This document proposes a music content distribution service for Africa. It notes the growing smartphone market in Africa and potential for music streaming and digital distribution revenues. The service would distribute African music digitally to online stores worldwide, collect revenues, and provide analytics. This would help build the African music business and provide services for independent labels and artists to increase their revenues through digital exposure and marketing support.

1. MUSIC CONTENT DISTRIBUTION
PROPOSAL
WIP DAY NAIROBI 2016 Presentation

2. PRIVATE AND CONFIDENTIAL
CHALLENGING ENVIRONMENT
FOR MUSIC RIGHTS

3. BUILDING THE NEW MUSIC
BUSINESS THROUGH
DIGITAL INFRASTRUCTURES
STREAMING
DIGITAL DISTRIBUTION
PUBLISHING
NEIGHBOURING RIGHTS
INTERNATIONAL SALES
REPORTS AND ANALYTICS

4. PRIVATE AND CONFIDENTIAL
1.2 BILLION Mobile Phone subscriptions
200+ Million Smartphones sold already
400+ Million Smartphones
shipping in the next 4years
Source: Jeffries & Co via Statistica

5. 400 million Smart Phones
cheaper cost of data
+
music revenues
drive digital
PRIVATE AND CONFIDENTIAL

6. SOLO PHONES NIGERIA
(ALL YOU CAN STREAM MUSIC)
AFRICORI EXCLUSIVE
OF LOCAL MUSIC
NOVEMBER 2013
DISTRIBUTOR
SOLD WITH FREE MUSIC

7. MTN Music + NIGERIA
Integrated Billing
AFRICORI ONE OF
AGGREGATORS
January 2015
5 OFFICIAL
Streaming Offering
local content only

8. KISOM UNITEL ANGOLA
July 2015
100,000 subscribers
Streaming Offering
in its first 5 months
with unlimited Data

9. 70%
8%
22%
advertising supported (Youtube model)
paid by customers (streaming+downloads)
streaming services (smart phones bundles)
FREE TO CONSUMERS
STREAMING MUSIC SERVICES
AS A MARKETING
OFFERING
$ 400 million / year by 2020
PRIVATE AND CONFIDENTIAL

10. we distribute to digital music stores
in Africa and Worldwide
we digitise from physical
formats to digital formats
we collect ancillary revenues
associated to african music rights
PRIVATE AND CONFIDENTIAL

11. MUSIC SERVICES FOR
INDEPENDENT LABELS AND ARTISTS
revenue
collection
mobile
access
daily
analytics
worldwide
distribution
video
distribution
a team for
your label
passionate & music
experienced people
passionate & music
experienced people
distributing music
to 300 stores
worldwide &
new african
platforms
optimising visibility &
revenue on video
platforms
access to advance
analytics to track
revenues &
promotional
performances
access to your
analytics & revenues
anywhere
on your mobile.
PRIVATE AND CONFIDENTIAL

12. How to increase your revenue.

13. INDEX
Understand your market.
Make your music available everywhere.
Digital compilations
Digital play-lists
Marketing and promotion. ( How we do it and what we need)
A new ecosystem

14. INDEXHow to increase your revenue.

15. INDEXHow to increase your revenue.

16. INDEXHow to increase your revenue.

17. INDEXHow to increase your revenue - Tips
Create Great Artwork
Updated Artist / Label profiles
Social media activity (Increase Your numbers)
Press- releases
Profile images
Bios
Radio activity
Marketing / promotional activity
Sales history

18. Transparency I The Solution

19. INDEXAnalytics Solutions
Africori partners with Revelator
Consolidate your revenue across all channels.
Know where (and when) you’re making money to adjust your marketing approach.
Instant access to download and streaming performance.
Generate reports and royalty statements at a push of a button.
Understand how consumers engage with your content.

20. INDEXAnalytics Solutions

21. INDEXAnalytics Solutions

22. INDEXAnalytics Solutions

23. INDEX
Monitor your digital
sales directly from
your Smart Device.
Analytics Solutions

24. LAGOS
HARARE
DAR ES SALAAM
JOHANNESBURG
ACCRA
LUSAKA
LONDON
NAIROBI
KIGALI