2. IOT - Transform your
world into "Smart-World"
Commerce existed in this world ever since
the evolution of human beings. Further, with
the emergence of the internet as an
electronic medium, a revolution came in
commerce and gave birth to e-commerce.
Ecommerce has always remained
supportive as a system for a business to
trade effectively across a more extensive
geographical and product range.
3. Several businesses have looked up to eCommerce for
continuous growth and high ratio of success and to join
the trail, we can see the technology of IoT has come in to
support the businesses with the application in
eCommerce.
The question arises, how is it essential in the sector of
eCommerce? So, today we will answer this question for
the people planning to apply the technology of IoT in their
eCommerce business.
5. eCommerce is an online trade of products and services that
need maintenance for the stock, storage, transport, ordering,
purchasing, invoicing and many other things.
As it deals with a lot of things in practicality, when we apply
the technology of IoT, the partnership of IoT and eCommerce
brings an IoT of profit in business.
You can apply IoT in the marketing, warehouse
management, distribution and various other activities of your
eCommerce business to speed up the processes and grow
the profit ratio.
6. How and why to apply IoT app
development in eCommerce
There are various segments in an
eCommerce business model where IoT
can prove to be of enormous help. Here,
we can read about specific areas where
you can apply IoT, to begin within your
eCommerce business.
7. 1. Marketing
IoT can identify the types of devices customers
use and can help the eCommerce website
direct their marketing campaigns in that type
of strategy.
IoT helps the eCommerce business construct a
consistent marketing strategy based on the
behavior of the consumers.
8. 2. Monitoring
IoT enabled sensors to help the business maintain the details related to
their inventory and updates consumers with more information such as
product availability, expiry, and much more critical related to the
product.
9. 3. Optimizing
Enhancing productivity is an essential
aspect of every business regardless of
the industry or sector to which it adheres.
In eCommerce, IoT proves to be of help
by optimizing the overall productivity by
performing the most crucial task of
monitoring the products and inventory
and hence, the team has the space to
produce more towards the growth of the
business.
10. 4. Tracing
Monitoring by IoT of the eCommerce products has helped in
maintaining the quality of the products while selling. Further, it is
equally important that the ordered product should be delivered on
time and maintaining the quality as informed.
Thus, with the help of sensors, it ensures the quality remains intact
from the time of dispatch until it reaches the customer’s place.
Further, with the help of GPS and RFID tags, it becomes helpful in
finding the shortest path to deliver the product maintaining the quality
of the product.
11. 5. Customer Relationship
To approach a customer to sell something, you need
to know about their preferences and shopping
patterns.
With the help of IoT, you can target a specific
audience and add a personalized touch to your
advertisement by understanding their preferences
and browsing patterns for shopping online.
This way, you build a sacred image in front of your
customers and create an absolute value for your
brand in their minds.
12. IoT is vital now for the growth of
eCommerce
With the evolution of technology every day, we can’t remain stagnant
to the one we applied three years back.
In today’s time and the coming future, we can see IoT app
development as a mandatory practice because of its benefits.
It proves to be efficient in various applications for marketing, stock
management, purchase and order management, warehouse
management and various other departments of eCommerce.
Thus, it is highly advisable for emerging eCommerce businesses to
adapt to IoT in parts and processes of their business strategies.