The world is shifting from different customers using different devices for different goals, to one customer using multiple devices to achieve a single goal. It’s important to understand where and how your customer is trying to make contact with you. Responsive sites address the use of multiple devices by consumers. In this presentation, Ariad's Information Architect Abram Chan provides a guide to responsive design — what it is, how it works, and how it allows today's omnichannel customer to connect with your brand when it matters most to them.