You developed a game. Now, develop a community!

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Jonathan Joyce (aka Jon Carnage), Director of Strategic Partnerships, Twitch Jon will share what it takes to build a thriving community. For half a decade Jon has been helping Developers, Brands and Variety Broadcasters find their own unique voice on Twitch. It will be an updated, 2.0 version of his Moscow talk.

Software

WWW.TWITCH.TV
• Twitch is more important and growing faster than traditional TV
• Twitch is a living and breathing environment
• The Twitch experience is heavily built around interaction, which
creates loyal hardcore communities
Nearly 2 Million
Broadcasters per Month
120 Minutes
Spent Daily on Twitch
per User
100+ Million Unique Viewers
per Month Worldwide
MEDIA COMMUNITIES DEVELOPERS EVENTS ESPORTS
101

WWW.TWITCH.TV
I’ve been working in online digital broadcasting and traditional
television media since 2000. I started the Twitch.Tv/Desturtcoid
channel.
HELLO
Minsk, I’m Jon Carnage

WWW.TWITCH.TV
BOTH CHANNELS
Have broken 100 Million views and
BILLIONS of minutes watched between
them.
Twitch.tv/DESTRUCTOID Twitch.tv/TWITCH

WWW.TWITCH.TV
PRE PRE SHOW 2017
Minutes Watched: 35,688,017
Average Concurrent: 53,339
Max Concurrents: 259, 245
Twitch.tv/Twitch

WWW.TWITCH.TV
• Built Twitch integration into their game Choice Chamber.
• Twitch Broadcasters play ”helping” or “not helping” from their
communities
• Levels, Bosses and Items where all affected by live chat interaction
via Twitch’s API.
• Fans and community want a feeling and connection with the
broadcasters they love and watch daily
CHOICE CHAMBER
Developer: Studio Bean
Studio Bean gave the power to the Twitch chat. Creating one of
the most unique experience’s with our API

WWW.TWITCH.TV
• Joined Twitch to take advantage of an Interactive
Audience
• Created community driven programming with reveals
• Twitch chat has helped Nate make the game more
Twitchy. Nate has used chat to help him design levels,
stage aspects and names of character items.
• Nate is has been working on SongBringer for 3 years.
SONGBRINGER
Developer: Nathanael Weiss
Nate has been streaming game and music development
to his Twitch Channel.

WWW.TWITCH.TV
SONGBRINGER
Developer: Nathanael Weiss

WWW.TWITCH.TV
NOW, LETS TALK ABOUT
COMMUNITY!

WWW.TWITCH.TV
• Take advantage of an Interactive Audience
• Create and focus on community driven programming
• Create a unique language for your channel
• Promote other broadcasters.
Your Channel

WWW.TWITCH.TV
Twitch Chat can be viewed as a single commynity eco system
Or
Twitch Chat can be viewed as a eco system with millions of individual's

WWW.TWITCH.TV
• Success requires that we step outside normal routines.
• Not everyone can fly. If you can’t fly, run.
• Twitch will always have a healthy respect for our "mad
inventors.” Remember Twitch Play’s Pokémon!
• Don’t let your great ideas get lost because of the lack of
courage.
HOW DOES ANYONE STAND OUT
Success Means Being Different

WWW.TWITCH.TV
Twitch has a home for Dev’s
This community is aimed at sharing the
art and science of video game creation
with Twitch.

WWW.TWITCH.TV
Twitch is #CommunityViewing

WWW.TWITCH.TV
Twitch is Random #Awesomeness

WWW.TWITCH.TV
• Embrace the Twitch Community
• Think about your Short & Long-Term
Strategy
• Network with other streamers and
learn who is playing your game
• Determine what content works for you.
Every game & company has their own
strategy
• START NOW STOP THINKING ABOUT IT
What should you start doing?

WWW.TWITCH.TV
Jon “Carnage” Joyce
Director, Strategic Partnerships: Twitch
Stuidos.
JonCarnage@Twitch.Tv

Jon Carnage, Director of Strategic Partnerships, Twitch You have a dedicated audience watching your game on Twitch. How do you grow from there? Join Jon Carnage, Programming Director at Twitch, as he talks about Counter Programming, the art of broadcasting content atypical, yet related to your existing programming to attract a new audience while reaffirming loyalty with your core audience. Jon will talk about how to apply this principle of “being different, but not too different” when introducing new content to your game to keep and attract new players!

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