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ACNielsen is a global marketing research firm, with worldwide headquarters in New York City.
Regional headquarters for North America are located in Schaumburg, IL. As of 2008, its the
part of The Nielsen Company.
5 External links
This company was founded in 1923 in Chicago, Illinois, by Arthur C. Nielsen, Sr., in order to
give marketers reliable and objective information on the impact of marketing and sales programs.
ACNielsen began expanding internationally in 1939, and now operates in more than 100
One of ACNielsen's best known creations is the Nielsen Ratings, which measure television, radio
and newspaper audiences in their respective media markets. In 1950 they began attaching
recording devices to a statistical sample of about 1200 consumer television sets in the U.S .
These devices used photographic film in mail-in cartridges to record the channels viewed by the
consumer and thus determine audience size. Later they developed electronic methods of data
collection and transmission. In 1996, ACNielsen split off this part of its operations into a
separate company called Nielsen Media Research (NMR), which operated as an independent
company until it was acquired by Dutch conglomerate VNU in 1999.
Another market research tool is the Homescan program where sample members track and report
all grocery and retail purchases, allowing purchasing patterns to be related to household
demographics. Homescan covers several countries including Australia, Canada, and the United
In Germany, ACNielsen gained particular reputation for their introduction of the Nielsen areas
(or Nielsengebiete in German), each of which includes one or more German federal states
sharing a similar economic structure, culture, and consumer behaviour. To a considerable part,
marketing strategies in heterogeneous Germany depend on the Nielsengebiete, this even leading
to the result that some trademarks or marketing campaigns have only been introduced in some of
the Nielsengebiete. In addition, in many newspapers or magazines disseminated nationwide, ads
may be placed for just only one or some Nielsengebiete; the circulation figures of print media are
often stated according to Nielsengebiete, as well.
 M & A
In 2001, ACNielsen itself was acquired by VNU, as part of VNU's Marketing Information group,
and thus is now under the same corporate umbrella as the company it spawned, NMR. Nielsen
Media Research is based in New York City, while ACNielsen headquarters remain in
ACNielsen is also sister company to Nielsen//NetRatings, which measures Internet and digital
media audiences, and Nielsen BuzzMetrics, which measures Consumer-Generated Media.
IMS Health and ACNielsen ORG-MARG entered into a joint venture on the 1st of January 2004,
aligning their health care information business operations in India, bringing together the two
organizations’ global expertise and strong local presence to deliver a broader array of actionable,
strategic solutions to the pharmaceutical market.
In 2005, ACNielsen initiated their MVP (Media Voice Panel) program. Panel members carry an
electronic monitor that detects the digital station and program identification codes hidden within
the TV and radio broadcasts they are exposed to. At night, members place the monitor in a cradle
that sends the collected data through the home's electrical wiring to a relay device that transmits
it by phone, making it one of the first practical uses of electrical wiring as a home network. With
an approximately one week notice to members, the MVP program ended on March 17, 2008.
In 2007, the owner VNU changed its name to quot;The Nielsen Companyquot;.
 External links
Nielsen areas of Germany
ACNielsen Australian two party preferred and preferred prime minister polling 1996 -
1. ^ Nielsen - Contact
  
Examples for marketing based on Nielsen areas:
Retrieved from quot;http://en.wikipedia.org/wiki/ACNielsenquot;
Categories: Marketing | Marketing research companies | Companies based in New York City |
Companies based in Cook County, Illinois | Schaumburg, Illinois | Promotion and marketing
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This page was last modified on 17 December 2008, at 19:11.
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