WeChat is an instant messaging app developed by Tencent that has expanded to include various services such as social media, mobile games, and mobile payments. It has grown rapidly since its launch in 2011 and as of 2014 had over 400 million monthly active users. WeChat generates revenue through advertisements, mobile games, and its mobile payment system WeChat Pay. It has been very successful by offering a wide range of engaging features within its platform and through innovative marketing promotions. While facing competition from other messaging and social media apps as well as mobile payment services like Alipay, WeChat is predicted to continue growing its large, loyal user base and generating strong revenue due to its comprehensive, pervasive platform.

1. WeChat
EECS 441 Company Presentation
Yidan Zhang - zhangyd

2. Tencent Products
Instant Messaging
Service
Mobile Value-
Added Services
Internet Value-
Added Services
Entertainment
Services
WeChat
Tencent QQ
QQ Enterprise
Tencent
Messenger
QQ Mobile
QQ Games
Super QQ
QQ San Guo
Dragon Power
Hero Island
Qzone
QQ Music
QQ Live
WeChat

3. Tencent Products
Instant Messaging
Service
Mobile Value-
Added Services
Internet Value-
Added Services
Entertainment
Services
WeChat
Tencent QQ
QQ Enterprise
Tencent
Messenger
QQ Mobile
QQ Games
Super QQ
QQ San Guo
Dragon Power
Hero Island
Qzone
QQ Music
QQ Live
WeChat

4. WeChat Services
u Instant Messaging
u Moments
u Mobile Games
u Official Accounts
u WeChat Wallet
u WeChat Payment

5. WeChat History
Jan 2011
•Tencent Launches
Weixin
Apr 2012
•Weixin become
WeChat
Jul 2012
•Alibaba tries to
kill off WeChat
Jan 2013
•Gaming and
mobile payment
Jan 2014
•Adds taxi booking
May 2014
•WeChat Stores

6. Monthly Active Users Growth

7. Tencent Financials

8. Tencent Financials

9. Business Model
u “Apps within App”
u Advertisement
u Mobile Payment
u Mobile Games
u Stickers

10. Secret Sauce
u Variety of Features driven by customer experience
u Innovative spirit in promotion events
u Successful combination of business and culture

11. Competition – Social Media
Messaging
and Calls
Group Chat
Brand
Official
Accounts
Friend Seek

12. Competition – Mobile Payment
u Alipay
u 400 Million Users
u 175 Million Transactions Per Day
u WeChat Payment
u 200 Million Users
u $50 billion monthly bank transfers

13. Your Prediction
Large and Loyal
User Base
Comprehensive
and Pervasive
Strong Revenue
Growth

14. Questions?