Chinese mobile internet users are already 388 million and rapidly growing. Multilingual marketing campaigns, should include opportunities offered by these networks.

2. Getting Social on
Chinese Mobile Apps
By Crystal Jiang
Lesley Ning

3. Internet Users in China

4. Internet Devices between
Urban & Rural Netizens

5. The Story of W&L :
China’s Great Internet
Divide

6. Ordered by total number of installs
Source: iResearch

7. Ordered by total number of installs
Source: iResearch
Tencent
Alibaba

8. QQ - Instant Messaging App

9. Number
of
QQ
users
online
QQ Users Number

10. Online customer service and
tech support by QQ
Please
contact
us
if
you
have
any
ques7on,
check
below
our
QQ
customer
service
so
we
can
help
you
asap.

11. Tecent Product

12. Source: Value2020
Top 5 Countries Outside China
(Views on Q1 2013)

13. QQ WeChat
Demographics
Young audience;
rural residents
Mature and well-
educated audience
Format Formal conversation
Casual chat,
replacement of SMS

14. Wechat
Users
Company
-­‐
Make
a
post
on
website/
Weibo
to
encourage
users
add
the
company
on
WeChat
-­‐
Ul7mate
customer
service
tool
:
receive
daily
news
and
product
related
updates
via
WeChat
to
subscriber’s
cellphone
-­‐
Scan
QR
code
-­‐
Search
company
public
name

15. WeChat QR Code on a
Website

16. WeChat QR Code on a
Weibo account

17. QQ WeChat
Sina
Weibo
Demographics
Young
audience; rural
residents
Mature and
well-educated
audience
Mature
audience;
urban
residents
Format
Formal
conversation;
private
messages
Casual chat,
replacement of
SMS; private
messages
Microblogging;
public
messages;
broadcast

18. Sina Weibo
• 75% users are from mobile device
• 34% advertisement revenue is from mobile
• Mobile revamp: third party apps support

19. Keep in touch!
#VMMCN

20. Thank you