Evaluation of Elite 5

1. EVALUATION OF ELITE 5 PROPOSAL & EXECUTION
Note: The text highlighted by white color is achievements. The text highlighted by red color is failures

2. YM Camp: From zero to hero – Phan Trung Hieu -
INSIGHT
“I want to have a better start in my Marketing career”
-Quite deep desire.
-Brand role is strongly performed
-The truth is suitable for mass target .
BIG IDEA & CONCEP
“YM Camp: From Zero to Hero”
-Ideas is consistent with the truth.
-The product role of being a souvenir, a memory is so persuasive
-The concept “From zero to Hero” is so dramatic.

3. YM Camp: From zero to hero – Phan Trung Hieu -
EXECUTION SUMARY
Content of camp: - Clear introduction, agenda. - Good package (package for 2,3, 4 people) with reasonable price . Communication:
-Shortage of strong motivator in trigger phase.
-Utilizing good channels (community group, marketing fanpage or influencers„)
-Good promotion (Gold-Hour)
My key improvement: YM camp need a certification and following steps after ending the camp. My key learning: See consumer need on angle in relevant to brand roles. ( see the need “a better start” on the angle “empower” via“Young marketers activities”)

4. “Hire me yet” Service
– Van Thien Quoc Hung-
INSIGHT
“They are starving motivations to believe in themselve again”
-Very touchable truth.
-Don’t start from good observation and logical thinking.
-Brand role is invisible
BIG IDEA & CONCEP
Idea“Raising belief service”  Concept“Hire me yet”
-Idea is consistent with insight but concept is not.
-The reason to sell T-shirt isn’t persuasive, presence of product is far-fetched Role of product is weak, consumer just focus on people of “Hire me yet” service.
-The trend is not new so it’s hard to re-viral that trend once again
-The effectiveness of that idea depend on impact of selected influencers.

5. EXECUTION SUMARY
-Execution don’t have any highlight activity or strong motivator, but just a series of introduction post on personal wall and fanpage YM.
-Content of the talk between influencers and TA is not relevant to marketing topic.
My improvement: Insight is suitable with idea “Dauntless winer” @@ My key learning: We can come up with many services activities and sell them bundled with the T-shirt. But that’s non- sense if these service or activities is not performed brand role.
“Hire me yet” Service
– Van Thien Quoc Hung-

6. I accepted the challenge and you? – Ngo Phuc Nguyen -
INSIGHT
“I love marketing, I want to show it and connect with people with the same interests”
-Very general, not specific; lack of deep understanding, it’s just a “what they think”.
-Can’t see brand role in it
BIG IDEA & CONCEP
Idea“I accepted the challenge and you?”
-Don’t relevant to insight.
-Role of product is seen as a commitment between 2 people, which is neither strong nor clear.
-But that idea is so meaningful and bring value of YM “empower” , TA will try and participate if using stronger commitment than the T-shirt

7. EXECUTION SUMARY
-Execution is still simple and stop at introduction step.
-Good message, but lack of effort to spread out this.
My key improvement: The commitment need to be visible and remind-able  Build the flatform or community to follow their commitment
My key learning: Execution is essential. Medium idea, but good execution , maybe reachable KPI. Good idea but poor execution, FAIL.
I accepted the challenge and you? – Ngo Phuc Nguyen -

8. Dauntless winner – Pham Van Khai-
INSIGHT
“I want my dauntless effort to be rewarded”
-Good segmentation (Mountain-climber)
-The truth start from good fact and has a logical thinking flow in other to “dig” into insight.
-The need “be rewarded” is so strong.
BIG IDEA & CONCEP
Idea “Dauntless winner
-The link between idea and insight is really strong (Explain more how is the link between “community” and “ be rewarded”)
-Product role is certification as a dauntless winner, which seem to be interesting but actually non-sense (“be rewarded” means that they are appreciated, are encourage, are pointed out their strength and weakness; and the community can figure out all these things. So what is role of a certification?)

9. EXECUTION SUMARY
-Big effort to build a meaningful “Dauntless winner” group with the participant of Eliters, Finalists and “empower”-s
-Strong message to encourage TA to interact and share their mind
-As mentioned above, the step of turning the engagement to business (sell T-shirt) is unreachable.
-Offline event don’t attract to a large of student
My key improvement: Emphasize product role in communication. My key learning: Giving meaningful benefits, but not translate that benefits into sales is wasting your efforts.
Dauntless winner – Pham Van Khai-

10. THANK YOU