1. Advertising Strategy
Tyrrell’s only advertise their Continual reference to social
products via their website and network sites is crucial and these
social media marketing. This additional products need to be
affords them the element of linked to the existing Tyrrell’s
exclusivity and minimises website, encouraging
exposure within the mainstream. contribution, in the same way,
With this in mind, the from customers to submit
promotional strategy for the eccentric examples of the use of
Proper English Rain-Bags needs the Rain-Bags and enter
to be minimalistic and subtle. competitions. One novel idea
might be the random inclusion
A viral marketing scheme, linking of a black bag in a customer's
the connection between the pack to win a prize.
product and typical English
weather is likely to be the most Another suggested reinforcement
effective format. For example, of the product, although
posters of the vintage contradictory to current strategy,
photographs, as used on the would be sponsorship of the
packaging, could be located at bus weather information on
shelters and under shop front independent news channels.
canopies. To expand on this A brief snapshot and commentary
concept, billboards promoting the of the product would help to
product could be situated in areas endorse it and also generate
pertinent to imminent festivals or interest to a wider customer base.
outdoor events, with specific
images alluding to the region or
activity.