Advark gives you access to advertising inventory across premium web properties with exact targeting and complete statistics. Reach your specific target audience via desktop and mobile, domestic or international, using a variety of in-player and near-player video advertising formats (All-roll, Content Roll, Top-line, Video-banner, etc.)

1. Video Advertising Platform
MEDIAKIT
2015

2. What is Advark?
The Advark video advertising platform offers
every video format for any viewing device
Advark gives you access to advertising inventory across premium web properties with exact targeting and complete statistics. Reach your
specific target audience via desktop and mobile, domestic or international, using a variety of in-player and near-player video advertising
formats (All-roll, Content Roll, Top-line, Video-banner, etc.)

3. Audience Coverage
12 000 000
unique visitors per month
35 000 000
video views per month

4. Audience breakdown
53%
Male
47%
Female
Education
68%
with a university
education
Employment
72%
employed
Income
35%
with
above-average
incomes
Employment type
18%
white collar
30%
specialists
15%
housewives
AgeSex
21%
18-24 years
7%
under 18 years
18%
years and older
35%
25-34 years
19%
35-44 years

5. Content verticals available from our publishers:
Content verticals
Cars Kids and parenting Women’s interest, cooking Games
Movies & TV Music Cartoons News & Business
Lifestyle Sport Humor

6. ADVARK VIDEO ADVERTISING ADVANTAGES
MEDIAKIT
2015

7. Advark video advertising advantages
In-player, near-player and stand-alone video advertising formats
for every device, mobile and desktop, for any geo
with full targeting
Access audience in scale Target by content verticalsSpecialized ad formats to access
audiences you haven’t yet reached

8. By location
including country and city
By content type
including professional and user generated
By site type
including thematic portals covering
women’s interest, sports, business and more
By audience type
including visitor’s sex and age
By date and time
including views-per-visitor caps
By ad frequency
including views per visitor over
time and across web properties
Advark video advertising advantages

9. KPI (Key Performance Indicators)
Simple, clear and impactful KPI’s so advertisers and agencies can run campaigns that get results
Broad audience coverage
Only pay for actual ad views
Impressive click-through rates
advertiser’s website
Full statistics to track bounce rate and
conversions
Click
Click
Click
Advark video advertising advantages

10. Complete Statistics
Advark gives you access to advanced, independent reporting via integration with Adfox and Google Analytics
Advark video advertising advantages

11. ADVERTISING OPTIONS
MEDIAKIT
2015

12. Advertising options
Desktop Mobile
Pre-roll / Mid-roll / Post-rollAll-Roll / Video-banner / Overlay / TopLine / Content-roll
Advertisement
close ad
Content-roll
A video advertisement which opens within an
article. Ideal for news sites
TopLine
A teaser at the top of the page (100% width x 35 px) that
expands into a page takeover with a video advertisement.
Great for longer branding advertisements
Pause-roll
Video ad played when
a video is paused
Pre-roll
Video ad played at
video start
Mid-roll
Video ad played during
content playback
Post-roll
Video ad played when after
Video-banner
A 300x250 video format that appears in the bottom right
of the video player
Overlay
A context ad that
appears at the
bottom of the
video player
during playback

13. All-roll
(desktop, mobile)
Video in-stream advertising (pre-roll, mid-roll, pause-roll and post-roll formats)
without targeting
per 1000 views
$13
Advertising options
Price list is valid from July 1, 2015
Prices indicated without VAT

14. 320
250
Video-banner Overlay
A 300x250 video format that appears in the bottom right
of the video player
In-player Banner appears within the player for up
to 10 seconds
Cost per
1000 views
$10
Cost per
1000 views
$6
10 seconds
Advertising options
Price list is valid from July 1, 2015
Prices indicated without VAT

15. 100% 35
TopLine Content-roll
A teaser at the top of the page (100% width x 35 px) that
expands into a page takeover with a video ad 3 seconds
after a user mouses over the teaser
A targeted ad video that appears and plays while
browsing a web page and disappears automatically
at the end of the video
Cost per
1000 views
$18 Cost per
1000 views
$13
close ad
Advertising options
Price list is valid from July 1, 2015
Prices indicated without VAT

16. Price List
Price List
All-roll $13
Video in-stream advertisement (pre-roll, mid-roll, post-roll
formats)
In-player format
Mobile $13Video in-stream advertisement (pre-roll, mid-roll, post-roll
formats)
In-player format
Video-banner $10
Video banner (300x250) that appears in the bottom right of the
video player
In-player format
Overlay $6In-player Banner appears within the player for up to 10 seconds In-player format
TopLine $18
A teaser at the top of the page (100% width x 35 px) that expands
into a page takeover with a video ad 3 seconds after a user
mouses over the teaser
Page banner
Content-roll $13
A targeted ad video that appears and plays while browsing a web
page and disappears automatically at the end of the video
Native in-text player format
Advertising formats Description Ad placement
Cost per
1000 views
Price list is valid from July 1, 2015
Prices indicated without VAT

17. Our Publishers
Ad formats available on our publishers’ websites
myvi.tv tveda.ru spruto.tv smotri.com
piter.tv smexo.tv goodgame.ru
tumar.fm pik-tv.com
tvzavr.ru vklybe.tv
cybergame.tv
Mid-roll
Mobile
Pre-roll / Post-roll
myvi.tv spruto.tv smotri.com piter.tv smexo.tv
sibnet.ru
tvmir.ru animeonline.su
tvmir.ru
newstube.ru
newstube.ru
allhockey.ru

18. Video-banner Content-roll
Overlay TopLine
myvi.tv
myvi.tv
spruto.tv
spruto.tv
spruto.tv povar.ru pulsplus.ru
smotri.com
tvmir.ru
tvmir.ru myvi.tv spruto.tv tvmir.ru
animeonline.su
justlady.ru pinme.ru kakprosto.ru
online.anidub.com sibnet.ru
Our Publishers
Ad formats available on our publishers’ websites
newstube.ru

19. Targeting and seasonal coefficients
Targeting by geo
Targeting by content verticals and site type
Targeting for mobile
Frequency capping
Charges for advertising longer than 20 seconds (30
seconds max)
Charges for offering users a ‘skip advertisement’ option
+20%
+30%
+30%
+15%
+10%
+15%
0,65
0,95
1,1
1,15
1,05
1
0,8
1,2
1
Our Publishers
January
February
March
April
May
June
July / August
September / October / November
December

20. Advark offers advertisers more!
+7 812 655-50-39
+7 921 945-74-74
For advertisers:
sales@advarkads.com
Maxim Krasovsky
Commercial Director