectations, and leveraging employee networks. For technology, it discusses using social content distribution platforms to provide employees with pre-approved content to share. The case study of DocuStar shows how implementing these recommendations led to increased website traffic, leads, and social media followers.
Stop Flying Blind: Your 2013 Social Media Planning Guide
This comprehensive article outlines how to build a comprehensive social media strategy for your social networks.
11th SHRM Vermont State Annual Conference
In this second session, Balderaz focused on how to use the results of social media research and analysis, and how your company can develop a cohesive strategy.
Social media marketing - Part 2 Strategy
Comprehensive training on Social media marketing for beginners and intermediate levels.
The course aims to enable you to understand, experience
and make use of social media as a marketing tool for a business.
Social Media Strategy Workbook by Blu Flamingo
This document provides a 12-step workbook to help organizations create a social media strategy. It includes sections to assess goals and objectives, define target audiences, choose appropriate tactics and tools, integrate social media with other marketing efforts, and address potential barriers to adoption within the organization. The workbook provides questions, templates, and examples to guide the planning process.
How To Create A Social Media Marketing Strategy.pptx
How To Create A Social Media Marketing Strategy.pptxM A Q Computer Services LLC | Web Designing Dubai
social media marketing is a crucial aspect of any business today, and a well-planned strategy can help you achieve your marketing goals. Sometimes creating a social media strategy is a difficult task for many businesses. By following these steps, you can develop a strategy tailored to your business, designed to achieve your specific marketing goals.The Way to a True End to End Social Media Centric Enterprise
The document discusses how enterprises can become true end-to-end social media-centric organizations. It recommends that companies first assess their current social media maturity across people, tools/platforms, media and organizational views. This assessment would identify risks, benefits and the appropriate next steps. It then suggests implementing a social media governance framework and integrating social media adoption across the organization while conducting ongoing monitoring.
The Way to a True End-to-End Social Media-Centric Enterprise
To ride the social media wave and cash in on emerging opportunities across the organization, enterprises need to establish the processes, frameworks and workflows on which social media drives business transformation.
JJ Social Light
A social media marketing plan details goals and strategies for an organization's social media presence. Creating a plan is an ongoing process that involves listening to audiences, setting goals, defining strategies, identifying target audiences, selecting appropriate tools, implementing tactics, and monitoring/tuning the plan based on results. Key elements of developing an effective plan include clarifying goals, defining audiences, considering resources, analyzing competition, determining tone/frequency, identifying topics, and engaging audiences.
JJ Social LIght
A social media marketing plan details an organization's social media goals and strategies to achieve them. Creating a plan is an ongoing process that involves listening to audiences, setting goals, defining strategies, identifying target audiences, selecting tools, implementing tactics, and monitoring and adjusting the plan based on results. Key elements of developing an effective plan include clarifying goals, defining audiences, considering resources, analyzing competition, determining tone and frequency, identifying topics, and engaging audiences.
Building a Social Media Marketing Plan Step-by-Step Guide.pdf
Craft a winning social media marketing plan with our step-by-step guide! Maximize your online presence and engagement. Get started now!
Social media marketing has become an indispensable part of the modern business landscape. With billions of people using social media platforms worldwide, it offers a golden opportunity to connect with your target audience, boost brand awareness, and drive business growth. However, to make the most of social media marketing, you need a well-thought-out plan. In this comprehensive guide, we'll take you through the step-by-step process of building an effective social media marketing plan that can help you achieve your business objectives.
Similar to COM 310 Milestone One Guidelines and RubricSocial media often re.docx (20)
Importance of Social Media in CompaniesToyree Lyon-ChaseENG .docx
Importance of Social Media in CompaniesToyree Lyon-ChaseENG .docx
Social media insights - What most companies & brands don't know
Social media insights - What most companies & brands don't know
Global Social Media Marketing Strategy Explained For Business.pdf
Global Social Media Marketing Strategy Explained For Business.pdf
The 7 whiteboard sessions every social media strategist needs to have in 2012
The 7 whiteboard sessions every social media strategist needs to have in 2012
How to Engage Employees in Social Media for Sales Results
How to Engage Employees in Social Media for Sales Results
Stop Flying Blind: Your 2013 Social Media Planning Guide
Stop Flying Blind: Your 2013 Social Media Planning Guide
How To Create A Social Media Marketing Strategy.pptx
How To Create A Social Media Marketing Strategy.pptx
The Way to a True End to End Social Media Centric Enterprise
The Way to a True End to End Social Media Centric Enterprise
The Way to a True End-to-End Social Media-Centric Enterprise
The Way to a True End-to-End Social Media-Centric Enterprise
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More from drandy1
COMM 166 Final Research Proposal GuidelinesThe proposal should.docx
COMM 166 Final Research Proposal Guidelines
The proposal should contain well-developed sections (Put clear titles on the top of each section) of your outline that you submitted earlier. The proposal should have seven (7) major sections:
1. Introduction: A brief overview of all your sections. Approx. one page
2. A summary of the literature review. In this section you would summarize the previous research (summarize at least 8-10 scholarly research articles), and also your field data collection results (if it was connected to your proposal topic). Also indicate the gaps in the previous research, including your pilot study, and the need for your research study. Please devote around three pages in reviewing the previous research and finding the gaps.
3. Arising from the literature review, write the Purpose Statement of your research (purpose statement should have all its parts clearly written. Follow the examples from textbook).
4. Identify two to three main hypotheses or research questions (based on the quantitative/qualitative research design). Also give some of your supporting research questions. Follow the examples from textbook.
5. Describe the research strategy of inquiry and methods that you would use and why. The method part should be the substantial part of your paper, around three pages. Define your knowledge claims, strategies, and methods from the textbook (and cite), why you chose them, and how you will conduct the research in detail.
6. A page on the significance of your study.
7. A complete reference list of your sources in APA style.
The total length of the paper should be between 8-10 pages (excluding the reference and cover pages).
If you have further questions, please do not hesitate to contact me.
Best wishes
Dev
mportant notes about grading:
1. Compiler errors: All code you submit must compile. Programs that do not compile will receive an automatic zero. If you run out of time, it is better to comment out the parts that do not compile, than hand in a more complete file that does not compile.
2. Late assignments: You must submit your code before the deadline. Verify on Sakai that you have submitted the correct version. If you submit the incorrect version before the deadline and realize that you have done so after the deadline, we will only grade the version received before the deadline.
A Prolog interpreter
In this project, you will implement a Prolog interpreter in OCaml.
If you want to implement the project in Python, download the source code and follow the README file. Parsing functions and test-cases are provided.
Pseudocode
Your main task is to implement the non-deterministic abstract interpreter covered in the lecture Control in Prolog. The pseudocode of the abstract interpreter is in the lecture note.
Bonus
There is also a bonus task for implementing a deterministic Prolog interpreter with support for backtracking (recover from bad choices) and choice points (produce multiple results). Please refer to th.
COMMENTS You wrote an interesting essay; however, it is lacking t.docx
COMMENTS: You wrote an interesting essay; however, it is lacking the introduction and conclusion paragraphs (1/3 deduction.) Remove the notations from the Reference List. Not all of your sources came from the UOP library and are peer reviewed, so you need to locate additional. You need a minimum of three peer reviewed sources from the UOP library. Prove your arguments using academic sources. Some paragraphs are too short, every paragraph should be five to eight sentences. You received a five point deduction for not including the introduction or conclusion.
SCORE: 10/15 Points (Deduction for not including an introduction or conclusion.)
The Inappropriateness of the Death Sentence
Add an introduction paragraph. Comment by Darlene Bennett: The introduction needs a topic sentence that describes the main idea of the paragraph, then provide background information and finally, include the thesis statement. The introduction should be five to eight sentences in length.
Thesis Statement Comment by Darlene Bennett: The thesis statement cannot be isolated by itself. You need to insert it as the last sentence of the introductory paragraph.
The death penalty, as practiced in some societies in the world, has had its positive aspects and negative aspects and my stand are that it should be abolished in any democratic state that seeks to ensure justice for both the victims of crime and the offenders.
The death sentence is against the bible and other religious guidelines Comment by Darlene Bennett: Capitalize the word “Bible.”
Death sentences against convicted criminals in the society go against the spirit and guidelines provided by religious faiths regarding our stay here in the universe. Comment by Darlene Bennett: Casual tone, stay formal and do not use first person pronouns.
Religious laws quoted in religious books prohibited the execution of man whatsoever. According to these religious laws, there is no compromise or a reason big enough to necessitate the punishment of an offender through death. The ten commandments developed by God himself in the book of Deuteronomy, under commandment five, prohibits the killing of a man. Universal religious laws concur with the Christian teaching regarding the execution of man as a way of punishment (Goldman, 2017). Comment by Darlene Bennett: This is a generalization – do all religious books state this? By Old Testament law, people were stoned for certain infractions. Be specific and provide a source for your fact. Comment by Darlene Bennett:
Religious teachings in all religion term human life as sacred and one that is not subject to limitation, in all circumstance. According to the various religions, it is God only who can terminate the life of a human being. They recommend the use of other means of justice for offenders to reform and revert back to their normal lives in the society (Goldman, 2017).
Further, no method of executing criminals is humane, all the methods are painful, inhumane and disrespectful.
Commercial Space TravelThere are about a half dozen commercial s.docx
Commercial Space Travel
There are about a half dozen commercial space entrepreneurs globally today. Pick one of those companies, and then provide a short history of their company, outline their current projects, and describe their future plans for space travel. Describe the biggest obstacles that they will have to overcome to achieve their goals.
Your initial discussion post should be succinct (only about 200–300 words) and include references to your sources.
.
CommentsPrice is the easiest way to make profit – all you.docx
Comments:
Price is the easiest way to make profit – all you do is raise the price – it costs nothing and you have to do no work – just send out a new price sheet.
Distribution is the next easiest – sell the same stuff in different places – with minor changes.
Questions
1.
Define/explain:
A.
Supply chain
B.
Value delivery
C.
What/who are the distribution chain members:
D.
How does a distribution chain member add value to the consumer
E.
Vertical marketing system
F.
Horizontal marketing system
J.
Mutlichannel system
G.
Marketing logistics
H.
Supply chain management
I.
Major logistical functions
J.
Specialty stores
K. Department stores
L.
Supermarkets
M.
Convenience stores
N.
Discount stores
O.
Off price stores
P. Superstores
Q.
Corporate chain stores
R.
Voluntary chain
S.
Retailer Cooperative
T
Franchise organization
U.
Merchandising conglomerate
v.
Wholesalers
w.
Brokers
X.
Agents
2.
Read (or look up if needed)
“Zara – the technology giant of the fashion world”
-- explain how technology drives this company – remember women’s fashion has 4 to 5 seasons.
3.
What marketing mix decisions must retailers make:
A.
B.
C.
D.
E.
F.
G.
4.
Describe 4 distribution ideas/innovations you have witnessed:
A.
B.
C.
D.
.
COMM 1110 Library Research Assignment Objective To ensu.docx
COMM 1110 Library Research Assignment
Objective:
To ensure students begin library research in a timely manner, selecting worthwhile sources and justifying
their inclusion.
Assignment:
Select five credible sources that can be used for your speech. For each source, provide a full APA
citation, an explanation of where/how you found the source, a summary of the information the source
contains, and an explanation of why it is relevant to your speech. Credible sources contain worthwhile
and trustworthy information from reliable sources.
Make sure you number each source and separate each component: citation, how source was discovered,
summary, and relevance.
Pay attention to all of the requirements in order to complete the assignment to the Satisfactory level.
Specifications for Satisfactory Completion
1. Format: Submitted paper is/has:
a. Double-spaced, with no extra spaces before or after paragraphs.
b. Times New Roman font.
c. 1-inch margins.
d. 12-point font.
e. Document is submitted with only the student’s name placed in the header and nothing in
the footer, with NO date, class, or professor information on the document (this is tracked
by Georgia View).
f. Document is submitted in .docx format.
g. Document is submitted by the due date in Georgia View.
h. Citations are in proper APA format.
2. Content:
a. At least five sources are presented, with each source containing all the required
components listed above.
b. Fewer than 5 grammar, punctuation, or spelling errors.
c. All sources come from credible outlets, including and especially GALILEO.
d. No more than two sources are in common with any group members.
.
COMM 1110 Persuasive Speech Evaluation Objective To lea.docx
COMM 1110 Persuasive Speech Evaluation
Objective:
To learn how to identify areas for improvement in public speaking and evaluate observations, inferences,
and relationships in a speech.
Assignment:
Watch Dan Pink’s The Puzzle of Motivation at https://www.ted.com/talks/dan_pink_on_motivation/.
Prepare a paper that answers the following questions: How would you rate the speaker’s delivery? What
things did the speaker do well? What things need to be improved? What was the speaker trying to
accomplish? How many steps of Monroe’s Motivated Sequence were covered by the speech, and were
they in the correct order? When in the speech was each step of Monroe’s Motivated Sequence covered?
Pay attention to all of the requirements in order to complete the assignment to the Satisfactory level.
Specifications for Satisfactory Completion
1. Format: Submitted paper is/has:
a. Double-spaced, with no extra spaces before or after paragraphs.
b. Times New Roman font.
c. 1-inch margins.
d. 12-point font.
e. Document is submitted with only the student’s name placed in the header and nothing in
the footer, with NO date, class, or professor information on the document (this is tracked
by Georgia View).
f. Document is submitted in .docx format.
g. Document is submitted by the due date in Georgia View.
2. Content:
a. All questions are answered thoroughly.
b. Fewer than 5 grammar, punctuation, or spelling errors.
c. 300-600 words.
COMM 1110 Persuasive Speech EvaluationObjective:Assignment:Specifications for Satisfactory Completion
.
Comment The ANA is such an astonishing association. They help .docx
Comment
The ANA is such an astonishing association. They help with new enactment, state-of-the-art data on nursing issues, confirmations and proceeding with training, thus a lot increasingly significant nursing subjects. I turned into a part as an understudy, yet I didn't comprehend the significance of being associated with these associations. In the present changing social insurance framework, it is so imperative to be taught and included on the present issues. The ANA has been a promoter for profession improvement and improving the wellbeing for all Americans for more than 100 years. I need to turn into an individual from this long-standing association to keep awake to-date on issues, proceed with my training, and have any kind of effect in the nursing field.
Comment
Being an advocate means a lot, at many different levels. For instance, as LVN being an advocate is hands on, RN would be collaborating with many different discipling, BSN would be all the combination and take it to a management level. As working for hospice being a patient advocate is so important at the end of life. Working with dying patients and educating families about the medications needed for end of life comfort. For instance, Morphine 20mg/ml give 1 ml Po/SL q 2 hours PRN pain. (severe pain 7-10). With out this education on medication regimen patient would suffer in pain.
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Comments Excellent paper. It’s obvious that you put quite a bit of .docx
Comments: Excellent paper. It’s obvious that you put quite a bit of work into this. Unfortunately, your paper needs adequate citations in the body of the text to meet our standards on plagiarism. You need to cite each textbook from your bibliography whenever you quote or use some information from the textbook or other resource. For example, writing (Jones 285) after the quote or information used means that you got it from the book whose author was Jones and the info came from page 285.
Laparoscopic cholecystectomy is a procedure in which laparoscopic techniques remove the gallbladder. It is the standard of care for symptomatic gallbladder disease, of which most are performed for symptomatic cholelithiasis. Other indications include acute cholecystitis, biliary dyskinesia, and gallstone pancreatitis.
Describe the reasons a patient might have the selected surgical procedure
The typical reason a cholecystectomy is a treatment of choice is inflammatory changes of gallbladder or blockage of bile flow by gallstones. Symptomatic cholelithiasis is the most common reason where gallstones in the gallbladder are blocking the bile flow and cause inflammation. The patient usually complains of episodic epigastric pain and right upper quadrant pain that radiates to the right shoulder. This pain is found to occur several hours after heavy meals and the patient experiences nausea, vomiting, bloating, fever, and right upper quadrant tenderness. Another condition is acute cholecystitis, where inflammation and symptoms are more prominent. The patient may have a fever, constant pain, positive Murphy's sign, or leukocytosis. Acute cholecystitis may be caused by calculous biliary tract disease with confirmed gallstones in the abdominal US. Acute acalculous cholecystitis usually occurs in critically ill patients, those with prolonged total parenteral nutrition, and some immunosuppressed patients. Patients with episodes of right upper quadrant pain (which are ‘classic' for biliary pain without evidence of cholelithiasis of US or ERCP) may also be referred for laparoscopic cholecystectomy. Gallstone pancreatitis (when small stones pass through the cystic duct) confirmed by cholangiography is another indication for laparoscopic cholecystectomy.
Describe the reasons a patient might be disqualified for this surgery and the options for the patient if any
A patient might be excluded for laparoscopic cholecystectomy due to acute general conditions that are a contraindication for any surgery such as an acute cardiac failure, uncontrolled hypertension, acute renal failure, pneumonia, etc. The condition should be treated by a primary care provider or specialist and the patient should be stable prior surgery. Additional contraindications may include the inability to tolerate general anesthesia, significant portal hypertension, uncorrectable coagulopathy, and multiple prior operations.
List the diagnostic tests and lab work that an attending surgeon might order and desc.
Community Assessment and Analysis PresentationThis assignment co.docx
Community Assessment and Analysis Presentation
This assignment consists of both an interview and a PowerPoint (PPT) presentation.
Assessment/Interview
Select a community of interest in your region. Perform a physical assessment of the community.
1. Perform a direct assessment of a community of interest using the "Functional Health Patterns Community Assessment Guide."
2. Interview a community health and public health provider regarding that person's role and experiences within the community.
Interview Guidelines
Interviews can take place in-person, by phone, or by Skype.
Develop interview questions to gather information about the role of the provider in the community and the health issues faced by the chosen community.
Complete the "Provider Interview Acknowledgement Form" prior to conducting the interview. Submit this document separately in its respective drop box.
Compile key findings from the interview, including the interview questions used, and submit these with the presentation.
PowerPoint Presentation
Create a PowerPoint presentation of 15-20 slides (slide count does not include title and references slide) describing the chosen community interest.
Include the following in your presentation:
1. Description of community and community boundaries: the people and the geographic, geopolitical, financial, educational level; ethnic and phenomenological features of the community, as well as types of social interactions; common goals and interests; and barriers, and challenges, including any identified social determinates of health.
2. Summary of community assessment: (a) funding sources and (b) partnerships.
3. Summary of interview with community health/public health provider.
4. Identification of an issue that is lacking or an opportunity for health promotion.
5. A conclusion summarizing your key findings and a discussion of your impressions of the general health of the community.
While APA style, and thesis is required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA format ting guidelines.
Functional Health Patterns Community Assessment Guide
Functional Health Pattern (FHP) Template Directions:
This FHP template is to be used for organizing community assessment data in preparation for completion of the topic assignment. Address every bulleted statement in each section with data or rationale for deferral. You may also add additional bullet points if applicable to your community.
Value/Belief Pattern
Predominant ethnic and cultural groups along with beliefs related to health.
Predominant spiritual beliefs in the community that may influence health.
Availability of spiritual resources within or near the community (churches/chapels, synagogues, chaplains, Bible studies, sacraments, self-help groups, support groups, etc.).
Do the community members value health promotion measures? What is the evidence that they do or do not (e.g., involvement in education, fundrai.
Comment Commentonat least 3 Classmates’Posts (approximately 150.docx
Comment
Commentonat least 3 Classmates’Posts (approximately 150 -300 words each)§
- comment must address the R2R prompt and your classmate’s response substantively; if you agree or disagree, provide reasoning and rational evidence from the readings to support your position
- build on the ideas of what your classmate has written and dig deeper into the ideas
- support your views through research you have read or through your personal and/or professional experiences§demonstrate a logical progression of ideas
- comments need to be thoughtful and substantive; not gratuitous comments like “this was a good post” or simply that “you agree”. Simply congratulating the writer on their astute insights is insufficient.
- cite the readings in your response by using proper APA Style format and conventions.
classmate 1
Pragmatism is defined as a philosophical approach in which experience is the fundamental concept. Radu explains that in pragmatism, each experience is based on the interaction between subject and object, between self and its world and represents only the result of the integration of human beings into the environment (Radu, 2011). All in all, pragmatism promotes activity based learning. Pragmatism relates to Dewey’s work in many ways. The most significant being its rejection of traditional learning, and its emphasis on solving problems in a sensible way that suits conditions that really exist rather than obeying fixed theories, ideas, or rules (Cambridge, 2016).
Progressivism is a philosophical concept belonging to ‘new education’, is ‘a Copernican revolution’ in pedagogy, promoting ‘a child-centered school’ (Radu, 2011). Radu states that Dewey’s pedagogic view is not based on his philosophical concept, but al on the social, economic and cultural realities of American society (pg. 87). Progressivism is featured around the learning capacity continuing into adulthood; Dewey called this “permanent education”. Learning is done by doing; this is because Dewey believed authentic knowledge is achieved only through direct experience. Although Dewey though some target methods were necessary when teaching, he did not believe in teachers being forced to stick to routines (Radu 2011). This idea leads to the problem-problem solving method which in short states that in order to solve problem, an individual must: define the problem, analyze the problem, determine possible solutions, propose solutions, evaluate and select a solution, and determine strategies to implement solution. The progressive theory encourages learning through discovery, this allows the learner to acquire knowledge through interest, rather than effort.
Ragu also states that there are reactions against Dewey’s progressive education. Perennialism says that permanence is the fundamental feature of the world; not change. School is intended to promote the permanent values of the past and present. Essentialists believed the main purpose of school was to prepare th.
Communication permeates all that we do, no matter who we are. In thi.docx
Communication permeates all that we do, no matter who we are. In this discussion forum, we are going to explore this concept by looking at the changes in how we communicate through written and spoken formats with the introduction of new technologies.
Begin by reading the following:
Mobile telephony and democracy in Ghana: Interrogating the changing ecology of citizen engagement and political communication
.
Towards the Egyptian Revolution: Activists' Perceptions of Social Media for Mobilization
Peacebuilding in a Networked World
Clay Shirky interview:
Social Media Acts as Catalyst for Policy Change
Technologies enable people to connect by shared beliefs and social movements, rather than by just national or ethnic identification. There is no longer a location-bound or time element in global communication. We seek out those who share our beliefs, and this allows us to harness the power of ideas across borders. Conduct some research into the power of social media to effect political change and consider the following questions, sharing one recent example:
Has the advent of “technology assisted communication” contributed to an expansion of the democratic process? If so, in what way(s)? Is this approach to democratic interaction workable for the future or just a unique event?
How has social media contributed to political change? Examine this question using the example from your research.
.
Combating BriberyIn May 2011, the Commission for Eradication of .docx
Combating Bribery
In May 2011, the Commission for Eradication of Corruption in Indonesia (K.P.K.) and the Organization for Economic Cooperation and Development (O.E.C.D.) met to devise a treaty against international bribery practices. First, read the Conference Conclusions document. Then discuss how the twelve conclusions from the conference will help the international anti-corruption community forge ahead in fighting foreign bribery with a mutual understanding of how to achieve its goals. Respond to at least two of your classmates’ posts.
Shell’s Values
Review the Shell: Our Values page on Shell’s corporate website. To what major issues does Shell highlight its commitment? Do you think the organization’s statements are useful as a guide to ethical and socially responsible decision making? Why or why not? Respond to at least two of your classmates’ posts.
.
Comment using your own words but please provide at least one referen.docx
Comment using your own words but please provide at least one reference for each comment.
Do a half page for discussion #1, half page for discussion #2, half page for discussion #3 and half page for discussion #4 for a total of two pages.
Provide the comment for each discussion separate.
.
Communicating and Collaborating Family InvolvementIn this uni.docx
Communicating and Collaborating: Family Involvement
In this unit you will read about the importance of developing partnerships with families in the preschool classroom. You will learn about rights and responsibilities of parents of children with disabilities as well as how to act as an advocate for children with special needs. You will discuss challenges of being sensitive and responsive to children and families from a variety of cultural backgrounds. You will also explore strategies to help empower a family of a child with special needs
.
Community Health Assessment and Health Promotion-1000 words-due .docx
Community Health Assessment and Health Promotion-1000 words-due 9/23/2020
In 1000 words respond to each question below. Use the textbook and source to support statements
1. Elaborate on the effectiveness of children immunization program as a primary community health diseases prevention method within the Peoria Illinois community.
2. Identify at least 2 immunization health promotion program and initiatives within the Peoria Illinois community.
3. What are current population trends and attitudes regarding immunization?
4. Elaborate on the obesity epidemic and its public health impact.
5. Speak on at least two programs or initiative/programs that community and public health officials have taken to reduce the prevalence of obesity within the Peoria Illinois community.
Cite all source with credible scholarly articles. Use at least 3 reference. Sources must be 5 years old or less. Use APA format 7th edition. Use statistical data to support each question.
.
COMMUNITY HEALTH ASSESSMENTWINSHIELD SURVEYGUIDELINES1. C.docx
This document provides guidelines for conducting a community health assessment using a windshield survey method. It outlines topics to address such as community description, health status data, the role of the community, key health indicators, and a conclusion. An appendix table is required listing housing, transportation, demographics, open space, services, and sociopolitical characteristics of the community. The assessment must be written in APA style with at least three recent references and in-text citations.
COMMUNITY CORRECTIONSPrepared ByDatePROBATIONDescr.docx
COMMUNITY CORRECTIONS
Prepared By:
Date:
PROBATION
Description:
Purpose(s) served:
Advantages:
1.
2.
3.
Drawbacks:
1.
2.
3.
INTERMEDIATE SANCTIONS
Name of punishment: COMMUNITY SERVICE
Description:
Purpose(s) served:
Advantages:
1.
2.
3.
Drawbacks:
1.
2.
3.
Name of punishment: RESTITUTION
Description:
Purpose(s) served:
Advantages:
1.
2.
3.
Drawbacks:
1.
2.
3.
Name of punishment: HOUSE ARREST
Description:
Purpose(s) served:
Advantages:
1.
2.
3.
Drawbacks:
1.
2.
3.
REFERENCES
1
Day 08 ActivityFisher & HughesSeptember 21, 2018Study
A study was conducted to determine the effects of alcohol on human reaction times. Fifty-seven adult individuals within two-age groups were recruited for this study and were randomly allocated into one of three alcohol treatment groups – a control where the subjects remain sober during the entire study, a moderate group were the subject is supplied alcohol but is limited in such a way that their blood alcohol content (BAC) remains under the legal limit to drive (BAC of 0.08) and a group that received a high amount of alcohol to which their BAC may exceed the legal limit for driving. Each subject was trained on a video game system and their reaction time (in milliseconds) to a visual stimulus was recorded at 7 time points 30 minutes apart (labeled T0=0, T1=30, T2=60 and so on). At time point T0, all subjects were sober and those in one of the alcohol consumption groups began drinking after the first measured reaction time (controlled within the specifications outlined). The researcher is interested in determining the influence alcohol and age (namely, is reaction time different for those in the 20s versus 30s) has on reaction times.
The task for today is to do a complete analysis for this study and dig into the effects of alcohol, age and time have on reaction times.Data input and wrangling
First read in the data:alcohol <- read.csv("alcoholReaction.csv")
head(alcohol)## Subject Age Alcohol T0 T1 T2 T3 T4 T5 T6
## 1 1 24 Control 255.3 254.8 256.4 255.1 257.0 256.1 257.0
## 2 2 34 Control 250.1 249.2 249.0 248.0 248.0 248.9 248.1
## 3 3 31 Control 248.2 247.1 246.9 246.7 246.0 246.0 247.0
## 4 4 24 Control 253.9 253.8 254.9 254.1 253.2 254.1 255.0
## 5 5 38 Control 250.0 251.0 250.0 249.9 248.8 249.1 249.9
## 6 6 38 Control 246.0 248.0 247.0 248.1 248.1 246.9 244.0
Note, the Age variable is recorded as an actual age in years, not the category of 20s or 30s like we want – we need to dichotomize this variable. Also note the data is in wide format – the reaction times (the response variables) are spread over multiple columns. We need a way to gather these columns into a single column. So we need to do some data processing.
First consider the below code:head(alcohol %>%
mutate(Age = case_when(Age<31 ~ "20s",
Age %in% 31:40 ~ "30s")))## Subject Age Alcohol .
Community Concerns Please respond to the followingIn your.docx
Community Concerns"
Please respond to the following:
In your opinion, what are the most pressing and significant concerns facing communities today? Why do you think so? Respond to at least one of your classmates. How would a business' community relations department address the concern that your classmate has posted? Support your reasoning with at least one quality reference.
.
Community Engagement InstructionsPart I PlanStudents wi.docx
Community Engagement Instructions
Part I: Plan
Students will submit the Community Engagement Plan Form that includes a paragraph informing the instructor of the plan for the required 10-hour volunteer service in a community setting, including the supervising organization’s name and other pertinent information.
Submit Part I: The Plan for Community Engagement by 11:59 p.m. (ET) on Sunday of Module/Week 3.
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Community Career DevelopmentRead the following case study an.docx
Community Career Development
Read the following case study and in 700- to 1050-words (2-3 pages) answer the questions posed after the case study. Use headings to separate the responses to each question. Use at least two (2) resources.
Frank is a 25-year-old veteran who has served two tours of duty in Iraq. While there, he lost his right arm while removing wounded soldiers from the combat zone. He is suffering from posttraumatic stress disorder. His military specialty is artillery maintenance specialist. Now he faces the need to get housing and a civilian job that provides enough income to support himself, his wife, and their two children. While he has been away, his wife and children have lived with her parents, but now Frank and his wife would like to have their own home.
Frank has a high school diploma but has not pursued any education beyond that. Before entering the military, he drove a florist delivery truck. Linda, his wife, has completed an associate degree in paralegal studies at the local community college while Frank has been away. She is willing to work if they could find a way to acquire good child care services.
Questions:
What kinds of next steps would you investigate with Frank as you work with him on an action plan?
To what agencies and resources might you refer Frank?
What kinds of support services does this family need?
.
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- 1. COM 310 Milestone One Guidelines and Rubric Social media often reaches multiple departments within an organization such as human resources, legal, marketing, operations, sales, and more. Planning strategically offers an organization a blueprint of sorts that can be communicated to these various stakeholders. These plans help set direction and also help prioritize initiatives while keeping everyone on the same page. Equally important is planning for social media mishaps. It is never more apparent that strategic planning was not done or did not include a contingency plan than when social media engagement snowballs into a public relations disaster. In this assessment, you will explore strategic social media use for an existing organization of your choice. This paper will cover two platforms you feel are relevant to the organization’s goals and detail how these platforms can be used in tandem to reach organizational goals. You will be both creative and strategic and align goals to specific tactics on each platform of your choice. You will also include a plan of action to guide decision making when negative comments make a community toxic or when opportunities present themselves to engage the audience in positive communication. This paper will be informational and is not specifically a social media strategy. Instead, it is meant to inform decision makers and provide them the information they would need to begin creating a strategic social media strategy. For Milestone One, you will provide an overview of social media and how it might be used by businesses. In addition, you will work to uncover specific business goals related to social media use. Research the history of social media and identify best practices regarding the use of social media. This will allow you to set the stage for your clients and help them understand
- 2. what the use of social media can and cannot do for their business. Using this information, help your clients specify goals related to social media use. These goals will dictate what platforms you choose, what content you share, and what best practices the organization would follow. Identifying the target audience will also ensure the organization uses appropriate platforms and shares appropriate content. Introduce social media to your client and determine business goals in relation to social media use. Specifically, the following critical elements must be addressed: Social Media Overview: This section will give you the opportunity to research the history of social media and identify best practices regarding the use of social media. This will allow you to set the stage for your clients and help them understand what the use of social media can and cannot do for their business. A. Overview how social media has been used by businesses over the past decade. Support overview with research. B. Summarize established best practices regarding the use of social media by businesses. C. Explain the opportunities and limits of social media as a communications tool. Business Goals: The purpose of this section is to help the organization uncover specific goals related to social media use. These goals will dictate what platforms you choose, what content you share, and
- 3. what best practices the organization would follow. Identifying the target audience will also ensure the organization uses appropriate platforms and shares appropriate content. A. Analyze the business’s current state and identify gaps that you will use social media to address. Consider how the organization communicates with its target audience, how well it retains customers, or how frequently it updates its website. Select two of the following four goals for the business, based on the identified gaps . Justify your selections. Drive traffic to website Increase brand awareness Connect with customers and clients Demonstrate expertise Explain how audience engagement through social media can help the business achieve its goals . Support explanation with examples.
- 4. Guidelines for Submission: Your paper must be submitted as a 3- to 4-page Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and at least three sources cited in APA format. Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value Social Media Overview: Social Media Overviews how social media has been used by businesses over the past decade, supporting overview with research Overviews how social media has been used by businesses over the past decade but overview is cursory, verbose, or not supported by research Does not overview how social media has been used by businesses over the past decade 15 Social Media Overview: Best Practices
- 5. Summarizes established best practices regarding the use of social media by businesses Summarizes established best practices regarding the use of social media by businesses but summary is cursory or is missing key details Does not summarize established best practices regarding the use of social media by businesses 15 Social Media Overview: Opportunities and Limits Explains the opportunities and limits of social media as a communications tool Explains the opportunities and limits of social media as a communication tool but explanation is cursory or lacks clarity Does not explain the opportunities and limits of social media as a communication tool 15 Business Goals: Current State Analyzes the business’s current state and identifies gaps that will be addressed using social media Analyzes the business’s current state and identifies gaps that will be addressed using social media but analysis is cursory or
- 6. unclear or gaps are not clearly identified Does not analyze the business’s current state or identify gaps that will be addressed using social media 15 Business Goals: Identified Gaps Selects goals for the business based on the identified gaps and justifies the selections Selects goals for the business based on the identified gaps and justifies the selections but justification is cursory or illogical Does not select goals for the business based on the identified gaps 15 Business Goals: Achieve Its Goals Explains how audience engagement through social media can help the business achieve its goals supporting explanation with examples Explains how audience engagement through social media can help the business achieve its goals but explanation is cursory or not supported with examples
- 7. Does not explain how audience engagement through social media can help the business achieve its goals 15 Articulation of Response Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 10 Total 100%