Using social networks in advancing your career<br />Kate Brodock, Founder & Principal, Other Side Group<br />Emerson Unive...
Agenda<br />Research<br />Networking<br />Job Search<br />Personal Branding<br />How they’re all connected<br />Tools<br /...
Research<br />Why should I use social networking to research companies?<br />What are some of the key tools?<br />
research<br />Why research in social networks<br />Aside from Google, there are a lot of ways you can find out about compa...
Networking<br />Why is networking important in the first place?<br />How can I do this online?<br />What are some good too...
Networking<br />What to think about<br />With online networking comes increased contacts.  That means increased management...
 Networking is a two-way street!</li></ul>Tools<br />Where can I go for networking?<br />LinkedIn: contacts & groups<br />...
Job search<br />How can I use social networking to find jobs?<br />What are some of the key tools?<br />
Job search<br />How to search for jobs online<br />A few key points:<br /><ul><li> If you’re reaching out to individual pe...
 Companies can find you as easily as you can find them.  Make sure you’re buttoned up before you start your search.</li></...
Personal branding<br />Why is important?<br />How can I do it?<br />What are some of the key tools?<br />
Personal Branding<br />Why is personal branding important?<br />Personal branding is the process whereby people and their ...
Branding
Creating a package
Differentiation
Consistency
Thought Leadership</li></ul>“…. becoming a free agent in an economy of free agents, looking to have the best season you ca...
Personal Branding<br />How can I do it?<br />There are a lot of ways you can start developing a personal brand:<br />Makin...
Some examples of personal branding<br />Resources<br />There are several people out there either talking about personal br...
How are they all connected?<br />
Social networking<br />Interconnectedness of Social Networking processes<br />
Social networking<br />What about tools?<br />
Tools<br />
LinkedIN<br />Good for:<br /><ul><li> Personal Branding
 Networking
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Personal Branding - Emerson College

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Personal Branding - Emerson College

  1. 1. Using social networks in advancing your career<br />Kate Brodock, Founder & Principal, Other Side Group<br />Emerson University<br />6 October 2009<br />
  2. 2. Agenda<br />Research<br />Networking<br />Job Search<br />Personal Branding<br />How they’re all connected<br />Tools<br />Aggregation<br />Final thoughts, Questions, Exercises, and Contact info<br />
  3. 3. Research<br />Why should I use social networking to research companies?<br />What are some of the key tools?<br />
  4. 4. research<br />Why research in social networks<br />Aside from Google, there are a lot of ways you can find out about companies online. <br />Brands are both increasing their online presenceand being talked about more online.<br />Some tools<br />LinkedIn<br />Contacts<br />Hosted groups<br />Twitter<br />Google<br />
  5. 5. Networking<br />Why is networking important in the first place?<br />How can I do this online?<br />What are some good tools to use?<br />
  6. 6. Networking<br />What to think about<br />With online networking comes increased contacts. That means increased management.<br /><ul><li> Networking takes management!
  7. 7. Networking is a two-way street!</li></ul>Tools<br />Where can I go for networking?<br />LinkedIn: contacts & groups<br />Industry social networks<br />Your personal contacts (find them online!)<br />Facebook groups<br />Twitter<br />
  8. 8. Job search<br />How can I use social networking to find jobs?<br />What are some of the key tools?<br />
  9. 9. Job search<br />How to search for jobs online<br />A few key points:<br /><ul><li> If you’re reaching out to individual people in your job search, there is a certain etiquette involved. Often, these connections are not as “warm” as your direct connections may be.
  10. 10. Companies can find you as easily as you can find them. Make sure you’re buttoned up before you start your search.</li></ul>Some tools<br />LinkedIn<br />Contacts<br />Groups<br />Twitter<br />Google<br />
  11. 11. Personal branding<br />Why is important?<br />How can I do it?<br />What are some of the key tools?<br />
  12. 12. Personal Branding<br />Why is personal branding important?<br />Personal branding is the process whereby people and their careers are marked as brands.<br /><ul><li>Positioning
  13. 13. Branding
  14. 14. Creating a package
  15. 15. Differentiation
  16. 16. Consistency
  17. 17. Thought Leadership</li></ul>“…. becoming a free agent in an economy of free agents, looking to have the best season you can imagine in your field, looking to do your best work and chalk up a remarkable track record, and looking to establish your own micro equivalent of the Nike swoosh.” – Fast Company<br />How do you make a personal brand?<br />
  18. 18. Personal Branding<br />How can I do it?<br />There are a lot of ways you can start developing a personal brand:<br />Making a consistent brand image across your social media channels<br />Engage in conversations on blogs, on social networks, on Twitter etc<br />Push out content on your own outposts<br />Share information with others<br />Guest blog or create your own blog<br />
  19. 19. Some examples of personal branding<br />Resources<br />There are several people out there either talking about personal branding, or are good examples of personal branding:<br />Dan Schawbel <br />Chris Brogan<br />Jeremiah Owyang<br />
  20. 20. How are they all connected?<br />
  21. 21. Social networking<br />Interconnectedness of Social Networking processes<br />
  22. 22. Social networking<br />What about tools?<br />
  23. 23. Tools<br />
  24. 24. LinkedIN<br />Good for:<br /><ul><li> Personal Branding
  25. 25. Networking
  26. 26. Research
  27. 27. Job Search</li></li></ul><li>twitter<br />Good for:<br /><ul><li> Personal Branding
  28. 28. Networking
  29. 29. Research
  30. 30. Job Search</li></li></ul><li>facebook<br />Good for:<br /><ul><li> Personal Branding
  31. 31. Networking
  32. 32. Research</li></li></ul><li>portfolio<br />Showcase your life’s work online Specific to the higher education space.<br />Online academic portfolio<br />Include various file types, with rich-media<br />Allows for sharing<br />Good for:<br /><ul><li>Personal Branding
  33. 33. Job search
  34. 34. Networking</li></li></ul><li>Blogging<br />Good for:<br /><ul><li> Personal Branding, especially thought leadership</li></ul>Some blogging platforms: Wordpress, Blogger, Typepad<br />
  35. 35. Aggregation<br />Why does this matter to our discussion?<br />What are some of the tools used for aggregation?<br />
  36. 36. Aggregation Tools<br />Aggregation streamlines online processes. It can be a tool that allows you to control many different tools from one place, or links various tools together. <br />Friendfeed<br />Posterous<br />Linking networks (e.g. Facebook Twitter)<br />Seesmic or Tweetworks<br />Twitterfeed<br />Any others?<br />
  37. 37. Rss readers <br />Why is this in here?<br />Being on top of your industry is when you’ll excel the most.<br />There is a lot of information out there, both good and bad. The information is all over the place.<br />RSS feeds make it incredibly easy to bring this information into a place where you can easily and quickly consume information.<br />They also act as a source of information to use on all other outposts.<br />Some RSS readers also have additional social networking components (Google Reader)<br />
  38. 38. OTHER SIDE GROUP<br />website: http://www.othersidegroup.com<br />blog: http://www.othersidegroup.com/adcomments<br />facebook page: http://www.facebook.com/othersidegroup<br />twitter: http://www.twitter.com/othersidegroup<br />linkedin: http://www.linkedin.com/companies/other-side-group<br />KATE<br />website: http://www.katebrodock.com<br />twitter: @just_kate<br />linkedin: http://www.linkedin.com/in/katebrodock<br />posterous: http://katebrodock.posterous.com/<br />friendfeed: http://www.friendfeed.com/justkate<br />google reader: http://www.google.com/reader/shared/kbrodock<br />facebook: http://www.facebook.com/kate.brodock<br />portfolio: http://www.interfolio.com/portfolio/katebrodock<br />Final thoughts, Questions, Exercises, and Contact info<br />Would you like to guest blog on our company website?<br />Would you like a Portfolio account?<br />

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