Believe Digital is the largest digital label and distributor in Europe, with a market share of 3-10% in key territories. They provide distribution, marketing, and sales services tailored to each client. With a local presence in multiple countries, Believe Digital can leverage their market position to promote releases and extract more value from partners. They also offer analytics to help clients understand sales data and maximize revenues.

1. Believe Digital 2010

2. What is
Believe Digital?

3. The largest digital label and distributor
in Europe
A 3% to 10% market share in key European territories
(Believe achieved a 27% market share ahead of Universal, Sony, Warner and EMI in France in June 2009 with 10 albums and 3
singles in the top 50 digital albums and singles charts)
20 top 10 charted albums and singles across Europe in the past 18 months alone,
including 8 number 1s.
Over £18 million in royalties paid out since 2005

4. What is so unique
about Believe Digital?

5. We are the only player with a pan-
European local presence ‘on the ground’.
UNITED STATES
MD D. LADEGAILLERIE
3 employees
Top 15 indie distributor
UNITED KINGDOM
MD STEPHEN KING
8 employees
6th largest indie label
0.5% market share
FRANCE
MD ROMAIN VIVIEN
3 employees
1st largest indie label
8% market share
GERMANY
MD HELGE HINRICHS
15 employees
3rd largest indie label
3% market share
ITALY
MD LUCA STANTE
8 employees
1st largest indie label
12% market share
Note: market share is based on
information received from key digital
distributors

6. What does this mean we can
do for you?

7. We offer a full range of global digital services
tailored to meet your individual needs
From basic digital distribution
To execution and coordination of complete release strategies
(online & offline) on a pan-European and global basis.
DISTRIBUTION MARKETING REPORTING

8. And who do we do it for?

9. We have the trust of artists and labels
worldwide
Our artists and labels
Artists: Luciano, Gonzales, Bob Sinclar, Femi Kuti, Joakim, Magma, Jason Edwards, Mc Solaar,
Chinese Man, Mulatu, Cesaria Evora, The Shoes, Dj Cam, Jazz Liberatorz, Kerri Chandler,
Tinariwen, Lowkey…
Labels: Limoncello Music (EMI Publishing), Yellow (Bob Sinclar), Listenable (Metal), Buda Music
(Ethiopiques), Red Records (Jazz), Bang, Fargo Records, Analog Africa, Versatile, Tigersushi,
Makasound, Comet Records (Tony Allen), Eat Concrete,…

10. We can distribute your music…

11. Who we distribute to…
A growing global distribution
network built since 2005
All major online and wireless digital music stores covered
globally (over 350)
Maximisation of the ‘per transaction’ fee (stream
or download)
Contractual marketing commitments from major services
All our deals negotiated with a view to maximize per stream or per download revenues to increase your
revenues – our technology means; no advances, administrative, or technical fees…
Full transparency of deal conditions and royalties to artists, you see what we see…

12. How do we do it?
Ourselves…
We operate our own distribution technology and have FULL CONTROL over our
distribution network
And this means…
You decide and monitor how, when & where you sell your products
Our local presence guarantees that your products are distributed to all key local stores
(Ex : Believe Digital is one of only two indie partners to have a deal in place with the
Orange Subscription Service in France: 200,000+ subscribers)

13. You control and monitor where, when
& how your music is distributed
Select which stores and
territories to sell your music in
and monitor the status of
distribution in real time.

14. We can distribute your music
internationally and provide marketing
and promotion locally and on a
pan-European basis

15. Why is our local presence so important
for you?
With local marketing
expertise to position your
products
International sales account for
a larger percentage of sales in the
digital world and selling digital music is not so
different to selling physical CDs, YOU NEED
THE SUPPORT OF A POWERFUL AND
REACTIVE LOCAL TEAM…
With direct contacts with
local stores and key local
media
That can leverage its local
market share to push key
products

16. How are we organized to better serve your needs?
Dedicated product
managers specialising
in all musical genres
Strategic music
marketing to build up
release strategy
(timing, pricing,
promotion…)
Coordination of
online and offline
marketing &
promotion in Europe
Music professionals
Passionate, knowledgable and experienced music-loving
staff, because selling digital music is first and foremost
about selling music
An in depth understanding of local music markets to
properly position your release
Knowledge and Experience
• Digital marketing
• Online and offline promotion
• Technology
One centralised contact to coordinate integrated release
solutions across major territories

17. Our market position allows you to extract more
promotion from our partners

18. We create our own marketing widgets and
strategies for each release
WIDGETS
Automatically generated for each release (saving you time
and self-promotion costs)
SMART LINK SYSTEM
An innovative geo-location system for ‘buy-now’ links
(based on IP/music genre) to increase online sales in each
country
eCRM SOLUTION
Complete with email capture, contact management and
advanced email builder… to generate direct from fan sales

19. Sales promotion, social networks, eCRM, radio, marketing
and more - we can make it all come together!

20. Engage your fanbase, establish direct relationships
and increase your sales
Transform your fans’ interest into direct
relationships, generate digital music,
merchandise and ticket sales… with our
advanced emailing tools
Analyse your returns with open rates, click
rates, purchase rates and more…
We organize contests to help you get more
information about your fans (where they
live, who they are, their interests…)
We centralise this information and make it
available to you with the tools to make
contact
Easily import existing contacts from
Excel, Gmail, Yahoo! accounts…
Use the free Believe Widgets to get
more fans and collect data
You keep your fans engagedWe help you understand your fansBuild your own fanbase

21. The smarter you are, the
smarter we become

22. We provide you with unparalleled analytics
Real Time Reporting
View daily sales and streaming reports
from iTunes, VirginMega, Beatport,
Deezer, Orange… and many others
Localise your sales
Understand where your music is selling on
a region by region basis

23. So, to summarise…

24. We can build a bespoke digital solution
tailored specifically to your needs…
Believe Digital is the leading digital distributor and services provider for independent artists & labels in Europe. We
provide bespoke digital solutions starting with distribution and incorporating promotion, marketing, strong analytics
and sales data that allows labels to react to market intelligence and maximise sales.
Content
Delivery
Marketing
Widgets
Integrated
Royalties
Sales
Promotion
Marketing Cost
Basic Distribution Package YES YES YES YOU
HANDLE
YOU
HANDLE
Open to all artists and labels
You pay a fixed up front fee and an annual
fee of £9.99-£19.99 per release-per year.
Distribution & Promotion
Package
YES YES YES YES YOU
HANDLE
We work with a limited number of selected
label partners
You pay us a percentage of your income
from digital distribution
Distribution, Promotion and
Marketing
YES YES YES YES YES
We work on a limited number of selected
releases.
Depends on the level of investment
required by each project

25. Any questions? We’d love to hear from you
Vincent.bordier@believedigital.com
www.believedigital.com