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YOGA
MARKETING
DR SHIVAM MISHRA
April 2023
YOGA BUSINESS
NOWADAYS
YOGA MARKETING IS A WAY OF GETTING
INVOLVED WITH POTENTIAL CLIENTS.
MARKETING MEANS NOT ONLY MARKETING IT
MEANS FOLLOWING THE MAJOR 5 M OF THE
THEORY.
YOGA BUSINESS IS ONE OF THE MOST
INFLUENTIAL BUSINESSES OF THE CURRENT
TIME. IT TAKES NOTHING AND GIVES YOU A
HEALTHY AND HAPPY LIFE.
MARKETING IS A MAJOR PART OF ANY BUSINESS, ENTIRE YOGA INDUSTRY IS FACING A BIG
CHALLENGE IN NOWADAYS DUE TO BAD MARKETING STRATEGIES. THE YOGA INDUSTRY CAN
EVOKE BY SOME THEOREIS, LETS UNDERSTAND IT.
2
MARKETING!
IS NOT ONLY A WORD IT’S THE
ENTIRE WAY OF YOUR LIFE
THAT HOW YOU ARE THINKING
AND HOW YOU ARE DOING. –
SHIVAM
3
THEORIES OF MARKETING
• Ansoff Matrix.
• Balanced Scorecard.
• The Marketing Mix.
• The Communications Mix.
• Stakeholder Mapping.
• Mendelow's Matrix.
• The consumer decision-making process.
1
MARKETING PLAN
 Conduct market research.
 Profile your target markets.
 Identify your unique selling proposition (USP)
 Develop your business brand.
 Choose your marketing avenues.
 Set your goals and budget.
 Nurture your loyal customers.
 Monitor and review.
YOGA BRAND MANAGEMENT
BRAND MANAGEMENT IS ONE OF
THE MOST DIFFICULT TAKS FOR
ANY YOGA BRAND IN NOWADAYS.
ANALYSIS
OF YOU AND YOUR CAPACITY
BARRY FEIG
THEORY
Big YOGA
MARKET
THEORY
Bring the attention of your
audience over a key concept
using icons or illustrations
26
“THE YOGA MARKET IS
NOT ONLY A MARKET IT’S
A WAY TO SPREAD
SPIRITUALITY BY
PURPOSE– SHIVAM
27
LIST OF YOGA BUSINESS
╸ YOGA STUDIOS
╸ YOGA CLASS PROVIDER
╸ YOGA TRAINERS PROVIDER
╸ Y- B2B
╸ YOGA SALES
╸ YOGA MANUFACTURING
╸ YOGA RETREAT
╸ YOGA JOB PROVIDER
╸ YOGA DEVELOPMENT OFFICES
╸ YOGA EVENTS
╸ YOGA IB
28
Want a big impact? Plan Big EG.
SKM YOGA DUBAI.
29
YOGA BUSINESS GOAL
30
YOGA BUSINESS
SALES
MARKETING
DIRECT INDIRECT BUSINESS FAME
COMPARE YOUR
BUSINESS
BUSINESS NAME
SKM YOGA
YOUR BUSINESS
ANOTHER BUSINESS IN
YOUR CITY
31
A B C D E F G H I J K L M N O P
Maps
32
NOIDA | DUBAI | THAILAND | VIETNAM
our office
our office our office
our office
12,534
TOTAL CUSTOMER REACH WITH IN AN YEAR
33
TOTAL INCOME
Count your total income with an year
Be Sure 100%
Total success!
TOTAL EXPENCE
Count Your total expence with in an year
34
Plan of a Yoga Year
35
1 2 3
Strategy Planning & fixation 36
Monthly Timeline
37
DEC
NOV
OCT
SEP
AUG
JUL
JUN
MAY
APR
MAR
FEB
JAN
Starting of your plan Hard work Yoga day preparations Marketing Plans HR Plans Financial Analysis
Setting small goals Plans & financial
definition
Yoga day Sales plan IB Plans Goal Setting
Yoga Marketing
Roadmap
38
1 3 5
6
4
2
STARTING YOUR YOGA
MARKETING
AFTER THREE MONTHS
MILE STONE
9 MONTHS MILE
STONE
ONE MONTH MILE
STONE
6 MONTHS MILE
STONE
YEAR REPORTS
Gantt chart
39
Week 1 Week 2
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Task 1
Task 2 ◆
Task 3
Task 4 ◆
Task 5 ◆
Task 6
Task 7
Task 8
YOGA SWOT
Analysis
40
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
Yoga Business Model Canvas
41
Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Key Partners
Your ideal companies in india
Cost Structure Revenue Streams
Yoga Funnel
42
PURCHASE
LOYALTY
AWARENESS
EVALUATION
DISCOVERY
INTENT
About Yoga market
About Yoga skills
Of Your Company
To be
values
With yourself
Competitor Matrix
43
LOW
VALUE
1
HIGH
VALUE
1
LOW VALUE 2
HIGH VALUE 2
YOUR
UPCOMING
GOALS
Competitor
YOUR
FUTURE
YOGA
MARKETIN
G GOALS
TILL DATE
YOUR
ACHIEVE
MENTS
YOUR
ANOTHER
BRAND
MAKING
IDEOLOGY
ANOTHER
YOGA
BRANDS
YOU
LETS DEVELOP TOGETHER
GIVE US 5 STAR
RATINGS
UDAAR
FOUNDATION
LIKE OUR FACEBOOK
PAGE & INSTAGRAM
SKMYOGA
WWW.SKMYOGA.COM

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